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She Rides Program
Delivery Guidelines: Autumn 2015
SHE RIDES OVERVIEW
What is She Rides?
She Rides is a nationally coordinated women’s riding program developed by Cycling Australia and delivered with the support
of Mountain Bike Australia, AustCycle, the Amy Gillett Foundation and our State/Territory Cycling Association.
The aim of She Rides is to improve fitness, develop skills and create a social riding community of women. The objective of the
program is to support more women to ride bikes in the community and make riding a part of their everyday life. This is
achieved through improving bike riding skills and fitness levels, increasing confidence and supporting women to make riding
regularly a habit through a weekly program commitment.
She Rides will enable women to ride socially, commute to work, ride regularly (and for longer!) to be fit and healthy, ride
their children to school or to participate in community rides/events.
She Rides National Framework
In order to achieve the aims and objectives of She Rides and ensure delivery is structured, coordinated and consistent
nationally, She Rides should be delivered under the national framework outlined in these guidelines. This ensures the
program is consistent with what is being sold nationally. The She Rides National Framework is outlined in the table below.
Program
Types
Get Riding
Program
(road/traffic
only)
Introductory
Program
(road/traffic &
off-road MTB)
Intermediate
Program
(road/traffic &
off-road MTB)
Definitions
A confidence building program that covers
basic riding skills in a small, discreet,
supportive and social learning environment.
Program delivery is traffic- free and on quiet,
shared path locations.
A fitness and skill development program to
create a social riding community of women.
Program delivery is in traffic-free, shared path
and low traffic road locations or mountain
bike off-road tracks and trails.
A group riding program to improve fitness,
advance riding skills and enjoy the freedom of
riding together. Program delivery is in traffic
locations and some shared paths or mountain
bike, off-road tracks and trails.
Program
Size Options
Small: 3-5
participants
Small: 7-9
participants
Large: 15-18
participants
Small: 7-9
participants
Delivery Length & Time
8 weeks: 8 x 1.5hr sessions
(12 hrs of program content)
8 Weeks: 8 x 2hr sessions OR
9 Weeks: 4 x 1.5hr and 5 x 2hr sessions
(16 hrs of program content)
8 x 2hr sessions
(16 hrs of program content)
Large: 15-18
participants
Delivery Window: Programs should be delivered as a series of consecutive, weekly sessions and held within the designated
delivery window for Autumn 2015 which begins 14/15 March and ends 9/10 May 2015). Exceptions include long weekends or
national days (e.g. Mother’s Day). Sessions must be stand-alone and not held in conjunction with an existing riding activity.
Program Types: Three programs will be available for autumn 2015 as outlined above. Please Note: New locations are only
eligible to commence delivery with the introductory program. Beginner and intermediate programs are only available to
existing program locations as part of program expansion.
Program Size: Program sizes will depend upon the requested location, the number of available accredited coaches/teachers
and the number of program places available. Large programs require two accredited leaders; small programs require one
accredited leader. Minimum delivery accreditation is AustCycle Skills Coach (road/traffic) and Level 1 MTB (off-road/MTB).
Session Content: Specific session content is not prescriptive or set nationally and is to be designed by the She Rides Leaders.
Doing so allows leaders to cater content depending on their local areas and individual environments which is something they
are familiar with and allows leaders to properly cater for the fitness, skills and confidence of the participants.
A snapshot is provided in these guidelines of previous program participants and is collected for all programs during
registration. Leaders should encourage participants interested and ready for other organised activities (in addition to the
scheduled weekly She Rides session) to connect as appropriate and encourage participants to practise and ride together
outside of the scheduled session time.
Program Delivery Guidelines, Autumn 2014, 05/11/14.
PROGRAM STRUCTURE & DELIVERY ELEMENTS
GET RIDING PROGRAM
Program Definition: A confidence building program that covers basic riding skills in a small, discreet, supportive and social
learning environment.
What do Women Tell Us: “I learnt to ride as a child, but I have not ridden a bike for 40 years. I can do some of the basics, but
not very well, I have no confidence in my ability to ride and I’m terrified of riding near other people”.
Delivery Stages: This program should be planned as a two staged approach: Bike Confidence and Social Riding.
Bike Confidence: The aim of the Bike Confidence to commence the program is to develop the riders’ confidence, skills and
knowledge. Riders participating in the beginner program will have poor or below average bike riding skills and very low levels
of confidence. While this program is not intended to teach a new person who has never ridden a bike before how to ride (we
recommend a 1:1 session outside of She Rides for these participants), sessions should focus heavily on very basic bike riding
skills, improve general knowledge about riding and build riding confidence. The environment should be fun and inclusive and
social interaction between the leaders and the participants should be encouraged.
Social Riding: The aim of the Social Riding is to build on the skills, knowledge and confidence gained from Bike Confidence.
Dependent upon the skills and confidence levels developed during the previous sessions, social riding may be included in the
latter stages of this program, but only if sufficient skills have been developed. These sessions should focus on introducing
very basic group riding techniques, such as riding single file or riding side by side and may include a loop in a traffic-free
space or a short ride on a quiet, shared path. Focus also on sharing of knowledge and plenty of encouragement to practise
and keep riding during these sessions is encouraged.
Environment: Conducted predominantly traffic- free and on quiet, shared path locations as appropriate.
Delivery Elements: The Get Riding Program should include activities to cover the following areas:
1.
2.
3.
4.
5.
6.
7.
8.
Rider skill assessments and bike, helmet, clothing and program safety checks
Basic beginner riding skills using fun, inclusive and where appropriate, multi-skill activities
Basic beginner group riding skills including single file riding and/or riding in pairs (as appropriate)
Introduction of shared pathway etiquette for riding shared paths
Basic bike maintenance {cleaning and oiling the chain, pumping tyres, transporting the bike (incl. removing wheels)}
The introduction of social riding (length of time based upon progression of participant’s skills, confidence and fitness).
“Ride Time” should still be introduced as appropriate in this program, even for a short period of time (e.g. 5-10min)
General information: safety, clothing options, equipment, options to continue riding and where to find more information
about riding (maintaining rides with other participants, local bike paths/routes and maps, other She Rides programs)
Encouragement of the social connections with other participants and riding together
Note: Alternative arrangements for inclement weather, including alternative venues and session content should be included
as part of your planning.
Program Delivery Guidelines, Autumn 2014, 05/11/14.
INTRODUCTORY RIDING PROGRAM (ROAD & MTB)
Program Definition: A fitness and skill development program to create a social riding community of women.
What do Women Tell Us: “I can already ride a bike, but I’d like to meet other women that I can ride with in a group who have
similar skills and fitness to me as I’ve not ridden in quite some time. I could do with a brush up on my riding skills, I’m not very
fit and I would like to become more confident riding on the road:
“I have not mountain biked in a long time, I have a mountain bike and I can ride, but I am looking to improve/learn mountain
biking skills and meet other women to ride with socially”.
Delivery Stages: This program should be planned as a two staged approach: Bike Confidence and Social Riding.
Bike Confidence: The aim of Bike Confidence to commence the program is to develop the riders’ confidence, skills and
knowledge. These sessions should focus on basic bike and group riding skills, improve general knowledge about riding and
build riding confidence. The environment should be fun and inclusive and social interaction between the leaders and the
participants should be encouraged. The introduction of social “ride time” should be included at the end of or during the
session to ensure maximum program outcomes and maximum time spent riding.
These sessions should be conducted predominantly in a traffic free environment such as a netball/basketball court, off road
cycling facility (e.g. a criterium circuit) or a suitable grassy area. The introduction of activities on shared pathways, low traffic
roads or tracks/trails may be introduced only if all riders are ready.
Social Riding: The aim of the Social Riding is to build on the skills knowledge and confidence gained from Bike Confidence.
These sessions should focus on applying and further developing riding skills, group riding techniques, social group riding,
increasing fitness and continual riding (shared pathways, on road, off road). Focus also on sharing of knowledge, education
about various riding opportunities to encourage regular riding, the value of the social network for support and plenty of
encouragement.
Environment: Conducted predominantly on pathways, shared paths and low traffic environments (road/traffic programs)
and suitable tracks/trails for introducing off-road riding (off-road/MTB programs).
Delivery Elements: The Introductory Riding Program should include activities to cover the following areas:
1.
2.
3.
4.
5.
6.
7.
8.
Rider skill assessments and bike, helmet clothing and program safety checks
Development of beginner riding skills using fun, inclusive and where appropriate, multi-skill activities
a. For road/traffic programs: Introduction of traffic skills for riding shared paths and on low traffic roads (traffic
free first)
b. For off-road/MTB programs: Introduction of specific skills for riding off road and riding on different surfaces
c. For all programs: Social “ride time” (even in Bike Confidence sessions) to allow the participants to simply ride
continually, apply skills learnt, to socialise and begin developing fitness (e.g. 10-15min social riding at the end of
the session; alone, in pairs, on a short loop, unstructured and free)
Introduction of group riding skills to ride in pairs and small groups
Development of social group riding, gradually building the distance/time/challenge and showcase local riding routes,
tracks/trails, progressing developing group riding skills each week. Build these skills into the social riding as appropriate
a. For road/traffic programs: Introduce group riding on shared pathways and low traffic roads (traffic-free first if
required)
b. For off-road/MTB programs: Introduce group riding on tracks/trails suitable for beginners. Programs may also
include some skills and activities for shared pathways/road riding, with a focus on skills and confidence to ride
to/from mountain bike venues
Basic bike maintenance {including cleaning the bike, oiling the chain, changing a flat tyre, transporting the bike (incl.
removing wheels)}
Bike shop experience: use your bike shop connections to break down the barriers to accessing and utilising the services
of the local bike shop, equipment/bike choices, services available, etc
General information: safety, clothing options, equipment, options to continue riding and where to find more information
(maintaining rides with other participants, community rides, cycling clubs, bicycle user groups, bunch rides, training
opportunities, local bike paths/routes/track/trails and maps)
Encouragement of the social connections with other participants and riding together
Note: Alternative arrangements for inclement weather, including alternative venues and session content should be included
as part of your planning.
Program Delivery Guidelines, Autumn 2014, 05/11/14.
INTERMEDIATE RIDING PROGRAM (ROAD)
Program Definition: A group riding program to improve fitness, advance riding skills and enjoy the freedom of riding
together.
What do Women Tell Us: “I’d like to meet other women that I can ride with who are interested in group riding and improving
their fitness. I can already ride well but I am not ready yet/interested in riding in a club bunch ride”
“I would love to meet other women to mountain bike with socially on a regular basis and tackle some more challenging and
varied rides with socially. I would also like to participate in a mountain bike event in the future”.
Delivery Stages: This program should be planned as a two staged approach: Bike Confidence and Social Riding.
Bike Confidence: The intermediate riding program will target riders with developed skills, confidence and with regular riding
habits; however the first 1-2 sessions should include rider assessments, a re-cap of basic riding and group riding skills and
safety messages to ensure riders are competent for group riding in on road environments and on shared paths.
Social Riding: Social Riding is the primary focus of this program and should include further developing riding skills and group
riding techniques. Sessions should have a strong focus on group riding techniques, group riding and improving fitness.
Environment: Conducted predominantly in traffic locations, some shared paths (road/traffic programs) and suitable
tracks/trails for intermediate off-road riding (off-road/MTB programs).
Delivery Elements: The Intermediate Riding Program should include activities to cover the following areas:
1.
2.
3.
4.
5.
6.
Rider skill assessments (basic riding, group riding and traffic skills ) and bike, helmet clothing and program safety checks
Development of intermediate bike skills using fun, inclusive, multi-skill activities, ideally built into the social rides
Inclusion of riding routes to challenge riders and improve fitness levels
Encouragement of the social connections with other participants and riding together outside of program delivery
Basic bike maintenance, including cleaning the bike, oiling the chain and changing a flat tyre. This could be incorporated
as part of a bike shop experience, similar to the introductory program at the discretion of the She Rides Leader
General information & knowledge: safety, clothing options, equipment, options to continue riding and where to find
more information about riding (maintaining rides with other participants, community rides, cycling clubs, bicycle user
groups, bunch rides, training opportunities, local bike paths/routes/track/trails and maps)
Note: Alternative arrangements for inclement weather, including alternative venues and session content should be included
as part of your planning.
Program Delivery Guidelines, Autumn 2014, 05/11/14.
WHO PARTICIPATES IN SHE RIDES?
1. Target Market
She Rides has been developed following the Cycling Australia 2013 Women’s Stakeholder Findings. The findings are based on
2,400 responses from women regarding the challenges, opportunities, riding behaviours and satisfaction levels of women
who ride bikes in Australia. We recommend reviewing these findings prior to submitting your EOI. In addition, the average
age of women in She rides programs is currently 47 and the age range is early 20s–early 70s. She Rides is open to women
who over 18 years of age.
2. Ability Levels of Participants
Bike riding information and general participant details are collected during program registration. Below is a snapshot of the
riding behaviours (skills, confidence, fitness) of women registered for the spring 2014 programs. This data has also been used
to expand the program offerings to better suit the variety of abilities of women seeking a bike riding program.
MTB General Riding Skills
General Bike Riding Skills
3% 3%
5%
6%
9%
10%
Poor
Below Average
24%
Average
Poor
Below Average
25%
Average
Very Good
Very Good
56%
59%
Excellent
Confidence Riding With Others
General Health and Fitness Levels
2%
24%
1%
3%
10%
61%
Excellent
Poor
2%
8%
Poor
14%
Below Average
Below Average
Average
Average
Very Good
Excellent
33%
42%
Very Good
Excellent
N/A
Confidence Riding In Traffic
2%
9%
0%
22%
Confidence Riding Off Road
1%
Poor
Below Average
15%
Average
33%
34%
N/A
Poor
10%
Below Average
24%
Very Good
Excellent
2%
Average
Very Good
48%
Excellent
N/A
Duration of Riding: Prior to commencing the spring 2014 She Rides program, over half of participants rode for less than one
hour per week. Only 11% of participants stated they rode more than 3 hours per week.
Frequency & Distance of Riding: 56% of spring 2014 participants rode a bike less than once a month prior to the program,
with 40% of participants riding 1-3 times a week before attending She Rides. Over half of She Rides participants ride less than
5km a week (or irregularly), with 27% riding between 5km and 15km per week.
Bike Types: The top three bike types used on She Rides programs are road (31%), mountain bike (29%) and hybrid/city bikes
(22%). Step throughs, flat bars, cruiser/townies and folding bikes may also be used.
Program Delivery Guidelines, Autumn 2014, 05/11/14.
CYCLING AUSTRALIA COORDINATION & SUPPORT







Program Coordination
o Alex Bright is your first point of contact for She Rides Leader expressions of interest, all program leader and
participant enquiries, program changes and any other requests in relation to the program
National Administration & Participant Registration
o All program enquiries, payments, registrations and paperwork collection is managed nationally and distributed
to leaders when program registrations close. Program evaluation is also managed by CA
o A letter of support is provided and a template thank you letter can be provided and countersigned on request
o Template resources include welcome emails, attendance lists, a riding more sheet and She Rides signage
Program Marketing & Promotion
o CA will coordinate national marketing and promotion of She Rides. This will be predominantly be via online
methods including social media (e.g. Facebook) as well as participant referrals, national media releases and the
coordination of local media opportunities
o A Local Marketing Tool Kit will be provided to each She Rides Leader to carry out local promotion of the
program. This will include a media release, hard copy promotional material (e.g. a flyer), electronic promotional
material and guidance/support for implementing the toolkit
National Online Platform
o Social Media - share and connect with the She Rides Facebook, Twitter and Instagram accounts and use
#SheRidesAU to “tag” posts and pictures from your programs.
o Website - a national landing page is in place and houses all program information and registration links. Please
refer all interested women to www.sherides.com.au for program information
Leader Clothing
o She Rides leader clothing will be issued and is to be worn during all program delivery and media opportunities
Visibility Vests
o Visibility vests will be provided to program deliverers for participants to wear during traffic activities and group
rides. These may be kept by participants at the completion of the program
Participant Goodies
o A welcome pack will be posted to all participants prior to the program commencing with a national welcome
letter, waterproof pouch and a “Starting to Ride” booklet. Any other items will posted directly to leaders for
distribution to participants during the program
SHE RIDES LEADERS ELIGIBILITY
1.
2.
3.
4.
She Rides Leaders must be accredited cycling or MTB coaches/teachers from Cycling Australia, Mountain Bike Australia
or the AustCycle Network and should be supported by a local club or an AustCycle Provider. (Expressions of Interest from
individuals outside our existing networks that see a need for a coordinated, supported program, but lack the funding and
backing to get the program running are welcome. Please email [email protected] before submitting an EOI)
Successful applicants should be available to deliver their She Rides program between 14 March – 10 May 2015
Applications will be assessed on the following criteria:
 Demonstrated experience and ability to deliver a fun and engaging community riding program for women
 The ability of the chosen location and program timing to obtain maximum registrations (we want full programs!)
 Demonstrated local connections with the community and enthusiasm to promote and support the program locally
She Rides wants to support more women into leadership roles and provide training support for new female leaders
SHE RIDES LEADERS ROLES & RESPONSIBILITIES
1.
2.
3.
4.
5.
6.
7.
8.
Design and deliver a She Rides program within these guidelines and to suit the abilities of all women registered
Promote your program locally to obtain a full program as per the Local Marketing Tool Kit
Issue the template welcome email and carry out any necessary pre-program calls/emails with participants
Send regular email communication to participants during the program (pre and post session communication)
Set up/pack down each session, conduct any pre-session checks (as required) and a post program coffee as arranged
Coordinate and/or deliver the bike maintenance session
Coordinate the bike shop experience, venue bookings and support for participation in a suitable community ride/event
Access community information; local riding maps, club and community rides etc to provide to your participants and
share any suitable community rides for the participants (a template for sharing this information is provided to leaders)
9. Support the national social media – liking, sharing, tweeting, re-tweeting and uploading!
10. Complete the She Rides Leader evaluation sheet and communicate regularly with the She Rides Program Coordinator
Program Delivery Guidelines, Autumn 2014, 05/11/14.
She Rides Leader Payments: A critical element to the program success is delivery of a high quality and consistent program,
under a united national brand and across multiple locations. To do this effectively and to ensure accountability, She Rides
Leaders will be renumerated to deliver the program, inclusive of 1 or 2 accredited teachers/coaches (dependent upon
program size) as well as coordinate and promote She Rides locally through community connections. She Rides Leaders will be
required to sign a Service Agreement and teacher/coach accreditations will be checked before commencing delivery.
Beginner Program
(max 5 participants)
Base Fee
In consideration for providing the
Services, Cycling Australia will pay
the Contractor a base fee of $763.64
plus GST, payable in three
instalments as follows:
a) $254.54 payable after the first
week of the program;
b) $254.54 payable after the fifth
week of the program; and
c) $254.54 payable on completion
of the program
Incentive Bonus
Where a program includes more
than 3 participants, a bonus
payment will be made at the first
instalment, payable as follows:
Programs involving 1 Instructor
(max 9 participants)
Base Fee
In consideration for providing the
Services, Cycling Australia will pay the
Contractor a base fee of $1,018.18
plus GST, payable in three instalments
as follows:
a) $339.39 payable after the first
week of the program;
b) $339.39 payable after the fifth
week of the program; and
c) $339.39 payable on completion of
the program
Incentive Bonus
Where a program includes more than
7 participants, a bonus payment will
be made at the first instalment,
payable as follows :

Programs involving 2 Instructors
(max 18 participants)
Base Fee
In consideration for providing the Services,
Cycling Australia will pay the Contractor a
base fee of $2,036.36 plus GST, payable in
three instalments as follows:
a) $678.78 payable after the first week of
the program;
b) $678.78 payable after the fifth week of
the program; and
c) $678.78 payable on completion of the
program
Incentive Bonus
Where a program includes more than 15
participants, a bonus payment will be made
at the first instalment, payable as follows:

Where a program has 16 participants a
bonus payment of $145.45 plus GST
 Where a program has 17 participants a
bonus payment of $181.82 plus GST
 Where a program has 18 participants a
bonus payment of $218.18 plus GST
Minimum Participants
If at the end of registration a program does
not have a minimum 15 participants, a
decision on whether to run the program
with 2 leaders or adjusted to 1 leader
programs at the point of registrations
closing. Decisions will be made in
consultation with the She Rides Leader.
Where a program has 4
 Where a program has 8
participants a bonus payment of
participants a bonus payment of
$72.73 plus GST
$72.73 plus GST
 Where a program has 5
 Where a program has 9
participants a bonus payment of
participants a bonus payment of
$109.09 plus GST
$109.09 plus GST
Minimum Participants
Minimum Participants
If at the end of registration a
If at the end of registration a program
program does not have a minimum 3 does not have a minimum 7
participants, a decision on whether
participants, a decision on whether to
to run the program will be made in
run the program will be made in
consultation with the She Rides
consultation with the She Rides
Leader.
Leader.
Cycling Australia is not responsible for any out of pocket expenses (if any) incurred by the Contractor in providing the
Services (i.e. venue hire, tea/coffee provisions etc.) and there is an expectation between the parties that the Contractor can
apply the Fee to cover any such expenses (if any).
SHE RIDES PARTICIPANT INFORMATION
For more information about She Rides, including program costs, inclusions and how She Rides is marketed, please visit
www.sherides.com.au. She Rides is about supporting women to ride bikes who are currently not associated with our existing
cycling networks. The intention is for the participants to develop regular riding behaviours exclusively. Following the
program, participants should be encouraged to continue riding with each other, to participate in other She Rides programs,
to connect to clubs or to participate in events.
PROGRAM TIMELINES
11 – 30 November 2014
5 December 2014
19 December 2014
19 Jan 2015 – 22 Feb 2015
14/15 March – 9/10 May 2015
She Rides Program Expression of Interest Period
Confirmation of She Rides Leaders & Program Locations
All leader paperwork completed and returned to CA
Participant Registration Period
All Autumn Program are delivered
MORE INFORMATION
Alexandra (Alex) Bright / Cycling Australia / She Rides Coordinator / Email: [email protected] / Ph: (02) 93395800
Program Delivery Guidelines, Autumn 2014, 05/11/14.