Electronic Billboard
Style Guide
Content Guidelines
The electronic billboards are used to advertise Medtronic internal programs and products,
which apply to employees on the various Medtronic campuses.
• Ads must represent Medtronic internal programs or products and apply to employees.
• Please see Technical Specifications (page 5) for usable formats.
• If your budget allows, it is best to have a custom ad or custom template created by
Corporate Creative. Michele White (x58139) can provide more information about design
options and specifications.
• Options include templates for text-only, simple text/graphic messages, and custom designed ads.
• Please keep messages to 20-25 words per screen. The average viewer sees the screen for less than 15 seconds.
• Flash or video ads should be limited to 30 seconds or less (see additional specifications on page 5).
• T win Cities employees: Visit the Masterbrand website
http://masterbrand.medtronic.com/brand-application-guidelines/electronic-communications/electronic-billboards/index.htm)
to submit an online e-billboard request form. Please allow at least two weeks for the design and approval process.
• All ads and scheduling requests are subject to review by Corporate Communications.
Contacts
CORPORATE COMMUNICATIONS
Dori Estrella-Sands
763.505.2670
[email protected]
Karen Kutzner
763.505.2604
[email protected]
CORPORATE CREATIVE
Michele White
763.505.8139
[email protected]
2
Basic Ad Samples
Please visit the Masterbrand website (http://masterbrand.medtronic.com/brand-application-guidelines/electronic-communications/electronicbillboards/index.htm) to submit a design request for a Basic Ad, similar to the examples below.
3
Custom Designed Ad Samples
These ads were created to announce special events, campaigns, etc. They are samples only. To create your own customized ad,
please contact Corporate Creative Solutions or your creative resource.
4
Formatting
TECHNICAL SPECIFICATIONS
13.66 inches • 1366 pixels
• 13.66” x 7.68”
• 100 dpi RGB
• 1366 x 768 pixels
PPT Files (JPG embedded in PPT format)
•
•
•
•
10” x 7.5”
144 dpi RGB
1440 x 1080 pixels
PPT slides/individual PPT slides/decks do not work
7.68 inches • 768 pixels
JPG Files
Video Files
• Timeframe: 30 seconds or less
• File size: 10MB or smaller
• 1280 x 768 or 1000 x 600 pixels (when message bar
is present)
• JPG or PNG recommended image formats
• Mp3 recommended audio format
• .wmv recommended motion video format (bit rate
of 7.6 megabits per second recommended)
Please note: Videos over the 30 second timeframe
requirement must include an identifying banner in blue
or black with white type. If the video content includes a
great deal of fast moving action or camera pans, it would
be best to use non-interlace or progressive-scan options
if available during the encoding process to reduce
onscreen artifacting.
5
Text Margins
A margin of .75 inches should exist on all four edges.
.75 inch margin
.75 inch margin
YOUR TEXT SHOULD FIT WITHIN
THIS RECTANGLE
Medtronic Logo
Horizontal Logo
Width: at least 4.5 inches
The edge of the word “Medtronic” should rest at least .5 inches
from the edge. In cases of the logo resting on the left edge
of the screen, the edge of the Rising Man should be at least
.5 inches away from the edge.
Please reference www.medtronic.com/masterbrand/logo/
to learn more about correct and incorrect usage of the
Medtronic logo.
.5 inch margin
6
Typography
All text should exist within the boundaries established
in “Text Margins.” There are four main categories of text:
the headline, subhead, body copy, and disclaimers. Try to
use a maximum of three out of the four categories; two
categories are ideal. Within each category, text should not
exceed three lines of copy except in an event format. *
Headlines
Point Size: 80–100
Character Count: max 20 char. per line
Leading: equal to point size
Kerning: 0
• 10 pt leading between headline
and subhead
Subheads
Uppercase
Point Size: 45–60
Character Count: 20–25
Leading: equal to point size
Kerning: 0
• 35 pt minimum leading between
subhead and body
Body
Point Size: no smaller than 40 pts
Character Count: 35 char. per line
Leading: equal to point size
Kerning: no less than 0
• 30 pt minimum leading between
body and disclaimer
*
Event Info Format
Title:
Time:
Date:
Location:
The greater the difference between informational tiers, the easier
it will be for the viewer to retain information presented.
normal use
Myriad Pro
occasional use
Chaparral Pro
Disclaimers
Point Size: 25–30
Character Count: 60 char. per line
Leading: equal to point size
Kerning: no less than 0
7
Color and Contrast
The relationship between color and text is just as important as
point size. In regards to color, one must consider brightness,
hue, and saturation.
Greater Contrast
in Brightness
100% White Text
100% 301 Blue
100% White Text
80% 301 Blue
Contrast between background and text increases readability.
100% White Text
60% 301 Blue
100% White Text
40% 301 Blue
Lower Contrast
in Brightness
Greater Contrast
in Saturation
100% White Text
20% 301 Blue
301 Blue
0% Tint
301 Blue
20% Tint
301 Blue
40% Tint
301 Blue
60% Tint
Lower Contrast
in Saturation
Greater Contrast
in Hue
301 Blue
80% Tint
Yellow
100% 301 Blue
Orange
100% 301 Blue
Red
100% 301 Blue
Purple
100% 301 Blue
Lower Contrast
in Hue
UC200902635a EN
5/10
Green
100% 301 Blue
8