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Variation B was our “safe bet” idea for “The Art of Teaching Grammar” e-book containing changes which
AM RIE
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we felt the most confident about. As far as layout was concerned, it ultimately was a longer page with
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Variation B: The Safe Bet
centered content and additional calls to action. It also exposed the ability to add the entire library to cart
(a set of e-books) right from within the page. It contained a large set of changes described below.
Anchoring
+46%
Purchases
Price
Illusions
+195%
Adds E-Book To Cart
Reassurances
Selling
Benefits
More Visible
Call To Action
Find Out Everything We Learned
From The Full Variation And How
We Raised Purchases By 46%
Get This Complete Issue Online At
www.goodui.org/datastories
You’ll Also Receive:
The Test Setup and process
The Complete Variation and the highlighted UI changes
The Results with key findings, analysis and all absolute conversion data
The Decision and how/if we implemented it
Key Process Learnings and our reflections on the testing strategy
Future Testing Ideas and what else to test