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First Annual Maryland State Chili Championship
to benefit Living Classrooms Foundation
Sponsorship Packet
For more information, please contact:
Matt Levy
[email protected]
443-280-2884
About:
The 31st International Chili Society Maryland Chili Championship will be held to benefit Living
Classrooms Foundation July 18, 2015 at the Frederick Douglass–Isaac Myers Maritime Park in
Fells Point, Maryland. The Championship will bring together approximately 40 competitive chili
chefs to compete to represent the State of Maryland in the International Chili Societies (ICS)
World Chili Championship held each October. The chefs will compete in up to 3 categories:
Traditional Red Chili, Chili Verde, and Salsa, in a blind judging format. They will also compete
for the much coveted People’s Choice prize and trophy awarded to the chef receiving the most
votes from cookoff attendees.
Founded in 1967, the ICS is the sanctioning organization of nearly 200 chili cookoffs annually
which are only organized to benefit charity. Each year ICS cookoffs raise more than $1,000,000
for local charities. The cookoffs are governed by ICS rules, regulations and blind judging.
These are wonderfully entertaining and fun-filled events that celebrate the excitement of the
championship contests. More than a million spectators a year participate in ICS events by
cooking, tasting, judging and having great fun.
Events and Activities:
The highlight of the day is the ICS Maryland State Chili Championship which offers the public
the opportunity to come taste, vote, and enjoy Traditional Red Chili, Chili Verde, and Salsa
from many of the top chili chefs on the East Coast. Along with chili & music there will be other
food, beverages, beer vendors, local businesses & sponsorship booths. We will also be offering a
Jalapeno Pepper eating contest for those who dare.
This is the 1st Maryland Chili Championship held in Baltimore and we plan to add more
vendors and entertainment in the coming weeks and months.
Sponsorship Levels and Benefits
Title: $25,000
• Event will be billed as the “Maryland State Chili Cook Off presented by [sponsor name]”
• Sponsor will be identified as noted above in all media, marketing, and promotional pieces
• 50 tickets provided
• Premier sponsor recognition on event banners/signage and social media
• Sponsor logo and link on the homepage of the Chili Cook Off website
• Media opportunity prior to and/or on day of event
• Premier space at festival for community outreach and marketing
• Speaking opportunity during event
• Significant verbal recognition on stage throughout the event
• Opportunity for employees to serve as key festival volunteers
• Opportunity for employee to serve as judge for contest
• Opportunity to give away “swag” to chili chefs
Pepper Sponsor: $10,000
• Prominent sponsor recognition in media, marketing, and promotional pieces
• Prominent sponsor recognition on event banners/signage
• 25 tickets provided
• Prominent sponsor recognition on social media
• Prominent sponsor logo and link on the Chili Cook Off website
• Prominent space at festival for community outreach and marketing
• Speaking opportunity on main stage during festival
• Verbal recognition on stage throughout the event
• Opportunity for employees to serve as key festival volunteers
Salsa Sponsor: $5,000
• Sponsor recognition in media, marketing, and promotional pieces
• Sponsor recognition on event banners/signage
• Sponsor logo and link on the Chili Cook Off website
• 15 tickets provided
Tomato Sponsor: $500
• Sponsor recognition on event banners/signage
• Sponsor logo and link on the Chili Cook Off website
While we have provided levels of support and appropriate benefits, we understand the need for
flexibility. If you don’t see your organization aligning with one of these levels, please contact us
with your ideas.
About Beneficiary:
Living Classrooms Foundation strengthens communities and inspires young people to achieve
their potential through hands-on education and job training, using urban, natural, and maritime
resources as “living classrooms.”
Promotion:
The ICS Maryland State Chili Championship for the benefit of Living Classrooms will promote
with local radio, newspaper, magazine, and social media. Furthermore Living Classrooms
Foundation events are often supported by leading businesses in the Baltimore and DC areas.
Some of our sponsors include the businesses and executives of Constellation Energy, BGE,
One Main Financial, Merritt Properties, The Baltimore Ravens, Allegis, Under Armour, among
several other groups, corporations, and government entities. Living Classrooms’ Board of
Trustees is made up of 70 of the area’s most influential business leaders, local politicians, and
dignitaries. Living Classrooms also has over 300 “Navigators” who are influential people serving
as ambassadors for the foundations programs and special events. Living Classrooms also has
an annual class of Rising Stars in partnership with the Baltimore Business Journal who are upand-coming young professionals under the age of 40 who also act as ambassadors for Living
Classrooms.