H-E-B NEWS ADVERTISING

An edition of the Star-Telegram
Volume X, Number X
Wednesday, February 4, 2015
Basketball
Social eyes
Trinity’s Myles Turner
starts for the Longhorns 5A
Faye Reeder’s on all things social in the
Hurst-Euless-Bedford corridor 4A
New position to help police on crisis calls
By Domingo Ramirez
[email protected]
A new mental health coordinator will help police officers in three Tarrant
County suburbs respond to
a growing number of calls
involving mental health
crises.
The coordinator, expected to be hired by Oct. 1,
Wal-Mart
grocery
planned
for Hurst
By Elizabeth Campbell
will help police deal with
suicidal residents, hostage
situations and even hoarders, among other kinds of
calls.
"The police department
spends an ever-increasing
amount of its time and resources dealing with the
segment of our population
who suffer from mental
health issues" said Euless
Police Chief Mike Brown.
"We continue to see a rise
in the number of our residents who are in need of
some type of mental health
intervention."
Statistics in Hurst, Euless and Bedford show the
number of crisis calls has
increased since 2011 in all
three cities. Crisis calls are
those that end with residents being sent to mental
health services with or
without their consent or
taken to jail.
Six years ago, mental
health professionals at
MHMR of Tarrant County
responded to 60 calls per
month from police depart-
ments. These days, the
agency gets about 800 per
month from police agencies.
MHMR officials said the
increase came about because the agency has
reached out to police, and
has had a long working relationship with the Hurst
Police Department.
"We've had a good
working relationship with
those police departments
through the years and this
is just a great idea, " said
Ramey Heddins, director
of mental health support
services at MHMR of Tarrant County. "We have seven on staff now to help
More on POLICE, 2A
RECREATION
Texas Star Golf Course
to be brought up to par
[email protected]
H-E-B NEWS ADVERTISING
HURST – Amy Bilbo
doesn't have a grocery
store near her home in
south Hurst and has to
drive for at least 15 minutes
to go shopping.
"It's been a little bit of a
beating to drive to the grocery store. We've had construction for so long. Traffic is a deterrent to grocery
shopping, " Bilbo said.
She will soon have a
closer option after plans
were announced for a WalMart Neighborhood Market in a vacant shopping
center at Precinct Line and
Pipeline roads.
City officials said late
last week that the market is
scheduled to open in late
2015 or early 2016.
"This is almost historic
for our city ..., " spokeswoman Ashleigh Johnson
said.
"Public/private partnerships are essential, and
to get a corporate partner
like that is vital. A Neighborhood Market is something we are wanting, and
it's been well-proven that a
Neighborhood Wal-Mart
attracts additional development, " she said.
The shopping center
will be renamed Shops at
Hurst.
Burk Collins, who is developing the Shops at
Hurst, said that the center
has been vacant for about
15 years and that the WalMart market will anchor
the shopping area, which
will have other stores including a Dollar Tree.
Collins said construction could start in late November.
"I don't sleep well with
an empty building just sitting there, " he said.
Anne Hatfield, director
of communications for
Wal-Mart, said the Neighborhood Market will be
41,000 square feet and will
feature plenty of parking,
along with fresh produce, a
bakery, a deli and a pharmacy.
Johnson said that many
people living in south
Hurst are senior citizens
More on WALMART, 2A
Improvements will include everything from better grass to upgraded carts
Ultra Dwarf Bermuda grass will soon be installed on all putting greens at theTexas Star Golf Club in Euless
EULESS – Golfers who play regularly at Texas Star are going to
be without a home course for almost four months as the 18-hole
layout gets a major makeover.
But when the course reopens
in October, golfers will find new
greens, traps filled with lilywhite sand and carts equipped
with the latest GPS equipment.
"I'm looking forward to playing this course next year at this
time, " member Dale Harwell
said.
Texas Star Golf Course will be
closed from June 16 to Oct. 1 for
the $372,000 project.
Star-Telegram/Ron Jenkins
The course, which features
tree-lined fairways and a series
of elevation changes, has long
been considered one of the top
municipal courses in the state,
and the work is being done to
maintain its stature, said Glenda
Hartsell, Texas Star's general
manager.
She pointed to Stevens Park
Golf Course in Dallas as an example of another municipal course
that has undergone a successful
renovation.
The Euless City Council in
March approved replacing the
course's 17-year-old bentgrass
greens and redoing the course's
By Terry Evans
[email protected]
2015
Arkansas Crushed Quartz will be installed on all bunkers
More on GOLF, 2A
H-E-B HAPPENINGS
Toss a line in Hurst
Hurst’s Chisholm Trail Pond is the
place to be this winter as the Texas
Parks and Wildlife Department
continues to stock the fishing hole
with trout. The pond was stocked
on Jan. 23 and will get another load
of trout on Feb. 20. More information: www.neighborhoodfishin.org.
The pond at Chisholm Park in Hurst continues to be stocked with trout
Star-Telegram archives
New Bedford app
Bedford has launched Better It In
Bedford, a moble app that allows
residents to have easy acccess to
city information, report issues and
submit service requests. To download this app, visit your app store or
visit http://www.bedfordtx.gov/
betterit/ to log in.
That crazy roundabout
If you live in the H-E-B area you
have likely encountered the underconstruction roundabout at CheekSparger Road and Central Drive/
Jackson Road. The tricky traffic
circle is especially confusing right
now, with a stop sign in the middle
of the circle’s island, but transportation officials say the project
should be finished this month.
Tongans dance in Euless
It’s not the Haka, that chant/dance
made famous by Trinity football
players, but youth from the First
Tongan Wesleyan Church will perform dances entitled Meda Mai and
Honge Hifo at 7:30 p.m. Jan. 20 at
the Mary Lib Saleh Euless Public
Library, 201 N. Ector Dr. Information:
817-685-1480.
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An edition of the
• 39,500 weekly circulation.
Star-Telegram
Volume X, Number
Wednesday, February
4, 2015
X
•D
istributed to Star-Telegram
subscribers and non-subscribing
households each Wednesday
Social eyes
things social in the
Faye Reeder’s on all d corridor 4A
Hurst-Euless-Bedfor
Basketball
er
Trinity’s Myles Turn rns 5A
starts for the Longho
lp police on crisis
New position to he
calls
good
"We've had a
ship with
These days, the
working relation
calls are ments.
three cities. Crisis
gets about 800 per
departments
issues" said Euless those that end with resi- agency from police agen- those police
and this
deal with health
through the years " said
will help police
Chief Mike Brown. dents being sent to mental month
s, hostage Police
By Domingo Ramirez
e to see a rise
is just a great idea,
with or cies.
suicidal resident
.com
officials said the
, director
hoar- "We continu of our resi- health services
even
MHMR
Heddins
and
or
dramirez@star-telegram
ns
Ramey
betheir consent
coor- situatio
of in the number
increase came about has of mental health support
need of without
A new mental health of- ders, among other kinds
dents who are in health taken to jail.
police
of Tarthe agency
dinator will help
mental
services at MHMR
mental cause
Tarrant calls.
Six years ago,
ent some type of
out to police, and
"We have seficers in three
"The police departm
onals at reached
re- rant County.
to
intervention."
help
Eu- health professi County has had a long working
on staff now to
County suburbs respond
an ever-increasing
Statistics in Hurst,
the Hurst ven
of Tarrant
of calls spends
2A
a growing number health amount of its time and re- less and Bedford show the MHMR ed to 60 calls per lationship with
More on POLICE,
Department.
with the
calls has respond
involving mental
sources dealing
police depart- Police
number of crisis
from
ion
month
all
populat
our
2011 in
crises.
ex- segment of
increased since
The coordinator,
suffer from mental
who
1,
Oct.
by
pected to be hired
RECREATION
ourse
Texas Star Golf C par
to
to be brought up
Wal-Mart
grocery
planned
for Hurst
upgraded
from better grass to
include everything
Improvements will
By Elizabeth Campbell
m.com
lcampbell@star-telegra
Bilbo
HURST – Amy
grocery
doesn't have a
home in
store near her
has to
south Hurst and
minutes
drive for at least 15
to go shopping.
of a
bit
little
"It's been a
the grobeating to drive to
had concery store. We've
Trafstruction for so long.
to grocery
fic is a deterrent
said.
shopping, " Bilbo
have a
She will soon
plans
closer option after Walfor a
were announced
MarMart Neighborhood
shopping
ket in a vacant
Line and
center at Precinct
Pipeline roads.
late
City officials said is
market
last week that the
in late
scheduled to open
2015 or early 2016.
"This is almost historic
ospokesw
"
...,
city
for our
Johnson
man Ashleigh
said.
part"Public/private
l, and
nerships are essentia
partner
te
corpora
to get a
A Neighlike that is vital.
is someborhood Market
, and
thing we are wantingthat a
ven
it's been well-pro
Wal-Mart
Neighborhood
al develattracts addition
opment, " she said. center
The shopping
Shops at
will be renamed
Hurst.
is deBurk Collins, who
at
veloping the Shops
the center
Hurst, said that
for about
has been vacant
the Wal15 years and that
anchor
Mart market will which
the shopping area,
stores inwill have other
Tree.
cluding a Dollar
cCollins said constru
late Notion could start in
vember.
with
"I don't sleep well
just sitan empty building
ting there, " he said.
Anne Hatfield, director
for
of communications
Neighthe
said
rt,
Wal-Ma
will be
borhood Market
and will
41,000 square feet
parking,
feature plenty of
,a
along with fresh produce
a pharand
deli
a
bakery,
macy.
many
Johnson said that
in south
people living
citizens
Hurst are senior
T, 2A
More on WALMAR
The pond at Chisholm
Star-Telegram/Ron
Ultra Dwarf Bermuda
grass will soon be
installed on all putting
greens at theTexas
Star Golf Club in Euless
By Terry Evans
m.com
tevans@star-telegra
who play regEULESS – Golfers are going to
ularly at Texas Star
course for albe without a home the 18-hole
as
most four months
makeover.
layout gets a major
reopens
But when the coursefind new
will
in October, golfers
with lilyfilled
traps
greens,
carts equipped
white sand and
equipment.
with the latest GPS
to play"I'm looking forward at this
year
ing this course next
Dale Harwell
time, " member
said.
will be
Texas Star Golf Course
16 to Oct. 1 for
closed from June
the $372,000 project.
s to be stocked with
trout
Jenkins
features
The course, which a series
and
tree-lined fairways , has long
of elevation changes of the top
one
been considered
in the state,
municipal courses
being done to
and the work is
said Glenda
maintain its stature,
Star's general
Hartsell, Texas
manager.
Stevens Park
She pointed to
as an examGolf Course in Dallas al course
ple of another municip
a successful
ne
that has undergo
renovation.
Council in
The Euless City
replacing the
d
approve
March
old bentgrass
course's 17-year- the course's
greens and redoing
More on GOLF, 2A
Arkansas Crushed
Quartz will be installed
on all bunkers
H-E-B HAPPENINGS
Park in Hurst continue
• Median household income
is $60,000. Average household
income is $71,000. Average
household net worth is $442,087.
carts
issues and
city information, report To down.
Toss a line in Hurst
submit service requests
Trail Pond is the
your app store or
Hurst’s Chisholm
load this app, visit
as the Texas
dtx.gov/
place to be this winter
visit http://www.bedfor
Department
Parks and Wildlife
betterit/ to log in.
the fishing hole
continues to stock
stocked
was
out
with trout. The pond
That crazy roundab
area you
get another load
on Jan. 23 and will
If you live in the H-E-B the underMore informared
of trout on Feb. 20.
have likely encounte
dfishin.org.
ut at Cheekghborhoo
tion: www.nei
construction roundabo Drive/
Central
Sparger Road and
tricky traffic
New Bedford app
Jackson Road. The
right
Better It In
confusing
launched
has
especially
is
Bedford
circle
in the middle
app that allows
Bedford, a moble
now, with a stop sign
to
acccess
easy
residents to have
but transof the circle’s island,
say the project
portation officials
this month.
should be finished
Euless
Tongans dance in
that chant/dance
It’s not the Haka,
football
made famous by Trinity
from the First
players, but youth
Church will perTongan Wesleyan
Meda Mai and
form dances entitled
p.m. Jan. 20 at
Honge Hifo at 7:30
Euless Public
the Mary Lib Saleh
Dr. Information:
Library, 201 N. Ector
817-685-1480.
Star-Telegram archives
1103 Keller Pkwy., Suite 101
Keller, TX 76248
h-e-bnews.com
817-431-2231
Our Staff:
Editor
Lee Williams
[email protected]
Retail Advertising
Rod McLain
[email protected]
Real Estate Advertising
Gary Cruse
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Christian Lee
Classified Advertising
866-617-4816 or
Automotive Advertising
Gary Cruse
[email protected]
[email protected]
[email protected]
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submitted late, incomplete, or incorrectly.
TECHNICAL SPECS
For newsprint or our 50/80 paper stock:
• 85 linescreen
• Pages output to 1016 dpi imagesetter
• Recommended values for toning are: Highlights, 0%-3%;
Shadows, 80%; Midtones, 30%
• Maximum recommended ink density percentages: Cyan, 68; Magenta,
60; Yellow, 60; Black, 85.
• 30% press dot gain @ 50% dot
For other paper stocks, please contact your Star-Telegram Account
Executive or Ad Design Team.
DESIGN REQUIREMENTS
• DO NOT use black defined to contain other inks (rich black).
• One ad per file.
• Ads should be built to the correct publication size.
• Extraneous information, boxes, etc., should be removed from the
document and pasteboard.
• Color images must be CMYK tiffs or eps’s with binary compression.
• Rescreened halftones must be used @ 100% to avoid moire.
• Use other artwork @ +/- 20%. Artwork not meeting this
requirement should be resized in its native application or
rescanned.
• For newsprint, resolution is 170-200 pixels/inch. For coated stocks,
resolution is 300 pixels/inch.
• Colors should be defined as process (not spot).
• Use specific typefaces; do not adjust fonts in style menu.
• 10 point minimum size for reverse type. Avoid reversing
condensed and italic fonts.
• 1 point minimum border size. Avoid “hairline” borders.
FILE DELIVERY
• www.fwstads.com (follow the instructions for file upload on the
site)
• Star-Telegram FTP Site
Hostname: ftp.star-telegram.com
Username: adservice Password: ads
• AdSend (Site ID TXFOR)
• Other internet-based ad delivery services:
Fastchannel - fastchannel.com
AdTransit - adtransit.com
Both offer easy registration, low-cost ad transmission, reliable delivery,
and other benefits. Instructions are available at the web sites.
• CD
Include hard copy proof of ad and printout of media contents - extra/
unneeded ads, art, fonts, etc. should be removed.
Media should be labeled with Advertiser Name, Insertion Date,
and Star-Telegram Account Executive’s name.
FILE FORMATS
Adobe Acrobat PDF Preferred (Acrobat 5.0/pdf 1.4 level compatibility)
Ensure pdf is not password-protected and
other security permissions are not enabled.
Some pre-loaded Distiller job options may
not create a suitable pdf. For more info
contact (817) 390-7076.
Type I fonts recommended, and all fonts
MUST BE EMBEDDED.
Other File Types:
Macintosh Format Only:
• QuarkXPress up to 7.x
• InDesign up to CS5*
• I llustrator CS4* eps
(outline fonts)
•P
hotoshop CS4* eps
(recommended for art only)
•E
PS files created from other
programs require approval from
Digital Services.
*NOTE: for all Adobe Applications
the option to set “Implement
Overprinting” must be selected.
If it is not selected the StarTelegram assumes NO
responsibility if the ad publishes
incorrectly.
NAMING CONVENTIONS
Use the advertiser name (or abbreviation),
the insertion date, and the file extension for
document names. (Example: an ad for AllStar
Pizza for May 1st: allstar0501.pdf)
When sending a file other than a pdf include:
• An “art” folder containing all images used
• A “font” folder containing all printer and
screen fonts used.
• No sublevel folders.
CONTACTS
If you have specific questions or need to send
a test file contact your Star-Telegram Account
Executive or contact Ad Production at
(817) 390-7076.
Policy - General Provisions
A. RATE INCREASES
The Star-Telegram reserves the right to revise advertising rates at any time.
All contracts are accepted subject to this revision. Contracts must be completed
within one (1) year from date of signing. Representatives of the Star-Telegram
are not authorized to make any deviations from these published rates and
regulations, orally or in writing.
B. ADVERTISING GUIDELINES
The Star-Telegram reserves the right to reject or revise any copy for any reason
deemed material by the Publisher. In all cases, the advertiser assumes liability for
the content of all advertising copy printed and agrees to hold the Star-Telegram
blameless from all claims arising therefrom.
In the event the advertiser has prepaid for advertising which is later rejected
or cancelled by the Star-Telegram, the sole liability for such action by the
Star-Telegram shall be a refund of the unused portion of the prepayment for
such cancelled advertising. Advertiser shall not be entitled to any refund or
credit for prepaid advertising which is cancelled by the advertiser after the
first day of publication of the advertisement.
The Star-Telegram reserves the right to review any advertising set to resemble
news matter. Any advertising submitted in this style must, at a minimum, follow
this criteria for consideration for publication:
• C
ontinuous border around entire ad that includes “advertorial” style
copy.
PAID ADVERTISEMENT in all capital letters prominently featured
at the top of the ad in at least 8 point bold type. These words must
appear once for every two-column widths of the ad.
• Fonts in Guardian Sans, Quiosco, or Zocalo typefaces may not be used.
• Ad may not use a news style byline or dateline.
Free standing inserts which resemble editorial content, published by the
Star-Telegram, are subject to review. The Star-Telegram reserves the right to
accept or reject the insert. Advance copies should be received three weeks
prior to insertion date for review.
Any material submitted for publication that contains multiple advertisers that
are not under the same ownership should be received three weeks prior to
distribution for approval. The Star-Telegram reserves the right to refuse any
material that, in its opinion, contains advertising space that was sold by a third
party or at a brokered rate.
All advertising of a drug or medical nature must adhere to the drug and medical
standards of the Publisher and must be received in sufficient time before
publication for consideration by the Publisher.
Advertisers warrant to the Star-Telegram that publication of any advertisement,
including any photograph contained therein, shall not infringe upon any
copyright held by another person.
C. ERROR RESPONSIBILITY
The Star-Telegram cannot assume responsibility for errors in advertisements,
unless Advertising Graphic Services fails to correct errors clearly marked by the
advertiser on proofs returned to the newspaper within deadline requirements,
and then the Star-Telegram’s liability for an error shall be limited to the portion
of the advertisement affected by the error, and in no event shall such liability
exceed the advertisement in which the error occurs.
Notice of errors must be given in time for correction before additional
insertions are made.
All errors in advertisements (claims for error adjustment) must be reported
to the Star-Telegram within 30 days of publication. The Star-Telegram reserves
the right to adjust only those errors reported within this specific period.
No allowance will be made for errors that do not materially affect the value of
the advertisement.
On multiple insertion ads, credit for errors will be allowed on the first insertion only.
In the event of non-publication of copy furnished, no liability shall exist on the
part of the Star-Telegram, except that no charge shall be made therefore.
Billing discrepancies must be resolved within the calendar year the error occurred.
D. COLOR AND INSERT CAPACITY
At certain times of the year, the company may reach its capacity to handle
color advertising and preprinted inserts. The earlier reservations are submitted
for these two areas, the less likely problems will occur. In the event that
capacity is reached, advertiser requests for color and preprinted inserts will be
filled on a priority basis.
E. PRINTING MATERIALS
The Star-Telegram cannot be responsible for printing material left with publisher
for more than 30 days after publication unless instructions to return at
advertiser’s expense are furnished with the order.
F. B
ILLED SPACE REQUIREMENTS
Advertisements in excess of 18 inches deep in any column width will be
billed the full depth of 21 inches. Tabloid ads over 9 1/2” deep will be billed
at 11 inches.
NOTE: Individual zone buys can not be combined to create same distribution
as full-run buy. Full-run distribution will be billed as a full-run buy and not
separate individual zone buys.
G. ADVERTISER RESPONSIBILITY
Advertiser and/or advertising agencies will assume liability for all content,
including text and illustrations, and also assume responsibility for any claims
arising therefrom made against the publisher.
H. KEY NUMBERS AND COUPON EXPIRATIONS
The Publisher is not responsible for key numbers or coupon expiration dates to
be set in ad copy unless written instructions are received from advertiser prior
to deadline.
I. ACCEPTANCE
Forwarding of an order is construed as acceptance of all rates and conditions
under which advertising space is sold by the Publisher.
J. AD POSITION
The Star-Telegram will attempt to honor all position requests but, we cannot
guarantee that your ad will be on a particular page or in a specific section
except as defined below. An advertisement of 27” or larger can be guaranteed
placement within a specific section for an additional $7.50 per column inch.
Guaranteed full run positions must be approved 5 days in advance by the
Retail Advertising Director.
K. DOUBLE TRUCK REQUIREMENTS
Double truck ads are 12 1/2 columns wide and billed at 262.5 total inches.
(Gutter is charged as 1/2 column.)
L. TERMS OF PAYMENT
Unless credit approval has been granted all advertising is pre-pay required.
If credit terms generated by an approved credit application exist, invoices are
“net 21” from billing and considered delinquent at 30 days from billing.
Delinquent accounts are subject to suspension of credit privileges without notice:
suspension or cancellation of advertising, products and/or services; or termination
of this contract. Advertiser agrees to indemnify Publisher for all expenses incurred
in connection with all collection amounts payable under this contract including
collection fees, attorney’s fees and court costs.
M. CONTRACTUAL DISAGREEMENTS
Advertiser and Publisher agree that any contractual disagreements shall be
governed by the laws of the state of Texas and any litigation arising out of the
agreement shall be pursued in the venue of Tarrant County, Texas.
N. HOLIDAY QUANTITIES AND RATES
On the following days inserts and Star Tabs will increase to Sunday quantities:
New Year’s Day (01/01), Valentine’s Shopping Day (02/13), Teacher Appreciation
Day (05/06), Independence Day (07/04), Veteran’s Day (11/11), Thanksgiving Day
(11/27), Black Friday Special Shopping Day (11/28), Christmas Day (12/25) and
After Christmas Special Shopping Day (12/26).
On the following days Star Tabs will increase to Sunday quantities: Martin Luther
King, Jr. Day (01/20), Day After Super Bowl (02/03), President’s Day (02/17),
NCAA March Madness (03/17), Memorial Day (05/26), Labor Day (09/01),
Child Health Day (10/06) and Columbus Day (10/13). Days are all Mondays and
inserts are not available on this day.
On the following days inserts and ROP ads will be billed at Sunday rates: New
Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and
Christmas.
O. PREPRINT BUNDLING DAYS
On certain days, typically major holidays, the Star-Telegram requires bundling of
various products for preprint advertisements.
• Thanksgiving Day preprint advertisers must run full-run Star-Telegram, La
Estrella En Casa (Special Edition delivered Thanksgiving Day) and Sunday
Select (Special Edition delivered Thanksgiving Day).
• All advertisers running preprints in the Star-Telegram on any Sunday between
Thanksgiving Day and Christmas Day will be required to run a mirrored buy
of Paid Distribution in Sunday Select.
• Christmas Day preprint advertisers must run full-run Star-Telegram and
Sunday Select.
P. SPECIAL REQUESTS
Special requests can be billed additional premium, up to 25% of ad cost.
Q. EARLY SUNDAY EDITION DISPLAY ADS
Sunday display advertising does not appear in the Early Sunday editions
delivered on Saturday.
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