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David Riding
Multimedia Marketing Specialist
(613) 890 – 4669
[email protected]
www.davidriding.ca
Education
Algonquin College – Certificate, Web Developer – 2008 – 2009
Maine Film and Television Workshops – Resident Filmmaker – 1997
Carleton University – Bachelor of Arts, Film Theory, Minor in English – 1993 – 1997
Career Profile
Marketing & Branding:
Creating branding guides and engaging online and print advertising campaigns aimed at
increasing sales and increasing overall brand recognition. Creation of marketing materials
such as brochures, handouts, consumer newsletters, in-store displays and digital signage.
Web Design & Development
Creator of dynamic web content using CSS, Ajax, HTML/DHTML, JavaScript, Java, Flash, PHP,
and XML. Extensive experience with most Content Management Systems, such as Wordpress,
Joomla and more. Integration of third party apps including Google Maps API, Gravity Forms.
Social Media Marketing
Manager of numerous social media properties including Facebook, Twitter, LinkedIn, Google+
and YouTube. Developed and implemented many successful social media campaigns, growing
and cultivating pages using online contests and compelling content to engage audiences.
On Line Advertising
Administrator of Google Ad Words, Facebook, Twitter and YouTube Advertising campaigns.
Expertise includes keyword research and analysis, advanced audience targeting and shrewd
bidding for pay per click campaigns.
Video Production
Video producer, shooter and editor, using Adobe Master Collection including Premier, After
Effects and Photoshop. Producing highly effective promotional and instructional videos, from
concept to completion. Examples of video production work available on YouTube.
Film & Television Production
Award winning music video and commercial cinematographer, with and a NABET Union
Member in the Grip and Lighting Departments for many television series including Degrassi:
TNG, Power Play, Queer As Folk and Monk.
David Riding
Multimedia Marketing Specialist
(613) 890 – 4669
[email protected]
www.davidriding.ca
Work Experience:
Independent Pool Group, IPG Canada
Marketing Director
2012 - Present
Marketing & Branding:
Responsible for corporate and consumer image on a national scale. Creation of branding
campaigns for signature products. Creation of B2B multimedia marketing materials, as well as
the distribution of B2C multimedia marketing materials for 70+ IPG member stores.
Video Production:
Implementation and creation of in-store promotion videos for 70 nationally affiliated stores .
Responsible for all pre-production of video sales material, including but not limited to writing,
casting and location management. Responsible on shoot days for camera, lighting, audio setup
and direction. Other video production tasks include video and sound editing, selection of stock video,
imagery, animation and sounds. Still photographer for product displays, video, and web presentations.
Website Design & Development:
Creator and manager of join.ipgpools.com, ipgpools.com, stores.ipgpools.com, ipgshow.com.
These sites include the creation of national directory of pool and spa stores. Implementing SEO
campaign, which successfully brought ipgpools.com to Google page rank #1. Introduced a QR
code project, linking the company's entire line of pool and spa chemicals to how-to videos and product
information pages located on the company's main business website.
Social Media Marketing:
Responsible for IPG Facebook Page growth from 341 to 8,122 engaged followers. Establishing
YouTube channel and Twitter account, with 1500 followers in the first year. Coordination of
monthly national online sales marketing campaigns for 70+ IPG members stores. Creation of
sales initiatives including online coupons for manufacturer rebates through IPG member stores.
Online Advertising:
Implementation of online marketing campaigns aimed at growing consumer awareness.
Maintenance and monitoring of Facebook, Twitter and YouTube Advertising accounts.
Coordination of annual online marketing campaigns with suppliers including: Bullfrog Spas,
SaniMarc Inc. and Hayward Canada.
David Riding
Multimedia Marketing Specialist
(613) 890 – 4669
[email protected]
www.davidriding.ca
University of Ottawa, GAP-Santé
Multimedia Developer
2009 - 2011
Video Production:
Conception and production of educational and training videos for first responders in crisis
situations. Responsibilities included script writing, footage collection and editing of all video
productions, creating captivating projects aimed at engaging and informing audiences.
Web Design & Development:
Developing and designing several AJAX based websites and forms for http://www.gapsante.ca
Maintained current and past websites through various Content Management Systems.
Administrating and maintaining secure user login account and emails. Facilitating purchase,
configuration and implementation of Linux based server (Red Hat). Migrating Joomla! database, files and
all other websites to new server. Developing interactive web applications. Ensuring overall W3C
standards and providing secure data back-ups.
Writing Responsibilities:
Completing technical reports for project milestones. Co-wrote 300 page workshop Facilitator
guidebook as well as a Self-study Guide and Workshop Participants Guide. Writing copy for
two of the department's web sites, and the creation of material for interactive web products.
Freelance , Toronto Film & Television Industry
Cinematographer, Grip & Lighting Technician, Editor
1997 - 2009
Film & Television Production:
Responsible for creating and managing visual aesthetic of many different television and film
projects, including documentary, music video, lifestyle and web programming.
Managing crews of 5-20 people. Working with timelines and ensuring visual product quality.
Maintaining and assimilating information of new products and formats. Knowledge of film and video
cameras and lighting in order to operate professionally and proficiently.
Related Experience
Enhanced Reliability Clearance
Bilingual - French & English
Certified Moxie Digital Streaming Signage Designer
David Riding
Multimedia Marketing Specialist
(613) 890 – 4669
[email protected]
www.davidriding.ca
Completed Lynda.com Courses:
• Marketing for Facebook
• YouTube Channel & Video Optimization
• Advanced Adobe Soundbooth
• After Effects Essentials
• Premiere Titling
Web Portfolio
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www.davidriding.ca
ipgpools.com
stores.ipgpools.com
ipgshow.com
join.ipgpools.com
thealbionrooms.com
thebestyou.com
oypts.ca
jdcm.ca
psyco.ca
Filmography
IMDB Listing
CREDITS AS PRODUCER/CINEMATOGAPHER/EDITOR INCLUDE:
This is IPG-Web Commercial
2014 IPG Show Review
Join IPG
2014 Splash Show
How to Test Pool Water
How to Test Spa Water
How to Add Chlorine to your Pool
How to Add Chlorine to you Spa
How to Add Calcium to your Pool
How to Add Calcium to you Spa
How to Add pH to your Pool
How to Add pH to you Spa
How lower Calcium to your Pool
How lower Calcium to you Spa
Welcome to the IPG BMS
2013 IPG Testimonials
Store Rebranding Program
Swimming Pools - the Joy of Ownership
SHS Music Video - Ron Kay
SHS Music Video - Year End Showcase
SHS Music Video - Whitney Hudson
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David Riding
Multimedia Marketing Specialist
(613) 890 – 4669
[email protected]
www.davidriding.ca
SHS Music Video - Tucker Covers
SHS Music Video - Brooke DeCooman
SHS Music Video - Autumn Sings a Medley
SHS Music Video - Abbigail Hamre
SHS Music Video - Mackenzie Glenn
SHS Music Video - Emily Prevost
SHS Music Video - Corina Blanchett
Tic Tac Golf - Corporate Infomercial
Starting Your Pond Right in Spring
Living Wall NEW on this Year's Tour
Les Jardins de la Capital – Demo for Canada Land
Gourmet Recipe Party – Full
Gourmet Recipe Party – Demo
Gourmet Recipe – Smoked Oysters
Gourmet Recipe – Beef Tenderloin
Gourmet Recipe – Short Ribs
Gourmet Recipe – Ice Bowl w/ Sorbet
Gourmet Recipe – Scallops w/ Dover
Gourmet Recipe – Caesar Salad
Gourmet Recipe – Cornish Hen
Gourmet Recipe - Curried Eggs Maryland
Gourmet Recipe – Pork Medallions
Gourmet Recipe – Asparagus w. Serrano Ham
Gourmet Recipe – Sabayon
Gourmet Recipe – Raisin Flan
Gourmet Recipe – Scallops over Corn
Gourmet Recipe – Crustata
Gourmet Recipe – How to Clean a Tenderloin
Gourmet Recipe – Basa Fillet
Gourmet Recipe – Chicken Maki Roll
Gourmet Recipe – Newfoundland Seafood Chowder
Music Video, “The First Time”, Matthew Mutch
Music Video, “After All”, Innerstate
Music Video, “Let Me Know”, HEAT
Short Film, “White Candle, Red Water”
Promotional Video, Camp Gesher
Demo Spot, “Bowling For Bottles”
Music Video, “You Won’t See Me Cry” - Sue Medley
CREDITS AS GRIP / ELECTRIC INCLUDE:
Music Video, “P.I.N.” – The Rheostatics
Music Video, - Elevator
Music Video, “Unbelievable” – 1000ft Krutch
Music Video, “Tell Me” – Alex Baird
Music Video, “Still” – Bliss
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Firewatch Films Inc
Firewatch Films Inc
Tenessee Twins Films,
Wizbang Films
Jayded Productions
Firewatch Films Inc.
Oz Media Inc.
Oz Media Inc.
Blackwalk Productions
Blackwalk Productions
Blackwalk Productions
Blackwalk Productions
David Riding
Multimedia Marketing Specialist
(613) 890 – 4669
[email protected]
www.davidriding.ca
Music Video, “Dig It ” – Tom Wilson
Music Video, “River Blue” – Oh Suzanna
Music Video, “Holding On To This” – The Immigrants
Music Video – Jason McCoy
Music Video, “Further Again”-Staggered Crossing
Music Video, “Seniorita”-Brattt Pack
Music Video, “Staring at the Sun”-J. Englishman
Commercial, “Project Clamp”
Music Video, “By the Way”, McAully
Commercial, “Sargento”
Commercial, “Advil”
Commercial, “Doulies/Budwieser”
Commercial, “Nabisco”
Music Video, - King Cobb Steelie
Commercial, “Master Mind”
Music Video, - Great Big Sea
Commercial, “Captain Crunch”
Music Video, “Ten Feet High” – Blaise Pascal
Music Video, “Go-Go” - B4-4
Commercial, “FOLIOfn.com”
Commercial, “Ultra Fleecy”
Feature Film, “Tangled”
Music Video, “Kinda Like It’s Love”- Jason McCoy
Feature Film, “On Their Knees”
Music Video, “No One Does It Better”- Soul Decision
Feature Film, “Ice Men”
Music Video, “Point Number 1”- Chevelle
Music Video, “Best Way To Die”- Jet Set Satellite
Music Video, “Julia”- Emm Gryner
Music Video, “Under the Sun”- Big Kenny
Television Series, “Power Play”
Television series, “Butch Patterson Private Dick”
Feature Film, “Undercover Angel”
Commercial, “Explore Canada”
Commercial, “SuperEx ‘98”
Music Video -Garrity
Television Series
M.O.W., “Jewel”
Music Video, “Ode to Aphrodite” - Lisa Patterson
Commercial, “Apple Jacks”
Music Video, “B4 4”
Commercial, “JoJo’s Physic Network”
Music Video, “My Only Friend”- Jasmine
Music Video, “My Only Hope”- Miller Stain Limit
Buck Productions
Oz Media Inc.
Oz Media Inc.
Blackwalk Productions
Sundog Films Inc.
Sundog Films Inc.
Sundog Films Inc.
The Partners Film Co.
The Revolver Film Co.
The Partners Film Co.
The Partners Film Co.
Trailer Park Films
Trailer Park Films
The Revolver Film Co.
The Partners Film Co.
The Revolver Film Co.
Trailer Park Films
The Revolver Film Co.
The Revolver Film Co.
Sparks Productions Inc.
The Director’s Film Co.
Tangled Productions
The Revolver Film Co.
Have Mercy Productions
The Revolver Film Co.
First Frames Films
The Revolver Film Co.
The Revolver Film Co.
The Revolver Film Co.
The Revolver Film Co.
Alliance Atlantis
Comedy Network
Stellar Entertainment
Credo Entertainment
Pan Films
Blackwalk Productions
Degrassi:The Next Generation
Brenda Kay Productions
Firewatch Films Inc.
Circle Productions
Blackwalk Productions
Kingstar & Partners
Blackwalk Productions
The Revolver Film Co.
David Riding
Multimedia Marketing Specialist
(613) 890 – 4669
[email protected]
www.davidriding.ca
Music Video, “Queer For Cat”- Big Rude Jake
Music Video, “Rap Rhyming”- Mathematics
Music Video, “This Time”- Lisa Patterson
Television Special, “Our House”
Corporate Film: “Canada’s Capital”
Commercial, “ The Morning Drive” 540 Talk Radio
Feature Film, “Through Golden Fields”
Blackwalk Productions
Blackwalk Productions
Firewatch Films Inc.
History Channel Sound Venture
Image Projection
Brooks Films
Atkinson Entertainment