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spoNsorship
i N f o r m aT i o n pac k e t
THE 67TH ANNUAL
JUNE 2-6, 2015
DeMographics
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Equestrian enthusiasts are highly active and mobile.
As a group, this demographic spends significantly on travel, leisure, dining, luxury items and real estate investments.
These affluent consumers include corporate executives, physicians, lawyers, politicians and other professionals.
A majority are
between the ages of
Average
Household Income
1/2
&
$134,000
2 DOGS
ON AVERAGE
OVER HALF PURCHASED A
NEW AUTOMOBILE IN
THE PAST YEAR
Average
Net Worth
THE MARKET VALUE OF
THE AVERAGE HOME IS
2 CATS
$594,000
$995,400
ON AVERAGE
85%
85% ARE WOMEN
63%
63% ARE MARRIED
66%
66% HAVE A COLLEGE DEGREE OR BETTER
56%
56% ARE EMPLOYED FULL-TIME
80%
80% MAKE OR DIRECTLY INFLUENCE PURCHASING AT WORK
38% HAVE A NET WORTH OVER $500,000
63%
HAVE TRADED STOCKS,
BONDS OR MUTUAL FUNDS
IN THE LAST YEAR
53%
OWN A PICK-UP TRUCK
22%
OWN TWO OR MORE HOMES
43%
TAKE MORE THAN 16
AIRLINE TRIPS A YEAR
38%
94%
OWN A PET BESIDES
A HORSE OR PONY
97%
HOLD MORE THAN
ONE CREDIT CARD ACCOUNT
4
THEY RENT A VEHICLE
4 TIMES PER YEAR
3
OWN AT LEAST 3 VEHICLES
ON AVERAGE, THEY SPEND
30
30 NIGHTS PER YEAR IN A HOTEL
oUR
chaRity
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The Germantown Charity Horse Show is proud to sponsor as our charity the Exchange Club Family Center. This 2014
show will mark our sixteenth year to help raise funds for this vital organization. Begun in 1984 to help prevent child abuse,
the Exchange Club Family Center’s mission is to break the cycle of child abuse and neglect by replacing abusive and
violent behavior with effective parenting skills.
The Exchange Club Family Center offers programs and services in three major areas: family violence, parenting
education, and anger management. Last year, the center served over 4,000 clients and family members in the Mid-South
area, according to their website. It is one of 76 Exchange Club Centers in the nation.
The Germantown Charity Horse Show has sponsored the Exchange Club Center as its charity since 1999. Barbara King,
executive director of the center, wrote in the 2005 horse show program, “The past six horse shows have been major
fundraising events, earning a profit of $25,000 to $30,000 each year. These dollars are used to provide counseling and
other services for children who have been abused or forced to witness violence in their homes. Every $50 raised can
provide one hour of counseling, and thus, you can see what a major impact this partnership means for the children in our
community.”
For more information about the help the Exchange Club Family Center offers families, please see their website at
exchangeclub.net/exchange
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oUR BReeds
The Germantown Charity Horse Show is one of
the oldest multi-breed shows in the country. The
breeds represented in our evening performances
include American Saddlebreds, Paso Finos,
Roadster and Hackney Horses, and flat- and lightshod Tennessee Walking Horses. In addition, we are
proud to present a Carriage Driving division which
showcases a variety of breeds, including Welsh
ponies, Friesians, and Morgans.
Hunters and Jumpers
Flat Shod Walking Horses
Paso Finos
Carriage Horses
Feathered (Gypsy Vanner, Draft, Freisians)
Western Saddlebreds
cLass
spoNsorship
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Class sponsorship at the Germantown Charity Horse Show
will entitle you or your organization to:
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Print identification in the comprehensive program used throughout the course of the five (5) day event.
Acknowledgement in bold in the show program above the class listing of each day’s events.
Public address system announcements at periodic intervals based on sponsorship level.
Public address system announcements at periodic intervals based on sponsorship level.
Recognition on video board adjacent to the large show ring.
Exposure to participants and spectators from across the country and from the Mid-South.
Promotion to the membership of the Germantown Charity Horse Show Committee via monthly meetings/
website listings/Facebook postings.
maJoR spoNsor
beNeFits
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Major sponsorship of the Germantown Charity Horse Show will receive
in addition to the above-mentioned benefits the following:
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Media promotion coverage prior to show and during show including with GCHS Facebookpage, GCHS website, live TV and radio spots as scheduled.
Print media coverage in local newspapers, national trade publications, organizational newsletters, horse
show media kits, and posters and flyers.
Opportunity for Sponsor representatives to make award presentation during show.
VIP Passes to the Sponsorship Party on Saturday evening of the Show Week.
SPONSORSHIP BENEFITS ARE NON-CUMULATIVE AND MINIMUM PER LEVEL SUBJECT TO MODIFICATION
BASED UPON SPECIFIC NEEDS OF THE SPONSOR AND SPECIAL EVENTS WITHIN THE CHARITY EVENT.
$25,000
blue ribbon
sponsorship
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$10,000
red ribbon
sponsorship
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•
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•
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$5,000
yellow ribbon
sponsorship
$2,500
white ribbon
sponsorship
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•
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Title Sponsorship of The Grand Prix
Two VIP Box with 8 seats for each day of the 5-day event
200 General Admission Tickets for Promotional Use
Four VIP Parking Passes
Ring announcements during show week
Display of 3 sponsor banners (6×2) in the show ring of the main arena; arena banners provided by Sponsor.
Full-Page ad in the event program – camera ready art provided by Sponsor.
8 Royal Ball Tickets
1 VIP Box with 8 seats for each day of the 5-day event.
100 General Admission Tickets for Promotional Use.
2 VIP Parking Pass
Display of 2 banners (6×2) in the show ring of the main arena; arena banners provided by Sponsor.
Half-page ad in the event program – camera ready art provided by Sponsor
4 Royal Ball Tickets
1 VIP Box with 8 seats for the 5-day event
50 General admission tickets for promotional use
1 VIP Parking Pass
Quarter-page Ad in the Event Program – camera ready art provided by Sponsor
Display of 1 banner (6×2) in the show ring of the main arena;
arena banners provided by Sponsor
2 Royal Ball Tickets
Prominent Program Listing
Class Sponsorship Listing & Ring Announcement
25 General Admission Tickets for Promotional use
Display of 1 banner (6×2) in the show ring of the main arena; arena banners
provided by Sponsor