Liquid Learning Presents the
3rd Annual Stakeholder
Communication and
Engagement for Major Projects
Forum 2015
Enhancing project performance with leading edge strategies and tools for
successful in stakeholder communication, engagement and relationship
management
Liquid Learning is delighted to present the 3rd Annual Stakeholder
Communication and Engagement for Major Projects Forum 2015 – a
premier event featuring practical insights for successful stakeholder
engagement and development. A combination of local, regional and
international case studies combined with expert presentations will
provide delegates with the skill-sets to effectively communicate with the
different types of stakeholders in major projects.
FEATURED SPEAKERS
Vasanthe Narayanasamy Senior Vice President and Head of
Communications
Siemens Malaysia
Tn. Syed Abdul Rahim Syed Jaafar President & CEO
Barakah Offshore Petroleum Berhad
Penny Townley Former Technical Director, Communication & Community
AECOM
Philip Ling Oon Hun Communications and Corporate Responsibility CEO’s Office
DiGi Telecommunications Sdn Bhd
Najat Ahmad Marzuki Head, Strategic Platforms Department,
Stakeholder Engagement Division
Multimedia Development Corporation (MDeC)
Mohd Hisham Saleh Head, Social Media & Innovations
Malaysian Airlines
Dr Bhavani Krishna Iyer Head, PR & Communications
MMC Gamuda KVMRT Sdn Bhd
Dr Saipol Bari Abd Karim Lecturer - Department of Quantity Surveying,
Faculty of Built Environment
University of Malaya
Shim Kyu Jin Assistant Professor, Corporate Communication - Lee
Kong Chian School of Business
Singapore Management University
Andy See Teong Leng Managing Director
Perspective Strategies Sdn Bhd
Raymond Siva Managing Director
Edelman Kuala Lumpur
Dr Cynthia Ee Founder and Managing Director
Clarus Consulting and Training
Dr Rumesh Kumar Director
Sharma Management International Sdn Bhd
Elton Kuah Marketing Director
Marketing After Hours
SUPPORTER
Time Poor? Just attend the days you want!
Forum Day 1
10 February 2015
Forum Day 2
11 February 2015
Two Separately Bookable,
Half-Day Workshops
12 February 2015
Sheraton Imperial, Kuala Lumpur
EXPLORE
Practical approaches for stakeholder
communication and engagement to
ensure project success
Utilising social media for strategic
stakeholder engagement
Managing stakeholder and community
perception towards projects
Strategies for stakeholder engagement
and crisis communication in real-time
using digital media
EARLY BIRD & GROUP
DISCOUNTS AVAILABLE
See booking form for details
HRDF
CLAIMABLE
HRDF/SBL CLAIMABLE for
MALAYSIAN ORGANISATIONS
Phone: +60 3 2164 9920
Fax: +60 3 2164 9921
www.liquidlearning.asia
[email protected]
Leveraging stakehold
Day One 10 February 2015
11.15 - 11.30 Questions and Discussion
11.30 - 12.15 EXPERT COMMENTARY
8.30 - 9.00
Registration and Morning Coffee
9.00 - 9.15
Official Welcome and Opening Remarks from
the Chair
Strategic engagement to ensure smooth project
delivery
•
9.15 - 10.00 OPENING KEYNOTE
•
PR ethics in digital age and times of crisis
•
•
•
•
•
PR and Wikipedia: Where is the line drawn?
The loss of control and empowered consumers
Social media disasters case studies: Reviewing on the
SIA social media disaster case, Namyang dairy case
study and Tablo’s case and impression management
Global Industry: The role of ethical evaluation of
Novartis Korea CSR case and the Perception of
Corporate Hypocrisy
Dr Rumesh Kumar Director
Sharma Management International Sdn Bhd
Dr Rumesh Kumar is a Certified Training Professional and a
Project Management Professional. His areas of
specialisation include corporate training, management
consulting and organisational diagnostics. He conducts PMP
Preparation and Scrum Certification Programs. He provides
consulting services and conducts training programs for both the
public and private sectors. His clients include the Prime
Minister’s Department, Lembaga Hasil Dalam Negeri, Jabatan
Kerja Raya, Bank Negara Malaysia, Petronas, Genting Resorts
as well as many other renowned organisations in Malaysia.
Shim Kyu Jin Assistant Professor of Corporate
Communication - Lee Kong Chian School of
Business
Singapore Management University
KyuJin Shim holds a Ph.D. from the Syracuse University and a
M.A in Telecommunication from the Michigan State University.
KyuJin’s research interests are corporate ethics and social
responsibility, social media, crisis management and
international PR with regard to globalisation and digitisation in
communication.
10.00 - 10.15 Questions and Discussion
The importance of engaging with community for feedback
on major projects
Partnering with stakeholders for impact assessment and
project implications
Incorporating stakeholder engagement into policy
implementation strategies
12.15 - 12.30 Questions and Discussion
12.30 - 1.45 Networking Lunch
1.45 - 2.30
CASE STUDY
10.15 - 10.30 Morning Tea Break
Utilising social media for strategic stakeholder
engagement
10.30 - 11.15 EXPERT COMMENTARY
•
•
Building sustainable relationships with
stakeholders
•
•
•
Understanding stakeholders
Building meaningful stakeholder engagement programs
Case study: A youth engagement campaign
Andy See Teong Leng Managing Director
Perspective Strategies Sdn Bhd
Andy conducts workshops, coaching sessions and media
training for Heads of Government Departments, CEOs as well
as Industry & Corporate Spokespeople. His forte is in
strategic communication counsel and issues management. He
has worked on assignments for companies in the energy, oil &
gas, banking & finance, FMCG, entertainment and
infrastructure development sectors. His firm was the winner
of the prestigious Gold Award for the Best Campaign of the
Year in 2012 and 2013. Andy is currently the Hon. Secretary
and Fellow of the Public Relations Consultants’ Association of
Malaysia.
•
•
Recognising the changing needs of your stakeholders
Effective reputation management and remaining sensitive
to current issues
Managing controversial and complex issues on social
media
Being responsive and communicating with stakeholders in
a timely manner
Philip Ling Oon Hun Communications and
Corporate Responsibility - CEO’s Office
DiGi Telecommunications Sdn Bhd
Philip has previously worked in the areas of regulatory,
international marketing and in the FMCG industry. He has been
with DiGi for fourteen years, the last seven in the Corporate
Responsibility team. He is currently responsible for strategic CR
planning and reporting, and oversees DiGi’s flagship CR
programmes, namely CyberSAFE in Schools, Challenge for
Change and Deep Green. Philip has been actively involved in
social engagements with youths and children for more than 15
years.
CERTIFICATE OF COMPLETION
Each participant will receive
a prestigious certificate of
completion.
PLUS HANDS-ON WORKSHOPS!
TWO Separately Bookable, Half-Day
Workshops on 12 February 2015
VALUE PLUS DISCOUNT
Receive $300 off registration if you
register and pay by 7 November 2014
der relationships for project success
Day Two
11 February 2015
2.30 - 2.45
Questions and Discussion
2.45 - 3.30
EXPERT COMMENTARY
8.30 - 9.00
Registration and Morning Coffee
Practical approaches for stakeholder
engagement to ensure project success
9.00 - 9.15
Opening Remarks from the Chair
•
•
•
Aligning stakeholders expectation, project objectives and
goals
Does one size fit all? Managing stakeholders from a
diverse background
Connecting with disengaged stakeholders and the ‘silent
majority’
Elton Kuah Marketing Director
Marketing After Hours
Elton is a Social Media Savant and has delivered the keynote
at the Venture Capital Summit United Kingdom representing
Asia. He is also a certified member of Social Media Summit and Facebook Success Summit USA by Social Media
Examiner, one of the world’s Top 100 by Technorati and
AdAge business blogs. He won the award for Global Business
Mentorship from the Deputy Minister of Finance of Malaysia.
In 2011, he co-authored with 30 other entrepreneurs and
published a book in Singapore titled ‘Are You Ready To Be
Next Entrepreneur’.
9.15 - 10.00 OPENING KEYNOTE
Social media and stakeholder engagement
• Ethical publics and online activism
• Neo-network Journalism
• Role of Social Media-uncontrolled content and the
credibility in network journalism
• Three step flow agenda setting
• Social marketing, Media output and crisis management
Shim Kyu Jin Assistant Professor of Corporate
Communication - Lee Kong Chian School of
Business
Singapore Management University
KyuJin Shim holds a Ph.D. from the Syracuse University and
a M.A in Telecommunication from the Michigan State
University. KyuJin’s research interests are corporate ethics
and social responsibility, social media, crisis management
and international PR with regard to globalisation and
digitisation in communication.
3.30 - 3.45
Questions and Discussion
10.00 - 10.15 Questions and Discussion
3.45 - 4.00
Afternoon Tea Break
10.15 - 10.30 Morning Tea Break
4.00 - 4.45
INTERACTIVE PANEL DISCUSSION
10.30 – 11.15 EXPERT COMMENTARY
Tips and ideas for building robust relationships
with stakeholders through social media
platforms
• Creative ideas for building a positive online presence
through social media channels
• Strategies to engage with young stakeholders on social
media and digital platforms
• Practical approaches to engage with stakeholders in
meaningful dialogue online
• Getting your messages across in a cost effective manner
through online media
Najat Ahmad Marzuki Head, Strategic Platforms
Department, Stakeholder Engagement Division
Multimedia Development Corporation (MDeC)
Mohd Hisham Saleh Head of Social Media &
Innovations
Malaysia Airlines
Elton Kuah Marketing Director
Marketing After Hours
4.45 - 5.00
Questions and Discussions
5.00
Concluding Remarks from the Chair
Managing stakeholders effectively for
continuous engagement
• Identifying your project stakeholders and their specific
needs
• Formulating different engagement strategies for different
groups of stakeholders
• Ensuring continuous engagement with groups of
stakeholders for various major projects
Dr Saipol Bari Abd Karim Lecturer - Department
of Quantity Surveying, Faculty of Built Environment
University of Malaya
Previously, Saipol was in Gamuda Berhad where he was
directly involved in the Western Kuala Lumpur Traffic
Dispersal Scheme project, also known as SPRINT highway.
He then moved to MCM Associates, a professional
quantity surveying and construction cost consultants and
was involved with various projects such as the development
of a new UiTM Puncak Alam campus, luxurious Four
Seasons Hotel in Langkawi and many other building
construction projects. He expanded his career at Dialog
Group Berhad where he was involved in contracts for clients
such as Petronas, Shell, ExxonMobil, BP, MOX, MLNG,
Halliburton, Pertamina (Indonesia), and Conoco Phillips.
11.15 – 11.30 Questions and Discussion
11.30 – 12.15 INTERACTIVE PANEL DISCUSSION
The importance of effective stakeholder
communication engagement in driving
successful project outcomes
• Considering the impact which different stakeholders can
have on project delivery
• Enhancing overall project outcomes through prudent
SUPER SAVER DISCOUNT
Receive $200 off registration if you
register and pay by 28 November 2014
EARLY BIRD DISCOUNT
Receive $100 off registration if you
register and pay by 19 December 2014
Driving effectiveness in stakeholder and community engagement
stakeholder and community engagement
• An executive perspective on proactive stakeholder
engagement to improve project outcomes
• Driving a culture of understanding and addressing the
expectations and opinions of stakeholders
Dr Bhavani Krishna Iyer Head, PR &
Communications
MMC Gamuda KVMRT Sdn Bhd
Being involved in the MRT Project, Bhavani is required to strike
a delicate balance between that which matters to the public and
the successful delivery of the MRT project; however she has thus
far been able to allay the concerns of the public and satisfy the
stakeholders in the implementation of the MRT Project. Bhavani
has wide and varied experience holding several key roles in the
corporate Public Relations and Communications arena. She also
lectures part-time in local Universities on courses related to
English Literature and Public Relations.
Tn. Syed Abdul Rahim Syed Jaafar President &
CEO
Barakah Offshore Petroleum Berhad
Vasanthe Narayanasamy Senior Vice President
and Head of Communications
Siemens Malaysia
Penny Townley Former Technical Director,
Communication & Community
AECOM
Dr Bhavani Krishna Iyer Head, PR &
Communications
MMC Gamuda KVMRT Sdn Bhd
3.30 - 3.45
Questions and Discussion
3.45 - 4.00
Afternoon Tea
4.00 - 4.45
EXPERT COMMENTARY
Managing stakeholder perceptions
• Identifying and monitoring stakeholder perceptions
• Challenges in changing or enhancing stakeholder perceptions
• Evaluating the effectiveness of your message and
communication
Raymond Siva Managing Director
Edelman Kuala Lumpur
12.15 - 12.30 Questions and Discussion
Raymond Siva Managing Director
Edelman Kuala Lumpur
12.30 - 1.45 Networking Lunch
1.45 - 2.30
Raymond Siva has over 20 years of experience in journalism
and communications. He has grown Edelman to be the largest
PR firm in Malaysia, as well as increased the unique offerings of
the team to encompass Consumer, Corporate, Financial, Public
Affairs, Crisis & Issues, Digital, and Technology. He has provided
counsel to entities such as MRT Corp, Felda Global Ventures, IHH
Holdings, Tune Insurance and PEMANDU (ETP), and continues to
strategies for clients such as InvestKL, Pavilion, Guinness Anchor
Berhad, MEASAT and Cahya Mata Sarawak.
CASE STUDY
Effective strategies for continuous stakeholder
engagement to ensure project success
• Identifying multi-stakeholders and the potential crisis in delay
of project completion
• Developing communication and stakeholder engagement
plans with various platforms
• Committing to continuous stakeholder relations and
engagement as your organisation’s core value
• Effective strategies to connect and strengthen relationships
with stakeholders and community
Penny Townley Former Technical Director,
Communication & Community
AECOM
Penny is an ANZ communication and community engagement
practitioner with more than 30 years of experience. She has
provided strategic advice across a wide range of infrastructure
projects, environmental and social change programs and
planning projects. She is known for managing highly
contentious projects in sensitive, political environments. Her
experience spans transport, water, waste, energy, health and
environment. She is driven by developing and executing
communication and community engagement strategies that
meet the needs of stakeholders and deliver desired project
results. She is now involved in major projects in Asia.
2.30 - 2.45
Questions and Discussion
2.45 - 3.30
CASE STUDY
Managing risk and avoiding outrage – Protecting
your organisation’s reputation
• Proactive outreach programs to convey your project
• Identifying ‘warning signals’ of disgruntled stakeholders
• Communicating about your project progress – What went
wrong?
• Effective strategies for reputation management
Phone: +60 3 2164 9920
Fax: +60 3 2164 9921
www.liquidlearning.asia
4.45 - 5.00
Questions and Discussion
5.00
Concluding Remarks from the Chair and Close of
Conference
WHO WILL ATTEND
Professionals from both the Public and Private sectors in roles
spanning :
• Public / External Affairs /
• Stakeholder Relations /
Corporate Affairs
Engagement
• Government Affairs
• Community Relations /
• Reputation Management
Engagement
• Sponsorship management
• Corporate Communications
/ funding
• Marketing / Marketing
• Community Education /
Communications
Community Development
• Corporate Social
/ Programs
Responsibility / Triple
• Major Projects/
Bottom Line
Construction/ Engineering
• Media Management and
Coordination
Workshops 12 February 2015
9.00 - 12.30 WORKSHOP A
Building a strategic stakeholder relations and engagement framework
Effective and continuous stakeholder engagement is essential for not only an organisation’s business development but also its competency in
improving on project delivery timeframes and the capacity to address and solve complex issues. With Dr Cynthia, who has over 20 years of
experience across the globe in driving successful stakeholder engagement and communication, this workshop will explore:
•
Challenges and the complexity of multi-stakeholder involvement
•
Practical ways to identify your stakeholders and different approaches to reach them effectively
•
Building long-term internal and external stakeholder relationships
•
Measuring the effectiveness of stakeholder engagement strategies and planning
•
Strategic plans to communicate with stakeholders about your project progress
•
Developing continuous stakeholder relations and engagement as your organisation’s core value
Expert Facilitator: Dr Cynthia Ee Founder and Managing Director Clarus Consulting and Training
Cynthia has over 20 years international work experience, helming global and regional leadership roles with organisations such as Flextronics and
Hewlett-Packard. Her recent engagement was with the United Nations World Food Programme as a Change Management Consultant, based
in Rome, Italy. Her key areas of expertise include change management, communications, HR transformation and culture, employer branding,
employee engagement, leadership PowerPoint and virtual teaming. She has worked with senior executives across the globe in communicating
strategy and change as well as driving stakeholder engagement.
12.30 - 1.30 NETWORKING LUNCH
1.30 - 5.00
WORKSHOP B
Strategic toolkit for managing stakeholder engagement and crisis communication through social media
Social media is a powerful tool for organisations to reach and engage with stakeholders in new and exciting ways. Utilising social media tools,
engaging in real-time communication and being equipped for crisis communication and prevention are just a few key challenges to be navigated
on the journey to becoming effective in stakeholder communication and relations. Combining experiences in Public Affairs, Crisis and Issues, Digital
and Technology and many more, Dr Rumesh will be focusing on:
•
IUnderstanding potential crisis situations surrounding your project and challenges in crisis communication
•
Innovative social media approaches to maximise communication impact with a limited budget
•
Developing effective strategies to communicate consistent and clear messages online
•
Building rapport with the media to minimise damage and manage organisation reputation
•
Maintaining communication and relationships with stakeholders through real-time responses and updates
•
Implementing effective communication strategies for dealing with rumours and sensitive issues
•
Developing and executing a proactive crisis preparation and preventions strategy for the future
Expert Facilitator: Dr Rumesh Kumar Director Sharma Management International Sdn Bhd
Dr Rumesh Kumar is a Certified Training Professional and a Project Management Professional. His areas of specialisation include corporate training,
management consulting and organisational diagnostics. He conducts PMP Preparation and Scrum Certification Programs. He provides consulting
services and conducts training programs for both the public and private sectors. His clients include the Prime Minister’s Department, Lembaga
Hasil Dalam Negeri, Jabatan Kerja Raya, Bank Negara Malaysia, Petronas, Genting Resorts as well as many other renowned organisations in
Malaysia.
ABOUT THE FORUM
Effective stakeholder engagement and management is an increasingly important factor in ensuring the timely and successful delivery of major
projects. Disputes, poor stakeholder relations and disgruntled public groups can cause significant delays and even impact project feasibility and
business continuity. In addition, organisations must consider the long-term reputational implications which can affect the ability of an organisation
to win bids and attract funding for future projects. While organisations are increasingly becoming more aware and focused on these risks and the
opportunities for performance enhancement, the challenge is to acquire the key skills and strategies to improve capability in this area.
Liquid Learning is delighted to present the 3rd Annual Stakeholder Communication and Engagement for Major Projects Forum 2015 – a unique and
highly interactive event which will bring together stakeholder engagement and communications practitioners and leaders from across the region to
network and share hands-on ideas to improve results. Featuring a combination of case studies, expert insights and practical discussion sessions,
this practical event will provide attendees with cutting-edge insights and ideas for enhancing stakeholder relations. They will also share tips on how to
harness social media and digital platforms for greater effectiveness in strategic communication to ensure the smooth delivery and success of major
projects. Reserve your seat today to be part of this compelling conversation!
!
To request an electronic version for
easy circulation, email
[email protected]
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available. For your chance to brand yourself as a
market leader, please call: +60 3 2164 9920 or email:
[email protected]
Booking Form
Sheraton Imperial Kuala Lumpur
Jalan Sultan Ismail
50250, Kuala Lumpur
Ph: +60 3 2717 9900
Liquid Learning Presents the
3rd Annual Stakeholder
Communication and Engagement
for Major Projects Forum 2015
10 & 11 February 2015
VALUE PLUS DISCOUNT SUPER SAVER DISCOUNT EARLY BIRD DISCOUNT
Receive $300 off registration if you
register and pay by 7 November 2014
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Receive $100 off registration if you
register and pay by 19 December 2014
Receive $200 off registration if you
register and pay by 28 November 2014
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