Liquid Learning Presents the 3rd Annual Stakeholder Communication and Engagement for Major Projects Forum 2015 Enhancing project performance with leading edge strategies and tools for successful in stakeholder communication, engagement and relationship management Liquid Learning is delighted to present the 3rd Annual Stakeholder Communication and Engagement for Major Projects Forum 2015 – a premier event featuring practical insights for successful stakeholder engagement and development. A combination of local, regional and international case studies combined with expert presentations will provide delegates with the skill-sets to effectively communicate with the different types of stakeholders in major projects. FEATURED SPEAKERS Vasanthe Narayanasamy Senior Vice President and Head of Communications Siemens Malaysia Tn. Syed Abdul Rahim Syed Jaafar President & CEO Barakah Offshore Petroleum Berhad Penny Townley Former Technical Director, Communication & Community AECOM Philip Ling Oon Hun Communications and Corporate Responsibility CEO’s Office DiGi Telecommunications Sdn Bhd Najat Ahmad Marzuki Head, Strategic Platforms Department, Stakeholder Engagement Division Multimedia Development Corporation (MDeC) Mohd Hisham Saleh Head, Social Media & Innovations Malaysian Airlines Dr Bhavani Krishna Iyer Head, PR & Communications MMC Gamuda KVMRT Sdn Bhd Dr Saipol Bari Abd Karim Lecturer - Department of Quantity Surveying, Faculty of Built Environment University of Malaya Shim Kyu Jin Assistant Professor, Corporate Communication - Lee Kong Chian School of Business Singapore Management University Andy See Teong Leng Managing Director Perspective Strategies Sdn Bhd Raymond Siva Managing Director Edelman Kuala Lumpur Dr Cynthia Ee Founder and Managing Director Clarus Consulting and Training Dr Rumesh Kumar Director Sharma Management International Sdn Bhd Elton Kuah Marketing Director Marketing After Hours SUPPORTER Time Poor? Just attend the days you want! Forum Day 1 10 February 2015 Forum Day 2 11 February 2015 Two Separately Bookable, Half-Day Workshops 12 February 2015 Sheraton Imperial, Kuala Lumpur EXPLORE Practical approaches for stakeholder communication and engagement to ensure project success Utilising social media for strategic stakeholder engagement Managing stakeholder and community perception towards projects Strategies for stakeholder engagement and crisis communication in real-time using digital media EARLY BIRD & GROUP DISCOUNTS AVAILABLE See booking form for details HRDF CLAIMABLE HRDF/SBL CLAIMABLE for MALAYSIAN ORGANISATIONS Phone: +60 3 2164 9920 Fax: +60 3 2164 9921 www.liquidlearning.asia [email protected] Leveraging stakehold Day One 10 February 2015 11.15 - 11.30 Questions and Discussion 11.30 - 12.15 EXPERT COMMENTARY 8.30 - 9.00 Registration and Morning Coffee 9.00 - 9.15 Official Welcome and Opening Remarks from the Chair Strategic engagement to ensure smooth project delivery • 9.15 - 10.00 OPENING KEYNOTE • PR ethics in digital age and times of crisis • • • • • PR and Wikipedia: Where is the line drawn? The loss of control and empowered consumers Social media disasters case studies: Reviewing on the SIA social media disaster case, Namyang dairy case study and Tablo’s case and impression management Global Industry: The role of ethical evaluation of Novartis Korea CSR case and the Perception of Corporate Hypocrisy Dr Rumesh Kumar Director Sharma Management International Sdn Bhd Dr Rumesh Kumar is a Certified Training Professional and a Project Management Professional. His areas of specialisation include corporate training, management consulting and organisational diagnostics. He conducts PMP Preparation and Scrum Certification Programs. He provides consulting services and conducts training programs for both the public and private sectors. His clients include the Prime Minister’s Department, Lembaga Hasil Dalam Negeri, Jabatan Kerja Raya, Bank Negara Malaysia, Petronas, Genting Resorts as well as many other renowned organisations in Malaysia. Shim Kyu Jin Assistant Professor of Corporate Communication - Lee Kong Chian School of Business Singapore Management University KyuJin Shim holds a Ph.D. from the Syracuse University and a M.A in Telecommunication from the Michigan State University. KyuJin’s research interests are corporate ethics and social responsibility, social media, crisis management and international PR with regard to globalisation and digitisation in communication. 10.00 - 10.15 Questions and Discussion The importance of engaging with community for feedback on major projects Partnering with stakeholders for impact assessment and project implications Incorporating stakeholder engagement into policy implementation strategies 12.15 - 12.30 Questions and Discussion 12.30 - 1.45 Networking Lunch 1.45 - 2.30 CASE STUDY 10.15 - 10.30 Morning Tea Break Utilising social media for strategic stakeholder engagement 10.30 - 11.15 EXPERT COMMENTARY • • Building sustainable relationships with stakeholders • • • Understanding stakeholders Building meaningful stakeholder engagement programs Case study: A youth engagement campaign Andy See Teong Leng Managing Director Perspective Strategies Sdn Bhd Andy conducts workshops, coaching sessions and media training for Heads of Government Departments, CEOs as well as Industry & Corporate Spokespeople. His forte is in strategic communication counsel and issues management. He has worked on assignments for companies in the energy, oil & gas, banking & finance, FMCG, entertainment and infrastructure development sectors. His firm was the winner of the prestigious Gold Award for the Best Campaign of the Year in 2012 and 2013. Andy is currently the Hon. Secretary and Fellow of the Public Relations Consultants’ Association of Malaysia. • • Recognising the changing needs of your stakeholders Effective reputation management and remaining sensitive to current issues Managing controversial and complex issues on social media Being responsive and communicating with stakeholders in a timely manner Philip Ling Oon Hun Communications and Corporate Responsibility - CEO’s Office DiGi Telecommunications Sdn Bhd Philip has previously worked in the areas of regulatory, international marketing and in the FMCG industry. He has been with DiGi for fourteen years, the last seven in the Corporate Responsibility team. He is currently responsible for strategic CR planning and reporting, and oversees DiGi’s flagship CR programmes, namely CyberSAFE in Schools, Challenge for Change and Deep Green. Philip has been actively involved in social engagements with youths and children for more than 15 years. CERTIFICATE OF COMPLETION Each participant will receive a prestigious certificate of completion. PLUS HANDS-ON WORKSHOPS! TWO Separately Bookable, Half-Day Workshops on 12 February 2015 VALUE PLUS DISCOUNT Receive $300 off registration if you register and pay by 7 November 2014 der relationships for project success Day Two 11 February 2015 2.30 - 2.45 Questions and Discussion 2.45 - 3.30 EXPERT COMMENTARY 8.30 - 9.00 Registration and Morning Coffee Practical approaches for stakeholder engagement to ensure project success 9.00 - 9.15 Opening Remarks from the Chair • • • Aligning stakeholders expectation, project objectives and goals Does one size fit all? Managing stakeholders from a diverse background Connecting with disengaged stakeholders and the ‘silent majority’ Elton Kuah Marketing Director Marketing After Hours Elton is a Social Media Savant and has delivered the keynote at the Venture Capital Summit United Kingdom representing Asia. He is also a certified member of Social Media Summit and Facebook Success Summit USA by Social Media Examiner, one of the world’s Top 100 by Technorati and AdAge business blogs. He won the award for Global Business Mentorship from the Deputy Minister of Finance of Malaysia. In 2011, he co-authored with 30 other entrepreneurs and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’. 9.15 - 10.00 OPENING KEYNOTE Social media and stakeholder engagement • Ethical publics and online activism • Neo-network Journalism • Role of Social Media-uncontrolled content and the credibility in network journalism • Three step flow agenda setting • Social marketing, Media output and crisis management Shim Kyu Jin Assistant Professor of Corporate Communication - Lee Kong Chian School of Business Singapore Management University KyuJin Shim holds a Ph.D. from the Syracuse University and a M.A in Telecommunication from the Michigan State University. KyuJin’s research interests are corporate ethics and social responsibility, social media, crisis management and international PR with regard to globalisation and digitisation in communication. 3.30 - 3.45 Questions and Discussion 10.00 - 10.15 Questions and Discussion 3.45 - 4.00 Afternoon Tea Break 10.15 - 10.30 Morning Tea Break 4.00 - 4.45 INTERACTIVE PANEL DISCUSSION 10.30 – 11.15 EXPERT COMMENTARY Tips and ideas for building robust relationships with stakeholders through social media platforms • Creative ideas for building a positive online presence through social media channels • Strategies to engage with young stakeholders on social media and digital platforms • Practical approaches to engage with stakeholders in meaningful dialogue online • Getting your messages across in a cost effective manner through online media Najat Ahmad Marzuki Head, Strategic Platforms Department, Stakeholder Engagement Division Multimedia Development Corporation (MDeC) Mohd Hisham Saleh Head of Social Media & Innovations Malaysia Airlines Elton Kuah Marketing Director Marketing After Hours 4.45 - 5.00 Questions and Discussions 5.00 Concluding Remarks from the Chair Managing stakeholders effectively for continuous engagement • Identifying your project stakeholders and their specific needs • Formulating different engagement strategies for different groups of stakeholders • Ensuring continuous engagement with groups of stakeholders for various major projects Dr Saipol Bari Abd Karim Lecturer - Department of Quantity Surveying, Faculty of Built Environment University of Malaya Previously, Saipol was in Gamuda Berhad where he was directly involved in the Western Kuala Lumpur Traffic Dispersal Scheme project, also known as SPRINT highway. He then moved to MCM Associates, a professional quantity surveying and construction cost consultants and was involved with various projects such as the development of a new UiTM Puncak Alam campus, luxurious Four Seasons Hotel in Langkawi and many other building construction projects. He expanded his career at Dialog Group Berhad where he was involved in contracts for clients such as Petronas, Shell, ExxonMobil, BP, MOX, MLNG, Halliburton, Pertamina (Indonesia), and Conoco Phillips. 11.15 – 11.30 Questions and Discussion 11.30 – 12.15 INTERACTIVE PANEL DISCUSSION The importance of effective stakeholder communication engagement in driving successful project outcomes • Considering the impact which different stakeholders can have on project delivery • Enhancing overall project outcomes through prudent SUPER SAVER DISCOUNT Receive $200 off registration if you register and pay by 28 November 2014 EARLY BIRD DISCOUNT Receive $100 off registration if you register and pay by 19 December 2014 Driving effectiveness in stakeholder and community engagement stakeholder and community engagement • An executive perspective on proactive stakeholder engagement to improve project outcomes • Driving a culture of understanding and addressing the expectations and opinions of stakeholders Dr Bhavani Krishna Iyer Head, PR & Communications MMC Gamuda KVMRT Sdn Bhd Being involved in the MRT Project, Bhavani is required to strike a delicate balance between that which matters to the public and the successful delivery of the MRT project; however she has thus far been able to allay the concerns of the public and satisfy the stakeholders in the implementation of the MRT Project. Bhavani has wide and varied experience holding several key roles in the corporate Public Relations and Communications arena. She also lectures part-time in local Universities on courses related to English Literature and Public Relations. Tn. Syed Abdul Rahim Syed Jaafar President & CEO Barakah Offshore Petroleum Berhad Vasanthe Narayanasamy Senior Vice President and Head of Communications Siemens Malaysia Penny Townley Former Technical Director, Communication & Community AECOM Dr Bhavani Krishna Iyer Head, PR & Communications MMC Gamuda KVMRT Sdn Bhd 3.30 - 3.45 Questions and Discussion 3.45 - 4.00 Afternoon Tea 4.00 - 4.45 EXPERT COMMENTARY Managing stakeholder perceptions • Identifying and monitoring stakeholder perceptions • Challenges in changing or enhancing stakeholder perceptions • Evaluating the effectiveness of your message and communication Raymond Siva Managing Director Edelman Kuala Lumpur 12.15 - 12.30 Questions and Discussion Raymond Siva Managing Director Edelman Kuala Lumpur 12.30 - 1.45 Networking Lunch 1.45 - 2.30 Raymond Siva has over 20 years of experience in journalism and communications. He has grown Edelman to be the largest PR firm in Malaysia, as well as increased the unique offerings of the team to encompass Consumer, Corporate, Financial, Public Affairs, Crisis & Issues, Digital, and Technology. He has provided counsel to entities such as MRT Corp, Felda Global Ventures, IHH Holdings, Tune Insurance and PEMANDU (ETP), and continues to strategies for clients such as InvestKL, Pavilion, Guinness Anchor Berhad, MEASAT and Cahya Mata Sarawak. CASE STUDY Effective strategies for continuous stakeholder engagement to ensure project success • Identifying multi-stakeholders and the potential crisis in delay of project completion • Developing communication and stakeholder engagement plans with various platforms • Committing to continuous stakeholder relations and engagement as your organisation’s core value • Effective strategies to connect and strengthen relationships with stakeholders and community Penny Townley Former Technical Director, Communication & Community AECOM Penny is an ANZ communication and community engagement practitioner with more than 30 years of experience. She has provided strategic advice across a wide range of infrastructure projects, environmental and social change programs and planning projects. She is known for managing highly contentious projects in sensitive, political environments. Her experience spans transport, water, waste, energy, health and environment. She is driven by developing and executing communication and community engagement strategies that meet the needs of stakeholders and deliver desired project results. She is now involved in major projects in Asia. 2.30 - 2.45 Questions and Discussion 2.45 - 3.30 CASE STUDY Managing risk and avoiding outrage – Protecting your organisation’s reputation • Proactive outreach programs to convey your project • Identifying ‘warning signals’ of disgruntled stakeholders • Communicating about your project progress – What went wrong? • Effective strategies for reputation management Phone: +60 3 2164 9920 Fax: +60 3 2164 9921 www.liquidlearning.asia 4.45 - 5.00 Questions and Discussion 5.00 Concluding Remarks from the Chair and Close of Conference WHO WILL ATTEND Professionals from both the Public and Private sectors in roles spanning : • Public / External Affairs / • Stakeholder Relations / Corporate Affairs Engagement • Government Affairs • Community Relations / • Reputation Management Engagement • Sponsorship management • Corporate Communications / funding • Marketing / Marketing • Community Education / Communications Community Development • Corporate Social / Programs Responsibility / Triple • Major Projects/ Bottom Line Construction/ Engineering • Media Management and Coordination Workshops 12 February 2015 9.00 - 12.30 WORKSHOP A Building a strategic stakeholder relations and engagement framework Effective and continuous stakeholder engagement is essential for not only an organisation’s business development but also its competency in improving on project delivery timeframes and the capacity to address and solve complex issues. With Dr Cynthia, who has over 20 years of experience across the globe in driving successful stakeholder engagement and communication, this workshop will explore: • Challenges and the complexity of multi-stakeholder involvement • Practical ways to identify your stakeholders and different approaches to reach them effectively • Building long-term internal and external stakeholder relationships • Measuring the effectiveness of stakeholder engagement strategies and planning • Strategic plans to communicate with stakeholders about your project progress • Developing continuous stakeholder relations and engagement as your organisation’s core value Expert Facilitator: Dr Cynthia Ee Founder and Managing Director Clarus Consulting and Training Cynthia has over 20 years international work experience, helming global and regional leadership roles with organisations such as Flextronics and Hewlett-Packard. Her recent engagement was with the United Nations World Food Programme as a Change Management Consultant, based in Rome, Italy. Her key areas of expertise include change management, communications, HR transformation and culture, employer branding, employee engagement, leadership PowerPoint and virtual teaming. She has worked with senior executives across the globe in communicating strategy and change as well as driving stakeholder engagement. 12.30 - 1.30 NETWORKING LUNCH 1.30 - 5.00 WORKSHOP B Strategic toolkit for managing stakeholder engagement and crisis communication through social media Social media is a powerful tool for organisations to reach and engage with stakeholders in new and exciting ways. Utilising social media tools, engaging in real-time communication and being equipped for crisis communication and prevention are just a few key challenges to be navigated on the journey to becoming effective in stakeholder communication and relations. Combining experiences in Public Affairs, Crisis and Issues, Digital and Technology and many more, Dr Rumesh will be focusing on: • IUnderstanding potential crisis situations surrounding your project and challenges in crisis communication • Innovative social media approaches to maximise communication impact with a limited budget • Developing effective strategies to communicate consistent and clear messages online • Building rapport with the media to minimise damage and manage organisation reputation • Maintaining communication and relationships with stakeholders through real-time responses and updates • Implementing effective communication strategies for dealing with rumours and sensitive issues • Developing and executing a proactive crisis preparation and preventions strategy for the future Expert Facilitator: Dr Rumesh Kumar Director Sharma Management International Sdn Bhd Dr Rumesh Kumar is a Certified Training Professional and a Project Management Professional. His areas of specialisation include corporate training, management consulting and organisational diagnostics. He conducts PMP Preparation and Scrum Certification Programs. He provides consulting services and conducts training programs for both the public and private sectors. His clients include the Prime Minister’s Department, Lembaga Hasil Dalam Negeri, Jabatan Kerja Raya, Bank Negara Malaysia, Petronas, Genting Resorts as well as many other renowned organisations in Malaysia. ABOUT THE FORUM Effective stakeholder engagement and management is an increasingly important factor in ensuring the timely and successful delivery of major projects. Disputes, poor stakeholder relations and disgruntled public groups can cause significant delays and even impact project feasibility and business continuity. In addition, organisations must consider the long-term reputational implications which can affect the ability of an organisation to win bids and attract funding for future projects. While organisations are increasingly becoming more aware and focused on these risks and the opportunities for performance enhancement, the challenge is to acquire the key skills and strategies to improve capability in this area. Liquid Learning is delighted to present the 3rd Annual Stakeholder Communication and Engagement for Major Projects Forum 2015 – a unique and highly interactive event which will bring together stakeholder engagement and communications practitioners and leaders from across the region to network and share hands-on ideas to improve results. Featuring a combination of case studies, expert insights and practical discussion sessions, this practical event will provide attendees with cutting-edge insights and ideas for enhancing stakeholder relations. They will also share tips on how to harness social media and digital platforms for greater effectiveness in strategic communication to ensure the smooth delivery and success of major projects. Reserve your seat today to be part of this compelling conversation! ! To request an electronic version for easy circulation, email [email protected] SPONSOR TODAY! Limited sponsorship and exhibition opportunities available. For your chance to brand yourself as a market leader, please call: +60 3 2164 9920 or email: [email protected] Booking Form Sheraton Imperial Kuala Lumpur Jalan Sultan Ismail 50250, Kuala Lumpur Ph: +60 3 2717 9900 Liquid Learning Presents the 3rd Annual Stakeholder Communication and Engagement for Major Projects Forum 2015 10 & 11 February 2015 VALUE PLUS DISCOUNT SUPER SAVER DISCOUNT EARLY BIRD DISCOUNT Receive $300 off registration if you register and pay by 7 November 2014 1 Receive $100 off registration if you register and pay by 19 December 2014 Receive $200 off registration if you register and pay by 28 November 2014 Organisation Name Address Suburb Information Title Full Name or TBA Title Position State Full Name or TBA Title Position Phone Fax Fax Phone Email c Forum c Workshop A c Workshop B Full Name or TBA Position Phone Email Fax Email c Forum c Workshop A c Workshop B c Forum c Workshop A Please confirm my registration for The 3rd Annual Stakeholder Communication and Engagement for Major Projects Forum 2015 c Your Investment No. # Options (per person) Forum + 2 Half Day Workshops (3 days) Forum + 1 Half Day Workshop (2.5 days) 2 Days Forum (2 days) 1 Day Forum (1 day) 2 Half Day Workshops (1 day) 1 Half Day Workshop (0.5 days) Standard Rate Early Bird Rate* Super Saver Rate** Value Plus Rate*** $2595 + TAX 6% = ($2750.70) $2295 + TAX 6% = ($2432.70) $1895 + TAX 6% = ($2008.70) $895 + TAX 6% = ($948.70) $895 + TAX 6% = ($948.70) $495 + TAX 6% = ($524.70 $2495 + TAX 6% = ($2644.70) $2195 + TAX 6% = ($2326.70 $1795 + TAX 6% = ($1902.70) N/A N/A N/A $2395 + TAX 6% = ($2538.70) $2095 + TAX 6% = ($2220.70) $1695 + TAX 6% = ($1796.70) N/A N/A N/A $2295 + TAX 6% = ($2432.70) $1995 + TAX 6% = ($2114.70) $1595 + TAX 6% = ($1690 .70) N/A N/A N/A All prices are listed in United States Dollars, Liquid Learning can invoice in Malaysian Ringgit or Singapore Dollars at the prevailing exchange rate upon request * Receive $100 off registration if you register and pay by 19 December 2014 ** Receive $200 off registration if you register and pay by 28 November 2014 *** Receive $300 off registration if you register and pay by 7 November 2014 Note: Course materials, refreshments & lunches are included.Travel and accommodation are NOT included. 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