Insight
Innovation
eXchange
2015
02.18.2015 – 02.19.2015
Beurs van Berlage
Amsterdam
IMAGINED AND PRESENTED BY
SUPPORTED BY
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IIeX LATIN AMERICA 2015
April 15-16, 2015 in Mexico City
IIeX HEALTH 2015
April 29, 2015 in Philadelphia
IIeX North America 2015
June 15-17, 2015 in Atlanta
DAY ONE: FEBRUARY 18
DAY ONE: FEBRUARY 18
WELCOME & REGISTRATION
FOYER
7:45AM
Module 1: WELCOME TO THE NEW REALITY (CONTINUED)
New Business & Human Devices, Wearables & WORKSHOPS
Capital Models
The Internet of Things
GROUND TRACK
UPPER A TRACK
UPPER V TRACK
CHAIRED BY Dan Foreman CHAIRED BY Betty Adamou
11:00PM
11:00AM
11:00AM
Registration & Welcome Coffee
Module 1: WELCOME TO THE NEW REALITY
WELCOME TO THE NEW REALITY
WORKSHOPS
GROUND TRACK
UPPER V TRACK
CHAIRED BY Tom de Ruyck
8:45AM
Opening Remarks
Ray Poynter (Vision Critical University) & Gregg Archibald
(Gen2 Advisors)
9:00AM
Behaviour Change: Five Things That Work
Peter Harrison (BrainJuicer Behaviour Change Unit)
9:20AM
9:10AM
Workshop by Kristin Luck: Growth Hacking - Tips and
Tricks to Grow Your Business
Kristin Luck
The Trophy Spouse: Partnering With a Startup
Anouar El Haji (Veylinx) & Jasmeet Sethi (Ericsson
ConsumerLab)
Harnessing Pragmatic Brain Science for Insight
Jeff Reynolds (LRW)
10:00AM
Brand Health Tracking in 100+ Markets
Han Meijer (Scanmar) & Sjoerd Koornstra
(Heineken International)
11:20AM
11:20AM
Panel: Creating a
Successful Business
Moderated by Dan Foreman
(Hatted), with panelists Steve
August (FocusVision), Liz
Musch, François Pétavy (eYeka),
Stephan Thun (MaritzCX), and
Jolique Weelink (MetrixLab)
Our Synthesized Data Future
Melanie Courtright (Research Now)
10:40AM
Networking Break & Innovation Showcase
11:40AM
Market Research and Big Data: A
Difficult Relationship
Istvan Hajnal, Ph.D. (Hajnalytics)
12:00PM
12:20PM
12:20PM
12:40PM
12:40PM
1:00PM
1:00PM
We’ve Got Five Years
Eric Salama (Kantar)
Lunch & Innovation Showcase
Nonconscious Measurement
Workshop: Automated Implicit
Association Testing
Aaron Reid (Sentient
Decision Science)
The New Sight, Sound and Motion:
The Importance of Understanding
Video as Its Own Medium
Alexandra Cohn (Google
Consumer Surveys)
12:00PM
Using Uncommon Partnerships to
Drive Innovation
Thomas Ramsøy (Lowe’s Innovation
Lab/Neurons Inc)
10:20AM
Networking Break & Innovation Showcase
Neuroscience Meets Wearables
Javier Minguez, Ph.D.
(BitBrain Technologies)
Warm Embrace or About Face —
How Social Should You Be?
Terry Lawlor (Confirmit)
9:40AM
10:40AM
Increasing Synergy in the Marketing
Technology Space
Snorri Gudmundsson & Mira Hijova
(Gage-Cannon Venture Consulting)
Who in the World Are We Talking
To? Highlights from the 2014 GRIT
Consumer Participation in
Research Report
Eric Meerkamper (RIWI Corp.)
12:00PM
Workshop by Mark Earls:
“Copy Copy Copy”
Mark Earls (HERD)
Can the Mobile Research Industry
Remain Agnostic?
Daniel Cunill (Lumi)
Two Problems We Need to Solve
Reg Baker (MRII/University
of Georgia)
Lunch & Innovation Showcase
1:00PM
Lunch & Innovation Showcase
DAY ONE: FEBRUARY 18
DAY ONE: FEBRUARY 18
Module 2: The New Research Paradigm
In the Moment and on Insight Innovation
WORKSHOPS
the Street
Competition
GROUND TRACK
UPPER A TRACK
UPPER V TRACK
CHAIRED BY Dirk Huisman CHAIRED BY Gregg Archibald
2:00PM
2:00PM
2:00PM
Module 2: The New Research Paradigm (CONTINUED)
IN THE MOMENT AND ON Big Data & Advanced
WORKSHOPS
THE STREET
Analytics
GROUND TRACK
UPPER A TRACK
UPPER V TRACK
CHAIRED BY Dirk Huisman CHAIRED BY JD Deitch
3:20PM
3:20PM
Who’s Up NXT? Observing Trends
With the Z Generation
Joeri Van den Bergh
(InSites Consulting)
Smartsight: The Smarter Way to
Engage Consumer Segments
Across Multiple Devices
& Platforms
Dushyant Gupta & Vekas Karwal
(Borderless Access)
Workshop by Hans Pietersen
and Mark Hallums of Toluna:
Real-Time Marketing – Meet
Real-Time Research
Hans Pietersen & Mark
Hallums (Toluna)
2:10PM
Bakamo.Social
Daniel Fazekas (Bakamo.Social)
2:20PM
Whiskyology: Content Marketing
Corneliu Vilsan (Pernod
Ricard EMEA)
The Future of Tracking
Rosie Hawkins (TNS)
Scottish Tremors
Preriit Souda (TNS UK)
3:40PM
3:40PM
4:00PM
4:00PM
Values: How Brands Bend You to
Their Will
Jack Holt (Mattr)
Panel: The Benefits of Getting Closer to Customers
Moderated by Denyse Drummond-Dunn (C3Centricity), with
panelists Ramon Campos (P&G)
2:20PM
iSee Reality
Isaac Rojas (iSee Reality)
2:30PM
LivingLens: Change the Way You
Work with Video
Carl Wong (LivingLens)
2:40PM
Launching On a Global Scale
Requires More Than Just Your Gut
Matt Warta (GutCheck)
4:40PM
The DIVA Awards
Moderated by Patricio Pagani (Infotools) with Tony Costella (MasterCard
Worldwide), Gerard Loosschilder,
and Ron Stroeven (Infotools)
2:40PM
Dalia Research
Nico Jaspers (Dalia Research)
Meta4 Insight
Anders Bengtsson (Protobrand)
Networking Break &
Innovation Showcase
3:00PM
Networking Break &
Innovation Showcase
Thumbs Up for Voice to Text
Frank Kelly (Lightspeed GMI)
4:20PM
4:00
Brand Reality: How Storytelling Will
Lead to Brand Growth
Lucas Hulsebos (DVJ Insights)
Next Generation Ways to Visualize
Data in PowerPoint
Torben Lausten (OfficeReports)
4:40PM
The Trouble With Trends: Five Key
Lessons In Data, Answers, And
Insight
Mary Meehan (Panoramix Global/
Iconoculture)
5:10PM
2:50PM
3:00PM
Measuring Not Counting – Evaluating
Social Media Marketing Campaigns
Fran Cassidy (Cassidy
Media Partnership)
3:00PM
Networking Break &
Innovation Showcase
Ginny Valentine: Is the Need for
Bravery Changing?
Fiona Blades (MESH, The Experience
Agency), John Griffiths (Planning
Above and Beyond), Corneliu Vilsan
(Pernod Ricard EMEA)
6:30PM
Social Networking Event: Hosted
by The Research Club at the Hilton
DoubleTree Sky Lounge
6:30PM
Social Networking Event: Hosted
by The Research Club at the Hilton
DoubleTree Sky Lounge
6:30PM
Social Networking Event: Hosted
by The Research Club at the Hilton
DoubleTree Sky Lounge
DAY TWO: FEBRUARY 19
DAY TWO: FEBRUARY 19
WELCOME & REGISTRATION
FOYER
7:45AM
Module 3: The Role Of Research In A Data Rich World (CONT)
New Wine in
INSIGHTS TO ENGAGE
The Cutting Edge of
New Bottles
AND UNDERSTAND
QUAL: HACKATON
GROUND TRACK
UPPER A TRACK
UPPER V TRACK
Chaired by Gaelle Normand Chaired by Michalis Michael
11:00AM
11:00AM
11:00AM
Registration & Welcome Coffee
Module 3: The Role Of Research In A Data Rich World
THE ROLE OF RESEARCH IN A DATA
THE CUTTING EDGE OF QUAL:
RICH WORLD
HACKATHON
GROUND TRACK
UPPER V TRACK
CHAIRED BY KRISTIN LUCK
8:45AM
Opening Remarks
Ray Poynter (Vision Critical University) & Gregg Archibald
(Gen2 Advisors)
9:00AM
The Shock of the New? — Some Trends for 2020
Ben Page (Ipsos)
9:20AM
The Similarities Between Co-Creation and Football
Hans Zijlstra (KLM)
9:40AM
9:00AM
Envisioning the Future
Nick Gadsby (Gadsby Semiotics), John Griffiths
(Planning Above and Beyond), Nikki Lavoie (MindSpark
Research International), Rachel Lawes (Gadsby
Semiotics), Clara Origlia, Siamack Salari (Journey HQ),
Christoph Welter (Point Blank International), Anouk
Willems (InSites Consulting)
The Unfulfilled Promise of Big Data: Finding the Right
Customer Signal Within the Noise
Scott Miller (Vision Critical)
The Yoda Contradiction: Why Future Ideas Demand
New Idea Expression and Testing Approaches
Kristin Hickey (Ruby Cha Cha)
11:20AM
11:20AM
11:40AM
11:40AM
12:00PM
12:00PM
12:20PM
12:20PM
12:40PM
12:40PM
1:00PM
1:00PM
Untangling Data Threads: The
Multi-Method Approach to
Predict Behavior
Reineke Reitsma
(Forrester Research)
Being Right About the Future
Jan Hofmeyr, Ph.D. (TNS) & Robert
Wieland (TNS Global)
What If Good Enough
Was Better?
Stephen Phillips (Zappistore)
Learning From the Best – What
Can Corporates Take From
the Start-Ups Disrupting the
Business landscape?
Chris Thompson (FreshMinds)
10:20AM
Blockbuster MR vs. BiosimMR:
Research Industry Insights
From and For Pharma
Dan Foreman (ESOMAR) & Tim
Robinson (Baxter International)
Networking Break & Innovation Showcase
Success is Not a Given
Amor de Castro &
Maria Huab (Civicom)
Big and Open Data for Social Good
Ratko Mutavdžić (PROJEKTURA)
10:00AM
10:40AM
Walk the Talk
Stan Knoops (International
Flavors & Fragrances) &
Hans Lingeman (Winkle)
Lunch & Innovation Showcase
10:40AM
Networking Break & Innovation Showcase
Experiential Participation
Stop Eating the Menu! How Mindfulness, Art, and Positive Psychology Can Make Insights More Human
and Innovation Engaging
Vivek Banerji (Insight Dojo)
Operationalize Your Data and Turn
Insights Into Actions
Fredrik Österberg (Dapresy)
The Anatomy of a Survey Question
Leigh Caldwell (The
Irrational Agency)
Building an Opinion Graph
Felix Winckler (Voice Polls)
The Truth About Big Data
Colin Strong (GfK)
Lunch & Innovation Showcase
1:00PM
Lunch & Innovation Showcase
DAY TWO: FEBRUARY 19
DAY TWO: FEBRUARY 19
Module 4: RESEARCH IN 2020
Module 5: RESEARCH IN 2020 REVEALED
Research in
the cutting edge
2020 Revealed
GROUND TRACK
UPPER A TRACK
CHAIRED BY Adina Nica
CHAIRED BY Marika de Bruijne
4:00PM
4:00PM
NONCONSCIOUS
MEASUREMENT
GROUND TRACK
CHAIRED BY AARON REID
2:00PM
MOA / EFAMRO
2:20PM
2:20PM
System 1 Good; System 2 Bad.
Baah! Baah!
David Penn (Conquest)
Crowdsight: Uncovering Insight
from Crowdfunding
Cliff Fawcett & Tom Ellis
(Brand Genetics)
2:40PM
Emotion, Brain, Feelings, Insights:
How We See You?
Joana Coutinho de Sousa &
Jorge Gaspar (Unlimited-Hashtag)
The Cutting Edge of
QUAL: HACKATON
UPPER V TRACK
UPPER A TRACK
CHAIRED BY Andrew Cannon
2:00PM
2:00PM
Trust and Personal Data: A Threat
or Opportunity for Our Industry?
Melanie Courtright (Research Now)
Insighting
An Interactive Session: Building
Public Trust - Carpe Diem!
Andrew Cannon (GRBN)
The Future of Research: Clients,
Growth, and Associations
Bart Nauta (TNS Netherlands),
Debrah Harding (MRS),
Jan Zwang (Vodafone)
Identity Overlap: The Ideal Brand
Relationship
Jeremy Sack, Ph.D. (LRW)
3:40PM
3:40PM
Building Brands for the Subconscious: 12 Takeaways for
Corporate Communications:
Human Insights into Action
Cristina de Balanzo, Ph.D.
(Walnut Unlimited)
Networking Break &
Innovation Showcase
4:20PM
4:30PM
4:40PM
4:50PM
5:00PM
Closing Remarks
Ray Poynter (Vision Critical)
Panel Discussion: The Future
of Research and the Role of
National Associations
Andrew Cannon (GRBN), Debrah
Harding (MRS), Bart Nauta (TNS
Netherlands), Jan Zwang (Vodafone)
Networking Break &
Innovation Showcase
4:10PM
Microsoft and Infotools Turn
Insights Farmers into Miners:
How Collaboration Can Enrich
Behavioral Big Data Sets With
Perception Surveys
Patricio Pagani (Infotools)
3:00PM
3:20PM
Analyzing Visitor Travel Patterns
Across Europe
Snorri Gudmundsson (Gage-Cannon
Venture Consulting)
Why Your Current Methodology
is Already Obsolete
Ben Leet (uSamp)
2:50PM
3:20PM
Insight Innovation
Competition Results
Gregg Archibald (Gen2 Advisors)
3:40PM
Networking Break &
Innovation Showcase
The Cutting Edge of
QUAL: HACKATON
UPPER V TRACK
4:00PM
Bringing It All Together
Unlocking the Power of
Data Visualizations
Alex Salkeve (Silk)
Scanners
Richard Ramchurn (AlbinoMosquito)
Close of Session
5:00PM
Close of Session
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