World Class
DIGITAL TRANSFORMATION 2015
Social - Mobile - Analytics - Cloud
#wcsmac
Technology Strategy & Business Tactics for the Digital Transformation
February 19th -20th
Commerzbank Arena
Frankfurt, Germany
What attendees say about previous conferences:
“Thanks for putting on a great conference. The program was great and the crowd was excellent.
I learned a lot and hopefully others could learn from my experience as well.”
Peter Ferm, IT Business Analyst - Group Staff Functions, Electrolux IT Solutions, Sweden
“I think this was one of the best conferences about this topic I have been to!! Well done with the
speakers and the content!!”
Tricia Mercaldo, Director Communications & Collaboration, Turner Broadcasting, United States
“A great advantage was the ability to watch back over the presentations afterwards to recap on
key points. I would highly recommend any manetch event and I look forward to the next one.”
Jon Synnott, Head of Training, Two-Ten Health, Ireland
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DIGITAL TRANSFORMATION 2015
Social - Mobile - Analytics - Cloud
February 19th- 20th Frankfurt, Germany
Target Group Leaders in IT • Marketing • CRM and Communications
Benchmark against the Leading SMAC Strategies Worldwide
• Best Practice Case Studies from Around the World
• Personalized Agenda and Networking Concierge Service
• Hybrid On- and Offline Community and Conference
• Structured Peer-to-Peer Matchmaking for Targeted Networking
Key Topics such as
• IT Business Transformation and Sourcing
• Building a Market Leading Data Insight Team
• Youth Leading the Digital Transformation
• Governance, Risk and Compliance for Consumerized Technologies
• Digital Transformation – Dos and Don’ts
• Social Listening
• Smart Machines in the Internet of Things
• Corporate Tablets: The Next Generation Client?
• Predictive Analytics
Contributors
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THURSDAY, FEBRUARY 19th
Morning Sessions
IT BUSINESS ALIGNMENT
0 8:4 5
Introduction by the chair
0 9:0 0
Digital Transformation – Dos and Don’ts
• What are the challenges from a business point of view – how to deal with?
• What are the challenges from a technology point of view – how to deal with?
• What are the challenges from a data point of view – how to deal with?
Xiaoqun Clever
Chief Technology Officer
ProSiebenSat.1
0 9:4 5
The Next Phase Of Social Collaboration: Finding Patterns
• Connect the dots between people, processes, data, and applications
• Speed of the cloud but with the flexibility to differentiate and win
• Instantly wrap your network of employee, customer and partner experts around the problem or opportunity
Sameer Patel
Senior Vice President & General Manager, Products and GTM for Social Collaboration & Networks
SAP
10:3 0
Coffee break with manetch-organized networking
11:0 0
Youth Leading the Digital Transformation
• Massive student-run NGO managing global operations
• Leveraging technology for lean and efficient processes
• Focus on delivering the core product
• Don’t be afraid of radical change
Javier Hernández & Dan Laush
National Vice President of Marketing & CIO
AIESEC
11:4 5
Security Threats in the Mobile World
• Security threats in the mobile world - how they have evolved, where we are today and what´s next
• How the mobile ecosystem deals with mobile security threats
• The role of BYOD and mobile device management systems and the reality
Dr. Frank Scholz
Chief Information Officer
DB Regio
12:3 0
Digital Disruption: New Strategies for the New Normal
• The new generation of simultaneously better, cheaper and more customized products
• Innovation: The key to success
• New business processes to get there
Jaime García Cantero
Independent Analyst & Digital Transformation Expert
13:15
Lunch break with manetch-organized networking
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THURSDAY, FEBRUARY 19th
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CUSTOMER DIALOG AND BUSINESS OPPORTUNITIES
14:15
The Engaging Organization – Key Pillars to Transform the Customer Facing Organization
• Omni-channel management: Impact of digital on the customer journey
• Social business: The influence of Influencer
• CRM 2.0
• Digital change beyond marketing and sales
Albert Brenner
Managing Director, Chief Executive Officer
Digital Transformation Group
15:0 0
Social Listening: Why and How?
• Using social listening internally and externally through a feedback-and-action loop
• How APIs can give you an integrated view of Open Data and sentiment analysis
• Most common roadblocks to social listening and how to overcome them
Ben Donkor
Social Media & Online Analyst
BT
15:4 5
Coffee break with manetch-organized networking
16:15
How the Digital Transformation Impact the Communication Strategy of the EU Institutions?
• Digital journey of the Council of the EU
• Tackling multilingual and transparency requirements on digital platforms
• Balancing quick access to information and legal requirements
Alain Taverriti
Web Communications Manager
Council of the European Union
17:0 0
Sharing Experiences from the Path of Digital Transformation
• Mobility in B2E and B2C: Open Source - the pains & gains; e-commerce & expectation management; cross functional collaboration
• Social success stories: Open Source - the pains & gains; e-commerce & expectation management; cross functional collaboration
Simon Thorup & Martin Majlund
Enterprise Architect & Group Marketing Technologist
Carlsberg
17:4 5
E ve n i n g R e c e p t i o n
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Morning Sessions
AGILITY, INTELLIGENCE AND MOBILITY
0 8:3 0
Introduction by the chair
0 8:4 5
SThree Global Growth Powered by SMAC
• Going global by using the four pillars of SMAC
•Sthree’s emphasis on analytics and data
• Analytics and data as differentiator of the four pillars for SThree
Lance Fisher
Chief Information Officer
SThree
0 9:3 0
Digital Transformation: Think Ahead to Win in a Digital Age
• Examples of great digital transformation based on stories of successful, global enterprises and brands that have transformed into digital-centric organizations
• How to think ahead and focus on a better approach to technology platform selection that will support multichannel digital experiences now and grow with you for the future
• How cloud and open source technology is enabling companies to achieve digital transformation goals for web, mobile, social, and commerce more quickly, efficiently, and cost effectively than current solutions permit
• Best practices and guidance to help you bridge the IT-Business divide that has held back so many organizations from achieving successful digital transformation outcomes
Tom Wentworth
Chief Marketing Officer
Acquia
10:15
Coffee break with manetch-organized networking
10:4 5
Overclouded – Cloud and Security
• Bank of clouds: What does cloud computing mean?
• Under a cloud: Cloud contracts
• Black cloud: Cloud compliance
• Sun behind a cloudy sky: Checklist for Cloud-Wannabes
Dr. Sebastian Broecker
Chief Information Security Officer
Deutsche Flugsicherung
11:3 0
I n t e r a c t i v e Wo r k i n g G r o u p
IT Business Transformation and Sourcing
Dietmar Bettio
Chief Information Officer
Nobel Biocare
Strategies and Best Practices for the Real Digital Transformation
Willms Buhse
Chief Executive Officer
doubleYUU
13:0 0
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FRIDAY, FEBRUARY 20th
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INTERNATIONAL BEST PRACTICES
14:3 0
Building a Market Leading Data Insight Team
• Royal Mail’s data journey from data silos, data warehousing to data insight
• Challenges and opportunities in this journey
• Focus on how engaging with business stakeholders in our “business incubator” to identify significant
value in data
Andrew McMurtrie
Head of Data Insight
Royal Mail
15:15
Empowering Employees with Digital Transformation
• Digital recruitment: Retaining talent through internal mobility
• Digital movements: start a movement – whether it’s viral or institutional
• Ditigal networking: look beyond geography and hierarchy
• Open discussion about topics
Azfarul Islam
Enterprise Collaboration & Social Business Strategist
Deutsche Bank
16:0 0
Coffee break with manetch-organized networking
16:3 0
Digital Transformation in the Aviation Industry
• New digital challenges in the aviation industry
• What are the customers’ needs and how to satisfy them by using mobile devices
• Security aspects and data protection of sensitive data
Dr.Jörg Liebe
Chief Information Officeer
Lufthansa Systems
17:15
Track & Trace in a Rapidly Changing Legislative Landscape
• BAT’s experience to date in developing its Track & Trace solution
• The regulatory landscape and what it means for the food industry
• Balancing technology agility and budget controls
• The value of industry cooperation
Jens-Oliver Hunckel
Mobile Enterprise Leader
British American Tobacco
18:0 0
Closing Discussion
18:15
En d o f t h e C o n f e r e n c e
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Dietmar Bettio, Chief Information Officer,
Nobel Biocare:
Chief Information Officer (CIO) Dietmar Bettio
(formerly Böhm), was appointed as Executive
Vice President to the Nobel Biocare Executive
Committee effective January 1, 2014. Dietmar
Bettio (46) joined Nobel Biocare in January
of 2012 and has significantly contributed
to strengthen and optimize the IT processes and business alignment. Prior to joining
Nobel Biocare he gained senior management
experience in Forbo International and Mathys
Medical. Also, he worked as Program Manager in different industries at Oracle EMEA. He
started his career at Hilti AG in Schaan/FL in IT
and Marketing.
Javier Hernández, National Vice President of
Marketing, AIESEC:
Javier Hernández Morales is originally from
Mexico City and holds a bachelor’s degree
in Marketing and Advertising; he currently
serves as the CMO for AIESEC in Germany
and previously for AIESEC in Mexico, the
largest student-run non-profit organization in
the world.
Dan Laush, Chief Information Officer,
AIESEC:
Dan recently graduated in Informatics and Linguistics from an American University. He was
CIO at AIESEC in United States. He currently
has the same position in AIESEC Germany, the
largest student-run non-profit organization in
the world.
Andrew McMurtrie, Head of Data Insight,
Royal Mail:
Andy has worked in varied industries, such as
Postal, Police and Government. He was Accenture’s Global Designer for its Police Case
and Crime Management System. He worked
for Accenture in Business, Technology and
BI consulting. Currently, Andy is the Head of
Data Insight within Royal Mail’s Technology
organisation. Data Insight’s services include
a business incubator for data driven business
innovation, advanced and data science, and
data advisory delivery services.
Ben Donkor, Social Media & Online Analyst,
BT:
Ben is the Social Media & Online Analyst at BT,
where he manages the analytics and reporting
for the Online and Digital teams. A data geek
and a social media addict at heart, he often
writes about social media, digital marketing
and analytics, with a deep interest in sentiment analysis, its accuracy and its business
value. You can find him writing on his blog
(brnrd.me) and tweeting as @FR314 with an
endless supply of coffee.
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Dr.Willms Buhse, Chief Executive Officer,
doubleYUU:
Willms is CEO and founder of the doubleYUU,
a company specialized in the Digital Transformation of businesses. In their projects,
they inspire, motivate and support companies, from the development of strategies up
to driving the cultural change based on our
Digital Leadership Academy. With 20 years
of Internet expertise, he brings the innovations of Silicon Valley to the bord rooms of
top managers. His clients include the Federal Chancellor Angela Merkel and many top
managers such as Dieter Zetsche (Daimler) or
Carsten Spohr (Lufthansa). He holds lectures
at Harvard, at the Massachusetts Institute of
Technology (MIT), and at German elite universities in Berlin, Munich, and Hamburg. Willms
is qualified in industrial engineering and economic sciences. His doctoral thesis examined
competition strategies in the digital age. He
blogs for the Wirtschaftswoche magazine and
in leading company blogs for Daimler and
Deutsche Telekom. His latest bestseller book,
recommended by Harvard Business Manager and many others is called “Management
by Internet” with best practices from Bosch,
Bayer and Otto.
Dr. Sebastian Broecker, Chief Information
Security Officer, Deutsche Flugsicherung:
Dr. Sebastian Broecker, (ISC)2-certified CISSP,
has been the CISO at the Deutsche Flugsicherung GmbH (German Air Traffic Management) since 6 Years. Before that, he worked as
IT Security Officer, IT Operations Risk Manager and Awareness expert for a big German
bank. During his Ph.D. time he did important
reasearch about computers based on chemical reactions. Dr. Broecker is a well known
lecturer at security congresses, especially
about awareness and holistic security topics.
He also works as journalist specialized in IT
Security.
Lance Fisher, Chief Information Officer,
SThree
Lance Fisher is SThree’s Global CIO, a UK
headquartered Global Specialist Staffing company with 67 Offices. Lance joined SThree
in December 2010. Prior to this, he was CIO
of Europe and Asia for ICAP plc, a leading
derivatives and securities money broker, as
well CIO of the FTSE group a leading index
company. Lance is a innovative CIO who
champions SMAC. Lance won the ICT European CIO of the year in 2013 and is in the UK top
50 CIO’s list.
Martin Majlund, Group Marketing Technologist, Carlsberg
Martin has been leading the development and
implementation of platforms, tools and technology (Social Media, Web, Mobile & Trade) to
support brand initiatives across international
and local power brands @ Carlsberg Group
for the past three years. Prior to Carlsberg he
worked for several years at various agencies.
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Albert Brenner, Managing Director, Chief Executive Officer, Digital Transformation Group
Albert Brenner has identified the transformative impact of the internet and started a web
agency in 1995. In the early boom of the web
1.0, he consulted several major start-ups such
as check24.de and maxdome.de, helped to
develop business concepts to get venture
finance and to build and grow the businesses. As part of the shareholders and senior
management team of consulting and agency
business Pepper GmbH, he jointly grew the
company up to 300 employees in several
European, U.S. and Asian offices. After inte-
grating Pepper in the global Computershare
organization in 2007, he joined the senior
management team of Xerox as Marketing and
Strategy lead to help to transform the company from a hardware to a customer-centric
solution company in key European markets. In
2013, he founded The Digital Transformation
Group. Albert Brenner is CEO of DT Group,
holds a master of Ludwig-Maximilians-University (Munich), is member of the American
Chamber of Commerce and the Executive
Board of Social Media Excellence Circle.
Dr.Jörg Liebe, Chief Information Officer,
Lufthansa Systems:
Jörg has been CIO at Lufthansa Systems since
2010, where he is responsible for business development and innovation management. Jörg
has over 13 years of experience in the airline
IT industry. He started his career with Lufthansa Systems in 1999. One of his first projects
was the product development for the Lufthan-
sa Group’s virtual private network (VPN). He
was also responsible for the development of
innovative solutions such as the PIA (Password Reset Interactive) product, the deskBase
workplace model and BoardConnect. He
studied physics at the University of Göttingen
and the University of California, Los Angeles,
and received his PhD in 1998.
Xiaoqun Clever, Chief Technology Officer,
ProSieben Sat.1:
Xiaoqun Clever is Chief Technology Officer,
ProSiebenSat.1 Media AG, a post she has
just recently taken over, in January 2014. As
representative of the ProSiebenSat.1 Group
Technology & Innovation, Xiaoqun is responsible for the innovation strategy of the group’s
external platforms as well as the leadership
of its technology, products development
and placement in a very competitive market, worldwide. She reports to Dr. Christian
Wegner, Member of the ProSiebenSat.1 Media
AG executive board. Prior to her current role,
Xiaoqun was the Executive Vice President,
SAP AG, and President of SAP Labs China,
a post she held since March 2012. With SAP
AG, she also reported directly to the executive board. Xiaoqun joined SAP in 1997 as a
developer of industry solutions for the Oil &
Gas portfolio and was leading in installing numerous innovative processes such as taking
the lead in leveraging new technologies to
address and drive business process changes.
Under Xiaoqun’s leadership, the DNA team
created numerous breakthrough applications
and added them to the company’s product
portfolio.
Xiaoqun was born in China, and holds a
Diploma in Computer Science from University
Karlsruhe, Germany, as well as a Master’s in
Business Administration in General Management from the University of West Florida,
U.S.A.
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Tom Wentworth, Chief Marketing Officer,
Acquia:
Tom is Acquia’s Chief Marketing Officer,
responsible for go-to-market strategy, demand generation, branding, positioning, and
communications. He has spent most of his
18 years career in the web content management space, most recently at Ektron, where
he served as Chief Marketing Officer. Prior to
Ektron, Tom spent over 10 years at Interwoven
(now HP/Autonomy) where he held a variety
of leadership positions in sales and marketing.
Tom holds a BS in Mathematics and Computer
Science from the University of Illinois at Urbana-Champaign.
You can follow Tom on Twitter at @twentworth12 and read more from him on his
Acquia blog.
Alain Taverriti, Web Communications Manager, Council of the European Union:
Alain is a team manager with more than
10 years work experience in international
communication and marketing projects. He
is currently part of the communication unit of
the Council of the EU. Previously he managed
the European corporate and online communications team of Toyota.
Azfarul Islam, Enterprise Collaboration &
Social Business Strategist, Deutsche Bank:
Azfarul Islam is currently changing the
working culture at a large financial institution
through inspiring collaborative behaviours,
discovering sustainable solutions to organisational problems, and telling stories that
resonate. He uses his expertise to architect
creative and sustainable solutions to problems involving the interaction of people and
technology, and likes to employ a scientific
mindset for data analysis to explore and expose valuable insight. Azfarul is a proponent
of visual thinking and reverse-mentoring.
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eStrategy Magazine is a free online magazine, which provides a broad scope of useful
articles to all people that are interested in
E-Commerce, online marketing, webdevelopment and mobile. The magazine was founded
in 2009 by the Web Agency TechDivision and
has been published quarterly since then. In
the meantime the eStrategy Magazine is a required reading for shop- and website owners
as well as decision-makers of companies and
online agencies in German-speaking countries.
For downloading the eStrategy-Magazine just
go to www.estrategy-magazin.de and open a
free user account.
Contact:
E-Mail: [email protected]
Web: www.estrategy-magazin.de
INTERNET WORLD Business is the leading
bi-weekly Business Magazine for internet
professionals inGermany. Main topics are
eCommerce, online marketing and backoffice solutions for internet companies. The
magazine is focussed on strategies, solutions
the latest trends in this industry. Published
since 2005 with a current circulation of 18,000
copies, INTERNET WORLD Business reaches
more than 40,000 readers inGermany,Austria
andSwitzerland.
www.internetworld.de
t3n magazine is Germany’s leading print magazine revolving around e-business, web-design and future technologies. The magazine’s
target group are developers, designers and
decision makers in enterprises and agencies
alike with a primary focus on cutting edge
web trends, technologies as well as onlinebusiness and marketing developments.
The t3n print magazine and it’s critically
acclaimed website t3n.de deliver in-depth
information on all business relevant aspects
of web and online technologies.
The Call Center Verband Deutschland e.V.
(CCV) is the largest interest group platform
of the call center industry in Germany. With
around 320 member companies, the CCV represents more than 140 000 employees
and approximately 35% of all jobs in German
call centers and is therefore the largest industrial association in Germany. At the heart of its
work is the exchange of experience and information at regional, national and international
level. At the same time, the CCV has taken it
upon itself to focus the interest groups in the
continuously developing call center industry and to be an expert partner for interest
groups, multipliers and media.
DNUG - The Enterprise Collaboration Professionals e.V. is the community of the users of
collaboration products. Since its foundation
in 1994, DNUG has established itself on the
market - by constant professionally evaluative
communication - as a force to be reckoned
with and as a competent partner for dialogue.
DNUG considers enterprise collaboration as
one of the pillars of modern corporate management.
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Registration (fax to +49-30-20898-1389 or email to [email protected])
Please choose your delegate pass and enter your information below to register as a World Class Digital Transformation 2015
attendee.
Onsite Industry Pass (full access to conference as well as full access to conference materials and delegate matchmaking) € 990.00
Onsite Vendor Pass (full access to conference as well as full access to conference materials and delegate matchmaking) € 1990.00
Online Pass (no access to onsite conference, but full access to conference presentations, session videos and delegate matchmaking)
€ 490.00
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experience exchange among the global business community. The following Terms and Conditions regulate the contractual
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cancellation due to force majeure, the indisposition of a speaker, problems arising at the venue or an insufficient number of
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