World Class DIGITAL TRANSFORMATION 2015 Social - Mobile - Analytics - Cloud #wcsmac Technology Strategy & Business Tactics for the Digital Transformation February 19th -20th Commerzbank Arena Frankfurt, Germany What attendees say about previous conferences: “Thanks for putting on a great conference. The program was great and the crowd was excellent. I learned a lot and hopefully others could learn from my experience as well.” Peter Ferm, IT Business Analyst - Group Staff Functions, Electrolux IT Solutions, Sweden “I think this was one of the best conferences about this topic I have been to!! Well done with the speakers and the content!!” Tricia Mercaldo, Director Communications & Collaboration, Turner Broadcasting, United States “A great advantage was the ability to watch back over the presentations afterwards to recap on key points. I would highly recommend any manetch event and I look forward to the next one.” Jon Synnott, Head of Training, Two-Ten Health, Ireland World Class Click i co regist n to er onl ine DIGITAL TRANSFORMATION 2015 Social - Mobile - Analytics - Cloud February 19th- 20th Frankfurt, Germany Target Group Leaders in IT • Marketing • CRM and Communications Benchmark against the Leading SMAC Strategies Worldwide • Best Practice Case Studies from Around the World • Personalized Agenda and Networking Concierge Service • Hybrid On- and Offline Community and Conference • Structured Peer-to-Peer Matchmaking for Targeted Networking Key Topics such as • IT Business Transformation and Sourcing • Building a Market Leading Data Insight Team • Youth Leading the Digital Transformation • Governance, Risk and Compliance for Consumerized Technologies • Digital Transformation – Dos and Don’ts • Social Listening • Smart Machines in the Internet of Things • Corporate Tablets: The Next Generation Client? • Predictive Analytics Contributors part of the World Class Series by Click i co regist n to er onl ine THURSDAY, FEBRUARY 19th Morning Sessions IT BUSINESS ALIGNMENT 0 8:4 5 Introduction by the chair 0 9:0 0 Digital Transformation – Dos and Don’ts • What are the challenges from a business point of view – how to deal with? • What are the challenges from a technology point of view – how to deal with? • What are the challenges from a data point of view – how to deal with? Xiaoqun Clever Chief Technology Officer ProSiebenSat.1 0 9:4 5 The Next Phase Of Social Collaboration: Finding Patterns • Connect the dots between people, processes, data, and applications • Speed of the cloud but with the flexibility to differentiate and win • Instantly wrap your network of employee, customer and partner experts around the problem or opportunity Sameer Patel Senior Vice President & General Manager, Products and GTM for Social Collaboration & Networks SAP 10:3 0 Coffee break with manetch-organized networking 11:0 0 Youth Leading the Digital Transformation • Massive student-run NGO managing global operations • Leveraging technology for lean and efficient processes • Focus on delivering the core product • Don’t be afraid of radical change Javier Hernández & Dan Laush National Vice President of Marketing & CIO AIESEC 11:4 5 Security Threats in the Mobile World • Security threats in the mobile world - how they have evolved, where we are today and what´s next • How the mobile ecosystem deals with mobile security threats • The role of BYOD and mobile device management systems and the reality Dr. Frank Scholz Chief Information Officer DB Regio 12:3 0 Digital Disruption: New Strategies for the New Normal • The new generation of simultaneously better, cheaper and more customized products • Innovation: The key to success • New business processes to get there Jaime García Cantero Independent Analyst & Digital Transformation Expert 13:15 Lunch break with manetch-organized networking part of the World Class Series by THURSDAY, FEBRUARY 19th Afternoon Sessions Click i co regist n to er onl ine CUSTOMER DIALOG AND BUSINESS OPPORTUNITIES 14:15 The Engaging Organization – Key Pillars to Transform the Customer Facing Organization • Omni-channel management: Impact of digital on the customer journey • Social business: The influence of Influencer • CRM 2.0 • Digital change beyond marketing and sales Albert Brenner Managing Director, Chief Executive Officer Digital Transformation Group 15:0 0 Social Listening: Why and How? • Using social listening internally and externally through a feedback-and-action loop • How APIs can give you an integrated view of Open Data and sentiment analysis • Most common roadblocks to social listening and how to overcome them Ben Donkor Social Media & Online Analyst BT 15:4 5 Coffee break with manetch-organized networking 16:15 How the Digital Transformation Impact the Communication Strategy of the EU Institutions? • Digital journey of the Council of the EU • Tackling multilingual and transparency requirements on digital platforms • Balancing quick access to information and legal requirements Alain Taverriti Web Communications Manager Council of the European Union 17:0 0 Sharing Experiences from the Path of Digital Transformation • Mobility in B2E and B2C: Open Source - the pains & gains; e-commerce & expectation management; cross functional collaboration • Social success stories: Open Source - the pains & gains; e-commerce & expectation management; cross functional collaboration Simon Thorup & Martin Majlund Enterprise Architect & Group Marketing Technologist Carlsberg 17:4 5 E ve n i n g R e c e p t i o n part of the World Class Series by FRIDAY, FEBRUARY 20th Click i co regist n to er onl ine Morning Sessions AGILITY, INTELLIGENCE AND MOBILITY 0 8:3 0 Introduction by the chair 0 8:4 5 SThree Global Growth Powered by SMAC • Going global by using the four pillars of SMAC •Sthree’s emphasis on analytics and data • Analytics and data as differentiator of the four pillars for SThree Lance Fisher Chief Information Officer SThree 0 9:3 0 Digital Transformation: Think Ahead to Win in a Digital Age • Examples of great digital transformation based on stories of successful, global enterprises and brands that have transformed into digital-centric organizations • How to think ahead and focus on a better approach to technology platform selection that will support multichannel digital experiences now and grow with you for the future • How cloud and open source technology is enabling companies to achieve digital transformation goals for web, mobile, social, and commerce more quickly, efficiently, and cost effectively than current solutions permit • Best practices and guidance to help you bridge the IT-Business divide that has held back so many organizations from achieving successful digital transformation outcomes Tom Wentworth Chief Marketing Officer Acquia 10:15 Coffee break with manetch-organized networking 10:4 5 Overclouded – Cloud and Security • Bank of clouds: What does cloud computing mean? • Under a cloud: Cloud contracts • Black cloud: Cloud compliance • Sun behind a cloudy sky: Checklist for Cloud-Wannabes Dr. Sebastian Broecker Chief Information Security Officer Deutsche Flugsicherung 11:3 0 I n t e r a c t i v e Wo r k i n g G r o u p IT Business Transformation and Sourcing Dietmar Bettio Chief Information Officer Nobel Biocare Strategies and Best Practices for the Real Digital Transformation Willms Buhse Chief Executive Officer doubleYUU 13:0 0 Lunch break with manetch-organized networking part of the World Class Series by FRIDAY, FEBRUARY 20th Afternoon Sessions Click i co regist n to er onl ine INTERNATIONAL BEST PRACTICES 14:3 0 Building a Market Leading Data Insight Team • Royal Mail’s data journey from data silos, data warehousing to data insight • Challenges and opportunities in this journey • Focus on how engaging with business stakeholders in our “business incubator” to identify significant value in data Andrew McMurtrie Head of Data Insight Royal Mail 15:15 Empowering Employees with Digital Transformation • Digital recruitment: Retaining talent through internal mobility • Digital movements: start a movement – whether it’s viral or institutional • Ditigal networking: look beyond geography and hierarchy • Open discussion about topics Azfarul Islam Enterprise Collaboration & Social Business Strategist Deutsche Bank 16:0 0 Coffee break with manetch-organized networking 16:3 0 Digital Transformation in the Aviation Industry • New digital challenges in the aviation industry • What are the customers’ needs and how to satisfy them by using mobile devices • Security aspects and data protection of sensitive data Dr.Jörg Liebe Chief Information Officeer Lufthansa Systems 17:15 Track & Trace in a Rapidly Changing Legislative Landscape • BAT’s experience to date in developing its Track & Trace solution • The regulatory landscape and what it means for the food industry • Balancing technology agility and budget controls • The value of industry cooperation Jens-Oliver Hunckel Mobile Enterprise Leader British American Tobacco 18:0 0 Closing Discussion 18:15 En d o f t h e C o n f e r e n c e part of the World Class Series by Profit from this Year’s Key Note Speakers such as Click i co regist n to er onl ine Dietmar Bettio, Chief Information Officer, Nobel Biocare: Chief Information Officer (CIO) Dietmar Bettio (formerly Böhm), was appointed as Executive Vice President to the Nobel Biocare Executive Committee effective January 1, 2014. Dietmar Bettio (46) joined Nobel Biocare in January of 2012 and has significantly contributed to strengthen and optimize the IT processes and business alignment. Prior to joining Nobel Biocare he gained senior management experience in Forbo International and Mathys Medical. Also, he worked as Program Manager in different industries at Oracle EMEA. He started his career at Hilti AG in Schaan/FL in IT and Marketing. Javier Hernández, National Vice President of Marketing, AIESEC: Javier Hernández Morales is originally from Mexico City and holds a bachelor’s degree in Marketing and Advertising; he currently serves as the CMO for AIESEC in Germany and previously for AIESEC in Mexico, the largest student-run non-profit organization in the world. Dan Laush, Chief Information Officer, AIESEC: Dan recently graduated in Informatics and Linguistics from an American University. He was CIO at AIESEC in United States. He currently has the same position in AIESEC Germany, the largest student-run non-profit organization in the world. Andrew McMurtrie, Head of Data Insight, Royal Mail: Andy has worked in varied industries, such as Postal, Police and Government. He was Accenture’s Global Designer for its Police Case and Crime Management System. He worked for Accenture in Business, Technology and BI consulting. Currently, Andy is the Head of Data Insight within Royal Mail’s Technology organisation. Data Insight’s services include a business incubator for data driven business innovation, advanced and data science, and data advisory delivery services. Ben Donkor, Social Media & Online Analyst, BT: Ben is the Social Media & Online Analyst at BT, where he manages the analytics and reporting for the Online and Digital teams. A data geek and a social media addict at heart, he often writes about social media, digital marketing and analytics, with a deep interest in sentiment analysis, its accuracy and its business value. You can find him writing on his blog (brnrd.me) and tweeting as @FR314 with an endless supply of coffee. part of the World Class Series by Profit from this Year’s Key Note Speakers such as Click i co regist n to er onl ine Dr.Willms Buhse, Chief Executive Officer, doubleYUU: Willms is CEO and founder of the doubleYUU, a company specialized in the Digital Transformation of businesses. In their projects, they inspire, motivate and support companies, from the development of strategies up to driving the cultural change based on our Digital Leadership Academy. With 20 years of Internet expertise, he brings the innovations of Silicon Valley to the bord rooms of top managers. His clients include the Federal Chancellor Angela Merkel and many top managers such as Dieter Zetsche (Daimler) or Carsten Spohr (Lufthansa). He holds lectures at Harvard, at the Massachusetts Institute of Technology (MIT), and at German elite universities in Berlin, Munich, and Hamburg. Willms is qualified in industrial engineering and economic sciences. His doctoral thesis examined competition strategies in the digital age. He blogs for the Wirtschaftswoche magazine and in leading company blogs for Daimler and Deutsche Telekom. His latest bestseller book, recommended by Harvard Business Manager and many others is called “Management by Internet” with best practices from Bosch, Bayer and Otto. Dr. Sebastian Broecker, Chief Information Security Officer, Deutsche Flugsicherung: Dr. Sebastian Broecker, (ISC)2-certified CISSP, has been the CISO at the Deutsche Flugsicherung GmbH (German Air Traffic Management) since 6 Years. Before that, he worked as IT Security Officer, IT Operations Risk Manager and Awareness expert for a big German bank. During his Ph.D. time he did important reasearch about computers based on chemical reactions. Dr. Broecker is a well known lecturer at security congresses, especially about awareness and holistic security topics. He also works as journalist specialized in IT Security. Lance Fisher, Chief Information Officer, SThree Lance Fisher is SThree’s Global CIO, a UK headquartered Global Specialist Staffing company with 67 Offices. Lance joined SThree in December 2010. Prior to this, he was CIO of Europe and Asia for ICAP plc, a leading derivatives and securities money broker, as well CIO of the FTSE group a leading index company. Lance is a innovative CIO who champions SMAC. Lance won the ICT European CIO of the year in 2013 and is in the UK top 50 CIO’s list. Martin Majlund, Group Marketing Technologist, Carlsberg Martin has been leading the development and implementation of platforms, tools and technology (Social Media, Web, Mobile & Trade) to support brand initiatives across international and local power brands @ Carlsberg Group for the past three years. Prior to Carlsberg he worked for several years at various agencies. part of the World Class Series by Profit from this Year’s Key Note Speakers such as Click i co regist n to er onl ine Albert Brenner, Managing Director, Chief Executive Officer, Digital Transformation Group Albert Brenner has identified the transformative impact of the internet and started a web agency in 1995. In the early boom of the web 1.0, he consulted several major start-ups such as check24.de and maxdome.de, helped to develop business concepts to get venture finance and to build and grow the businesses. As part of the shareholders and senior management team of consulting and agency business Pepper GmbH, he jointly grew the company up to 300 employees in several European, U.S. and Asian offices. After inte- grating Pepper in the global Computershare organization in 2007, he joined the senior management team of Xerox as Marketing and Strategy lead to help to transform the company from a hardware to a customer-centric solution company in key European markets. In 2013, he founded The Digital Transformation Group. Albert Brenner is CEO of DT Group, holds a master of Ludwig-Maximilians-University (Munich), is member of the American Chamber of Commerce and the Executive Board of Social Media Excellence Circle. Dr.Jörg Liebe, Chief Information Officer, Lufthansa Systems: Jörg has been CIO at Lufthansa Systems since 2010, where he is responsible for business development and innovation management. Jörg has over 13 years of experience in the airline IT industry. He started his career with Lufthansa Systems in 1999. One of his first projects was the product development for the Lufthan- sa Group’s virtual private network (VPN). He was also responsible for the development of innovative solutions such as the PIA (Password Reset Interactive) product, the deskBase workplace model and BoardConnect. He studied physics at the University of Göttingen and the University of California, Los Angeles, and received his PhD in 1998. Xiaoqun Clever, Chief Technology Officer, ProSieben Sat.1: Xiaoqun Clever is Chief Technology Officer, ProSiebenSat.1 Media AG, a post she has just recently taken over, in January 2014. As representative of the ProSiebenSat.1 Group Technology & Innovation, Xiaoqun is responsible for the innovation strategy of the group’s external platforms as well as the leadership of its technology, products development and placement in a very competitive market, worldwide. She reports to Dr. Christian Wegner, Member of the ProSiebenSat.1 Media AG executive board. Prior to her current role, Xiaoqun was the Executive Vice President, SAP AG, and President of SAP Labs China, a post she held since March 2012. With SAP AG, she also reported directly to the executive board. Xiaoqun joined SAP in 1997 as a developer of industry solutions for the Oil & Gas portfolio and was leading in installing numerous innovative processes such as taking the lead in leveraging new technologies to address and drive business process changes. Under Xiaoqun’s leadership, the DNA team created numerous breakthrough applications and added them to the company’s product portfolio. Xiaoqun was born in China, and holds a Diploma in Computer Science from University Karlsruhe, Germany, as well as a Master’s in Business Administration in General Management from the University of West Florida, U.S.A. part of the World Class Series by Profit from this Year’s Key Note Speakers such as Click i co regist n to er onl ine Tom Wentworth, Chief Marketing Officer, Acquia: Tom is Acquia’s Chief Marketing Officer, responsible for go-to-market strategy, demand generation, branding, positioning, and communications. He has spent most of his 18 years career in the web content management space, most recently at Ektron, where he served as Chief Marketing Officer. Prior to Ektron, Tom spent over 10 years at Interwoven (now HP/Autonomy) where he held a variety of leadership positions in sales and marketing. Tom holds a BS in Mathematics and Computer Science from the University of Illinois at Urbana-Champaign. You can follow Tom on Twitter at @twentworth12 and read more from him on his Acquia blog. Alain Taverriti, Web Communications Manager, Council of the European Union: Alain is a team manager with more than 10 years work experience in international communication and marketing projects. He is currently part of the communication unit of the Council of the EU. Previously he managed the European corporate and online communications team of Toyota. Azfarul Islam, Enterprise Collaboration & Social Business Strategist, Deutsche Bank: Azfarul Islam is currently changing the working culture at a large financial institution through inspiring collaborative behaviours, discovering sustainable solutions to organisational problems, and telling stories that resonate. He uses his expertise to architect creative and sustainable solutions to problems involving the interaction of people and technology, and likes to employ a scientific mindset for data analysis to explore and expose valuable insight. Azfarul is a proponent of visual thinking and reverse-mentoring. part of the World Class Series by Supported by Media Partners such as Click i co regist n to er onl ine eStrategy Magazine is a free online magazine, which provides a broad scope of useful articles to all people that are interested in E-Commerce, online marketing, webdevelopment and mobile. The magazine was founded in 2009 by the Web Agency TechDivision and has been published quarterly since then. In the meantime the eStrategy Magazine is a required reading for shop- and website owners as well as decision-makers of companies and online agencies in German-speaking countries. For downloading the eStrategy-Magazine just go to www.estrategy-magazin.de and open a free user account. Contact: E-Mail: [email protected] Web: www.estrategy-magazin.de INTERNET WORLD Business is the leading bi-weekly Business Magazine for internet professionals inGermany. Main topics are eCommerce, online marketing and backoffice solutions for internet companies. The magazine is focussed on strategies, solutions the latest trends in this industry. Published since 2005 with a current circulation of 18,000 copies, INTERNET WORLD Business reaches more than 40,000 readers inGermany,Austria andSwitzerland. www.internetworld.de t3n magazine is Germany’s leading print magazine revolving around e-business, web-design and future technologies. The magazine’s target group are developers, designers and decision makers in enterprises and agencies alike with a primary focus on cutting edge web trends, technologies as well as onlinebusiness and marketing developments. The t3n print magazine and it’s critically acclaimed website t3n.de deliver in-depth information on all business relevant aspects of web and online technologies. The Call Center Verband Deutschland e.V. (CCV) is the largest interest group platform of the call center industry in Germany. With around 320 member companies, the CCV represents more than 140 000 employees and approximately 35% of all jobs in German call centers and is therefore the largest industrial association in Germany. At the heart of its work is the exchange of experience and information at regional, national and international level. At the same time, the CCV has taken it upon itself to focus the interest groups in the continuously developing call center industry and to be an expert partner for interest groups, multipliers and media. DNUG - The Enterprise Collaboration Professionals e.V. is the community of the users of collaboration products. Since its foundation in 1994, DNUG has established itself on the market - by constant professionally evaluative communication - as a force to be reckoned with and as a competent partner for dialogue. DNUG considers enterprise collaboration as one of the pillars of modern corporate management. part of the World Class Series by Click i co regist n to er onl ine Registration (fax to +49-30-20898-1389 or email to [email protected]) Please choose your delegate pass and enter your information below to register as a World Class Digital Transformation 2015 attendee. 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