1. food and drink
2. desserts and baking

10.0"
PREP: 10 min. plus refrigerating
MAKES: 4 servings
what you need!
extra fun:
• 1 cup boiling water
• 1 pkg. (3 oz.) JELL-O Black Cherry Flavor Gelatin
• 1 env. (1/4 oz.) KNOX Unflavored Gelatine
MAKE different colored worms using assorted
JELL-O gelatin flavors.
make it!
ADD boiling water to remaining ingredients; stir 2 min. until completely dissolved.
STAND 40 plastic straws in narrow glass or coffee mug. (Straws need to fit snugly in glass.)
Pour gelatin mixture into straws. Refrigerate 4 hours or until gelatin is firm.
SQUEEZE gelatin worms from straws into bowl by starting at one end of each straw and
working your way down straw.
7.0"
color comBOOs – Mix these JELL-O Gelatin flavors to get a special effect for your brain mold:
COLOR
RECIPE (follow the basic mold recipe using 3 oz., 4-serving size packages below)
Slime Green
Burnt Orange
Gray
Black
2 JELL-O Berry Blue + 1 JELL-O Lime + 1 JELL-O Lemon + 1 (5 oz.) can of evaporated milk
3 JELL-O Lemon + 1 JELL-O Peach + 1 (5 oz.) can of evaporated milk
3 JELL-O Grape + 1 JELL-O Lime + 3/4 cup of evaporated milk
3 JELL-O Grape + 1 JELL-O Lime
eerie effects – Decorate your home, both inside and out,
and use safe alternatives to burning candles:
• Glow sticks, flashlights, battery-operated blinkers, and plug-in strobes
or string lights help to set up the atmosphere.
• Inexpensive decorations for your party platters, like tiny RIP gravestones,
plastic spiders and eyeballs enhance the Halloween theme.
fun on the brain – Create a creepy carving station for your brain mold desserts with self-serve toppings
so your guests can decorate their portions with strawberry gelatin “blood,” brain fluid, wiggly worms and more.
For more great recipes, tips and ideas visit, kraftfoods.com
us at http://www.facebook.com/Jello
© 2011 Kraft Foods 11-4482
OUTSIDE
BACK COVER
OUTSIDE
FRONT COVER
EASTWESTCREATIVE JOB DESCRIPTION
24365 KFGV / DPD HALLOWEEN 8PG BOOKLET /
FILE NAME:
/ SIZE: W: 10 X H: 7 / BLEED: {T 0.125, B 0.125, L 0.125, R 0.125} / SAFETY: {T 0.125, B 0.125, L 0.125, R 0.125}
24365_HALLWEEN_BOOKLET_H.QXD DATE: 8/03/2011 OPERATOR: DAN QUARK FILE AT: 100.0%
WIP.01:KFGV:24365 KFGV:GRAPHICS:LAYOUT:24365_HALLWEEN_BOOKLET_H.QXD
EASTWESTCREATIVE
P (212) 951-7220
F (212) 951-7201
(WWW.EASTWESTMG.COM)
CLIENT
KRAFT FOODS
LIZ JANZ
(847) 646-4055
EW CONTACT
RACHEL PERRON
LIMITATION OF LIABILITY. DO NOT PROCEED TO NEXT STEP IN PRODUCTION WITH THIS MATERIAL WITHOUT PROPER INSPECTION:
ALL MATERIALS SHOULD BE THOROUGHLY INSPECTED BY THE RECIPIENT IMMEDIATELY UPON RECEIPT OF SAME. IT IS THE RESPONSIBILITY OF THE RECIPIENT TO EXAMINE AND PROOFREAD ALL MATERIALS BEFORE
RELEASE TO FINAL PRINTING AND PRODUCTION. SHOULD THE MATERIALS BE FOUND TO BE INCORRECT UPON INSPECTION DESCRIBED ABOVE, PLEASE CALL YOUR CONTACT AT EAST WEST CREATIVE. THE LIABILITY
OF EAST WEST CREATIVE SHALL BE LIMITED TO COSTS OF CORRECTING MATERIALS SUPPLIED DEEMED TO BE AT FAULT. EAST WEST CREATIVE WILL NOT BE LIABLE FOR ANY OTHER LOSS OR DAMAGE INCLUDING BUT
NOT LIMITED TO COSTS OF PREP WORK, PRINTING, OVERTIME, PRESS DELAYS AND/OR MISSING INSERTION DATES.
PREP: 10 min. plus refrigerating
MAKES: 8 servings, 1/2 cup each
PREP: 10 min. plus refrigerating
MAKES: 8 servings
See back panel for fun flavor and color combinations!
Create faBOOlous fun with the
New JELL-O Brain Mold.
what you need!
what you need!
• 2 pkg. (6 oz. each) JELL-O Gelatin
(for best brain results use peach, strawberry or lime)
make it!
• 4 pkg. (3 oz. each) JELL-O Gelatin, any flavor
• 2-1/2 cups boiling water or boiling apple juice (do not add cold water)
keep kids safe! For children under 6 years of
age, cut JIGGLERS into small bite-size pieces. Children
should always be seated and supervised while eating.
For more information, visit www.KraftKidsSafe.com.
COMBINE dry gelatin mixes in large bowl. Stir in boiling water at least 3 min. until
completely dissolved. Pour into 13x9-inch pan. Refrigerate at least 3 hours or until firm.
• 1-3/4 cups boiling water
• 3/4 cup cold water
TRACE outline of hand on piece of paper. Cut out pattern. Place on top of gelatin.
Cut around pattern with sharp knife, making sure to cut all the way through gelatin
to bottom of pan. Repeat with remaining gelatin.
make it!
SPRAY inside of mold with non-stick spray. Add boiling water to gelatin
mixes in bowl; stir 2 min. until completely dissolved. Add cold water; stir.
POUR into mold and refrigerate 3 hours, or until firm. Make sure you warn everyone there’s a brain forming in the refrigerator!
TO RELEASE brain, dip mold in warm water, just to rim, for 15 sec. Lift from water and gently pull gelatin from edge of mold
with moistened fingers. Place moistened serving plate on top of mold. Invert mold and plate and shake to loosen gelatin.
Gently remove from mold.
NOW Pick Your Brain! Building on the basic recipe above, create one of these creepy-looking treats. You can
DIP bottom of pan in warm water 15 sec. Carefully remove JIGGLERS Hands
from pan. Use as a garnish for your favorite Halloween punch or place on
individual serving plates. Cut out any remaining gelatin with Halloween
cookie cutters. Serve with the JIGGLERS Hands.
extra fun:
MELT BAKER’S Chocolate and ”paint” on brown nails as shown in photo.
add a fun brain implant (gummy worms or gushing “blood”), or a tasty topper (oozing “brain fluid”). Or think up your own!
PREP: 30 min. plus refrigerating
MAKES: 24 servings, one cupcake each
what you need!
JELL-O flavor: Strawberry
brain implant: Gummy Worms
make it!
• 1 pkg. (2-layer size) yellow cake mix
FOLLOW the basic brain mold recipe
using strawberry gelatin and gummy worms.
• 1 cup JET-PUFFED Marshmallow Creme
• 1 cup boiling water
• 1 cup thawed COOL WHIP Whipped Topping
• 1 pkg. (3 oz.) JELL-O Orange Flavor Gelatin
• 8 drops green food coloring
make it!
DRAPE a few worms over the top edges of the
Brain Mold prior to refrigerating for three hours
or until firm.
PREPARE cake batter and bake as directed on package for 24 cupcakes; cool in pan 10 min.
ADD boiling water to gelatin mix; stir 2 min. until completely dissolved. Cut small “X” in top
of each cupcake with sharp knife. Carefully spoon gelatin over cupcakes, adding about
2 tsp. to each. Refrigerate 30 min.
UNMOLD gelatin onto plate just before serving.
Use a straw to poke holes in the gelatin. Fill
holes with gummy worms.
WHISK marshmallow creme and COOL WHIP until well blended. Stir in food
coloring; spread onto cupcakes. Top with spider webs or candy corn.
Keep refrigerated.
Spider Web Garnishes–make it!
MELT 4 squares BAKER’S Chocolate; pour into resealable plastic food storage bag.
Snip small corner off bottom of bag. Use to pipe chocolate into spider web shapes
on parchment or waxed paper-covered baking sheet. Refrigerate 30 min. or until firm.
Carefully remove chocolate webs from paper, then place on cupcakes.
INSIDE
FRONT COVER
PAGE 1
INSIDE
BACK COVER
PAGE 6
EASTWESTCREATIVE JOB DESCRIPTION
24365 KFGV / DPD HALLOWEEN 8PG BOOKLET /
FILE NAME:
/ SIZE: W: 10 X H: 7 / BLEED: {T 0.125, B 0.125, L 0.125, R 0.125} / SAFETY: {T 0.125, B 0.125, L 0.125, R 0.125}
24365_HALLWEEN_BOOKLET_H.QXD DATE: 8/03/2011 OPERATOR: DAN QUARK FILE AT: 100.0%
WIP.01:KFGV:24365 KFGV:GRAPHICS:LAYOUT:24365_HALLWEEN_BOOKLET_H.QXD
EASTWESTCREATIVE
P (212) 951-7220
F (212) 951-7201
(WWW.EASTWESTMG.COM)
CLIENT
KRAFT FOODS
LIZ JANZ
(847) 646-4055
EW CONTACT
RACHEL PERRON
LIMITATION OF LIABILITY. DO NOT PROCEED TO NEXT STEP IN PRODUCTION WITH THIS MATERIAL WITHOUT PROPER INSPECTION:
ALL MATERIALS SHOULD BE THOROUGHLY INSPECTED BY THE RECIPIENT IMMEDIATELY UPON RECEIPT OF SAME. IT IS THE RESPONSIBILITY OF THE RECIPIENT TO EXAMINE AND PROOFREAD ALL MATERIALS BEFORE
RELEASE TO FINAL PRINTING AND PRODUCTION. SHOULD THE MATERIALS BE FOUND TO BE INCORRECT UPON INSPECTION DESCRIBED ABOVE, PLEASE CALL YOUR CONTACT AT EAST WEST CREATIVE. THE LIABILITY
OF EAST WEST CREATIVE SHALL BE LIMITED TO COSTS OF CORRECTING MATERIALS SUPPLIED DEEMED TO BE AT FAULT. EAST WEST CREATIVE WILL NOT BE LIABLE FOR ANY OTHER LOSS OR DAMAGE INCLUDING BUT
NOT LIMITED TO COSTS OF PREP WORK, PRINTING, OVERTIME, PRESS DELAYS AND/OR MISSING INSERTION DATES.
7.0"
PREP: 10 min. plus refrigerating
MAKES: 8 servings, 1/2 cup each
PREP: 20 min. plus refrigerating
MAKES: 4 servings
PREP: 10 min. plus refrigerating
MAKES: 8 servings, 1/2 cup each
what you need!
JELL-O flavor: Lime
what you need!
• 3/4 cup boiling water
• 1 pkg. (3 oz.) JELL-O Orange Flavor Gelatin
• 1 pkg. (8 oz.) PHILADELPHIA Cream Cheese, softened
• 2 cups ice cubes
• 1 can (8 oz.) crushed pineapple, drained
• 2/3 cup thawed COOL WHIP Whipped Topping, divided
• 8 miniature semi-sweet chocolate chips
make it!
make it!
ADD boiling water to gelatin mixed in medium bowl;
stir 3 min. until completely dissolved. Stir in cold water.
Gradually whisk in cream cheese until well blended.
ADD boiling water to gelatin mix in large bowl; stir 2 min. until completely dissolved.
Add ice; stir 3 to 5 min. or until gelatin is thickened. Remove any unmelted ice.
Whisk in 1/3 cup COOL WHIP until well blended. Pour into 4 dessert dishes.
REFRIGERATE 30 min. or until slightly thickened.
Stir in pineapple and pretzels. Refrigerate 4 hours
or until firm.
REFRIGERATE 30 min. or until firm.
UNMOLD gelatin onto plate just before serving.
DROP remaining COOL WHIP by spoonfuls onto desserts to resemble ghosts.
Add chocolate chips for the eyes.
JELL-O Halloween Brain Mold is top rack dishwasher safe.
Wash thoroughly before use. Do not freeze. It is not a toy.
7.0"
PREP: 10 min. plus refrigerating
MAKES: 4 servings
PREP: 10 min. plus refrigerating
MAKES: 8 servings, 1/2 cup each
JELL-O flavor: Peach, plus add 1 (5 oz.) can evaporated
what you need!
milk to standard recipe
• 1 pkg. (3.4 oz.) JELL-O Vanilla Flavor Instant Pudding
brain implant: Strawberry Gelatin
Brain Fluid–make it!
• 2 cups cold milk
• 4 large gumdrops, cut in half crosswise
FOLLOW the basic brain mold recipe using peach
gelatin and the evaporated milk.
• 8 small round candies
• 1 tube (19.28 g) red decorating gel
DISSOLVE 1 pkg. (3 oz.) strawberry gelatin
in 1 cup water, stir in 2 Tbsp. cornstarch, mix well.
make it!
POUR into 4 plastic cups or dessert dishes. Refrigerate 20 min.
MICROWAVE 3 minutes. Serve warm on and around
the brain.
DECORATE with remaining ingredients to resemble
eyeballs just before serving.
Spooky Smoke–make it!
BEAT pudding mix and milk with whisk 2 min.
PLACE dry ice in bowl or glass. Add water and watch it smoke.
CAUTION: Use gloves when handling dry ice.
PAGE 5
PAGE 2
EASTWESTCREATIVE JOB DESCRIPTION
24365 KFGV / DPD HALLOWEEN 8PG BOOKLET /
FILE NAME:
/ SIZE: W: 10 X H: 7 / BLEED: {T 0.125, B 0.125, L 0.125, R 0.125} / SAFETY: {T 0.125, B 0.125, L 0.125, R 0.125}
24365_HALLWEEN_BOOKLET_H.QXD DATE: 8/03/2011 OPERATOR: DAN QUARK FILE AT: 100.0%
WIP.01:KFGV:24365 KFGV:GRAPHICS:LAYOUT:24365_HALLWEEN_BOOKLET_H.QXD
EASTWESTCREATIVE
P (212) 951-7220
F (212) 951-7201
(WWW.EASTWESTMG.COM)
CLIENT
KRAFT FOODS
LIZ JANZ
(847) 646-4055
EW CONTACT
RACHEL PERRON
LIMITATION OF LIABILITY. DO NOT PROCEED TO NEXT STEP IN PRODUCTION WITH THIS MATERIAL WITHOUT PROPER INSPECTION:
ALL MATERIALS SHOULD BE THOROUGHLY INSPECTED BY THE RECIPIENT IMMEDIATELY UPON RECEIPT OF SAME. IT IS THE RESPONSIBILITY OF THE RECIPIENT TO EXAMINE AND PROOFREAD ALL MATERIALS BEFORE
RELEASE TO FINAL PRINTING AND PRODUCTION. SHOULD THE MATERIALS BE FOUND TO BE INCORRECT UPON INSPECTION DESCRIBED ABOVE, PLEASE CALL YOUR CONTACT AT EAST WEST CREATIVE. THE LIABILITY
OF EAST WEST CREATIVE SHALL BE LIMITED TO COSTS OF CORRECTING MATERIALS SUPPLIED DEEMED TO BE AT FAULT. EAST WEST CREATIVE WILL NOT BE LIABLE FOR ANY OTHER LOSS OR DAMAGE INCLUDING BUT
NOT LIMITED TO COSTS OF PREP WORK, PRINTING, OVERTIME, PRESS DELAYS AND/OR MISSING INSERTION DATES.
PREP: 10 min. plus refrigerating
MAKES: 9 servings
PREP: 15 min. plus refrigerating
MAKES: 8 servings, 1 cup each
what you need!
what you need!
• 2-1/2 cups boiling water
• 1 pkg. each (3 oz.) JELL-O Grape and Orange Flavor Gelatin
• 2 pkg. (3 oz. each) JELL-O Grape or Orange Flavor Gelatin
• 2 cups thawed COOL WHIP Whipped Topping
• 1 qt. (4 cups) cold prepared KOOL-AID Grape or Orange Flavor
Sugar-Sweetened Soft Drink Mix
make it!
make it!
ADD boiling water to gelatin mixes in medium bowl; stir with whisk 2 min. until
completely dissolved. Stir in COOL WHIP until well blended.
PREPARE gelatin mix as directed on package.
REFRIGERATE 4 hours or until firm.
POUR into 8-inch square pan.
BREAK gelatin into small flakes with fork. Alternately layer 1/4 cup each orange
and grape gelatin flakes in each glass. Pour 1/2 cup cold prepared drink over
gelatin in each glass. Serve with straws.
REFRIGERATE 3 hours or until firm before cutting into 36 squares.
special extra:
USE glow sticks and ”lighted“ ice cubes for a more dramatic effect.
7.0"
PREP: 15 min. plus refrigerating
MAKES: 18 servings, about 1/2 cup each
PREP: 15 min. plus refrigerating
MAKES: 24 servings, one cupcake each
what you need!
what you need!
• 2 pkg. (3.9 oz. each) JELL-O Chocolate Instant Pudding
• 1 pkg. (2-layer size) yellow cake mix
• 4 drops yellow food coloring
• 3 cups cold milk
• 1 pkg. (3.4 oz.) JELL-O Vanilla Flavor
Instant Pudding
• 1 drop red food coloring
• 1 tub (12 oz.) COOL WHIP Whipped Topping, thawed, divided
• 15 OREO Cookies, crushed (about 1-1/2 cups)
• 1 pkg. (8 oz.) PHILADELPHIA Cream Cheese, softened
• 1 Tbsp. green-colored sugar
• Assorted decorations: 3 CAMEO Creme Sandwich Cookies, decorating gel, 5 candy pumpkins, 10 candy corn pieces
• 1/4 cup butter, softened
• 5 OREO Cookies, divided
• 1 tsp. vanilla
• 2 JET-PUFFED Miniature Marshmallows, cut in half
make it!
• 1 pkg. (16 oz.) powdered sugar, sifted (4-1/2 cups)
make it!
BEAT pudding mixes and milk in large bowl with whisk 2 min.
Let stand 5 min. Stir in 3 cups COOL WHIP and half the cookie crumbs.
Spread into 13x9-inch dish; sprinkle with remaining crumbs.
PREPARE cake batter and bake as directed on package for 24 cupcakes, blending dry
pudding mix into batter before spooning into prepared cups. Cool completely.
REFRIGERATE 1 hour. Meanwhile, decorate creme sandwich cookies
with decorating gel to resemble tombstones.
BEAT cream cheese, butter, vanilla and food colorings in medium bowl with
mixer until well blended. Gradually beat in sugar until well blended.
INSERT decorated cookies into top of dessert just before serving.
Add candies. Drop large spoonfuls of remaining COOL WHIP onto dessert
to resemble ghosts.
ARRANGE cupcakes on large platter to resemble a stemmed pumpkin as
shown in image; frost with cream cheese mixture. Use colored sugar to fill in
the stem. Add 2 cookies for the jack-o’-lantern’s eyes. Crush remaining cookies;
sprinkle over cake for the mouth. Arrange marshmallow halves in mouth
for the teeth.
PAGE 3
PAGE 4
EASTWESTCREATIVE JOB DESCRIPTION
24365 KFGV / DPD HALLOWEEN 8PG BOOKLET /
FILE NAME:
/ SIZE: W: 10 X H: 7 / BLEED: {T 0.125, B 0.125, L 0.125, R 0.125} / SAFETY: {T 0.125, B 0.125, L 0.125, R 0.125}
24365_HALLWEEN_BOOKLET_H.QXD DATE: 8/03/2011 OPERATOR: DAN QUARK FILE AT: 100.0%
WIP.01:KFGV:24365 KFGV:GRAPHICS:LAYOUT:24365_HALLWEEN_BOOKLET_H.QXD
EASTWESTCREATIVE
P (212) 951-7220
F (212) 951-7201
(WWW.EASTWESTMG.COM)
CLIENT
KRAFT FOODS
LIZ JANZ
(847) 646-4055
EW CONTACT
RACHEL PERRON
LIMITATION OF LIABILITY. DO NOT PROCEED TO NEXT STEP IN PRODUCTION WITH THIS MATERIAL WITHOUT PROPER INSPECTION:
ALL MATERIALS SHOULD BE THOROUGHLY INSPECTED BY THE RECIPIENT IMMEDIATELY UPON RECEIPT OF SAME. IT IS THE RESPONSIBILITY OF THE RECIPIENT TO EXAMINE AND PROOFREAD ALL MATERIALS BEFORE
RELEASE TO FINAL PRINTING AND PRODUCTION. SHOULD THE MATERIALS BE FOUND TO BE INCORRECT UPON INSPECTION DESCRIBED ABOVE, PLEASE CALL YOUR CONTACT AT EAST WEST CREATIVE. THE LIABILITY
OF EAST WEST CREATIVE SHALL BE LIMITED TO COSTS OF CORRECTING MATERIALS SUPPLIED DEEMED TO BE AT FAULT. EAST WEST CREATIVE WILL NOT BE LIABLE FOR ANY OTHER LOSS OR DAMAGE INCLUDING BUT
NOT LIMITED TO COSTS OF PREP WORK, PRINTING, OVERTIME, PRESS DELAYS AND/OR MISSING INSERTION DATES.
PREP: 10 min. plus refrigerating
MAKES: 9 servings
PREP: 15 min. plus refrigerating
MAKES: 8 servings, 1 cup each
what you need!
what you need!
• 2-1/2 cups boiling water
• 1 pkg. each (3 oz.) JELL-O Grape and Orange Flavor Gelatin
• 2 pkg. (3 oz. each) JELL-O Grape or Orange Flavor Gelatin
• 2 cups thawed COOL WHIP Whipped Topping
• 1 qt. (4 cups) cold prepared KOOL-AID Grape or Orange Flavor
Sugar-Sweetened Soft Drink Mix
make it!
make it!
ADD boiling water to gelatin mixes in medium bowl; stir with whisk 2 min. until
completely dissolved. Stir in COOL WHIP until well blended.
PREPARE gelatin mix as directed on package.
REFRIGERATE 4 hours or until firm.
POUR into 8-inch square pan.
BREAK gelatin into small flakes with fork. Alternately layer 1/4 cup each orange
and grape gelatin flakes in each glass. Pour 1/2 cup cold prepared drink over
gelatin in each glass. Serve with straws.
REFRIGERATE 3 hours or until firm before cutting into 36 squares.
special extra:
USE glow sticks and ”lighted“ ice cubes for a more dramatic effect.
7.0"
PREP: 15 min. plus refrigerating
MAKES: 18 servings, about 1/2 cup each
PREP: 15 min. plus refrigerating
MAKES: 24 servings, one cupcake each
what you need!
what you need!
• 2 pkg. (3.9 oz. each) JELL-O Chocolate Instant Pudding
• 1 pkg. (2-layer size) yellow cake mix
• 4 drops yellow food coloring
• 3 cups cold milk
• 1 pkg. (3.4 oz.) JELL-O Vanilla Flavor
Instant Pudding
• 1 drop red food coloring
• 1 tub (12 oz.) COOL WHIP Whipped Topping, thawed, divided
• 15 OREO Cookies, crushed (about 1-1/2 cups)
• 1 pkg. (8 oz.) PHILADELPHIA Cream Cheese, softened
• 1 Tbsp. green-colored sugar
• Assorted decorations: 3 CAMEO Creme Sandwich Cookies, decorating gel, 5 candy pumpkins, 10 candy corn pieces
• 1/4 cup butter, softened
• 5 OREO Cookies, divided
• 1 tsp. vanilla
• 2 JET-PUFFED Miniature Marshmallows, cut in half
make it!
• 1 pkg. (16 oz.) powdered sugar, sifted (4-1/2 cups)
make it!
BEAT pudding mixes and milk in large bowl with whisk 2 min.
Let stand 5 min. Stir in 3 cups COOL WHIP and half the cookie crumbs.
Spread into 13x9-inch dish; sprinkle with remaining crumbs.
PREPARE cake batter and bake as directed on package for 24 cupcakes, blending dry
pudding mix into batter before spooning into prepared cups. Cool completely.
REFRIGERATE 1 hour. Meanwhile, decorate creme sandwich cookies
with decorating gel to resemble tombstones.
BEAT cream cheese, butter, vanilla and food colorings in medium bowl with
mixer until well blended. Gradually beat in sugar until well blended.
INSERT decorated cookies into top of dessert just before serving.
Add candies. Drop large spoonfuls of remaining COOL WHIP onto dessert
to resemble ghosts.
ARRANGE cupcakes on large platter to resemble a stemmed pumpkin as
shown in image; frost with cream cheese mixture. Use colored sugar to fill in
the stem. Add 2 cookies for the jack-o’-lantern’s eyes. Crush remaining cookies;
sprinkle over cake for the mouth. Arrange marshmallow halves in mouth
for the teeth.
PAGE 3
PAGE 4
EASTWESTCREATIVE JOB DESCRIPTION
24365 KFGV / DPD HALLOWEEN 8PG BOOKLET /
FILE NAME:
/ SIZE: W: 10 X H: 7 / BLEED: {T 0.125, B 0.125, L 0.125, R 0.125} / SAFETY: {T 0.125, B 0.125, L 0.125, R 0.125}
24365_HALLWEEN_BOOKLET_H.QXD DATE: 8/03/2011 OPERATOR: DAN QUARK FILE AT: 100.0%
WIP.01:KFGV:24365 KFGV:GRAPHICS:LAYOUT:24365_HALLWEEN_BOOKLET_H.QXD
EASTWESTCREATIVE
P (212) 951-7220
F (212) 951-7201
(WWW.EASTWESTMG.COM)
CLIENT
KRAFT FOODS
LIZ JANZ
(847) 646-4055
EW CONTACT
RACHEL PERRON
LIMITATION OF LIABILITY. DO NOT PROCEED TO NEXT STEP IN PRODUCTION WITH THIS MATERIAL WITHOUT PROPER INSPECTION:
ALL MATERIALS SHOULD BE THOROUGHLY INSPECTED BY THE RECIPIENT IMMEDIATELY UPON RECEIPT OF SAME. IT IS THE RESPONSIBILITY OF THE RECIPIENT TO EXAMINE AND PROOFREAD ALL MATERIALS BEFORE
RELEASE TO FINAL PRINTING AND PRODUCTION. SHOULD THE MATERIALS BE FOUND TO BE INCORRECT UPON INSPECTION DESCRIBED ABOVE, PLEASE CALL YOUR CONTACT AT EAST WEST CREATIVE. THE LIABILITY
OF EAST WEST CREATIVE SHALL BE LIMITED TO COSTS OF CORRECTING MATERIALS SUPPLIED DEEMED TO BE AT FAULT. EAST WEST CREATIVE WILL NOT BE LIABLE FOR ANY OTHER LOSS OR DAMAGE INCLUDING BUT
NOT LIMITED TO COSTS OF PREP WORK, PRINTING, OVERTIME, PRESS DELAYS AND/OR MISSING INSERTION DATES.
PREP: 20 min. plus refrigerating
MAKES: 4 servings
PREP: 10 min. plus refrigerating
MAKES: 8 servings, 1/2 cup each
what you need!
JELL-O flavor: Lime
what you need!
• 3/4 cup boiling water
• 1 pkg. (3 oz.) JELL-O Orange Flavor Gelatin
• 1 pkg. (8 oz.) PHILADELPHIA Cream Cheese, softened
• 2 cups ice cubes
• 1 can (8 oz.) crushed pineapple, drained
• 2/3 cup thawed COOL WHIP Whipped Topping, divided
• 8 miniature semi-sweet chocolate chips
make it!
make it!
ADD boiling water to gelatin mixed in medium bowl;
stir 3 min. until completely dissolved. Stir in cold water.
Gradually whisk in cream cheese until well blended.
ADD boiling water to gelatin mix in large bowl; stir 2 min. until completely dissolved.
Add ice; stir 3 to 5 min. or until gelatin is thickened. Remove any unmelted ice.
Whisk in 1/3 cup COOL WHIP until well blended. Pour into 4 dessert dishes.
REFRIGERATE 30 min. or until slightly thickened.
Stir in pineapple and pretzels. Refrigerate 4 hours
or until firm.
REFRIGERATE 30 min. or until firm.
UNMOLD gelatin onto plate just before serving.
DROP remaining COOL WHIP by spoonfuls onto desserts to resemble ghosts.
Add chocolate chips for the eyes.
JELL-O Halloween Brain Mold is top rack dishwasher safe.
Wash thoroughly before use. Do not freeze. It is not a toy.
7.0"
PREP: 10 min. plus refrigerating
MAKES: 4 servings
PREP: 10 min. plus refrigerating
MAKES: 8 servings, 1/2 cup each
JELL-O flavor: Peach, plus add 1 (5 oz.) can evaporated
what you need!
milk to standard recipe
• 1 pkg. (3.4 oz.) JELL-O Vanilla Flavor Instant Pudding
brain implant: Strawberry Gelatin
Brain Fluid–make it!
• 2 cups cold milk
• 4 large gumdrops, cut in half crosswise
FOLLOW the basic brain mold recipe using peach
gelatin and the evaporated milk.
• 8 small round candies
• 1 tube (19.28 g) red decorating gel
DISSOLVE 1 pkg. (3 oz.) strawberry gelatin
in 1 cup water, stir in 2 Tbsp. cornstarch, mix well.
make it!
POUR into 4 plastic cups or dessert dishes. Refrigerate 20 min.
MICROWAVE 3 minutes. Serve warm on and around
the brain.
DECORATE with remaining ingredients to resemble
eyeballs just before serving.
Spooky Smoke–make it!
BEAT pudding mix and milk with whisk 2 min.
PLACE dry ice in bowl or glass. Add water and watch it smoke.
CAUTION: Use gloves when handling dry ice.
PAGE 5
PAGE 2
EASTWESTCREATIVE JOB DESCRIPTION
24365 KFGV / DPD HALLOWEEN 8PG BOOKLET /
FILE NAME:
/ SIZE: W: 10 X H: 7 / BLEED: {T 0.125, B 0.125, L 0.125, R 0.125} / SAFETY: {T 0.125, B 0.125, L 0.125, R 0.125}
24365_HALLWEEN_BOOKLET_H.QXD DATE: 8/03/2011 OPERATOR: DAN QUARK FILE AT: 100.0%
WIP.01:KFGV:24365 KFGV:GRAPHICS:LAYOUT:24365_HALLWEEN_BOOKLET_H.QXD
EASTWESTCREATIVE
P (212) 951-7220
F (212) 951-7201
(WWW.EASTWESTMG.COM)
CLIENT
KRAFT FOODS
LIZ JANZ
(847) 646-4055
EW CONTACT
RACHEL PERRON
LIMITATION OF LIABILITY. DO NOT PROCEED TO NEXT STEP IN PRODUCTION WITH THIS MATERIAL WITHOUT PROPER INSPECTION:
ALL MATERIALS SHOULD BE THOROUGHLY INSPECTED BY THE RECIPIENT IMMEDIATELY UPON RECEIPT OF SAME. IT IS THE RESPONSIBILITY OF THE RECIPIENT TO EXAMINE AND PROOFREAD ALL MATERIALS BEFORE
RELEASE TO FINAL PRINTING AND PRODUCTION. SHOULD THE MATERIALS BE FOUND TO BE INCORRECT UPON INSPECTION DESCRIBED ABOVE, PLEASE CALL YOUR CONTACT AT EAST WEST CREATIVE. THE LIABILITY
OF EAST WEST CREATIVE SHALL BE LIMITED TO COSTS OF CORRECTING MATERIALS SUPPLIED DEEMED TO BE AT FAULT. EAST WEST CREATIVE WILL NOT BE LIABLE FOR ANY OTHER LOSS OR DAMAGE INCLUDING BUT
NOT LIMITED TO COSTS OF PREP WORK, PRINTING, OVERTIME, PRESS DELAYS AND/OR MISSING INSERTION DATES.
PREP: 10 min. plus refrigerating
MAKES: 8 servings, 1/2 cup each
PREP: 10 min. plus refrigerating
MAKES: 8 servings
See back panel for fun flavor and color combinations!
Create faBOOlous fun with the
New JELL-O Brain Mold.
what you need!
what you need!
• 2 pkg. (6 oz. each) JELL-O Gelatin
(for best brain results use peach, strawberry or lime)
make it!
• 4 pkg. (3 oz. each) JELL-O Gelatin, any flavor
• 2-1/2 cups boiling water or boiling apple juice (do not add cold water)
keep kids safe! For children under 6 years of
age, cut JIGGLERS into small bite-size pieces. Children
should always be seated and supervised while eating.
For more information, visit www.KraftKidsSafe.com.
COMBINE dry gelatin mixes in large bowl. Stir in boiling water at least 3 min. until
completely dissolved. Pour into 13x9-inch pan. Refrigerate at least 3 hours or until firm.
• 1-3/4 cups boiling water
• 3/4 cup cold water
TRACE outline of hand on piece of paper. Cut out pattern. Place on top of gelatin.
Cut around pattern with sharp knife, making sure to cut all the way through gelatin
to bottom of pan. Repeat with remaining gelatin.
make it!
SPRAY inside of mold with non-stick spray. Add boiling water to gelatin
mixes in bowl; stir 2 min. until completely dissolved. Add cold water; stir.
POUR into mold and refrigerate 3 hours, or until firm. Make sure you warn everyone there’s a brain forming in the refrigerator!
TO RELEASE brain, dip mold in warm water, just to rim, for 15 sec. Lift from water and gently pull gelatin from edge of mold
with moistened fingers. Place moistened serving plate on top of mold. Invert mold and plate and shake to loosen gelatin.
Gently remove from mold.
NOW Pick Your Brain! Building on the basic recipe above, create one of these creepy-looking treats. You can
DIP bottom of pan in warm water 15 sec. Carefully remove JIGGLERS Hands
from pan. Use as a garnish for your favorite Halloween punch or place on
individual serving plates. Cut out any remaining gelatin with Halloween
cookie cutters. Serve with the JIGGLERS Hands.
extra fun:
MELT BAKER’S Chocolate and ”paint” on brown nails as shown in photo.
add a fun brain implant (gummy worms or gushing “blood”), or a tasty topper (oozing “brain fluid”). Or think up your own!
PREP: 30 min. plus refrigerating
MAKES: 24 servings, one cupcake each
what you need!
JELL-O flavor: Strawberry
brain implant: Gummy Worms
make it!
• 1 pkg. (2-layer size) yellow cake mix
FOLLOW the basic brain mold recipe
using strawberry gelatin and gummy worms.
• 1 cup JET-PUFFED Marshmallow Creme
• 1 cup boiling water
• 1 cup thawed COOL WHIP Whipped Topping
• 1 pkg. (3 oz.) JELL-O Orange Flavor Gelatin
• 8 drops green food coloring
make it!
DRAPE a few worms over the top edges of the
Brain Mold prior to refrigerating for three hours
or until firm.
PREPARE cake batter and bake as directed on package for 24 cupcakes; cool in pan 10 min.
ADD boiling water to gelatin mix; stir 2 min. until completely dissolved. Cut small “X” in top
of each cupcake with sharp knife. Carefully spoon gelatin over cupcakes, adding about
2 tsp. to each. Refrigerate 30 min.
UNMOLD gelatin onto plate just before serving.
Use a straw to poke holes in the gelatin. Fill
holes with gummy worms.
WHISK marshmallow creme and COOL WHIP until well blended. Stir in food
coloring; spread onto cupcakes. Top with spider webs or candy corn.
Keep refrigerated.
Spider Web Garnishes–make it!
MELT 4 squares BAKER’S Chocolate; pour into resealable plastic food storage bag.
Snip small corner off bottom of bag. Use to pipe chocolate into spider web shapes
on parchment or waxed paper-covered baking sheet. Refrigerate 30 min. or until firm.
Carefully remove chocolate webs from paper, then place on cupcakes.
INSIDE
FRONT COVER
PAGE 1
INSIDE
BACK COVER
PAGE 6
EASTWESTCREATIVE JOB DESCRIPTION
24365 KFGV / DPD HALLOWEEN 8PG BOOKLET /
FILE NAME:
/ SIZE: W: 10 X H: 7 / BLEED: {T 0.125, B 0.125, L 0.125, R 0.125} / SAFETY: {T 0.125, B 0.125, L 0.125, R 0.125}
24365_HALLWEEN_BOOKLET_H.QXD DATE: 8/03/2011 OPERATOR: DAN QUARK FILE AT: 100.0%
WIP.01:KFGV:24365 KFGV:GRAPHICS:LAYOUT:24365_HALLWEEN_BOOKLET_H.QXD
EASTWESTCREATIVE
P (212) 951-7220
F (212) 951-7201
(WWW.EASTWESTMG.COM)
CLIENT
KRAFT FOODS
LIZ JANZ
(847) 646-4055
EW CONTACT
RACHEL PERRON
LIMITATION OF LIABILITY. DO NOT PROCEED TO NEXT STEP IN PRODUCTION WITH THIS MATERIAL WITHOUT PROPER INSPECTION:
ALL MATERIALS SHOULD BE THOROUGHLY INSPECTED BY THE RECIPIENT IMMEDIATELY UPON RECEIPT OF SAME. IT IS THE RESPONSIBILITY OF THE RECIPIENT TO EXAMINE AND PROOFREAD ALL MATERIALS BEFORE
RELEASE TO FINAL PRINTING AND PRODUCTION. SHOULD THE MATERIALS BE FOUND TO BE INCORRECT UPON INSPECTION DESCRIBED ABOVE, PLEASE CALL YOUR CONTACT AT EAST WEST CREATIVE. THE LIABILITY
OF EAST WEST CREATIVE SHALL BE LIMITED TO COSTS OF CORRECTING MATERIALS SUPPLIED DEEMED TO BE AT FAULT. EAST WEST CREATIVE WILL NOT BE LIABLE FOR ANY OTHER LOSS OR DAMAGE INCLUDING BUT
NOT LIMITED TO COSTS OF PREP WORK, PRINTING, OVERTIME, PRESS DELAYS AND/OR MISSING INSERTION DATES.
7.0"
PREP: 10 min. plus refrigerating
MAKES: 8 servings, 1/2 cup each
10.0"
PREP: 10 min. plus refrigerating
MAKES: 4 servings
what you need!
extra fun:
• 1 cup boiling water
• 1 pkg. (3 oz.) JELL-O Black Cherry Flavor Gelatin
• 1 env. (1/4 oz.) KNOX Unflavored Gelatine
MAKE different colored worms using assorted
JELL-O gelatin flavors.
make it!
ADD boiling water to remaining ingredients; stir 2 min. until completely dissolved.
STAND 40 plastic straws in narrow glass or coffee mug. (Straws need to fit snugly in glass.)
Pour gelatin mixture into straws. Refrigerate 4 hours or until gelatin is firm.
SQUEEZE gelatin worms from straws into bowl by starting at one end of each straw and
working your way down straw.
7.0"
color comBOOs – Mix these JELL-O Gelatin flavors to get a special effect for your brain mold:
COLOR
RECIPE (follow the basic mold recipe using 3 oz., 4-serving size packages below)
Slime Green
Burnt Orange
Gray
Black
2 JELL-O Berry Blue + 1 JELL-O Lime + 1 JELL-O Lemon + 1 (5 oz.) can of evaporated milk
3 JELL-O Lemon + 1 JELL-O Peach + 1 (5 oz.) can of evaporated milk
3 JELL-O Grape + 1 JELL-O Lime + 3/4 cup of evaporated milk
3 JELL-O Grape + 1 JELL-O Lime
eerie effects – Decorate your home, both inside and out,
and use safe alternatives to burning candles:
• Glow sticks, flashlights, battery-operated blinkers, and plug-in strobes
or string lights help to set up the atmosphere.
• Inexpensive decorations for your party platters, like tiny RIP gravestones,
plastic spiders and eyeballs enhance the Halloween theme.
fun on the brain – Create a creepy carving station for your brain mold desserts with self-serve toppings
so your guests can decorate their portions with strawberry gelatin “blood,” brain fluid, wiggly worms and more.
For more great recipes, tips and ideas visit, kraftfoods.com
us at http://www.facebook.com/Jello
© 2011 Kraft Foods 11-4482
OUTSIDE
BACK COVER
OUTSIDE
FRONT COVER
EASTWESTCREATIVE JOB DESCRIPTION
24365 KFGV / DPD HALLOWEEN 8PG BOOKLET /
FILE NAME:
/ SIZE: W: 10 X H: 7 / BLEED: {T 0.125, B 0.125, L 0.125, R 0.125} / SAFETY: {T 0.125, B 0.125, L 0.125, R 0.125}
24365_HALLWEEN_BOOKLET_H.QXD DATE: 8/03/2011 OPERATOR: DAN QUARK FILE AT: 100.0%
WIP.01:KFGV:24365 KFGV:GRAPHICS:LAYOUT:24365_HALLWEEN_BOOKLET_H.QXD
EASTWESTCREATIVE
P (212) 951-7220
F (212) 951-7201
(WWW.EASTWESTMG.COM)
CLIENT
KRAFT FOODS
LIZ JANZ
(847) 646-4055
EW CONTACT
RACHEL PERRON
LIMITATION OF LIABILITY. DO NOT PROCEED TO NEXT STEP IN PRODUCTION WITH THIS MATERIAL WITHOUT PROPER INSPECTION:
ALL MATERIALS SHOULD BE THOROUGHLY INSPECTED BY THE RECIPIENT IMMEDIATELY UPON RECEIPT OF SAME. IT IS THE RESPONSIBILITY OF THE RECIPIENT TO EXAMINE AND PROOFREAD ALL MATERIALS BEFORE
RELEASE TO FINAL PRINTING AND PRODUCTION. SHOULD THE MATERIALS BE FOUND TO BE INCORRECT UPON INSPECTION DESCRIBED ABOVE, PLEASE CALL YOUR CONTACT AT EAST WEST CREATIVE. THE LIABILITY
OF EAST WEST CREATIVE SHALL BE LIMITED TO COSTS OF CORRECTING MATERIALS SUPPLIED DEEMED TO BE AT FAULT. EAST WEST CREATIVE WILL NOT BE LIABLE FOR ANY OTHER LOSS OR DAMAGE INCLUDING BUT
NOT LIMITED TO COSTS OF PREP WORK, PRINTING, OVERTIME, PRESS DELAYS AND/OR MISSING INSERTION DATES.