1. society
2. welfare
3. healthcare

UNDER THE HIGH PATRONAGE OF
HE. DR. ADEL ADAWY
MINISTER OF HEALTH AND POPULATION - EGYPT
MEDHEALTH
CAIRO 2015
24 - 25 FEBRUARY 2015
CAIRO MARRIOTT HOTEL
RESHAPING
THE
ARAB
HEALTHCARE SECTOR
ORGANIZED BY
MCE
GROUP
FOR CONGRESSES
& EXHIBITIONS
president
address
Dear Colleagues,
The Healthcare system in the world is undergoing massive change and the Arab Healthcare sector is part of it.
From transformational policies to disruptive technologies to innovative medical advances, powerful forces are coming
together to re-create the healthcare environment.
To lead their organizations through a new market landscape, industry leaders need to understand and prepare for new
megatrends that will shape the next 10 years in healthcare. An informed and effective strategy demands considering
the effects of these game-changing developments—and ensuring organizations are ready to seize the opportunities
and overcome the problems of a radically different healthcare model.
The Theme of Medhealth 2015 as well the subjects summarize the top forces that are re-shaping the healthcare
landscape—and re-defining how all the players, from payers to providers, and others must adapt to drive growth.
Medhealth 2015 will show how the industry leaders need to manage their organizations in the decade ahead to
have a real reshaping principal basis of the Healthcare Sector for a better Future.
We invite you to take part in Medhealth 2015. This conference seeks to assemble key stakeholders in healthcare who will
share perspectives, ideas and solutions in order to reshape the Arab Healthcare Sector.
Welcome to Medhealth Cairo 2015
Sincerely yours,
Dr. Faouzi Adaimi
AHF President
secretary general
address
Thanks to Allah the Lord of the Universe, and peace and blessings on our
prophet Mohammad peace be upon him and on all his companions.
Peace be upon you and the mercy and blessings of Allah.
We convene, in the context of sustaining achievements and giving, in a
new phase of Arab Joint Health Work in the light of very huge information
revolution that invaded the whole world…
Thanks and praise to Allah who paved the way to such Arabic Alignment
and supported us to overcome difficulties and guided us with the light of
science and faith to the right path in such an expanded and universal may
despite the surrounding global changes and challenges which impose
itself on the real situation and on the ground.
The 16th forum of the Arab Hospitals Federation comes in concordance
with the Arab Ministers of Health Meeting under the theme (Reshaping the
Arab Healthcare Sector) in Cairo in the period from 24 – 25 Feb., 2015 to
promote the spirit of cooperation, communication and giving among the
Arab countries.
The main theme of this forum which simply means restructuring the Arab
health sector comes to cope with the international challenges facing the
health system for provision of high quality health services.
These challenges include ageing of the population, emerging disease
pattern, fragmented health services, high costs, affordability of health care
at equal opportunities, with safety of health services which led to nonsustainability of the current health model.
The moral and ethical responsibility of the medical profession requires that
the health leaders and health policy makers should get well acquainted
with and understand the new health systems aiming at improving health
services. Much more efforts should be exerted in universal integrated
health care and with much emphasis and focus on the deep comprehension of the new concepts such as: patient-centered care, putting patient
first, empowerment of patient rights and lastly personalized care or
person-centered care.
These new concepts represent a real change in restructuring of healthcare
systems with emphasis on health service users experiences. In this situation,
the patients, practitioners, service providers and policy makers are all
equal as positive partners in production of the comprehensive health path
where every partner bears his expected role and responsibility in sustaining
the healthcare services.
These concepts have been affirmed in the previous federation conferences
where the importance and the necessity of empowering, developing and
institutionalization of health services within the framework of quality and
patient safety.
The Arab Hospitals Federation achieved a lot along a very long history of
work and achievements where the Arab health work cooperation
become one of the most prominent targets realized.
The Health care achieved a great remarkable development in the last few
years in our Arab World through putting health strategies with defined
responsibilities. Also, a full vision for provision of preventive and curative
services, provision of essential drugs, adoption of modern health systems,
medical research and encouragement of Primary Health Care.
Despite the growth in the magnitude and the capacities of such health
services, still these services are suffering the increasing load on its facilities.
Therefore, giving the preventive aspect its worthy attention on the part of
the ministries of health in the Arab World in terms of planning and execution is
of paramount importance .
Here, I have to refer to the role played by the Arab Hospitals Federation in
the prevention aspect through its various activities promoting all health
aspects and encouraging private sector to contribute to provision of
health services, increasing institutes and programs for training and qualification
of workers in the health sector, depicting realistic and appropriate plans to
adopt the recent trends in this aspect.
In conclusion, I would like to express my deep thanks and appreciation to
HE Dr. Faouzi Adaimi – President of the Arab Hospitals Federation, Mrs. Alice
Yammine Boueiz – Chair of the Organizing & PR Committee and all working
staff in this Federation. Thanks are also extended to the members of the
Consultative Committee for their very constructive and discernible efforts.
Praying to Allah the Almighty to bless this meeting and crown our work with
success and rightness.
Prof. Tawfik A. M. Khoja
MBBS, DPHC, FRCGP, FFPH, FRCP (UK)
Family Physician Consultant
Director General of Executive Board,
Health Ministers’ Council for Cooperation Council States
AHF General Secretary
MEET THE AWARDED PERSONALITIES
PIONEER LEARDERSHIP AWARD IN HEALTHCARE
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HRH.PRINCE FAISAL BIN ABDULLAH BIN ABDULAZIZ - PRESIDENT OF SAUDI RED CRESCENT AUTHORITY - KSA
ARAB HEALTH PERSONALITY AWARD IN PREVENTING DISEASES
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HE. DR. ADEL ADAWY - MINISTER OF HEALTH & POPULATION - EGYPT
LEADERSHIP AWARD IN SUPPORTING THE ARAB HEALTHCARE SECTOR 2015
2015@‚b»€@Ôzñ€a@ b�‘€a@·«Ö@ø@ÒÖbÓ‘€a@Òåˆbu
HE. DR. ALI SAAD AL-OBEIDI - MINISTER OF HEALTH - KUWAIT
DISTINGUISHED ARAB WOMAN AWARD IN MANAGEMENT 2015
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HE. DR. FAIQA SAEED AL-SALEH - ASSISTANT SECRETARY GENERAL FOR SOCIAL AFFAIRS- LEAGUE OF ARAB STATES
LEARDERSHIP AWARD IN HEALTHCARE AND HEALTH EDUCATION 2015
2015@‚b»€@·Ó‹»n€aÎ@Úzñ€a@ø@ÒÖbÓ‘€a@Òåˆbu
DR. HANAN AL-KUWARI - MANAGING DIRECTOR - HAMAD MEDICAL CORPORATION - QATAR
LEARDERSHIP AWARD TO TRANSFORM THE ARAB PHARMACEUTICAL MARKET FROM LOCAL TO GLOBAL
ÚÓΩb»€a@µa@ÚÓ‹0a@Âfl@Ôi什a@ıaÎÜ€a@÷aÏçc@äÌÏ�m@ø@ÒÖbÓ‘€a@Òåˆbu
HE. ENG. SAID DARWAZEH - CHAIRMAN AND CEO - HIKMA PHARMACEUTICALS PLC - JORDAN
AHF GOLDEN KEY
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PROF. TAWFIK A. M. KHOJA - DIRECTOR GENERAL OF EXECUTIVE BOARD, HEALTH MINISTERS’ COUNCIL FOR
COOPERATION COUNCIL STATES
PROGRAM AT A GLANCE
TIME
DAY ONE:
TUESDAY 24 FEBRUARY 2015
09:30 – 10:30
REGISTRATION
10:30 – 11:00
OPENING CEREMONY
11:00 – 12:00
SESSION 1: RESHAPING THE HEALTHCARE SECTOR
12:00 – 12:30
COFFEE BREAK
12:30 – 14:00
SESSION 2: NEW TRENDS IN TECHNOLOGY
RESHAPING THE HEALTHCARE SECTOR
14:00 – 15:30
LUNCH BREAK
15:30 – 17:00
SESSION 3: PANEL DISCUSSION : ACCREDITATION IN
ARAB WORLD - QUALITY THROUGH DIVERSITY
The Conference will take place on
TUESDAY AND WEDNESDAY, 24 - 25 FEBRUARY, 2015
TIME
DAY TWO:
WEDNESDAY 25 FEBRUARY 2015
09:30 – 11:00
SESSION 5: CEO’S PANEL DISCUSSION:
THE GLOBALIZATION SHAPE IN ARAB HEALTHCARE
11:00 – 11:30
COFFEE BREAK
11:30 – 13:00
SESSION 6: RESHAPING THE QUALITY OF CARE
13:00 – 14:30
LUNCH BREAK
14:30 – 16:00
SESSION 7: PANEL DISCUSSION : RESHAPING ARAB
HEALTHCARE SYSTEMS : THE ROLE OF PROVIDERS,
CARE GIVERS AND PATIENTS
16:30 – 18:00
SESSION 8: OPENING OF THE MINISTERIAL ROUND TABLE
DISCUSSION :
- OPENING SPEECH BY HE. DR. ADEL ADAWY - MINISTER OF
HEALTH & POPULATION - EGYPT
- ROUND TABLE DISCUSSION WITH THE ARAB MINISTERS
MANAGED BY PROF. TAWFIK KHOJA HAVING THE TITLE OF :
MAP OF DISEASES IN ARAB COUNTRIES: RESHAPING IS ESSENTIAL
18:00 – 18:30
18:30
ANNOUNCEMENT OF THE AWARDS OF THE YEAR
EXHIBITION OPENING & COCKTAIL
PROGRAM
09.30 - 10.30
10.30 - 11.00
11.00 - 12.00
DAY ONE: TUESDAY 24 FEBRUARY 2015
REGISTRATION
OPENING CEREMONY
. Address of DR. FAOUZI ADAIMI - PRESIDENT OF ARAB HOSPITALS FEDERATION 5min
. Address of ARADO 5min
. Address of PROF. TAWFIK A. M. KHOJA - DIRECTOR GENERAL OF EXECUTIVE BOARD,
HEALTH MINISTERS’ COUNCIL FOR COOPERATION COUNCIL STATES 5min
. Address of THE LEAGUE OF ARAB STATES 5min
SESSION 1: RESHAPING THE HEALTHCARE SECTOR
CHAIRMAN : DR. ALAA ABDEL MAGEED - CHAIRMAN OF THE CHAMBER OF PRIVATE HEALTH SERVICE 5min
In this era, Reshaping the Arab Healthcare sector is needed to cope with the challenges facing the health system mainly ageing of the population,
emerging disease patterns, high costs of care, quality and safety of health services. In this session, many aspects will be highlighted
Creating Tomorrow’s Healthcare System: the Pathway to High-Quality, Affordable Care
DR. ROULA ZAHAR- DEPUTY GENERAL DIRECTOR - MOUNT LEBANON HOSPITAL 20 min
To build tomorrow’s healthcare system, we must take comprehensive action to reward quality and safety and tackle rising healthcare costs.
Tomorrow’s healthcare system should deliver safe, high-quality care; eliminate inefficient spending; and encourage and reward actions individuals can
take to improve their health. We must address key components of care delivery rather than continue to simply shift costs across the system.
As well we a commitment to collaborating with all stakeholders — consumers, hospitals, physicians, payers and policymakers — is requested to build
tomorrow’s healthcare system today.
Improving Primary Healthcare through Family Practice in Arab Countries: Challenges and Opportunities
DR. HASSAN SALAH- TECHNICAL OFFICER - PRIMARY AND COMMUNITY HEALTHCARE - WHO/EMRO 20 min
The level of political commitment towards improving service provision through the family practice approach is rising in the countries of the region.
There are, however, many gaps in program implementation that need to overcome through sustained political, technical, financial and legal support.
The presentation will shed light on countries’ experiences and challenges facing family practice in Arab countries.
DISCUSSION 10 min
12:00 – 12:30
COFFEE BREAK
DAY ONE: TUESDAY 24 FEBRUARY 2015
12.30 - 14.00
SESSION 2 : NEW TRENDS IN TECHNOLOGY RESHAPING THE HEALTHCARE SECTOR
CHAIRMAN : MR. MOHAMAD ALNOIMI - CHIEF OF COMMUNICATIONS, CHIEF OF STAFF, MANAGING DIRECTOR
OFFICE - HMC 5 min
Healthcare organizations are leveraging big data technology to get more complete patient insights, support care coordination and patient
engagement and outreach. Successfully harnessing big data helps achieve three critical objectives for healthcare transformation - build
sustainable healthcare systems, collaborate to improve care and outcomes, and increase access to healthcare.
The Dynamic Use of Information to Improve Decision Making
DR. COLIN FINCHAM - DIRECTOR AND CHIEF MEDICAL OFFICER- CERNER MIDDLE EAST
25 min
Creating and analyzing huge data sets will support quality improvement and planning processes. It will guide the decision makers in assessing
each situation and taking the right choice.
Health Technology Assessment as a tool to increase the quality of Investment in Health
Information Technology
DR. ADHAM ISMAIL - REGIONAL ADVISOR HEALTH TECHNOLOGY AND BIOMEDICAL DEVICES - EMRO/WHO 25 min
Health technology assessment (HTA) refers to the systematic evaluation of properties, effects, and/or impacts of health technology.
Today's the Technologies are sophisticated and can synchronize mobile data with medical equipment, tailor medical advice to patient histories, and
connect patients and providers in a truly integrated manner.
In the midst of such technology, can these complex partnerships be built in time to harness the best of contemporary medical technology? How
do we screen for quality? How can we test efficacy, and how do we measure outcomes?
Big Data in Healthcare: Where to Next?
MR. PAUL WARREN HALLIDAY- DIRECTOR HICT - INFORMATION MANAGEMENT- HMC 25 min
Improved operational performance, increased coordination of care, and reduced medical error only begin to scratch the surface of what
big data has to offer in an age of advancing digitization. However, effective mechanisms to gather, consolidate, and distribute large amounts
of health information to the appropriate individuals and tools to analyze and interpret the recent explosion of health information in a meaningful
way do not currently exist. How can different parties partner together to work towards a future with effective utilization of health information in
an industry on the brink of a technological transformation?
DISCUSSION 10 min
DAY ONE: TUESDAY 24 FEBRUARY 2015
14:00 – 15:30
LUNCH BREAK
15.30 - 17.00
SESSION 3 : PANEL DISCUSSION : ACCREDITATION IN ARAB WORLD - QUALITY THROUGH DIVERSITY
MANAGED BY : DR. SAFA EL QSOOS - MANAGING DIRECTOR ASSISTANT FOR
PLANNING - MOH - JORDAN
DR. SALEM
AL WAHABI
DR. MONDHER
LETAIEF
DR. ASHRAF
ISMAIL
DR. NAGWA
EL HOSSEINY
MRS. SALMA
JAOUNI
TOPICS TO BE DISCUSSED:
Sustainable Quality for the new century
DR. SALEM AL WAHABI- GENERAL MANAGER- CBAHI - KSA
Establishing an Arab Health Accreditation Body: A Challenge in Plan
DR. NAGWA EL HOSSEINY- HEALTH MINISTER ADVISOR FOR QUALITY - EGYPT
A framework for quality in primary care
DR. MONDHER LETAIEF - TECHNICAL OFFICER HEALTH CARE QUALITY AND PATIENT SAFETY
Challenges in Implementing International Standards in Arab Hospitals - case study
DR. BADRIYA AL ALI - EXECUTIVE DIRECTOR QUALITY MANAGEMENT DEP - HMC - QATAR
Quality is back - Back to Quality. No Quality. No Business
MRS. SALMA JAOUNI- CEO- HCAC- JORDAN
The Future of Quality Function
DR. ASHRAF ISMAIL - MANAGING DIRECTOR - JCI MIDDLE EAST
DR. BADRIYA
AL ALI
09.30 - 11.00
PROGRAM
DAY TWO: WEDNESDAY 25 FEBRUARY 2015
SESSION 5 : CEOs PANEL DISCUSSION : THE GLOBALIZATION SHAPE IN ARAB HEALTHCARE
MANAGED BY : DR. ALI ABOUGRAIN - GENERAL SECRETARY OF ALQHS
ENG. SLEIMAN
DR. FAWZI
HAROUN
AL-HAMMOURI
DR. WALEED
AL-FALAH
MR. NAJI
ELHANI
DR. NOUREDDINE
CHERNI
With globalization, many patients in the world and Arab Countries may seek treatment and second opinion through medical tourism.
Billions of dollars from Arab Countries are being spent for medical treatment abroad, all the while a good percentage of Arab Hospitals
and Medical Cities are internationally Accredited, well equipped and have reputable staff talking the same language and having similar
traditions. In this session, we will expose the importance to expand this market and apply the rules, standards, marketing and
ethics in Healthcare to reach the Globalization.
TOPICS TO BE DISCUSSED:
Requirements to be a successful Medical Tourism destination
ENG. SLEIMAN HAROUN - PRESIDENT OF THE SYNDICATE OF HOSPITALS - LEBANON
The Globalization of Health Care: Policies and Ethical Issues
MR. NAJI ELHANI - LEGAL ADVISOR- ARAB HOSPITALS FEDERATION
Globalization Makes Quality, Safety More Important than Ever
DR. FAWZI AL-HAMMOURI - CHAIRMAN OF THE PRIVATE HOSPITALS ASSOCIATION - JORDAN
Developing Cross Border Referral Offices to Increase your Patient Flow
DR. WALEED AL-FALAH - ASSISTANT UNDERSECRETARY FOR QUALITY AND DEVELOPMENT - MOH- KUWAIT
Choice of patients depends on Medical staff reputation or Advanced technology available in the institution
DR. NOUREDDINE CHERNI - MEDICAL DIRECTOR OF POLYCLINIQUE TAOUFIK OF TUNIS - TUNISIA
11:00 – 11:30
COFFEE BREAK
11.30 - 13.00
SESSION 6: RESHAPING THE QUALITY OF CARE
DAY TWO: WEDNESDAY 25 FEBRUARY 2015
CHAIRMAN : MR. SLEIMAN HAROUN - PRESIDENT OF THE SYNDICATE OF HOSPITALS IN LEBANON 5 min
Healthcare Leaders will need to support higher quality, better outcomes and greater patient satisfaction —all while reducing costs.
“Value” will be a central focus, as we seek to improve the results we achieve for every dollar we spend. This session will present
how to deliver the best performance with the best utilization of resources, as well how to build the responsibilities of your team to provide
better care.
Building Structure, Process and People: Steps in Moving Towards an Accountable Care Organization
DR. JULIA SPERLING- PRINCIPAL- MCKINSEY
MS. MANUELA MARTIN- ASSOCIATE PARTNER- MCKINSEY
15 min
15 min
Accountable Care Organizations represent a critical component of healthcare reform and have been targeted for major expansion.
The main goal of ACOs is to offer a healthcare delivery system that achieves the “triple aim” of lowering cost, enhancing quality of care and
improving outcomes. Under this new model we are moving from paying a fee-for-service to paying a fee-for-performance where performance
involves multiple resources, partners and more.
This session will examine specific strategies, actions & steps each organization can take to design and manage an ACO program.
Paying for Performance is it a Call for Quality Health Care?
DR. ALI ELHAJ- MANAGING DIRECTOR- HEALTHCARE MANAGEMENT
20 min
Does Pay-for-Performance Improve the Quality of Health Care? A big question that will need an answer and vision.
In this lecture, the speaker will explain deeply this matter and answer this big question
Staff Qualifications and Education: Reshaping the Responsibility of your team
DR. ASHRAF ISMAIL- MANAGING DIRECTOR - JCI MIDDLE EAST
20 min
Still the need to education, training and sharing information will continue to increase. This lecture will focus on the importance of the Staff Qualifications
and Education with particular emphasis on the issues related to Medical Staff. This critical area is so important.
It will cover the full breadth of quality and safety but from the Angle of SQE.
DISCUSSION 15 min
DAY TWO: WEDNESDAY 25 FEBRUARY 2015
13.00 - 14.30
LUNCH BREAK
14.30 - 16.00
PANEL DISCUSSION 7: RESHAPING ARAB HEALTHCARE SYSTEMS : THE ROLE OF PROVIDERS,
CARE GIVERS AND PATIENTS
MANAGED BY : MR. FADI ALAME - CEO - SAHEL GENERAL HOSPITAL &
VICE PRESIDENT OF SYNDICATE OF HOSPITALS - LEBANON
MR. JAD BITAR
DR. AHMAD
AL MANZARI
MR. MOHAMAD
ALI HAMANDI
DR. NAGWA
EL HOSSEINY
The future will bring serious challenges to the health of the nation and will redefine the role that players from hospitals to healthcare workers to patients
will have to play. Each one of them will have an important role in reshaping the healthcare sector and in contributing to deliver improved health to
the population, a better quality and experience of care and lower costs.
In the turbulent era ahead where technology will further disrupt the industry, it will be the players in the system that will be the main drivers and will bear
the most impact of the changes ahead. The session will highlight key topics that will be and in some cases are already on the healthcare executives
mind: compliance, patient safety and experience, extending the role of caregivers. All aimed at further adding value to the health of their population.
TOPICS TO BE DISCUSSED:
Value based Healthcare
MR. JAD BITAR - PARTNER & MANAGING DIRECTOR- BOSTON CONSULTING GROUP
Why Hospitals need to focus on Patient Relationship Management
DR. AHMAD AL MANZARI- PATIENT SAFETY ADVISOR- MINISTRY OF HEALTH - SULTANATE OF OMAN
Healthcare Reform: Reshaping Medical Practice for Good
DR. NAGWA EL HOSSEINY- HEALTH MINISTER ADVISOR FOR QUALITY - EGYPT
Shared Governance and Empowerment: a Practical Approach to Transform Professional Nursing Practice
MR. MOHAMAD ALI HAMANDI - AHF SECRETARY & STRATEGIC MANAGER - MAKASSED GENERAL HOSPITAL - LEBANON
ministerial round table
DAY TWO: WEDNESDAY 25 FEBRUARY 2015
16:30 – 18:00
SESSION 8: OPENING OF THE MINISTERIAL ROUND TABLE DISCUSSION :
- OPENING SPEECH BY HE. DR. ADEL ADAWY - MINISTER OF HEALTH & POPULATION - EGYPT
- ROUND TABLE DISCUSSION WITH THE ARAB MINISTERS MANAGED BY PROF. TAWFIK KHOJA HAVING THE TITLE OF :
MAP OF DISEASES IN ARAB COUNTRIES: RESHAPING IS ESSENTIAL
PANELISTS: ARAB MINISTERS OF HEALTH
HE. DR. FAIQA SAEED AL-SALEH - ARAB LEAGUE ASSISTANT SECRETARY GENERAL FOR SOCIAL AFFAIRS- LEAGUE OF ARAB STATES
HE. DR ALA ALWAN - REGIONAL DIRECTOR OF WHO FOR THE EASTERN MEDITERRANEAN
PRESENTATION OR MOVIE ABOUT THE PREVALENT DISEASES IN THE NEW DECADE (PRESENTED BY WHO / EMRO )
In this panel, the panelists will expose their strategies and vision to combat the communicable diseases in the Arab
Countries, as well to present successful case studies for a better future.
18:00 – 18:30
ANNOUNCEMENT OF THE AWARDS OF THE YEAR
18:30
MINISTERIAL TOUR IN THE EXHIBITION & CLOSING COCKTAIL
VOTING
AWARDS
TOP HOSPITAL AWARD IN QUALITY IMPROVEMENT AND PATIENT SAFETY
TOP ORGANIZATION AWARD IN SUPPORTING HEALTHCARE INSTITUTIONS
EXCELLENCE AWARD IN HEALTHCARE IT
PATIENT CENTERED CARE AWARD
TOP AWARD IN CORPORATE SOCIAL RESPONSIBILITY (CSR)
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MEDHEALTH
CAIRO 2015
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