CITY DATE #ExportSuccess Stay connected: Follow us on social media and participate in the conversation! EXPORT TOOLS AT YOUR FINGERTIPS CASE STUDY: CANADA INC. SITUATION Canada Inc. wants to grow internationally but does not know where to start. COMPANY PROFILE Name: Canada Inc. Industry: Mobile Technology Years in Business: 7 Main Product/Service: Software Application Development Target Markets: United States, Europe CASE STUDY: CANADA INC. CHALLENGE #1 Where should I be looking for new market opportunities? SOLUTION TCS can help: Preparation for international markets Do the market research to identify opportunities Introduce them to key contacts in markets THE TRADE COMMISSIONER SERVICE (TCS) Serving over 13,500 clients a year Network of over 1,000 international trade professionals Located in 174 cities worldwide, across Canada; and embedded within key industry associations KEY SERVICES Foreign-market access Trade leads Exports Business contacts Technology transfer Licensing agreements Joint-venture development Investment in Canada R & D international partnership CASE STUDY: CANADA INC. CHALLENGE #2 I need a business strategy for the new market SOLUTION BDC can help: Obtain additional financing to increase capacity so they can consider exporting Develop their business strategy Look at their business model and identify opportunities to improve productivity BUSINESS DEVELOPMENT BANK OF CANADA Service over 30,000 SMEs at more than 100 local business centres in all industries and at all stages of development BDC’s clients generated $22 billion in export revenue KEY SERVICES Financing for projects within Canada to grow, both at home and abroad Consulting services to prepare businesses to expand A full spectrum of specialized financing (e.g. venture capital, equity, subordinate financing) CASE STUDY: CANADA INC. CHALLENGE #3 I have a deal. Now what? SOLUTION EDC can help: Protect their risks by covering their receivables with insurance Work with the company’s bank to free up cash for more deals Provide performance bonds EXPORT DEVELOPMENT CANADA Serving approximately 7,200 Canadian companies of which 77% are SMEs Helped SMEs conduct $11.6 billion in exports KEY SERVICES Market Knowledge so you can research new business opportunities Credit Insurance to protect your sales Bank Guarantees to free up your working capital Foreign Buyer Financing so you can offer your customers competitive term financing Political Risk Insurance to protect assets such as equipment and manufacturing facilities Foreign investment and foreign affiliate support to help you invest in new markets CASE STUDY: CANADA INC. CHALLENGE #4 After successfully delivering on contracts in the US and Europe, we have been contacted by the Government of Peru with a contract opportunity SOLUTION CCC helped them: Explain the government-to-government approach Develop a proposal Negotiate a contract Sign a government-to-government contract CANADIAN COMMERCIAL CORPORATION CCC supports the development of trade by helping Canadian exporters access government procurement markets of other nations through government-to-government contracting. KEY SERVICES Relationship with key foreign government decision makers Government of Canada proposal submission with Exporter Contract negotiation with Exporter Contract monitoring and contract issue resolution Formal due diligence is carried out on the Canadian exporter prior to collaboration CONTACT DETAILS — HOW TO REACH US
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