`Go Global` Presentation

CITY
DATE
#ExportSuccess
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EXPORT TOOLS AT YOUR FINGERTIPS
CASE STUDY: CANADA INC.
SITUATION
Canada Inc. wants to grow
internationally but does not
know where to start.
COMPANY PROFILE
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Name: Canada Inc.
Industry: Mobile Technology
Years in Business: 7
Main Product/Service:
Software Application
Development
Target Markets:
United States, Europe
CASE STUDY: CANADA INC.
CHALLENGE #1
Where should I be looking for new market opportunities?
SOLUTION
TCS can help:
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Preparation for international markets
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Do the market research to identify opportunities
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Introduce them to key contacts in markets
THE TRADE COMMISSIONER SERVICE (TCS)
Serving over 13,500 clients a year
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Network of over 1,000 international trade professionals
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Located in 174 cities worldwide, across Canada;
and embedded within key industry associations
KEY SERVICES
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Foreign-market access
Trade leads
Exports
Business contacts
Technology transfer
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Licensing agreements
Joint-venture development
Investment in Canada
R & D international partnership
CASE STUDY: CANADA INC.
CHALLENGE #2
I need a business strategy for the new market
SOLUTION
BDC can help:
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Obtain additional financing to increase capacity
so they can consider exporting
Develop their business strategy
Look at their business model and identify
opportunities to improve productivity
BUSINESS DEVELOPMENT BANK OF CANADA
Service over 30,000 SMEs at more than 100 local
business centres in all industries and at all stages
of development
BDC’s clients generated $22 billion in export revenue
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KEY SERVICES
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Financing for projects within Canada to grow, both at home and abroad
Consulting services to prepare businesses to expand
A full spectrum of specialized financing
(e.g. venture capital, equity, subordinate financing)
CASE STUDY: CANADA INC.
CHALLENGE #3
I have a deal. Now what?
SOLUTION
EDC can help:
 Protect their risks by covering their receivables
with insurance
 Work with the company’s bank to free up cash
for more deals
 Provide performance bonds
EXPORT DEVELOPMENT CANADA
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Serving approximately 7,200 Canadian companies
of which 77% are SMEs
Helped SMEs conduct $11.6 billion in exports
KEY SERVICES
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Market Knowledge so you can
research new business opportunities
Credit Insurance to protect your sales
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Bank Guarantees to free up your
working capital
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Foreign Buyer Financing so you can offer
your customers competitive term financing
Political Risk Insurance to protect assets
such as equipment and manufacturing
facilities
Foreign investment and foreign affiliate
support to help you invest in new markets
CASE STUDY: CANADA INC.
CHALLENGE #4
After successfully delivering on contracts in the US and Europe,
we have been contacted by the Government of Peru with a
contract opportunity
SOLUTION
CCC helped them:
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Explain the government-to-government approach
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Develop a proposal
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Negotiate a contract
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Sign a government-to-government contract
CANADIAN COMMERCIAL CORPORATION
CCC supports the development of trade by helping Canadian
exporters access government procurement markets of other
nations through government-to-government contracting.
KEY SERVICES
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Relationship with key foreign
government decision makers
Government of Canada proposal
submission with Exporter
Contract negotiation with Exporter
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Contract monitoring and contract
issue resolution
Formal due diligence is carried out
on the Canadian exporter prior to
collaboration
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