1. real estate
2. low income housing

MIXED-USE DEVELOPMENT
Breathing new life: Harnessing the viability of Mixed-Use development projects
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
* Exclusive 20% discount to ISOCARP's members
MIXED-USE DEVELOPMENT
Breathing new life: Harnessing the viability of Mixed-Use development projects
22nd - 23rd April 2015 | Hotel Nikko Saigon, Ho Chi Minh City, Vietnam
“Vietnam’s real estate market may finally be showing signs of recovery following recent stock market
gains, three consecutive interest rate cuts and renewed government interest in helping the market
recover”
Vietnam Briefing, 2014
WHY YOU CANNOT MISS THIS EVENT
Mixed-Use development is becoming the core for development in 2015. As we come across massive
WHO SHOULD ATTEND?
opportunity for redevelopment of urban locations and the rise in mixed use projects, there is no doubt
This conference is designed for Director
Generals, CEO’s, COO’s, CFO’s, Real
Estate Developers, Property Developers,
Property Investors, REIT Advisors,
Leasing Directors, Managing Directors,
Executive Directors, Operation Directors
and key decision makers from the
property development, management
and investment sectors who are
responsible for:
that these is clearly an opportunity for investors and developers. Project delivery process of Mixed Use is
not the same as any “conventional” single-use projects. Successful implementation of a Mixed Use
project requires a carefully assembled development team that possesses strong management,
development and design experience.
Vietnam is targeting GDP of 6.2% in 2015 which definitely is going to reflect on the property growth and
investments. With growing urban middle-class in the cities of Hanoi and Ho Chi Minh City; there is a big
potential for current and future firms to analyse their strategies again and identify profitable investment
factors. In today’s market, developers are looking at providing a live-work-play environment, but also to
enhance and enrich lives. Whether it’s a town center, urban village or lifestyle center, planning a
Mixed-Use development is essential.
Mixed-Use Development conference by Trueventus allows you an interactive and learning platform
for industry leaders to share their winning approaches and how they overcame the many reoccurring
issues within Mixed-Use development context. Covering all types of developments, from horizontal and
vertical, we will also be looking into all aspects of a Mixed-Use, covering not only retail and residential
but also commercial and hospitality.
THIS UNIQUE CONFERENCE WILL BRING DELEGATES THE BENEFITS OF:
• Gauging commercial elements in the design and operation of Mixed-Use projects
• Uncovering latest technology in design and engineering construction projects • Creating energy models to minimise energy consumption in buildings
• Enhancing value and efficiency while rejuvenating existing building structures
• Achieving sustainability in facilities, maintenance and safety building management
• Advancing knowledge of sustainable design and engineering for Mixed-Use developments
• Recognising business and economy models for Mixed-Use developments for better planning
• Scrutinising innovative project management techniques and cost optimisation
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Property development
Property investment
Property management
Leasing management
Marketing
Sales
Business development
Real estate development
Financial advisors
Head of retail
Operation management
Facilities management
Building management
Industry
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Property developers
Property investment houses
Property management firms
Property managers
Investment banks
REIT’s
Architectural and design firms
Shopping malls
Hotels and Resorts
Apartment management services
Casino/Gaming
Retail outlets
PG.1
MIXED-USE DEVELOPMENT
Breathing new life: Harnessing the viability of Mixed-Use development projects
22nd - 23rd April 2015 | Hotel Nikko Saigon, Ho Chi Minh City, Vietnam
MEDIA PARTNERS
Property Inside Magazine is the first property magazine which brings together real estate business information with reviews today's lifestyles. The
professional journalist who is experienced in managing information / news and lifestyle properties join us. Our mission is to provide accurate
information to the property industry end user in Indonesia.
www.propertisiana.com
Property Report Magazine gives readers an in-depth look at the luxury property market in Southeast Asia and beyond by highlighting the best
locations, showcasing the most exclusive launches, and reporting on crucial trends that affect real estate investments. Its regional expertise gives it an
edge, examining each piece of the market in context, which has become even more crucial with the coming of the AEC. It features select products of
interest to its sophisticated, affluent audience alongside interviews with world-renowned architects and designers, and insights from industry
leaders.
www.property-report.com
SUPPORTING PARTNER
ISOCARP is a global association of experienced professional planners. ISOCARP encourages the exchange of professional knowledge between
planners, promotes the planning profession in all its forms, stimulates and improves planning research, training and education and enhances public
awareness and understanding of major planning issues.
www.isocarp.org
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MIXED-USE DEVELOPMENT
Breathing new life: Harnessing the viability of Mixed-Use development projects
22nd - 23rd April 2015 | Hotel Nikko Saigon, Ho Chi Minh City, Vietnam
Featuring Keynote Presentation and Case Studies Delivered by Distinguished Speakers:
Le Yen Thi Chief Operating Officer cum Project Director
Lavenue Investment Corporation, Vietnam
* Professional Property Management - Global Hotel Management (2011)
* Chief Marketing Officer - The Oxford Center for Excellence (2012)
Speaking on: Untold challenges of developing Mixed-Use projects in Vietnam
Thi worked for construction, architect & interior design, semiconductor manufacturing, pre-engineered steel building, project management and real estate
development companies. He was involved in big mix-used & hospitality developments such as: Lavenue Crown, Satra Tax Plaza, Pullman Saigon Centre Hotel
in Ho Chi Minh City and Gelex's Luxury Hotel, JW Marriott Hanoi Hotel in Hanoi.
Dang Tat Thang Deputy General Director cum Head of Investment Department
FLC Group, Vietnam
*Certificate of merit of the Ministry of Construction, 2013*
* Gold Star Award, 2013*
Speaking on: Cost model -Structuring and operating Mixed – Use projects
Dang Tat Thang has over 5 years experience in many different positions in the building, construction and real-estate projects, and nearly 3 years experience
in real-estate project management. Thang has participated in many domestic as well as foreign real estates and construct projects such as Dai Lai Golf and
high class entertainment area (Vinh Phuc); Chi Linh Golf driving range and luxury villas (Hai Duong); Hotel del'Opera Hanoi (M-Gallery brand of Accor
management group); GP Tower Building cooperation (170 De La Thanh, Hanoi) and currently projects such as FLC Samson Beach & Golf Resort (Thanh Hoa),
FLC Complex Building Pham Hung (Hanoi), FLC Garden City (Hanoi), FLC Star Tower (Ha Dong, Hanoi), BT The new Administration Urban Area of Khanh Hoa
Province.
Woojin Baek Architect / General Director
LAUD JVC, Vietnam / South Korea
* 2009 Architecture Award by MOLIT of Korea, Grand Prize for TIMESQUARE, Korea (Junglim architecture)*
Speaking on: Rejuvenating the existing buildings and turning them into New Mixed-Use developments
Woojin is the founder and principal architect of LAUD architects & consultants. He has worked in Vietnam since 2009, working on projects such as LOTTE
CENTER HANOI (65 story high-rise MXD), BIDV tower, HABICO tower, Constrexim A1 project (360,000 sqm MXD), Quang Ngai New Township, and other
notable projects. He is specialised in planning & design and real estate development strategies.
Tran Quoc Trung Design Partner
GSD Architects, Vietnam
Speaking on: Designing successful Mixed-Use development project with effective master-planning and coherent development strategies
Trung comes with 23 years of experience in designing modern big scale projects for renowned US architecture firms such as SOM, ZGF, Gensler, having
stationed and familiared with Asia and Middle East working on Mixed-Use high-rises, residential, hospitals and transportation developments, public
institutions to private homes.
Minh Ly Partner
Nuesch Development, Switzerland / Vietnam
Speaking on: Making more sense to your dollars: Getting more money from properties like Mixed-Use developments
Minh is a representative partner of Nuesch Development Ltd in Vietnam. His current project is Entertainment Mall in HCMC. Other Projects he has managed
are: Wrightplace Opfikon, Salmenpark Rheinfelden, Centro turistico culturale CTC Ascona , Masterplanstudy Burgdorf.
Trinh Bao Quoc Chief Executive Officer
Son Kim Group, Vietnam
Speaking on: Funding options: Assessing funding sources in supporting fast and reliable property development
Mr Trinh is currently CEO of Son Kim Land, a leading real estate development and investment company in Vietnam. Last year, Trinh led an investment into Son
Kim Land from foreign investors – one of two equity investments into a Vietnamese developer within the past three years up to that point. Son Kim Land
currently has developments in residential and commercial space, as well as income producing property in offices and serviced apartments.
David Jackson Director Property Management
Kumho Asiana Plaza, Vietnam
Deputy General Director Colliers International, Vietnam
Speaking on: Creating an effective brand positioning: Design and location for Mixed- Use projects
David is the deputy general director of Colliers International Vietnam, CIO of Colliers International Vietnam, head of property Management and property
director. He is also the main consultant to REE Corporation - A major Vietnamese property Developer and the largest commecial office landlord in HCMC.
PG.3
MIXED-USE DEVELOPMENT
Breathing new life: Harnessing the viability of Mixed-Use development projects
22nd - 23rd April 2015 | Hotel Nikko Saigon, Ho Chi Minh City, Vietnam
Featuring Keynote Presentation and Case Studies Delivered by Distinguished Speakers:
Masami Hatae President/CEO
Myanmar Japan Asset, Mynamar
Speaking on: Constructing cost effective buildings with high standards
Masami has been working as a real estate developer for hotels, resorts, and residential tower development projects. He also look into funding arrangements
and construction management as well as asset management for project investors especially in Myanmar, Langkawi Island, Malaysia, Vietnam, Sri Lanka,
Cambodia, India, Turkey, Thailand and other Asian countries. Harry Dao Anh Tu Deputy Director
Saigon Trading Group – SATRA, Vietnam
Speaking on: Securing long-term tenants partnerships for property leasing
Harry is a highly accomplished leader with 12 years of considerable experience in business development and operation control in IT, retail/distribution and
hospitality industries. Proven track-record of generating new business through strategic negotiation while fostering relationships with key decision makers.
Leads with clear vision/growth strategies and innovative execution plans, leading to sales target achievement year after year. He has rich experience in
developing business in emerging markets, i.e.: Vietnam, Laos, Cambodia & Myanmar.
Arnon Snapir Associate
Isozaki, Aoki & Associates, Japan
Speaking on: Highlighting future design inputs: Reviewing a successful physical and functional integration
Arnon Snapir is a licensed architect (NYS) AIA, with B. Arch from Pratt Institute in NY and Master in Urban Planning from Tokyo University (TODAI). In the last
9 years he has been working in Tokyo, Japan for world renowned architect Arata Isozaki – at Arata Isozaki & Associates and later on at Isozaki, Aoki &
Associates.
Pierre-Jean Malgouyres General Director
Archetype Group, Vietnam
Speaking on: To be advised
Pierre-Jean is the man responsible for Archetype Group’s expansion since 2002 from a company of eight to its current total of over 500 and has founded most
of the firm’s offices worldwide. He brings to the Group more than 17 years’ diverse design and project management experience across South East Asia, and a
specific competency in the implementation and preparation of contract documents and strong expertise in design management, value engineering and
project management services for hotels, resorts and high-rise buildings.
Jonathan Wall Principal / Asia Projects Director
NBBJ, Hong Kong
*Designer of Saigon Center*
Speaking on: to be advised
Jonathan Wall is one of the leaders of NBBJ’s Asia practice. He brings with him over 18 years’ experience focused in international design of commercial
mixed-use projects, and guides these projects from conceptual design through construction. For the last several years he has been working with the New York
design teams from his office in Hong Kong where he has a better pulse on the Asia market and can better serve clients and projects.
Do Huu Nhat Quang Co-Founder
GREENVIET, Vietnam
Speaking on: Exploring boundaries: Creating an innovative Mixed Use development
Quang is an early bird in Vietnam's green building market. Managing President Place to get the first LEED Gold office building in Vietnam as a Project Manager
on client side.
PG.4
MIXED-USE DEVELOPMENT
Breathing new life: Harnessing the viability of Mixed-Use development projects
22nd - 23rd April 2015 | Hotel Nikko Saigon, Ho Chi Minh City, Vietnam
Day One – Wednesday, 22nd April 2015
0800 Registration and coffee
0845 Opening address by Chairperson
0900 Session One
Vietnam Property Outlook: Mixed-Use developments vs. stand alone buildings
Mixed-Use refers to developing structures and communities that have a
mixture of residential, business and retail uses. By incorporating retail,
office, and residential space into a single project, Mixed-Use
developments take advantage of the land upon which they are built
during more hours of each day and by more people than a single-use
building would be able to do. This session will discuss the benefits in
developing Mixed-Use property and overcoming challenges related to
Mixed-Use development vs. stand-alone buildings.
• Transforming single-use buildings into more viable Mixed-Use
developments at low-cost
• Creating a positive development impact by recovering not-in-use
lands and transforming them into livable zones
• Empirical examination of profitability in the context of investing in old
buildings or abandoned lands
Speaker to be advised
0945 Session Two
Designing successful Mixed-Use development with effective
master-planning and coherent development strategies
• Establishing positive atmosphere to bring in new business to Vietnam
• Adopting proper planning and land use strategy in the initial stage of
development
• Integrating innovative urban expansion and sustainable building
within Mixed-Use development
• Running Mixed-Use complex with a proper range of skills and
knowledge
Tran Quoc Trung Design Partner
GSD Architects, Vietnam
1030 Morning refreshments
1100 Session Three
Shifting Gears in the Fast Lane: Assessing the development of HCMC
Metro rail and its effect in creating Mixed Use development projects
No one can survive without veins in the body, so do cities without
efficient roads, rail system etc. Transportation and communication
system is crucial in connecting residents with their offices, leisure areas or
schools. This session will take us further into the questions of planning a
zone with an effective road and or rail system and connect it to the
developing property?
• Monitoring current transportation obstacles in HCMC area
• Highways or railways: Which way to go?
• Delivering a growth : Making inner-city transportation system
Pierre-Jean Malgouyres General Director
Archetype Group, Vietnam
1145 Session Four
1400 Session Five: Panel Discussion
Exploring boundaries: Creating an innovative Mixed Use development
This interactive panel session with top notch panellist will be
highlighting opportunities in Mixed-Use development projects in
Vietnam. Is MXD a ‘perfect development ‘project at this point of time?
Our panellists will discuss ongoing challenges in the current property
market in Vietnam and how to make it more appealing to the investors.
Do Huu Nhat Quang Co-Founder
GREENVIET, Vietnam
1445 Session Six
Creating an effective brand positioning: Design and location for
Mixed-Use projects
• Promoting Mixed-Use development projects as a unique and well
integrated development
• Coming out with unique and outstanding design in capturing wider
market
• Transforming Mixed-Use area into a remarkable urban and
well-developed part of the city
• Positioning creative development project in addressing customer
needs and habits
David Jackson Director Property Management
Kumho Asiana Plaza, Vietnam
Deputy General Director Colliers International, Vietnam
1530 Afternoon refreshments
1600 Session Seven
Untold challenges of developing Mixed-Use projects in Vietnam
Most of us know the basic challenges of developing Mixed-Use projects
in Vietnam, including dealing with legal issues, funding challenges,
market condition changes and other project management challenges
such as safety, quality, schedule and cost management. However, there
are many other challenges which are not usually discussed and managed
properly as per below:
• Selecting the right hotel operators
• LEED & Building Information Modelling
• Splitting construction packages
• Looking at insurance & arbitration perspectives
Le Yen Thi Chief Operating Officer cum Project Director
Lavenue Investment Corporation, Vietnam
1645 Session Eight
Cost model: Structuring and operating Mixed-Use projects
• Securing lucrative deals with foreign investors
• Increasing investment possibilities by having knowledge on current
regulations
• Separating cost breakdowns given for retail, residential and basement
car parking
• Optimising value and compatibility between different occupier needs
Dang Tat Thang Head of Investment Department
FLC Group, Vietnam
1730 End of day one
Mixed-Use Developments in Vietnam – transactions / approvals /
financing / take-up potential
Speaker to be advised
1230 Networking luncheon
PG.5
MIXED-USE DEVELOPMENT
Breathing new life: Harnessing the viability of Mixed-Use development projects
22nd - 23rd April 2015 | Hotel Nikko Saigon, Ho Chi Minh City, Vietnam
Day Two – Thursday, 23rd April 2015
0800 Registration and coffee
0845 Welcome address by Chairperson
0900 Session One
Funding options: Assessing funding sources in supporting fast and
reliable property development
• Fuelling growth : Assessing exciting new Mixed-Use development
projects
• Addressing opportunities in funding options in delivering projects on
time
• Increasing number of investors willing to join and cooperate for further
developments
Trinh Bao Quoc Chief Executive Officer
Son Kim Group, Vietnam
0945 Session Two
Securing long-term tenants partnerships for property leasing
• Establishing connections in helping strengthening relationships
between cooperating parties in the future
• Demonstrating expertise in well-planned and well-organised ‘work
and play’ environment
• Engaging tenants to boost their business by developing
comprehensive business strategies
• Catching the next wave: Exhilarating the leasing momentum for
Mixed-Use projects
Harry Dao Anh Tu Deputy Director
Saigon Trading Group – SATRA, Vietnam
1030 Morning refreshments
1100 Session Three
A multi-disciplinary approach for cost efficiency – from a project
management perspective
• Studying new possibilities in creating links with different facilities
around the building
• Cooperating with other building owners to promote a designated area
• Exploring functional aspects of connected infrastructure and
intelligent coexisting buildings
Speaker to be advised
1145 Session Four
Highlighting future design inputs: Reviewing a successful physical
and functional integration
Design considerations have to be identified in order to achieve
accessible Mixed-Use project. Regardless the functions included it should
form an interesting property with a homogenous design that can be
incorporated to the surrounding landscape.
• Planning genuine design according to the unusual nature of
Mixed-Use properties
• Implementing latest technologies in leading development projects for
Mixed-Use
• Using effective design in promoting sales and marketing
Arnon Snapir Associate
Isozaki, Aoki & Associates, Japan
1400 Session Five
Rejuvenating the existing buildings and turning them into New
Mixed-Use developments
• Improving the operating performance of existing portfolio for
property assets
• Maximising total returns by acquiring, developing and rejuvenating
old real estate projects
• Defining new ways in creating liveable settlements
Woojin Baek Architect / General Director
LAUD JVC, Vietnam / South Korea
1445 Session Six
Exhilarating development: Steering high-rise urban condominiums
and business centers over street-level retail
• Fulfilling everyone needs for a dynamic, unusual and promising
development
• Driving forces for an enhanced building accessibility
• Revenue generation: Turning shopping malls, office buildings and
condominiums into profit driven entity
• Harmonising the property relationship problems, especially in
connecting infrastructure with the functional areas
Speaker to be advised
1530 Afternoon refreshments
1600 Session Seven
Constructing cost effective buildings with high standards
In theory it is very easy to discuss about cost-cutting solutions for
properties. Adapting them can become a challenge that should be
implemented as early as possible to avoid delays and not necessary
actions such as double work or wasting materials.
• Focusing on the functional design factors in Ho Chi Minh City
• Viewing latest successful low-cost maintenance buildings
• Lowering overhead and start-up costs with optimum building
functionality
Masami Hatae President/CEO
Myanmar Japan Asset, Mynamar
1645 Session Eight
Making more sense to your dollars: Getting more money from
properties like Mixed-Use developments
• Acquiring, developing and realising real estate projects in Vietnam
• Establishing a pipeline of properties in strengthening investment
portfolio
• Calculating ROI: Analysis of the overall effectiveness of the proposed
development project
Minh Ly Partner
Nuesch Development, Switzerland / Vietnam
1730 End of conference
1230 Networking luncheon
PG.6
MIXED-USE DEVELOPMENT
22nd - 23rd April 2015 | Ho Chi Minh City, Vietnam
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PG.2