SPRING 2015 & BASIC Collection
+BASIC
collection
DISCOV E R T H E
RIGH T SU PE R POWE R
TO W EA R . . .
Principessa
style.
Did you know that a real Princess can
be recognized through her simple
and essential style?
Spring
Collection 2015
Different
but not
different.
One of the secrets of the
differentiated cup sized bras
in the Basic collection?
The prices are the same for all sizes
and cups. But shhhh! Keep it as a secret!
WELCOME
SP R I N G
She’s at the door, softly knocking at it: you
can recognize her thanks to the warm sun; the
smell of the grass and by her delicate colours.
That is Spring, as charming and weightless as the
collection dedicated to her; like the women that
represent her, she is romantic and sensual.
Spring is a rebirth, a totally feminine wake up call.
And she can both be a flower that blooms in a meadow,
or in a greenhouse.
BODY silk, black
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Emily
RATAJKOWSKI
for Yamamay
Yamamay and the beautiful Emily Ratajkowski are continuing their adventure
together. The model and actress has just starred on screen in the film Gone Girl by
David Fincher and her popularity continues to flourish everywhere. Her refined and
explosive charm is enhanced by Yamamay lingerie, which always kindles the beauty
and sensuality inside every woman. Emily and Yamamay: Springtime has never been
so seductive.
(On the opposite page)
BALCONY BRA Cups B, C, D are available at the same price.
BRAZILIAN KNICKERS
4
/ NIGHTGOWN
PADDED BANDEAU BRA
BRAZILIAN KNICKERS
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BALCONY BRA
Cups B, C, D
are available
at the same price.
G-STRING
KIMONO
Follow
the green.
A blooming flower, a bud that begins to peep out and Spring is upon us.
It’s not just a season, but a way of life: a green invitation to be taken, worn and
enjoyed. Yamamay wants to renew that vital feeling we experience every day when
a new energy begins to run through our veins, like the sap that makes flowers
bloom and come alive, in a blossoming meadow or greenhouse.
LARGE POCHETTE
MEDIUM POCHETTE
SMALL POCHETTE
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Sensual chic
R e f i n e d a n d p l a y f u l : S pringt ime a t Ya ma ma y is so v ery sexy !
CARIOCA BRA
BRAZILIAN BRIEFS
PERFUME
Eau de Toilette Yamamay White, 100 ml
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The beauty, the colours, the flavours, the scents, the glamour of Italy are a source of never-ending
inspiration. Yamamay has always paid tribute to an unmistakable way of life with collections that
are simple in detail, but offer you a touch of sensual Italian style.
(On the opposite page)
BUSTIER
BRAZILIAN BRIEFS
LEGGINGS
G-STRING
blue, apple green, raspberry
BRAZILIAN BRIEFS
apple green, black, blue
BALCONETTE BRA
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/ BRAZILIAN KNICKERS
G-STRING
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Your
Spring
break...
LIP GLOSS
Love potion
BALCONY BRA
G-STRING
(On the opposite page) KIMONO / CHEMISE
... starts today
Leave the winter behind you and take a break to regenerate.
Take advantage of the arrival of this forthcoming season to wrap yourself in the warmth and light of sparkling spring days,
and reconnect with nature and with yourself.
Feel lighter with the delicate fabrics of the new Spring 2015 Collection that will caress your body.
BANDEAU BRA raspberry, apple green, blue / FRENCH KNICKERS raspberry, apple green, blue
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That’s Pretty
As bright as a sunny day, as clear as spring water and as vigorous as
a budding flower: that’s pretty!
A naturally seductive beauty enhanced with attractive lines and soft colours, to enjoy and
be enjoyed in, at any time.
BODY
Cups B, C are available at the same price.
PERFUME
Eau de Toilette Tender Femininity, 30 ml
(On the opposite page)
PUSH UP BRA
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/ BRAZILIAN BRIEFS / HOLD-UPS black, white
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Happy
Wedding!
BABYDOLL
G-STRING
HOLD-UPS
white, black
Two hearts meet, they get to know each other, they fall in love, they
exchange a promise. A “yes” that means “forever”.
We intimately know the bride and dedicate this white light to
her, the secret of the lace and the lightness of the veil.
The rest of the story is all in the making.
CORSET / SUSPENDER
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/ GARTER
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&
BLACK
WIRELESS PUSH UP BRA
BRAZILIAN BRIEFS
1
3
DRESS
2
CHEMISE
black, raspberry
4
WHITE
1
SWEATER
2
CHEMISE
3
SKIRT
CORSET
BRAZILIAN BRIEFS
NIGHT & DAY
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4
BLOUSE
WHERE AND WEAR
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L
L I N G E R I E
BUT NOT ONLY
Abitini a fiori, con le righe, a tinta unita o fantasia; maglie dai tessuti
morbidi e colorati; leggings da indossare sotto un vestito o sopra
un divano. C’è tutto un mondo oltre l’underwear fatto di linee
ricercate, sensuali, nuove. È arrivato il momento di esplorarlo.
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CHEMISE
1
TOP + TROUSERS
3
BABYDOLL
BRAZILIAN BRIEFS
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I AM
SUPER
BASIC COLLECTION
WE KNOW THAT ALL WOMEN HAVE SUPER POWERS.
THE BASIC COLLECTION HIGHLIGHTS THEM, AND MAKES THEM EVEN MORE SUPER.
INVISIBLE, ADAPTABLE, IN SHAPE, COMFORTABLE, ELEGANT, PERFECT.
WHAT SUPER POWER WILL YOU BE WEARING TODAY?
Do you want to feel supernatural?
(On the opposite page)
NATURAL PUSH
sizes from 1 to 5
colours: natural, white, black, honey
BRAZILIAN BRIEFS
Sizes from 1 to 4
colours: natural, white, black, honey
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I AM
SUPER
NATURAL
This collection comes from our admiration for natural women. Those who live their sensuality serenely almost without realizing
it. Photoshop has finally unveiled the great artifice behind the apparent naturalness of women in glossy magazines, but even
though we are aware of the difficulties, we are not willing to give up that beautiful natural effect. Natural Push is the super
power for all those women who like to naturally enhance their femininity. It is a new-generation push-up bra that lifts your bust
gently without squashing it, giving it a very natural roundness to enhance your shape without going too far.
Available in A, B and C cups, it is appreciated by women with a size 4 or 5.
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I AM
SUPER
COMFORTABLE
Butterflies are the inspiration of this collection.
Observing their lightness in flight, we wanted to give you the same
ease in your everyday life. We imagine you being busy, from morning
to night, from one activity to another, and we want you to keep smiling
throughout the day. So we thought you would need a super power
to feel comfortable in any situation and to beat stress. The Butterfly
collection is designed upon your need for comfort and adaptability for
the different events of your day.
Made in super comfortable PIMA cotton, it can be worn under any
type of clothing, the collection consists of a triangle bra, available in
three colours (black, white and peach), which has an internal pocket
that allows you to insert or remove the secret padding, so that you
decide on the fit depending on the garment to be worn. There is also
a laser-cut brief, available in five colours (white, black, grey, blue and
peach) that is comfortable and invisible even under tight clothing,
giving you maximum comfort in any situation.
Do you want to feel super comfortable?
(On the opposite page)
MOULDED TRIANGLE BRA WITH PAD INSERTS
sizes from 1 to 4
colours: white, black, peach
BRAZILIAN BRIEFS
sizes from 1 to 5
colours: white, light grey, peach, dark blue, black
Also available:
MINI BRIEFS
sizes from 1 to 5
colours: white, light grey, peach, dark blue, black
BRAZILIAN KNICKERS
sizes from 1 to 5
colours: white, light grey, peach, dark blue, black
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I AM
SUPER
FROM
A to E
Do you want to feel super dynamic?
PADDED BANDEAU BRA WITH PAD INSERTS
AND IN DIFFERENT CUP SIZES
cup B from 2 to 5, cups C-D from 3 to 5
colours: black, skin, white
Also available:
PADDED BALCONY BRA IN DIFFERENT CUP SIZES
cup A from 1 to 3, cups B-D from 2 to 5, cups C-E from 3 to 5
colours: black, skin, white
HIGH-WAISTED FRENCH KNICKERS
sizes from 2 to 5
colours: black, skin, white
We have gone from being Cinderellas to being real Wonder Women: we have given the
definition to “multi-tasking”, the super dynamism to do many things all at once passed
on by our grandmothers. How do we do it all? We adapt. Isn’t it the skill of adapting that
is the origin of the species? And who better than a woman knows that in order to survive
in this jungle we need super powers?
The Dafne collection, inspired by the mythological metamorphosis champion, wants to
give all women a secret weapon for their transformations. So here it is: a bra, available in
three colours (white, black, nude) with differentiated cups. It can be worn with or without
straps, depending on the occasion. There is also a padded balconette bra available in
all sizes up to 5 E.
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I AM
SUPER
INVISIBLE
Grace Kelly is remembered as being a discreet
princess for her famous statement: “I’ve been
accused of being cold, snobbish, distant. Those
who know me well know that I’m nothing of the
sort. If anything, the opposite is true. But is it
too much to ask to want to protect your private
life, your inner feelings? Lots of things touch
me and I don’t want to be indiscreet.” We were
inspired by the expectations of this princess in
designing the “invisible” collection: discreet
underwear that fits like a second skin, with a
smooth texture that makes you feel wrapped
in an embrace. As you like it, as you deserve it.
The new article of the Principessa collection is
the innovative push up bra in comfortable, shiny
microfiber, in black and bronze, characterized
by the absence of seams, elastic and especially
the metal underwiring. Soft moulded cups, a
technical wing, an elegant centre front, straps
that can be crossed for a T-Back and a flat
back hook ensure a perfect fit combined with
maximum comfort, for every occasion.
Do you want to feel like a super Princess?
WIRELESS PUSH UP BRA
sizes from 2 to 4, colours: black, bronze
FRENCH KNICKERS
sizes from 2 to 5, colours: black, bronze, cream
(On the opposite page)
PADDED BANDEAU BRA
sizes from 1 to 5, colours: bronze, black, creame
CONTROL SLIP
sizes from S to XL, colours: bronze, black
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I AM
UPER
EXY
S
Sexy or comfortable? How many times have we found ourselves
in this fateful dilemma regretting a choice we have made? The
Primula Collection has been designed for those women who live
their sensuality to the fullest and want to feel elegantly attractive,
without sacrificing comfort.
You can have it all: you just have to know your own super powers
and enhance them in the right way. The Primula collection
is characterized by the beauty of the lace pattern and its
preciousness. The collection includes a wide range of products
- from the more traditional corsetry to lingerie - made to ensure
comfort from morning to night.
Do you want to feel super sexy? Now you can with no hassle!
PUSH UP BRA sizes from 1 to 4, colours: black, pearl grey, silk
G-STRING WITH ADJUSTABLE SIDE-STRING sizes XS/S - M/L, colours: black, pearl grey, silk
SUSPENDER one size, colours: black, pearl grey, silk
HOLD-UPS colours: black, glacè
(On the opposite page)
TOP sizes from S to L, colours: pearl grey, silk, black
SHORTS sizes from S to L, colours: pearl grey, silk, black
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I AM
SUPER
ELEGANT
Audrey Hepburn claimed, “Elegance is the only beauty that never
fades”. That is why we have chosen the elegant peony to represent
this collection.
In shiny microfiber, smooth silky satin inspires the Peonia collection.
This pink flower represents harmony and hope for luck and happiness.
That is why we thought it would be an even better idea to use it.
The new collection includes an adjustable G-string, a Brazilian
knickers and a push-up bra in white, black or peony rose. Made
in shiny microfiber that is similar to satin, it is made even more
comfortable by a bonding technique that avoids the use of elastics.
There are also exciting matching accessories: silver ones for the black
and white versions, and of course, a very chic rose gold for the pink
peony variant.
Do you want to feel super elegant?
BRAZILIAN KNICKERS sizes from 1 to 5, colours: white, peony rose, black
(On the opposite page)
PUSH UP BRA sizes from 1 to 4, colours: peony rose, white, black
G-STRING WITH ADJUSTABLE SIDE-STRING sizes from 1 to 4
colours: peony rose, white, black
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I AM
IN SUPER
SHAPE
Do you want to feel in super shape?
SHAPING PUSH UP BRA
sizes from 1 to 5 , colour : white
HIGH-WAISTED SHAPER BRIEFS
sizes from S to XL, colour : white
(On the opposite page)
BRAZILIAN BRIEFS
sizes from 1 to 5 , colour : white
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Water lilies are typical rooting and perennial aquatic plants. In the English-speaking world, water lilies
symbolize purity. In the Far East, the sunrise and the arrival of the sun. Its sinuous and flexible shape
perfectly follows the currents and movements of the water to offer a magnificent ornamental flower. That
is why we have chosen this plant to represent our shapewear collection that naturally and sensually shapes
your body. All products in this collection enhance curves without leaving marks, adapting perfectly to the
movements of your body. This new collection includes a push-up bra, a Brazilian brief and a high-waisted
brief in a highly elastic microfiber. The flock structure (velvet), with a floral pattern, creates a tone on tone
pattern on the high-waisted brief and on the bra. It gives a surprising shaping effect that ensures maximum fit
even under a wedding dress.
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I AM
SUPER
PERFECT
For this collection, we have been inspired by the wonder felt when faced with statuesque beauty. Such as the
beauty of those works whose elegance is found in the harmony of the lines and in the natural proportions. We
imagined confident women, naturally perfect in behaviour that you would define as being ethereal if it were not
for the warmth of their smile. So we wanted to strengthen their secret with a touch of innovation.
The innovation is in the box! Yamamay Sculpt is the new line made with the innovative fabric Sensitive®
Do you want to feel like a super statuesque beauty?
SHAPING BODY
sizes from S to XL, colours: black, bronze
Also available:
HIGH-WAISTED SHAPING LEGGINGS
sizes from XS to L, colours: black, night blue
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Sculpt that shapes, supports and sustains. The garments improve the shape of your body thanks to the super
remodelling effect that does not leave marks. They hold you in your every movement, for a curvaceous look and
unparalleled comfort. The high elasticity slims you down and emphasizes curves for a naturally beautiful and
proportionate body. The functionality of the fabric gives a real “second skin” experience thanks to the delicate
deformable and incredibly elastic surface, which guarantees freedom of movement without constraints. It has no
other lining and can be worn without a bra.
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Primula
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1
1 2
3 4
3
4
CHEMISE
PUSH UP BRA
colours: black, silk, pearl grey
BRAZILIAN BRIEFS
colours: black, silk, pearl grey
colours: black,
silk, pearl grey
MINI BRIEFS
colours: black,
silk, pearl grey
CHEMISE
colours: pearl grey,
silk, black
BALCONY BRA
Cups B, C, D are available
at the same price, sizes 2 to 5.
colours: pearl grey, silk, black
HIGH-WAISTED BRIEFS
colours: pearl grey, silk, black
G-STRING WITH
ADJUSTABLE
SIDE-STRING
colours: pearl grey,
silk, black
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Taglio Vivo
Principessa
SHAPER SKIRT
colour: bronze
1
2
HIGH-WAISTED SHAPER
BRIEFS
colour: bronze, black
THIGH SLIMMER
colour: bronze
3
MINI BRIEFS
colours: honey, silk,
black, white
BRAZILIAN KNICKERS
4
PUSH UP BRA
colours: bronze,
black, cream
BRAZILIAN BRIEFS
colours: bronze,
black, cream
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5
PADDED BANDEAU BRA
FRENCH KNICKERS
colours: bronze,
black, cream
colours: bronze,
black, cream
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6
colours: honey, silk, black, white
WIRELESS
PUSH UP BRA
colours: black,
bronze
HIGH-WAISTED BRIEFS
colours: black,
bronze, cream
9
2
HIGH-WAISTED BRIEFS
colours: honey, silk, black, white
1
4
3
PUSH UP BRA WITH
REMOVABLE STRAPS
colours: black, honey
G-STRING
colours: black, honey,
silk, white
5
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THANKS TO:
Kasanova via Leopardi, 7 20121 Milano. Il Risveglio dell’Antico - SIA HOME - via Cimarosa, 5 - Milano. Yamamay ® Inticom Spa - Via Carlo Noè, 22 21013 Gallarate (VA) - Italy green line (Italy) 800 286 858 tel. +39 0331 7621 www.yamamay.com [email protected] SPAIN: [email protected] GREECE: [email protected] CROATIA: [email protected] R.O.W.: [email protected]
FOLLOW US:
SHOP ONLINE: yamamay.com
Yamamay Beauty products and accessories are available
in selected Yamamay stores only.
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#MYSUPERBASIC
DISCOVER THE NEW BASIC COLLECTION
Your Yamamay:
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