2014 Annual Report 1 what we do Key features We build web applications to client specifications that are easy to navigate, interactive and intuitive. Clients have full control over how their site looks and works. ESG is best known for innovative web applications where people: • Assessments aligned with the IALS (International Adult Literacy Survey) 500-point scale, which lets you measure skills with pinpoint accuracy. • Occupation-specific assessments that use authentic workplace documents, so testtakers engage better with the information. • Adaptive algorithms that automatically adjust the questions to accommodate the test taker’s real-time performance. Assess their skills against an occupation • Pschyometrically validated test questions that ensure reliability of the test results. 2. Identify skill gaps • Personalized learning plans that help close skill gaps with free online resources. 3. Address their gaps with a customized learning plan that features free online learning resources. • Access to real-time data at an aggregate level, such as proficiency levels of test takers, cross-referenced by variables such as age, date, education, ethnicity, occupational interest, etc. 1. • Personalized results reports that outline the strengths and skills gaps of each testtaker. They pinpoint the tasks that individuals may and may not be able to do. That powerful information tells employers where they need to invest additional supervision and/or training for maximum results. 2 3 who we are ESG is proud to work with: When you contract with ESG, you work with the company owners, seasoned professionals who are as invested in your product’s success as you are. Our team also includes talented professionals from the IT and web design world. Michael Herzog, MBA – Partner Seeing employers struggle to integrate essential skills in their operations, Michael created the web application that assesses and builds essential skills in one seamless application. He works closely with clients to customize the functionality of each website and to create a look and feel that supports their brand. A leading essential skills expert, Michael has a strong background in essential skills methodology. He has written hundreds of essential skills profiles and assessment items for public and private sector clients. Divona Herzog, MCE – Partner Divona is the lead writer and video producer at ESG. She helps client create an online product that reflects their brand, with a special focus on making information accessible to low skilled readers. She is also responsible for stakeholder consultations. With 30 years of experience in communications and organizational development, Divona has an impressive portfolio. She was the external communications lead for a $5 billion natural gas pipeline project in northern BC, a media coordinator for the Government of Alberta during the 2010 Vancouver Winter Olympics, and the co-author of Alberta’s 10 Year Strategic Plan for Parks. 4 • • • • • First Nations sector councils governments healthcare organizations mining, manufacturing, oil and gas, utilities, and professional services companies who we’ve worked with • Aboriginal Skills Group (formerly VanAsep) • British Columbia Industry Training Authority • Canadian Automotive Repair and Service Council • Canadian Plastics Sector Council of Canada • Canadian Supply Chain Sector Council • Carewest • Clubhouse of Calgary • College Sector Committee for Adult Learning • Conestoga College • Douglas College • Enform • First Nations Employment Society (FNES) • Ethnicity • Human Resources and Skills Development Canada • LDM Foods • Maple Leaf Academy • Manitoba Lottery Corporation • Metamorphosis Change Management • Nova Scotia Community College • Nova Scotia Power • Parkland College • Pixelera Inc. • Petroleum Human Resources Council of Canada • Safety Codes Council of Alberta • SARCAN 5 • Teck Resources Ltd. • Workplace Education Manitoba our 2014 highlights 68% of users are male 80,000 Assessments Completed The average timeon-site is 10.5 minutes per visit. 32% 94% of test-takers are from British Columbia of users are female 55-64 years old 45-54 years old 9% 35-44 years old 16-24 years old 4% 19% 39% Where our product is 100 hours of work experience Only 20% have had more 6 years old Visitors spent 2,400 hours on the website There were 13,842 visits to the website over the last test-takers have had 24 months Most test takers have less than 25-34 29% HIGHER LEVELS OF EDUCATION The website attracts visitors from every Canadian province and territory 13% of test-takers are Immigrants 87% of test-takers are from Canada More than 1,230,000 The most widely used essential skills assessment in Canada The age of our users are: Questions Answered 7 our corporate identity COLOURS AND FONTS COLOURS LOGOS #f2f4f7 #00adef #9ccc54 #0e3c59 HEADER AND BODY TYPFACE Header Body Open Sans Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 ?!.,/ Open Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 ?!.,/ Open Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 ?!.,/ 8 9 We look forward to meeting you. 10