Annual Report - Jessica Herzog`s logo

2014
Annual Report
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what we do
Key
features
We build web applications to client specifications that
are easy to navigate, interactive and intuitive. Clients
have full control over how their site looks and works.
ESG is best known for innovative web applications where people:
• Assessments aligned with the IALS
(International Adult Literacy Survey) 500-point
scale, which lets you measure skills with
pinpoint accuracy.
• Occupation-specific assessments that use
authentic workplace documents, so testtakers engage better with the information.
• Adaptive algorithms that automatically adjust the questions to
accommodate the test taker’s real-time performance.
Assess their skills against an occupation
• Pschyometrically validated test questions that ensure reliability of the
test results.
2.
Identify skill gaps
• Personalized learning plans that help close skill gaps with free online
resources.
3.
Address their gaps with a customized learning
plan that features free online learning resources.
• Access to real-time data at an aggregate level, such as proficiency
levels of test takers, cross-referenced by variables such as age, date,
education, ethnicity, occupational interest, etc.
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• Personalized results reports that outline
the strengths and skills gaps of each testtaker. They pinpoint the tasks that
individuals may and may not be able to do.
That powerful information tells employers
where they need to invest additional
supervision and/or training for
maximum results.
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who we are
ESG is proud to work with:
When you contract with ESG, you work with the company
owners, seasoned professionals who are as invested in your
product’s success as you are. Our team also includes talented
professionals from the IT and web design world.
Michael Herzog, MBA – Partner
Seeing employers struggle to integrate essential skills in their operations, Michael
created the web application that assesses and builds essential skills in one seamless
application. He works closely with clients to customize the functionality of each
website and to create a look and feel that supports their brand.
A leading essential skills expert, Michael has a strong background in essential skills
methodology. He has written hundreds of essential skills profiles and assessment
items for public and private sector clients.
Divona Herzog, MCE – Partner
Divona is the lead writer and video producer at ESG. She helps client create an
online product that reflects their brand, with a special focus on making information
accessible to low skilled readers. She is also responsible for stakeholder
consultations.
With 30 years of experience in communications and organizational development,
Divona has an impressive portfolio. She was the external communications lead for
a $5 billion natural gas pipeline project in northern BC, a media coordinator for the
Government of Alberta during the 2010 Vancouver Winter Olympics, and the
co-author of Alberta’s 10 Year Strategic Plan for Parks.
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•
•
•
•
•
First Nations
sector councils
governments
healthcare organizations
mining, manufacturing,
oil and gas, utilities, and
professional services
companies
who we’ve
worked with
• Aboriginal Skills Group (formerly VanAsep)
• British Columbia Industry Training Authority
• Canadian Automotive Repair and Service
Council
• Canadian Plastics Sector Council of Canada
• Canadian Supply Chain Sector Council
• Carewest
• Clubhouse of Calgary
• College Sector Committee for Adult Learning
• Conestoga College
• Douglas College
• Enform
• First Nations Employment Society (FNES)
• Ethnicity
• Human Resources and Skills
Development Canada
• LDM Foods
• Maple Leaf Academy
• Manitoba Lottery Corporation
• Metamorphosis Change Management
• Nova Scotia Community College
• Nova Scotia Power
• Parkland College
• Pixelera Inc.
• Petroleum Human Resources
Council of Canada
• Safety Codes Council of Alberta
• SARCAN
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• Teck Resources Ltd.
• Workplace Education Manitoba
our 2014 highlights
68%
of users are male
80,000
Assessments
Completed
The average timeon-site is
10.5 minutes
per visit.
32%
94%
of test-takers
are from
British Columbia
of users are female
55-64
years old
45-54
years old
9%
35-44
years old
16-24
years old
4%
19%
39%
Where our product is
100
hours of
work experience
Only 20% have had more
6
years old
Visitors spent 2,400 hours
on the website
There were 13,842 visits
to the website
over the last
test-takers
have had
24
months
Most test takers
have less than
25-34
29%
HIGHER
LEVELS OF
EDUCATION
The website
attracts visitors
from every
Canadian
province and
territory
13%
of
test-takers
are
Immigrants
87%
of
test-takers
are from
Canada
More
than
1,230,000
The most widely
used essential skills
assessment
in Canada
The age
of our
users are:
Questions
Answered
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our corporate identity
COLOURS AND FONTS
COLOURS
LOGOS
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HEADER AND BODY TYPFACE
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Body
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We look forward
to meeting you.
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