Junk Levi’s® Made & Crafted ™ with JUNK — s/S 2015 When we were asked to collaborate with Levi’s® Made & Crafted ™ to tell the story of their Spring/ Summer 2015 Collection, the principles of Junk knew that, based on our mission to document art, fashion, and style through the prism of Los Angeles, we could illustrate the subtle connection between the everchanging street art of the city and its wide-ranging topography, which was the inspiration for this season’s Collection. One person’s creation — tagged, drawn, or painted — is often covered up by another person’s work, a promotional poster, or Post-No-Bills warning, which in turn creates a cutup, collage-inspired outcome that is an unexpected take on the Surrealists’ exquisite corpse technique. This publication is our collaborative effort to capture Southern California’s sprawling topography — the thirty-mile zone as it were — which is very often defined by neighborhoods intrinsic to Los Angeles, or what comedian Mort Sahl famously called “a hundred suburbs looking for a city.” — JUNK Contents 4. 10. 22. 28. 34. 46. 58. 64. JUNK would like to thank: JUNK was co-founded by Lucy Rose, Imogene Barron, and Brian Roettinger. Their headquarters are located in Los Angeles. Levi Strauss invented the simple blue jean that would forever change the way America, and the rest of the world, dressed: Levi’s® Made & Crafted ™ builds on this legacy by designing tomorrow’s classics using today’s best materials and construction techniques. 2 Ben Starmer, Matt Wright, Raul Mendoza, Tatiana Lëshkina, Erik Hart, JC Gabel, Sandy Kim, Todd Jordan, Sarah Soquel Morhaim, Osma Harvilahti, Cali Thornhill Dewitt, Aaron Curry, Mary Pearson Andrew, Aaron Rose, Julian Gross, Nina Sers, Carson Salter, Rosson Crow, Darren Romanelli, Juju Sorelli, Arty Nelson, Daniel Desure, Brad Elterman, Ben Baretto, Uncle Vic, Caitlin Talijancich, Trudy Nelson, and Isaiah Teofilo Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 78. 86. 98. Progressive Modern Expression Basin of the City Artist Profile: Aaron Curry, Monuments of Color 556 West Colorado Blvd. Located in Los Angeles Neighborhood to Neighborhood 498 West 5th Street between Hill and Olive 2128 East 7th Street near the L.A. River Reverse Introduction Sense of Place Destination Unknown: How to Navigate an Urban Landscape A Conversation: Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 Progressive A Conversation Modern Expression 4 ——What are your names, and what do you do? We are Nick Rendic and Nicolle Arbour, and we lead Design for the Levi’s® Made & Crafted™ collection. ——W hen you find a theme for a range, how does it then influence the individual pieces? Can you see a direct translation, or is it more subjective? Well, the “theme” always starts as one topic, but then we abstract that as much as possible, really tearing it apart, so that you only see an overall tone, a feeling. The theme always influences our color, pattern, fit, finish, and fabric direction. Some themes are more easily translated through one or all of these things. Others are more subjective or subtle. But it’s rarely, if ever, a literal translation. If you hadn’t been told, you probably wouldn’t know. Levi’s® Made & Crafted™ process sketchbook. ——What is the philosophy behind Made & Crafted? Made & Crafted™ represents the progressive, modern expression of the Levi’s® Brand with exceptional fabrics, advanced construction details, and a progressive fit portfolio. Always rooted in our denim legacy, the Made & Crafted collection allows us to extend beyond our heritage and look to what Levi’s can be in the here and now, and maybe even in the future. ——What is your design process? Are there specific steps involved? We keep it fairly organic. It all starts from a feeling we have about where things are going. It can be a look, a place, a region, an attitude… pretty much anything. We then explore that (whatever that is) voraciously. When we feel we have what we need, we begin to design the collection. Levi’s ® Made & CrafteD™ Classic Tee texture in White/Golden Brown. ——You have said that the process of removal was an inspiration for this collection? Yes, for this collection we looked at how street art is removed from buildings and walls around the world. But the application of the artwork was certainly an inspiration as well; so it was about the back and forth, the process to do and undo. These processes create patterns, and those patterns make their way into this collection. SPRING/SUMMER 2015 5 6 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 7 obsessive desire for what they do. This could be anyone, from an artist to a mechanic to an architect to an arborist. We are inspired by people who absolutely care about what they are doing and do it for the love of it. Typically, these personalities are not concerned with the latest flash, but rather invest more in less, and connect with that investment in a thoughtful and deep way. Sense of Place, photographic backdrops. ——How do you approach an entire collection versus designing the individual pieces? We approach designing a collection like a director approaches a play. We figure out what look will be the hero. We imagine who the lead actor is, and what categories are the supporting characters, then build the narrative through the product detail. ——What is your favorite piece from the collection and why? We really love to use our classic Levi’s styles as a starting point or conduit to develop links to the themes, and to anchor the concept that we’re working on. This season it was great to take our classic trucker jackets (type II & III) and push them a bit further. ——Do you design for specific people in mind? If so, who? And where are they? Of course! But they aren’t just one person or group. They’re everywhere, anywhere, really. It’s cliché but it’s true. We like to go places and meet people who have an authentic, 8 Levi’s ® Made & Crafted ™ ——How do those conversations inspire the collection? Well, we approach the design process with the very same mindset. We work with all of these amazing fabrics and use tailored construction techniques that impart luxury in subtle ways. You may not notice it at first, but when you turn the garment inside out, you see the difference, you can see why you don’t feel that seam on your forearm, or why this part of the shirt drapes the way it does. These are the small things that we notice, and we believe the people that wear the collection notice too. ——This is the third season that you have collaborated with a magazine to create a lookbook. Why do these collaborations? These lookbook collaborations are such an amazing opportunity to work with incredible creative talents outside our small denim and fashion world. Through these we are able to see the vision of the seasonal story and inspiration through yet another lens of trusted friends. Basin of the City, photographic backdrops. The end result is hopefully something more than a lookbook; it’s an artifact you can put on your coffee table, and connect with on a deeper level. Not just pretty pictures of jeans, but thoughts and images about the world we live in. It is an absolute honor to work with Brian, Lucy, Imogene, and the JUNK family this season. Levi’s Type II Jacket, Circa 1953 SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 9 of Basin 11 SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ 10 Photography by HART+LËSHKINA City The natural light in Los Angeles, sometimes couched in the basin of the city, emits a hazy glow, which is often enhanced by the strength of the Santa Ana winds. t h e Ajak wears Sleeveless Trucker in Ecru Denim, Pins jeans in Vanilla. Ajak wears Sleeveless Trucker in Ecru Denim, Pins jeans in Vanilla Harry wears Tech Bomber in Camel, Classic Shirt in Gingham Camo, Tack jean in Selvedge Rigid 14oz. 12 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 13 Ajak wears Football dress in Black. 14 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 15 Harry wears Utility Coat Patioc re tem in Chambray, One Pocket conem crissimilla Shirt in Grey Dobby, Tack nos Ad iu es? Patus jean in Selvedge Rigid 14oz. Ajak wears Sleeveless Off Road Jacket in Black, Sleeveless Tee in White, Empire jean in Pavement. viu int? Ipionte inve, nonsult oridiusperum quam nos po 16 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 17 Harry wears Classic Tee Patioc re tem in White/Golden Brown, conem crissimilla Needle in Rap. nos Ad jean iu es? Patus viu int? Ipionte inve, nonsult oridiusperum quam nos po 18 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 19 Ajak wears Sleeveless Off Road Jacket in Black, Sleeveless Tee in White, Empire jean in Pavement. Stylist: Imogene Barron Hair: Ramsell Martinez (Streeters) using Oribe Makeup: Sandy Ganzer (Jed Root) using Mac Cosmetics Models: Harry Hains (Ford), Ajak Deng (IMG) Stylist’s Assistants: Isaiah Teofilo and Trudy Nelson 20 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 21 Aaron Curry TBD (Tri-Color Splat Strokes Sculpture), 2013. Ink, silkscreen and spray paint on wood with silkscreen on cardboard and wood base 122 × 42 × 45 inches (310 × 106.5 × 114 cm) The kinds of materials used by Aaron Curry to construct, paint, and sculpt his lively works are well suited to his art, and to his past life as a skateboarder — bright paints, plywood, cardboard, twine, aluminum, posters. They are simple tools transformed by Curry into vibrant multidimensional figures, electrified by color and animation, and resembling a mad artist’s drawings come to life. An incurable doodler, Curry sketches his work largely at home in LA’s Beachwood Canyon neighborhood, one of three work spaces he maintains in the city. He keeps a second studio in the Warehouse District of Los Angeles, where he works with wood, and a third in East L.A., a space he utilizes strictly for works on paper. Curry is an avid image collector, always surrounding himself with books, magazines, color samples, posters, and other ephemera. He also has an array of impressive old guitars. Artist Profile As a result, the large-scale sculptures this 42-yearold Texas-born artist has produced over the years are inspired by the endless visual impressions swirling around in his head. Playful collages, trompe l’oeil, distorted shapes, and bizarre colors are all hallmarks of Curry’s style. Educated at Chicago’s School of the Art Institute (BFA 2002) and at Art Center College of Design in Pasadena (MFA 2005), Curry’s art has been shown all over the world, and yet it remains faithful to the mesmerizing essence of California street style, science fiction, and comic book illustration. His abstract conceptions are towering works of psychedelic color and monuments to pop culture and Twentieth Century modernism. Photography by Fredrik Nilsen Monuments of Color 22 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 23 Fuzzy Mut, 2013. Ink, silkscreen, spray paint and enamel on wood with painted aluminum base 77 ½ × 49 ¼ × 46 inches (197 × 125 × 117 cm) Untitled wood sculpture, 2014. Silkscreen, spray paint, and enamel on wood and cardboard with painted cardboard on wood base 136 ½ × 43 × 41 ½ inches (346.5 × 109 × 61.5 cm) 25 SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 Levi’s ® Made & Crafted ™ 24 Untitled (Wood sculpture with mesh base), 2014. Silkscreen, spray paint, and enamel on wood with painted aluminum base 97 × 46 × 37 inches (246.5 × 117 × 94 cm) Wood Sculpture #1 (medium), 2014. Spray paint and enamel on wood with painted aluminum base 120 ¾ × 76 ¾ × 56 ¾ inches (306.5 × 195 × 144 cm) 26 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 27 556 West Colorado Blvd. Photography by Todd Jordan She wears Marker jean in Freeway. She wears Endless Point Shirt in Star White. Thanks to Brian Kanagaki, Katherine Clary, Zack Kimmel, Poppie Van Herwerden. 28 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 29 He wears Utility Coat in Chambray, One Pocket Shirt in Indigo Check, Tack jean in Risk. She wears Endless Point Shirt in Star White. He wears Utility Coat in Chambray, One Pocket Shirt in Indigo Check, Tack jean in Risk. 30 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 31 He wears One Pocket Shirt in Indigo Check. She wears Endless Point Shirt in Star White. 32 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 33 Located For our Located in Los Angeles feature, we wanted to showcase ten personalities, from different disciplines and walks of life, and butt them up against one another, in no particular order, like a game of musical chairs. The single questions asked were inspired by the philosophical and thought-provoking — at times head-scratching — questions sometimes found on school aptitude tests. in Rosson Crow Darren Romanelli Juju Sorelli Arty Nelson Daniel Desure Brad Elterman Ben Baretto Cali Thornhill Dewitt Uncle Vic Caitlin Talijancich In the end, our goal was to elicit offthe-cuff responses, based in part on the randomness of the questions. Photography by Cali Thornhill Dewitt Los 34 Angeles Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 35 Rosson Crow Darren Romanelli Are people overly influenced by unrealistic claims and misleading images? People are likely to achieve their goals by being flexible rather then refusing to compromise. The chameleon approach as I refer to it caters to people who have built careers out of their flexibility to adapt to any situation. These people are easy to work with and exude a better energy then some asshole who wont compromise Do people put too much trust in the guidance of experts and authorities? Experts and authorities are there to inform and educate, but one must be aware of the varying angles or agendas to everything. I am a big proponent of educating yourself on all sides of an issue. Ultimately, we decide for ourselves which path, position, or experience is the right one. Education or guidance is nothing to be afraid of. 36 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 37 Juju Sorelli Arty Nelson Is deception ever justified? Why? Justified is a relative term that, in this case, I would say runs commensurate with the extent one is willing to flaunt one’s shortcomings to the rest of the world, so in my case, I’d say, sometimes yes. Do idealists contribute more to the world than realists? I’m gonna tell it as it is: reality is boring and depressing. Realistic people just live in a world that’s been “given”, made. Idealistic people have the ability to create their own world and the possibility to change things. Realistic people are defeated by what they think the world is. They are more limited. 38 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 39 Daniel Desure Brad Elterman Should people respect and tolerate everyone’s opinions, or should people take a stand against opinions they consider to be wrong? Take a stand, and follow your heart. That is what makes life so interesting. Otherwise, you have nothing to discuss in the locker room! When some people win, others must lose, or are there situations in which everyone wins? “A German officer visited Picasso in his Paris studio during the Second World War. There he saw Guernica and, shocked at the modernist ‘chaos’ of the painting, asked Picasso: ‘Did you do this?’ Picasso calmly replied: ‘No, you did this!»’ — Slavoj Žižek, Violence 40 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 41 Ben Baretto Cali Thornhill Dewitt Is talking the most effective and satisfying way of communicating with others? #facetoface #yes Why? Way more emojis IRL. Is it best to forget about past mistakes as soon as possible? Why? “Those who cannot remember the past are condemned to repeat it.” — George Santayana 42 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 43 Caitlin Talijancich Uncle Vic Are people too serious? Why? I’d say 50/50... Usually, I find that serious people always have something to hide, are extremely insecure about their lack of involvement in the world as a whole and are so concerned about themselves 24/7 that they can’t see the light at the end of the tunnel and realize that the only reason that you were calved to be on this planet is to help others. A self-centered lifestyle will put you on suicide watch at least twice a year. The most important aspect of serious people is that you immediately realize that they CANNOT be trusted. The only serious person in this world that I know that can be trusted is Omar Souleyman... Anymore stupid wuestions?... LOL... Do people succeed by emphasizing their differences from other people? I don’t think people necessarily achieve success by consciously emphasizing their differences from others. I think if the qualities that make someone different are important, genuine and interesting enough, the world will just take notice... but even still, having success isn’t a given. 44 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 45 t o Neighborhood Photography by HART+LËSHKINA 47 SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ 46 More than any other American city, L.A. reinvents itself (street to street, block to block, neighborhood to neighborhood) incessantly, which leaves history buffs mournful but developers filled with glee. Neighborhood Ali wears Leather Trucker in Black, Empire jean in Pavement. Steve wears Workwear Shirt in Bleached Chambray, Crouch Shorts in Insigna Blue Buffed. 48 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 49 Ali wears Leather Trucker in Black, Empire jean in Pavement. 50 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 51 Steve wears Type II Trucker Jacket in Ecru Denim, Standard Shirt in White Neps, Tack jean in Ecru Selvedge. 52 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 53 Steve wears Type II Trucker Jacket in Ecru Denim, Standard Shirt in White Neps, Tack jean in Ecru Selvedge. 54 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 55 Ali wears Leather Trucker in Black, Short Sleeve Tee in White/ Monaco Blue Stripe. Stylist: Imogene Barron Hair: Ramsell Martinez (Streeters) using Oribe Makeup: Sandy Ganzer (Jed Root) using Mac Cosmetics Models: Ali Michael (IMG), Steve Lee (Photogenics) Stylist’s Assistants: Isaiah Teofilo and Trudy Nelson 56 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 57 498 West 5th Street between Hill and Olive Photography by Sarah Soquel Morhaim 58 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 59 60 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 61 62 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 63 2128 East 7th Street near the L.A. River Photography by Sandy Kim 64 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 65 66 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 67 68 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 69 70 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 71 72 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 73 74 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 75 UPDATED IMAGE SPREAD COMING FROM SANDY KIM Stylist: Zara Mirkin Hair: Darine Sengseevong Makeup: Karina Moore using Dermalogica and Mac Cosmetics Models: Allegra (Next) Stylist’s Assistants: Isaiah Teofilo 76 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 77 Reverse Introduction Photography by Osma Harvilahti He wears Classic Tee in Indigo Spray, Standard Shirt in White Neps. 78 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 79 He wears Standard Shirt in White Neps, Tack jean in Selvedge Rigid 14oz. He wears Standard Shirt in White Neps. 80 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 81 He wears Standard Shirt in White Neps, Tack jean in Selvedge Rigid 14oz. 82 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 83 He wears Classic Tee in Indigo Spray, Tack jean in Selvedge Rigid. He wears Tack jean in Selvedge Rigid 14oz. 84 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 85 Photography by HART+LËSHKINA Place 87 SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ 86 Downtown Los Angeles, although small by way of square mileage, is a concrete jungle, nonetheless; if you block out the desert foliage and palm trees, all sense of place is lost. Sense of Ali wears Bomber in Ecru Denim, Short Sleeve Tee in Star White, Marker jean in Freeway. Steve wears Off Road Leather Jacket in Black, One Pocket Shirt in Denim Rinse, Tack jean in Black Lagoon. Steve wears Varsity Bomber Jacket in Midnight Blue, Standard Shirt in Denim, Tack jean in Black Lagoon. 88 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 89 Steve wears Varsity Bomber Jacket in Midnight Blue, Standard Shirt in Denim, Tack jean in Black Lagoon. 90 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 91 Ali wears Off Road Leather Jacket in Black, Sweatshirt in Grey Melee, Empire jean in Rinse. 92 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 93 Steve wears Type II Trucker Jacket in Ecru Denim, Classic Shirt in Gingham Camo, Tack jean in Selvedge Rigid 14oz. 94 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 95 Ali wears Off Road Leather Jacket in Black, Sweatshirt in Grey Melee, Empire jean in Rinse. Steve wears Varsity Bomber Jacket in Midnight Blue, Standard Shirt in Denim, Tack jean in Black Lagoon. Stylist: Imogene Barron Hair: Ramsell Martinez (Streeters) using Oribe Makeup: Sandy Ganzer (Jed Root) using Mac Cosmetics Models: Ali Michael (IMG), Steve Lee (Photogenics) Stylist’s Assistants: Isaiah Teofilo and Trudy Nelson 96 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 97 How to Navigate an Urban Landscape Destination Unknown: Including: Aaron Rose / Mary Pearson Andrew / Julian Gross 98 Is it possible to get lost in a time and place where navigation by space satellite exists? Or where maps and guides can be found of almost anyplace on earth just by Googling them on your smartphone? In a way, even if no map existed of wherever you were headed, no one has time to go momentarily astray anyway. The world is waiting. Even at its slowest pace, the day is over before you know it and it’s time to clock in all over again, and a plan for how to get where you’re going is crucial. But there is much left to be discovered. Round a new corner, veer off the given sidewalk, new paths are bound to appear, and in them there is the potential for a brand new outlook. Imagine yourself on a guided tour through your city and turn the other way. It occurs to us there are other ways. The French term dérive sums up one idea in just a word. Its translation hints at its meaning — to drift — and precisely describes how to go about your next walk through the neighborhood, yours or someone else’s. A never before seen door, alleyway or building, a bridge, park or captivating piece of street art, are all unseen fixtures on untravelled routes. Discoveries in mood can also be made on otherwise ignored terrain. It’s about opening up to the possibility of adventure by tuning in to your surroundings, exploring new environments by touch, sight, sound, and smell. It’s an old concept, urbanized. Explorers have long been called to go to places they have never been. Thanks to their curious explorations, almost every nook on this earth has been diagramed, mapped, and charted. Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 99 Aaron Rose 100 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 101 102 Mary Pearson Andrew Destination: Los Angeles, Chinatown Rules: Travel three stops by train. Follow three different strangers for three city blocks each. Metro stop #1, 3:21 PM Metro stop #2, 3:24 PM Stranger #2, 3:50 PM Stranger #2, 3:52 PM Metro stop #3, 3:27 PM Stranger #1, 3:29 PM Stranger #2, 3:53 PM Stranger #3, 3:57 PM Stranger #1, 3:44 PM Stranger #1, 3:48 PM Stranger #3, 4:02 PM Stranger #3, 4:15 PM Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 103 Julian Gross 104 Levi’s ® Made & Crafted ™ SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 105 SALES INQUIRIES JAPAN USA Yosuke Otsubo L evi’s® XX Sales and Marketing Director [email protected] +81 6418 5501 Brian Awitan L evi’s® XX Sales Manager [email protected] +1 949 981 4787 Alishea Ray Levi’s® XX West, Los Angeles Sales Manager [email protected] +1 213 321 5859 Sean Naughton Levi’s® XX East, New York Sales Manager [email protected] +1 917 856 0155 EUROPE Tim Larcombe Levi’s® VP Commercial Operations [email protected] +31 20 563 36 33 Katsuyuki Shinohara Levi’s® XX Sales Manager [email protected] +81 6418 5501 CANADA GERMANY, BELGIUM & THE NETHERLANDS EUROPE Janina Koch Silk Relations [email protected] +49 3 0847 10834 THE NETHERLANDS Froukje de Jong Spice PR [email protected] +31 20 71 89 907 FRANCE Taylor Hobbs M enard Agency Western Canada [email protected] +1 604 688 3765 Marjorie Jacquet Pop&Roy [email protected] +33 1 4221 0704 Steve Smith Fist Fulla 5ives Atlantic Canada [email protected] +1 902 221 6488 ITALY Claude Nickie H ershy Weinberg Sales Toronto [email protected] +1 416 504 8300 Hershy Weinberg H ershy Weinberg Sales Toronto [email protected] +1 416 504 8300 Raul Mendoza L evi’s® XX Global Marketing Manager [email protected] +1 415 501 6047 GERMANY Michel Menard M enard Agency Western Canada [email protected] +1 604 688 3765 UK & NORDICS Oliver Barrand Levi’s® XX Sales Manager [email protected] +44 770 368 03 35 Ryan Cooper-Brown Exposure [email protected] +44 20 7907 7146 Nana Murbandono L evi’s® XX Marketing Manager [email protected] +31 20 572 0200 JAPAN Yosuke Otsubo L evi’s® XX Sales and Marketing Director [email protected] +81 3 6418 5501 Katia Mercuri Parini Associati S.R.L. 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PR Manager [email protected] +44 7889 803 830 106 Ali Paul Paul+Williams, Los Angeles [email protected] +1 310 858 3883 MARKETING USA SPAIN & PORTUGAL Annamaria Ferran L evi’s® XX Sales Manager [email protected] +34 62 745 2214 JAPAN Takeshi Mikami PR01 [email protected] +81 3 5774 1408 ITALY Gabriele Roccato Levi’s® XX Sales Manager [email protected] +39 3408 310 080 Catrin Nilsson Patriksson Communication [email protected] +46 8 5280 0590 Stephanie Isaacs L evi’s® XX PR Assistant [email protected] +44 7712 321 237 Levi’s ® Made & Crafted ™ Ben Starmer L evi’s® XX SR. Global Marketing Manager [email protected] +1 415 501 7186 SPRING/SUMMER 2015 Levi’s ® Made & CrafteD™ SPRING/SUMMER 2015 107
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