CASE STUDY legal document automation Leveraging the Wisdom of Crowds Foley & Lardner Generates Value for Clients with Legal Document Automation Since the beginning of the latest recession, productivity as measured by profit-perworker increased by more than 50% to a 10-year high. Respondents to a recent Deloitte survey of CFOs at mid-level companies attributed the gains to improvements in business processes and technology, with business process automation tools ranking highest among the technology investments in boosting productivity. “Our goal in implementing document Law firms and corporate legal departments are also starting to use technology to deliver legal services better, faster and cheaper. Today’s document automation tools have the power to improve productivity by reducing cost, generating additional revenue, and improving turnaround times. automation was to show our clients that we were using technology not just for our benefit but for theirs as well.” At Foley & Lardner, a 900-attorney global law firm, document automation was part of a larger initiative to demonstrate how technology could benefit their clients. “As a business law firm, we want to be seen as a value generator for our clients,” said Gabor Garai, Partner at Foley & Lardner. “Our goal in implementing document automation was to show our clients that we were using technology not just for our benefit but for theirs as well.” Foley & Lardner implemented the Leaflet document automation solution in February 2011 and began to see some substantial benefits to the firm right away. Even small improvements made a big impact, like spelling the name correctly in the signature block on all documents because it is auto-populated from a single source document. The full benefit of the Leaflet automation system was particularly evident to the M&A and Real Estate teams as those areas typically involve a large number of inter-related docume‐ nts. Users can choose a key clause and quickly ripple that language through the rest of the documents. The M&A team was able to create specialized documents for biotech deals that included all the required schedules for FDA regulations and Intellectual Property. For their Latin American clients, the system questionnaire could be completed in the local language with the documents produced in English. For the firm, the system has greatly reduced the time to complete documents. Garai gives the example of a meeting with a VC at a Starbucks, pulling out an iPad, completing the online questionnaire, and emailing the preliminary term sheet across the table. “We can literally create documents with a push of a button with results that are fast, accurate, and reliable.” The resulting time savings is of great value to the firm but also is a value to clients. For example, standard agreements can be created that allow sales reps to choose from among several alternatives that have already been approved for use, thereby helping them close deals faster. For clients, using the document automation tool is not always about speed. “Clients like to be involved in the process and collaborate in the creation of documents – it gives them a feeling of joint control.” Clients can log in and follow the changes being made to their documents. And once documents have been created for a client, those can be used again for subsequent projects. continued 1 CASE STUDY legal document automation More importantly, the input from all users at the firm is reflected in the documents, and all clients benefit from any particular learning or improvements to language or clauses. For Foley & Lardner, the efficiency of the system has translated into a 35–40% savings in time and cost for the average project. The rollout approach that Foley & Lardner took also holds lessons for other firms looking to implement a document automation solution. Foley took a bottom-up approach as opposed to top-down (Garai refers to it as the “guerilla method”). They started with a progressive group – young associates who were tech savvy to begin with and whose clients were mostly tech savvy. Those early adopters became opinion leaders throughout the firm. They then ran a pilot with the M&A team and trained the associates on the process. Partners began to see the impact of the system in improved timesheet productivity with no reduction in accuracy, and others began to adopt the system once word began to spread. “Even the Trust & Estates team – typically not heavy users of technology – is now one of the biggest supporters of the system.” For Foley & Lardner, the efficiency of the system has translated into a 35–40% savings in time and cost for the average project. This savings has implications for the business of the firm, making it more feasible for them to quote billable hour business at a lower price and explore alternative fee arrangements such as project-based billing. It has given them an opportunity to be more aggressive in bidding for work with better predictability of costs. Most importantly, leveraging the collective input of users has yielded better results and a better ability to reduce risk for their clients. When everyone has input into the final product, the best practices of the entire firm are merged and incorporated, leading to better quality output. Next up for Foley is expanding the rollout to other groups. Market forces are naturally accelerating use of the system within the firm, and the partners are encouraging its use. The resulting time savings is of great value to the firm and provides direct benefits to clients. “We’re looking to have the collective knowledge of the entire firm embedded in the system to result in better outcomes for our clients.” For more information on Leaflet’s legal document automation services, please visit www.leafletcorp.com, contact us at 888.509.9075 or email info@ leafletcorp.com. Copyright 2015 by Leaflet Corporation, the owner of trademarks on “Leaflet”. Other marks are the property of their respective owners. 2
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