FTTx services and pricing Market:Positioning of offering Speed

FTTx services
and pricing
Market
Report Description
Positioning of offerings
• This report focuses on the services offered by telecom and cable operators via their
FTTx infrastructures.
• It analyses the various speeds offered, the services included in the offering, pricing
tiers and also highlights disparities between regions.
• 15 players offering ultra-fast broadband and representative of all the regions were
used in this analysis.
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Slideshow’s contents
1. Key findings
2. Methodology
3. Different approaches depending on region
3.1. Higher speeds in Asia-Pacific, gradual upgrading in Europe
3.2. Bundles becoming increasingly widespread
3.3. Pricing differences remain between regions
4. The main differentiation criteria of FTTx offerings
4.1. Speed is still one of the key selling points for UFB players
4.2. Innovative services and bundles: complementary business strategies
4.3. Stable prices, but still large discrepancies between regions
Key Market
Companies covered in the report
Altibox
AT&T
BT
Claro (América Móvil)
Comcast
Etisalat
HKBN
KT
NTT
Orange
Portugal Telecom
Telefónica
Verizon
Virgin Media (Liberty Global Group)
Vodafone
Table Of Content
1. Key findings
2. Methodology
2.1. General methodology of IDATE's reports
2.2. Methodology specific to this report
3. Different approaches depending on region
3.1. Higher speeds in Asia-Pacific, gradual upgrading in Europe
3.2. Bundles becoming increasingly widespread
3.3. Pricing differences remain between regions
4. The main differentiation criteria of FTTx offerings
4.1. Speed is still one of the key selling points for UFB players
4.1.1. Range of speeds offered varies from one region to another
4.1.2. The specifics of speeds offered differs between operators
List of Tables
Table 1: Range of UFB speeds, UFB architecture and level of segmentation, in April 2014
Table 2: Comparison of broadband/UFB offerings and differentiation between
technologies, in April 2014
Table 3: Change in speeds offered, March-April 2014 / mid-2013
Table 4: Symmetric and/or guaranteed speeds, in April 2014
Table 5: Triple play contents, in April 2014
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List of Figures
Figure 1: Geographical variations in FTTx speeds offered
Figure 2: Geographical variations in FTTx bundles offered
Figure 3: Average monthly price for triple play via FTTx at 100 Mbps, in April 2014
Figure 4: Themed packages from BT, Verizon, AT&T and Comcast
Figure 5: Virgin Media: 7 questions to help users find the package best suited to their
needs
Figure 6: Examples of bundle customisation tools
Figure 7: Operators' pricing strategy and speeds
Figure 8: Pricing strategy and size of TV offering
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