POSITION DESCRIPTION
JOB ANALYSIS
Position
Marketing Manager
Reporting to:
Chambers Director; working closely with the Marketing Committee and
particularly with the Chair of Marketing Committee
Hours of Work:
9.00am – 5.30pm (Monday to Friday)
JOB MISSION
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Be a hands-on, knowledge-hungry and creative marketing strategist with exceptional
networking skills and a strong desire to develop a deep understanding of Chambers’ practice
areas.
Promote Chambers, develop and coordinate Chambers’ marketing activities.
Develop a media exposure program and ensure maximum coverage for Members in the legal
press and directories.
Manage the Marketing Assistant.
JOB DESCRIPTION
CHAMBERS
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In conjunction with the Senior Clerk and Marketing Committee develop a Marketing Plan to
support Chambers’ Strategic Plan;
In conjunction with the Chambers Director and Finance Manager develop an annual
marketing budget; Ensure marketing expenditure is kept within budget, all expenditure to be
approved by the Chambers Director;
Undertake a regular (3 yearly) review of Monckton Chambers’ branding and promotional
activity, ascertaining whether material and endeavours continue to be appropriate and
document the process;
Develop Chambers’ digital profile through maximising the website and instigating digital
campaigns through the use of social media (e.g. LinkedIN and Twitter) and other digital
platforms (e.g. blogs and links from other websites);
Undertake regular market research & analysis and; stay abreast of Chambers’ major
competitors’ activities;
Assisted by the Marketing Assistant and in conjunction with the Senior Clerk and Practice
Groups develop and coordinate Chambers’ client entertainment programme (dinners,
lunches, drinks) including the organisation of an annual event (e.g. Summer Party) and attend
marketing events as appropriate; This will incorporate event planning, event theming,
preparing and sending out invitations, management of guest lists and working within budgets;
With the assistance of the Marketing Assistant be responsible for and; ensure the smooth
running of all educational and professional networking events including briefings, seminars,
conferences, workshops, some of which will be decided in Practice Group Meetings
(“PGMs”). This will incorporate management of guest lists, working within budgets, preparing
and sending out of invitations, compiling of seminar notes/handouts, obtaining participants’
feedback, making notes available on the website etc.;
Liaison and targeted networking with third parties other than clients e.g. Journalists,
Associations, the Bar Council etc. in order to generate exposure for Chambers;
Manage Chambers’, the practice areas’ and members’ submissions to the legal directories:
Chambers and Legal 500;
Write press releases, have them approved and ensure distribution as appropriate;
Coordinate the production of Chambers’ publications, brochures, case notes, news items and
all other marketing material;
Private and Confidential
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PRACTICE GROUPS and MARKETING COMMITTEE
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Arrange regular Marketing Committee meetings ensuring agendas and paperwork are
distributed in a timely fashion and minutes are taken and distributed;
Schedule and attend regular PGMs ensuring agendas and paperwork are distributed in a
timely fashion and minutes are taken and distributed;
In line with the Strategic Plan and in conjunction with the Senior Clerk put “visions” together
for all PGMs (about every 18 months) and ensure communication to members of new
developments and initiatives engendering enthusiasm;
WEBSITE
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With the assistance of the Marketing Assistant perform regular checks of the website content,
ensure it remains up to date and highlight any irregularities or out of date contents to
Members of Chambers;
Remain in control of “direct” updates to the web by Members of Chambers i.e. authorise their
requests to amend;
Liaise with the IT Manager ensuring the technical soundness (speed, hosting etc.) of the
website and that all domain-name registrations, ISP and other formalities are dealt with.
MARKETING EFFECTIVENESS
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Acquire an in-depth knowledge and understanding of Chambers’ strategic plan and in tandem
with the clerking team align marketing and business development activity;
Report & monitor effectiveness of all marketing initiatives and recommend changes to the
marketing strategy as appropriate;
Input into Chambers’ and Practice Groups’ business development strategy by sharing key
market data to help members and clerks meet and; capitalise on, client needs;
Monitor and share marketing development/best practice from competitors and Instructing
Solicitors;
Work with the Clerks and Members to create material for tenders and beauty parades;
Liaise with Chambers’ marketing suppliers including web, design, PR agencies, printers and
events’ organisers ensuring jobs, requests and projects are executed on time and well;
In conjunction with the Chambers Director solve problems and meet challenges quickly and
effectively and clearly communicate these to the Chambers Director;
Generally be competent and authoritative in all aspects of marketing support services
including the roles and benefits of: CRM databases, Personal Relations and networking,
measurement, analysis and adjustment of future activities, on-and off-line events (seminars,
webinars, etc.), competitor analysis, website, internal communications, direct marketing and
research, client satisfaction reviews, all business development activities, sponsorship, social
media, Directories etc.
REPORTING and DEVELOPMENT
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Report monthly to Marketing Committee ensuring that Marketing Committee’s input is sought
on marketing activities and; that all important matters and issues which arose during the
previous month are relayed.
Prepare a summary of the activity and major issues which arose during the previous months
and matters anticipated in the coming year for the annual Chambers Meetings;
Ensure that all important matters and issues which arise are reported to the Chambers
Director as they arise.
Attend training and develop relevant knowledge and skills;
Attend and contribute positively to the senior staff meetings;
Keep up-to-date with developments and innovation within the legal services industry, share
experiences and ideas for improvements with Marketing Committee and report on
competitors’ strategies.
Private and Confidential
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STAFF SUPERVISION
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Be familiar with HR practices and employment law and to make sure that these are being
complied with;
In conjunction with the Chambers Director to devise a plan, ensuring training and
development of direct reports and to make recommendations accordingly;
In conjunction with the Chambers Director to appraise staff when the objectives of the
previous year are being reviewed and the objectives for the following year are set;
Recruit additional staff as and when required as agreed with Chambers Director;
Motivate staff;
Highlight any staff problems [staff not motivated, staff making (serious) mistake(s) impacting
Chambers’ practice] which have occurred or which you foresee to take place in first instance
to the Chambers Director. To decide on a plan of action in conjunction with the Chambers
Director. To document this appropriately;
Report any matters which could impact upon Health and Safety Regulations to the Chambers
Director.
PERSON SPECIFICATION
M=Mandatory, HD = Highly Desirable, D=Desirable
QUALIFICATIONS & EXPERIENCE
Preferably a degree and/or qualification in a marketing related discipline (CIM or equivalent)
(previous experience may be substituted)
Previous work experience, 7+ years, within a chambers, a law firm or other professional
services organisation with a keen interest to further develop with demonstrable knowledge of
professional services marketing theory and tools
Well developed, fast and accurate copy writing and proof reading skills for all marketing
mediums including on-line, advertising, PR etc.
Demonstrable knowledge of and aptitude to learn web content management systems, SEO,
web analytics and social media activity
Demonstrable experience in planning and implementing digital marketing campaigns
Extremely IT literate with excellent Microsoft Office skills
Market awareness of the client service industry, commercial acumen and experience of
relationship management (CRM)
Proven ability to report and analyse marketing responses for all marketing activities and
campaigns
KEY KNOWLEDGE, SKILLS, ABILITIES
Good team-working & interpersonal skills and proven ability to work effectively with
colleagues at all levels
Have strong networking and presentation skills in the execution of internal and external
campaigns using both traditional and digital media
Be an excellent listener with fantastic persuasion and influencing skills
Professional appearance and approach with strong client service skills and background
Self-motivated and able to use initiative, able to work independently with little supervision with
strong ability to manage own projects
Good analytical skills: able to analyse and interpret information
Ability to manage multiple priorities in a dynamic environment and work under pressure
Strong interpersonal and communication skills both oral and written
Creative and mature
Ability to identify, prompt and communicate business development opportunities for
Chambers
Private and Confidential
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