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Post Specification Post Title: Marketing and Communications Manager
Post Status: Fixed Term Contract to 31st December, 2019 Department/Faculty: ADAPT Centre, Centre for Digital Content Technology Location: Reports to: School of Computer Science & Statistics, Trinity College Dublin, The University of Dublin ADAPT Associate Director (Commercialisation) Appointment will be made on the Administrative 1 scale (up to the bar) Salary: (currently €55,196 ‐ €68,476 per annum) at a point in line with current government pay policy Closing Date: 12 Noon on Wednesday 10th June 2015
The successful candidate will be expected to take up the post as soon as possible Note: Interviews will take place during the week commencing 22nd June 2015 Post Summary The ADAPT Centre, the centre for digital content technology, hosted by the School of Computer Science & Statistics, is seeking to appoint a Marketing and Communications Manager. Effective marketing and communications are vital to the establishment of brand awareness and preference for ADAPT. The role will enhance the established strong relationships and support the reach and global impact of the Centre’s business development, commercialisation, and education & public engagement activities and help raise awareness of the value realised from the Government’s investment in scientific research through SFI. The post‐holder will be responsible for the marketing and communications for the Centre to its’ industry partners which include the ICT sector, the entertainment sector, the localisation sector, the eCommerce sector, the financial sector and the education sector. The post‐holder will be responsible for the development, implementation and managed delivery of comprehensive media marketing campaigns to raise awareness of ADAPT’s expertise, research activities and programmes, industry and educational impacts and unique brand. The post‐holder will be expected to liaise directly with the communications offices and personnel across ADAPT academic and industry partners, personnel at SFI, as well as the communications offices and personnel at constituent faculties and schools involved in ADAPT Centre research. Background on ADAPT ADAPT is Ireland’s global centre of excellence for digital content technology. Led by Trinity, and hosted by the School of Computer Science & Statistics, it combines the expertise of researchers at four universities (Trinity College Dublin, Dublin City University, University College Dublin, and Dublin Institute of Technology) with that of its industry partners to produce ground‐breaking digital content innovations. ADAPT brings together more than 120 researchers who collectively have won more than €100m in funding and have a strong track record of transferring world‐leading research and innovations to more than 140 companies. With €50M in new research funding from Science Foundation Ireland and industry, ADAPT is seeking talented individuals to join its growing research team. Our research and technologies will continue to help businesses in all sectors and drive back the frontiers of future Web engagement. Informal enquiries about this post should be made to Aoife Brady, [email protected] Standard duties and Responsibilities of the Post Develop, implement and manage delivery of comprehensive media and marketing plans for Centre events, activities and programmes, working with communications offices of industry and academic partners and SFI to ensure maximum coverage. Develop and implement digital marketing strategies using emergent techniques, such as social media, blogs, forum, etc. Develop and implement industry marketing material for the ADAPT Centre, involving promotional materials, case studies and digital events. Provide marketing and communications support for key Centre events and promotions, including scientific conferences, industry briefings and innovation showcases. Build a strong brand for the Centre that is reflected in a wide range of quality marketing collateral in support of business development and commercial engagement. Ensure efficient internal communications to encourage cross‐university and cross‐disciplinary engagement and identify opportunities for collaboration. Manage the ADAPT Centre’s marketing function to support its strategic objectives. Lead the development of the ADAPT Centre’s corporate identity and the implementation of appropriate strategies to launch the brand. Increase attribution of the ADAPT Centre brand and oversee the development and production of integrated marketing campaigns (radio, press, online, social media, and internal communications) Manage advertising and promotional campaigns in a variety of media (online and traditional) Develop and manage initiatives to support the ADAPT Centre’s commercialisation objectives and participate in the development of commercialisation objectives on an ongoing basis Manage the marketing budget and track spending to ensure appropriate return on investment Develop excellent relationships with creative and media partners to increase brand saliency and achieve campaign objectives Develop promotional material across a broad spectrum of marketing channels and ensure consistent look, feel and messaging Build working relationships with relevant staff across the ADAPT Centre to ensure a coordination of all marketing activities and alignment with the Centre’s broader initiatives Funding Information This position is funded through the Science Foundation Ireland ADAPT Research Centre. Person Specification Qualifications Candidates appointed to this post must have a relevant primary degree (Marketing and/or Communications). A related postgraduate or industry qualification is desirable. Knowledge & Experience (Essential & Desirable) A minimum of six years’ professional experience in a marketing and communications role. Candidates must have a demonstrated ability to independently undertake the core duties and responsibilities of the position. (Essential). Experience in social media, marketing, brand management, marketing material design and development and media (print, TV, radio, etc.). (Essential). Proven ability to manage marketing messages across multiple sectors. (Essential). Significant record of success in formulating, managing and delivering branding and marketing strategies with demonstrable results. (Essential). Experience in marketing of services and of complex organisations. (Essential). People management, supervision and budget management experience. (Essential). Proven ability to deliver marketing strategies both to a domestic and international markets. (Essential). Excellent oral and written skills with experience in making presentations. (Essential). Knowledge of the digital content sector would be an advantage. Skills & Competencies Excellent administration skills. (Essential). Excellent communication and interpersonal skills both written and verbal. (Essential). Have an ability to work as an active, efficient and helpful team player in a busy working environment. (Essential). Excellent inter‐personal communication skills, with the ability to build effective relationships with a variety of stakeholders. (Essential). Excellent IT skills. (Essential). Proven ability to work on own initiative, handle multiple priorities and deliver to deadlines. (Essential). Innovative ideas and solutions, flexibility and the ability to anticipate and provide solutions as they arise. (Essential). Adaptive thinker with broad perspective. (Essential). Proven ability to prioritise workload and work to tight and exacting deadlines. (Essential). Excellent problem solving abilities. (Essential). An excellent eye for detail. (Essential). Application Information In order to assist the selection process, candidates should submit a Curriculum Vitae and a Cover Letter (1x A4 page) that specifically address the following points in their application. 1. Candidates must have at least six years of experience in Marketing & Communications. Applicants should clearly address this experience and how they obtained their knowledge in their application. 2. An understanding of formulating, managing and delivering branding and marketing strategies is essential. The applicant should give examples of their involvement in the development and delivery of marketing strategies and what the applicant learned from the process. 3. Illustrate, through past example, their ability to work on their own initiative and resolve problems. Note: Please note: Candidates who do not address the application requirements above in their cover letter will not be considered at the short list stage. Candidates should note that the interview process for this appointment may include the delivery of a presentation and may include a test of practical skills. Further Information for Candidates URL Link to School www.scss.tcd.ie URL Link to Research Group
www.adaptcentre.ie
URL Link to Human Resources www.tcd.ie/hr The School of Computer Science and Statistics, Trinity College Dublin, the University of Dublin The School of Computer Science and Statistics (SCSS) comprising the five disciplines of Computer Systems, Information Systems, Intelligent Systems, Software Systems and Statistics was established in July 2005 from an exciting amalgamation of two long‐established departments: Computer Science and Statistics. Synergies in areas such as digital content, telecommunications, computer vision and ubiquitous computing, combined with cutting edge statistical learning research has provided a rare environment in which today members of SCSS exploit the emergence of data and its analysis as a driver in many fields of computer science and statistics. Comprising 68 academics and over 100 research staff, the School is internationally recognized for the quality of its research and teaching and is ranked in the top 100 Computer Science Schools worldwide as well as the highest ranked in Ireland. The School hosts two Science Foundation Ireland (SFI) Research Centres: ADAPT and CONNECT, and is a partner in a further two: LERO and INSIGHT. Four of Trinity’s multidisciplinary research themes, namely Creative Technologies, Digital Humanities, Intelligent Content & Communications, and Smart Sustainable Cities are led by members of SCSS. The School currently coordinates six European Commission projects and is partner in a further seven. The School signed research contracts of approximately €54 million over the last three years from a range of national and international agencies such as SFI, Enterprise Ireland as well as the European Commission’s Seventh and Horizon 2020 Framework Programmes. The School offers a wide range of undergraduate and postgraduate degree programmes on which approximately 1200 students are registered this year. In addition, the School offers opportunities for higher degrees by research and there are currently over 150 registered PhD students in the School. Trinity College Dublin, the University of Dublin Founded in 1592, Trinity is at the nexus of tradition and innovation, offering undergraduate and postgraduate programmes across 24 schools and three faculties: arts, humanities, and social sciences; engineering, maths and science; and health sciences. Spread across 47 acres in Dublin’s city centre, Trinity’s 17,000‐strong student body comes from all 32 counties of Ireland, and 16% of students come from outside the country. Of those, 40% are from outside the European Union, making Trinity’s campus cosmopolitan and bustling, with a focus on diversity. As Ireland’s leading university, the pursuit of academic excellence through research and scholarship is at the heart of the Trinity education. Trinity is known for intellectual rigour, excellence, interdisciplinarity, and research‐led teaching. Home to Nobel prize‐winners such as scientist Ernest Walton and writer Samuel Beckett, Trinity draws visitors from across the world to its historic campus each year, including to the Book of Kells and Science Gallery which capture the university’s connection to both old and new. Trinity accounts for one‐fifth of all spin‐out companies from Irish higher education institutions, helping to turn Ireland into an innovation‐intensive, high‐productivity economy. That culture of innovation and entrepreneurship is a defining characteristic of our campus as we help shape the next generation of job creators. Trinity has developed significant strength in a broad range of research areas, including the 19 broadly based multi‐disciplinary thematic research areas. Ireland’s first purpose‐built nanoscience research institute, CRANN, houses 150 scientists, technicians and graduate students in specialised laboratory facilities. Meanwhile, the state‐of‐the‐art Biomedical Sciences Institute is carrying out breakthrough research in areas such as immunology, cancer and medical devices. The Old Library, which houses the Long Room in Trinity, is the largest research library in Ireland, with a collection of six million printed items, 500,000 maps, 80,000 electronic journals, and 350,000 electronic books. Some of the world’s most famous scholars are graduates of Trinity, including writer Jonathan Swift, dramatist Oscar Wilde, philosopher George Berkeley, and political philosopher, and political theorist Edmund Burke. Three Trinity graduates have become Presidents of Ireland ‐ Douglas Hyde, Mary Robinson and Mary McAleese. Trinity is the highest ranked university in Ireland, and among the world’s leading higher education institutions. Trinity College Dublin World University Rankings Overall •
Trinity College Dublin is Ireland’s No.1 University (QS World University Ranking, THE World University Ranking, Academic Ranking of World Universities (Shanghai). •
Trinity College Dublin is ranked 71st in the World and 21st in Europe in the 2013/2014 QS World University Ranking across all indicators. Internationalisation •
Trinity College Dublin is ranked 30th in the World in the Times Higher Education Top 100 Most International Universities. •
Trinity College Dublin is 46th in the World in the QS World University Ranking 2013/2014 in terms of International Faculty. Research Performance •
Trinity College Dublin is ranked in the top 70 universities in the world in the Times Higher Education Ranking of World Universities in terms of overall research and in the top 75 universities in the world in terms of citations (research impact). •
Trinity College Dublin is 80th in the World and 27th in Europe in the 2014 Leiden University Ranking of World Universities based on research performance alone. •
Trinity College Dublin ranks in the top 1% of research institutions in the world in the following 17 fields (an increase of over 150% from 2004): Physics, Chemistry, Engineering, Social Sciences (General), Immunology, Neurosciences, Nanosciences, Materials Science, Pharmacy & Toxicology, Molecular Biology & Genetics, Biology & Biochemistry, Microbiology, Plant and Animal Science, Clinical Medicine, Agriculture, Psychiatry/Psychology, Environment/Ecology. Subject Rankings (high level)/QS Faculty Rankings 2014* In the QS Faculty Rankings 2014, Trinity College Dublin is ranked 63rd in the world in Arts and Humanities. In the QS Faculty Rankings 2014, Trinity College Dublin is ranked in the world top 100 universities in Life Sciences and Medicine (in 69th place). In the QS Faculty Rankings 2014, Trinity College Dublin is ranked in the world top 100 universities in Social Sciences and Management (in 89th place). Subject Rankings (QS 2014)** Trinity College Dublin (TCD) features in the world's elite (Top 200) institutions in 23 of the 30 subjects featured the QS World University Rankings by Subject 2014. •
Trinity College Dublin is ranked 25th in the world in English Language & Literature. •
Trinity College Dublin is ranked 42nd in the world in Modern Languages. •
Trinity College Dublin is ranked 46th in the world in Politics & International Studies. •
Trinity College Dublin is ranked 48th in the world in History. •
Trinity College Dublin is in the World Top 100 in Accounting & Finance. •
Trinity College Dublin is in the World Top 100 in Biological Sciences. •
Trinity College Dublin is in the World Top 100 in Economics & Econometrics. •
Trinity College Dublin is in the World Top 100 in Geography. •
Trinity College Dublin is in the World Top 100 in Law. •
Trinity College Dublin is in the World Top 100 in Medicine. •
Trinity College Dublin is in the World Top 100 in Pharmacy & Pharmacology. •
Trinity College Dublin is in the World Top 100 in Psychology. * QS ‘Faculty’ Rankings 2014: http://www.topuniversities.com/faculty‐rankings ** QS Subject Rankings 2014: http://www.topuniversities.com/subject‐rankings The Selection Process in Trinity The Selection Committee (Interview Panel) may include members of the Academic and Administrative community together with an External Assessor who is an expert in the area. Applications will be acknowledged by email. If you do not have confirmation of receipt within 1 day of submitting your application online, please get in touch with us immediately and prior to the closing date/time. Given the degree of co‐ordination and planning to have a Selection Committee available on the specified date, the College regrets that it may not be in a position to offer alternate selection dates. Where candidates are unavailable, reserves may be drawn from a shortlist. Outcomes of interviews are notified in writing to candidates and are issued no later than 5 working days following the selection day. In some instances the Selection Committee may avail of telephone or video conferencing. The College’s selection methods may consist of any or all of the following: Interviews Presentations Psychometric Testing References Situational Exercises It is the policy of the College to conduct pre‐employment medical screening/full pre‐
employment medicals. Information supplied by candidates in their application (Cover Letter and CV) will be used to shortlist for interview. Equal Opportunities Policy Trinity College Dublin is an equal opportunities employer and is committed to the employment policies, procedures and practices which do not discriminate on grounds such as gender, civil status, family status, age, disability, race, religious belief, sexual orientation or membership of the travelling community. Pension Entitlements This is a pensionable position and the provisions of the Public Service Superannuation (Miscellaneous Provisions) Act 2004 will apply in relation to retirement age for pension purposes. Details of the relevant Pension Scheme will be provided to the successful applicant. Applicants should note that they will be required to complete a Pre‐Employment Declaration to confirm whether or not they have previously availed of an Irish Public Service Scheme of incentivised early retirement or enhanced redundancy payment. Applicants will also be required to declare any entitlements to a Public Service pension benefit (in payment or preserved) from any other Irish Public Service employment. Applicants formerly employed by the Irish Public Service that may previously have availed of an Irish Public Service Scheme of Incentivised early retirement or enhanced redundancy payment should ensure that they are not precluded from re‐engagement in the Irish Public Service under the terms of such Schemes. Such queries should be directed to an applicant’s former Irish Public Service Employer in the first instance. A
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