1. business and industrial
2. advertising and marketing
3. advertising

Welcome to The Advertising & Design Club of Canada’s Directions 2015 Awards Competition!
th
While 2015 marks our 66 annual awards program, our judging process remains the same.
Unique among Canadian creative award shows, we will continue to assemble panels of
international judges who will thoughtfully and methodically vote for Canada’s best creative work in
Advertising, Design and Interactive Media.
2015 Competition Dates
March 3rd
2015 competition launched, Call-for-entries open
April 17th
Deadline to enter competition
April 21st
Deadline for hard copy submissions
Mid-June
Finalists will be notified by June 19, 2014
November 19, 2015
ADCC Awards Show
Contact us:
The Advertising & Design Club of Canada
401 Richmond Street West, Studio 235
Toronto, ON M5V 3A8 Canada
Tel: 416.423.4113
Fax: 416.423.3362
Web: www.theADCC.ca
General Inquiries: [email protected]
Need Additional Help?
If you have any questions about entering the 2014 Awards Show please call The ADCC at 416.423.4113 or
email us at: [email protected]
Need Technical Support?
For questions about the Iceberg entry system and technical support please contact Iceberg:
[email protected]
The Advertising & Design Club of Canada – Directions 2015
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TABLE OF CONTENTS
Competition Guidelines
Qualifications
Results
Conditions
Deadline
3
3
3
3
Categories
Advertising Broadcast
Advertising Integrated Campaign
Media Innovation
Promo
Michael O’Reilly Best Copywriting
Advertising
Graphic Design
Editorial & Book Design
Interactive
4
5
5
5
5
6
8
9
10
Entry Requirements & Specifications
Standard Submission Guidelines
Broadcast
Radio
Video-Based Entries
Advertising
Graphic Design
Editorial & Book Design
Interactive
12
12
12
13
13
14
14
15
Entry Fees
16
Membership
16
Payment
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COMPETITION GUIDELINES
QUALIFICATIONS
The Advertising & Design Club of Canada’s Awards Show exists to recognize Canadian creative
talent.
To ensure your entry qualifies, pay close attention to the category name. For example, if you are
entering a photography or illustration category, the award recipient would be the photographer or
illustrator. The award recipient must be Canadian, or have official residence status in Canada. For
most of the other categories, a key creative team member such as the art director, writer or
designer would be the award recipient and therefore must be Canadian. The entry rules do allow
for the participation of non-Canadians in the creation of work entered. However, the key creative
individual responsible for the work must be Canadian. If you are unsure whether your work meets
the requirements for entry, please contact The Advertising & Design Club of Canada (ADCC).
Work must have been published or aired between May 2014 and May 2015 inclusive.
Please note: Work from May 2014 that was entered into the Directions 2014 awards cannot be
entered into this year’s competition.
RESULTS
Email notifications of accepted entries will be sent no later than June 19, 2015. Notification will
not be sent for entries not accepted into the show. Entrants will be asked to complete and confirm
credits for their winning work and provide any additional materials at that time.
There will be no more than one Gold award in each of the competition categories. The club will
provide five printed certificates for Gold, Silver and Merit winners to the individual or company
who paid the entry fee. Winners may purchase additional certificates.
CONDITIONS
The ADCC cannot be responsible for damage or loss of any entry. All entries become the
property of The ADCC. By submitting them, you acknowledge The ADCC’s right to use them for
exhibition and publication purposes. We regret that it is not possible to return entries. Judges
reserve the right to correct or change the category of an entry where applicable. Entrants may be
asked to resubmit winning work for exhibition.
All entrants must submit an Executive Approval Form with their entries Please have this form
filled out by the Creative Director or other lead creative responsible for your entries and email
them to [email protected], or fax them to 416.423.3362
DEADLINE FOR ENTRIES: Friday, April 17, 2015 – 12:00PM EST
In addition to digital files submitted online, print based entries require an un-mounted hard copy to
be supplied for judging. The ADCC must receive all hard copy materials by noon on
Tuesday, April 21, 2015.
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CATEGORIES
ADVERTISING BROADCAST
B1
TV Single, 15 Seconds or Less
B2
TV Single, 30 Seconds
B3
TV Single, 60 Seconds or More
B4
TV Single, Low Budget ($50,000 or Less)
B5
TV Campaign (Max. 3)
B6
Cinema, Single
B7
Cinema, Campaign (Max. 3)
B8
TV Public Service, Single
B9
TV Public Service, Campaign (Max. 3)
B10
Direction
B11
Editing
B12
Animation
B13
Cinematography
B14
Original Music
B15
Sound Design
B16
Special Effects
Digital effects, CGI and compositing
R1
Radio Single, 1-30 Seconds
R2
Radio Single, Over 30 Seconds
R3
Radio Campaign (Max. 3)
R4
Radio Public Service, Single
R5
Radio Public Service, Campaign (Max. 3)
R6
Radio Sound Design & Music
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ADVERTISING INTEGRATED CAMPAIGN
Multichannel communications that are led by a central idea but use the mediums in different ways
to make the overall communication stronger.
IC1
Advertising Integrated Campaign
Each entry should consist of a campaign featuring a minimum of three
different mediums and a maximum of ten.
MEDIA INNOVATION
Executions that evolve brand communications. This work should exhibit freshness, originality and
have the potential to move the industry in a new direction.
MI1 – Media Innovation, Single or Campaign
PROMO
Any communication or program that incites the target to directly participate or interact with the
brand, (e.g. stunts, sampling, coupons, live events).
PM1 – Promo, Single or Campaign
THE MICHAEL OʼREILLY BEST COPYWRITING AWARD
Good writing is rare so good writers deserve recognition. The ADCC's yearly copywriting award is
named for Michael O'Reilly in honour of the talent, dedication, and generosity he brought to this
profession.
BC1
BC2
BC3
BC4
Advertising Print, Single or Campaign
Ad Broadcast/TV, Single or Campaign
Ad Broadcast/Radio, Single or Campaign
Digital, Single or Campaign
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ADVERTISING
P1
Newspaper Ad, Single
P2
Newspaper Ad, Campaign (Max. 3 pieces)
P3
Consumer Magazine Ad, Single
P4
Consumer Magazine Ad, Campaign (Max. 3)
P5
Trade Ad, Single
P6
Trade Ad, Campaign (Max. 3)
P7
Public Service Ad, Single
P8
Public Service Ad, Campaign (Max. 3)
P9
Advertising Photography, Single *
P10
Advertising Photography, Campaign *
P11
Advertising Posters, Single
Wild postings, standard washroom or free format posters (P.O.P. posters or pole
signs), etc.
P12
Advertising Posters, Campaign (Max. 3)
Wild postings, standard washroom or free format posters (P.O.P. posters or pole
signs), etc.
P13
Advertising Transit, Single
Work specifically designed to run within a transit system (e.g., platform posters,
transit door cards, transit cards, including bus advertising and transit-shelter ads).
P14
Advertising Transit, Campaign (Max. 3)
Work specifically designed to run within a transit system (e.g., platform posters,
transit door cards, transit cards, including bus advertising and transit-shelter ads).
Can include transit dominations, vinyls, takeovers and floor decals.
P15
Advertising Billboard, Single
P16
Advertising Billboard, Campaign (Max. 3)
P17
Out of Home Enhanced, Single
Executions that have used other technologies to enhance traditional billboard
media (e.g., extensions, special inks and printing techniques, digital boards,
projection, SMS, installations). Work entered into P17 cannot be entered into
P15.
P18
Print Enhanced, Single
Executions that have used other technologies to enhance traditional print media
(e.g., die-cuts, special inks and printing techniques, insertions, QR codes,
sampling, augmented reality).
P19
Experiential, Single
Out of home advertising that stands alone to communicate an idea (e.g., stunts,
special builds/installations, street teams, live events, pop-up stores). The
consumer is only required to experience the piece but not necessarily interact
with it.
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Advertising (cont’d)
P20
Advertising Illustration, Single or Campaign *
P21
Direct Mail, Single or Campaign
Printed materials designed to target specific markets or elicit a direct response.
P22
Advertising Best Art Direction, Single
P23
Advertising Best Art Direction, Campaign
P24
Advertising Typography
P25
Advertising Miscellaneous, Single or Campaign
Sales kits, calendars, self-promotion, business cards, holiday cards, etc.
Work entered into P25 cannot be entered into any other Advertising
categories.
* Entries must be submitted in context.
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GRAPHIC DESIGN
G1
Symbols and Logotypes
The name of the organization and the type of work it does should be indicated
under each symbol. Both static and in-motion logos can be entered in this
category.
G2
Stationery
G3
Complete Corporate Identity Program
The successful execution of a scheme across various touch points (e.g. logo,
stationery, standards, manual, signage, vehicles, packaging).
G4
Complete Design Program
The integrated application of a design concept across multiple formats (e.g.
brochures, posters, invitations, menu, program). Brand identities are not suitable
for this category.
G5
Annual Reports, Sustainability/CSR Reports
G6
Brochures
G7
Catalogues
G8
Package Design
G9
Graphic Design Illustration *
G10
Unpublished Illustration
G11
Graphic Design Photography *
G12
Unpublished Photography
G13
Typographic Design
Any item where type functions in an illustrative manner.
G14
Posters, Single or Campaign (Max. 3 Pieces)
G15
Environmental Design (Signage, Exhibitions, Displays, etc.)
G16
Public Service Design (Government Agency or Non-Profit)
G17
Graphic Design Self-Promotion
G18
Graphic Design Miscellaneous
Calendars, menus, greeting cards, announcements, invitations, stamps, CD
covers, etc. Work entered into G18 cannot be entered into any other
Graphic Design categories.
G19
Motion Graphics
All offline animated graphic design (e.g. TV and film identity, openings, teasers
and title sequences, presentations, concert graphics, typography).
G20
Digital Design
All online graphic design, including websites and applications . * Entries must be submitted in context.
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EDITORIAL & BOOK DESIGN
E1
Single Magazine Article
Commercial magazines or in-house magazines/newspaper/newsletter.
E2
Single Magazine Page or Spread
Commercial magazines or in-house magazines/newspaper/newsletter.
E3
Magazine Covers
Commercial magazines or in-house magazines/newspaper/newsletter.
E4
Entire Magazine Issue
Commercial magazines or in-house magazines/newspaper/newsletter.
E5
Book Covers
E6
Complete Book Design
E7
Newspaper Page or Spread
E8
Entire Newspaper Section
E9
Editorial Illustration*
Full page, spread, cover, and spot illustration – single or series.
E10
Editorial Photography*
Includes conceptual photography, fashion photography, portrait photography,
still-life photography and photojournalism (photographic reporting, which may
include spot news photography).
E11
Editorial Typography*
E12
Editorial Digital Design
Apps and other digital publications that successfully combine functionality with
visual and graphic design elements, including ease of navigation, readability of
content, pictures, video, audio, animation or a combination. Entries may or may not
be affiliated with a print magazine. Apps or digital publications must be available
live to the public and not be demos or private betas. Magazine website entries
are not eligible - they should be entered into G20 – Digital Design in the
Graphic Design category or I13-Websites (Overall) in the Interactive Design
category.
* Entries must be submitted in context.
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INTERACTIVE ADVERTISING
I1
I2
I3
I4
I5
I6
I7
I8
Product or Service Promotion
Websites promoting a product or service.
Digital Integrated Campaign
Two or more components, in varying forms of digital media that are part of a larger
cohesive digital advertising campaign.
Display & Banner Ads
Display and banner ads, single or campaign.
Digital Installation
Digital work that requires physical or gestural interaction.
Social Media
Digital advertising that is facilitated by the use of social media.
Branded Games
Games, on any platform, where the brand is woven into the story or gameplay.
Mobile
Advertising where a mobile device is central to the experience; includes advertising
where a downloadable application is central to the experience.
Design
For outstanding design in a digital advertising project or campaign.
INTERACTIVE VIDEO
I9
I10
I11
I12
Online Video, Single
Single videos designed to be viewed online.
Online Video, Series
Series of videos designed to be viewed online.
Branded Content
Original advertiser funded video content that is designed to be viewed online; the
content is meant to entertain, influence, or inform. Online commercials are not eligible
for this category.
Interactive Video
Video based projects that require a user’s interaction.
* Work entered into Broadcast B1-B9 is not eligible for categories I9-I12.
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INTERACTIVE DESIGN
(Non-advertising project or campaign based sites)
I13
I14
I15
I16
I17
Website (Overall)
Submissions will be judged based on conceptual merit.
Website Design & UI/Aesthetics
For outstanding design in a non-advertising project or campaign.
Animation & Motion (in a website)
Submissions will be judged on based on conceptual merit and aesthetics.
Mobile App
Mobile applications that are not related to an advertising project or campaign.
Submissions will be judged based on conceptual merit.
Mobile Design UI/Aesthetics
For outstanding mobile design in a non-advertising project or campaign.
INTERACTIVE MISCELLANEOUS
I18
I19
I20
I21
Innovative Use of Technology
Digital work that demonstrates technical achievement.
Digital Self-Promotion
Digital, interactive self-promotions, including portfolios, for individuals or agencies.
Non-Profit/Public Service
Digital or interactive advertising for non-profits.
Education & Information
Digital or interactive work designed to educate or inform.
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ENTRY SPECIFICATIONS & REQUIREMENTS
STANDARD SUBMISSION REQUIREMENTS
1. French entries must have an English translation taped to the back of each printed piece,
or broadcast spots must be subtitled in English.
2. For all Print-based entries, entrants MUST supply ONE HARD COPY for judging. All
hard copies for print entries should be sent to the ADCC and must be received by:
12 noon, Tuesday, April 21.
• All hard copy entries should be UN-MOUNTED.
• Mounted hard copies will not be accepted; entrants will be asked to re-send unmounted hard copies to The ADCC.
• Do not roll hard copy entries. All entries should be received flat.
3. All entrants must submit an Executive Approval Form to The ADCC. Entrants only need
to fill out ONE form for ALL of their entries.
BROADCAST GUIDELINES
Categories: B1-B16, BC2, G19
Requirements
1. Video files must be submitted as digital files.
2. Campaign entries require at least 2 and no more than 3 executions per entry.
3. Campaign files should be uploaded separately.
4. Entries in BC2 should submit a script of the entry online.
Video File Tech Specs
Video files can be submitted in MOV or MP4 format.
MOV/MP4
16:9 (1280x720 – 1920x1080) H.264 @ 59.94fps
4:3 (1280x720) H.264 @ 29.97fps
* Note: Maximum size for any upload is 16GB.
RADIO GUIDELINES
Categories: R1-R6, BC3
Requirements
1. All entries must be uploaded through the entry site as MP3 audio files.
2. Campaigns should be submitted as separate MP3 files.
3. Entries in BC3 should submit a script of the entry to the entry system.
Audio File Tech Specs
Audio files can be submitted in MP3 format only.
MP3
File type: .mp3
Data rate: 128 kbps
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VIDEO-BASED ENTRY GUIDELINES
Categories: IC1, video-based entries for PM1 and MI1
Requirements
1. Videos must be submitted as a digital file.
2. Videos should be no more than 2 minutes in length. Narration of the video is strongly
recommended to explain the entry to the judges.
3. Videos for Integrated Campaign (IC1) must show the campaign executions.
Video File Tech Specs
Video files can be submitted in MOV or MP4 format.
MOV/MP4
16:9 (1280x720 – 1920x1080) H.264 @ 59.94fps
4:3 (1280x720) H.264 @ 29.97fps
Note: Maximum size for any upload is 16GB.
ADVERTISING PRINT GUIDELINES
Categories: P1-P25, BC1, and print-based entries for PM1 and MI1
Requirements
1. All advertising print entries must be sent as an UN-MOUNTED hard copy for judging and
submitted as digital files online.
2. Campaign entries require at least 2 and no more than 3 executions per entry.
3. Print-based entries for PM1 and MI1 should follow these requirements and specifications;
if PM1 or MI1 entries are video-based, please follow Video-Based Entry Guidelines.
4. Entries for P17, P18 and P19 that would be better demonstrated by video should submit
a video file following the Video-Based Entry Guidelines. Do not send prints in addition to
videos; please pick video OR print for your entries, not both.
5. Entries in BC4 should submit 2 hard copies of each ad.
Hard Copy Specs for Advertising Print
Hard copy Advertising Print entries must be submitted as UN-MOUNTED proofs or tear-sheets
of each entry, not originals. Remove all credit lines and colour bars.
Tape a copy of the entry label (printed from the entry system) to the back of each entry, and to
the back of each individual piece of a campaign or series. Clip the separate campaign elements
together securely, but do not staple them together. Valuable, large or bulky items can be
submitted as colour proofs or photos.
* Maximum Hard Copy Size: 24x36 inches (60x90 cm)
Digital File Specs for Advertising Print
File Type: jpg
Format: 300 DPI
Minimum size: 8.5x11
Maximum size: 11x17
File limit: No more than 3 files per entry.
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GRAPHIC DESIGN GUIDELINES
Categories: G1-G20
Requirements
1. All Graphic Design entries must be sent as an UN-MOUNTED hard copy for judging.
2. Graphic Design entries do NOT need to be submitted as digital files; winners will have an
opportunity to send image files for the annual in June.
3. Campaign entries require at least 2 and no more than 3 executions per entry.
4. If there is a website component to entries in category G3 or G4, please provide a printed
hard copy in addition to entering the URL on the entry system.
5. Entries for G19-Motion Graphics must be submitted as video files to the entry system;
please see Broadcast Guidelines for details.
6. Entries for G20-Digital Design must be submitted as URL to the entry system.
Hard Copy Specs for Graphic Design
Tape a copy of the entry label (printed from the entry system) to the back of each entry, and to
the back of each individual piece of a campaign or series. Clip the separate campaign elements
together securely, but do not staple them together.
Submit samples of printed work. Valuable, large or bulky items can be submitted as colour proofs
or photos. All work submitted must be UN-MOUNTED. In the case of stationery, or design
programs with smaller components, place your hard copy in an envelope and tape an entry label
to the envelope.
* Maximum Hard Copy Size: 24x36 inches (60x90 cm)
EDITORIAL & BOOK DESIGN GUIDELINES
Categories: E1-E12
Requirements
1. Editorial & Book Design entries for categories E1-E19 must be sent as an UN-MOUNTED
hard copy for judging.
2. Entries in E1-E11 do NOT need to be submitted as digital files to the entry system;
winners will have an opportunity to send image files for the annual in June.
3. Entries in E12-Digital Editorial Design MUST be submitted using the entry system; entries
should be submitted as an iTunes URL to the app. Entries must be made free to download
or a promotional code (or similar) must be included to ensure that the judges are able to
view the entry for free.
4.
Hard Copy Specs for Editorial & Book Design
Tape the copy of the entry label (printed from the entry system) to the back of each entry, and to
the back of each individual piece of a campaign or series. Clip the separate campaign elements
together securely, but do not staple them together.
Hard copy editorial sections are to be taped together in spreads. Number spreads on reverse to
indicate the correct order. It is strongly encouraged to send actual copies of books for categories
E5 & E6.
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INTERACTIVE GUIDELINES
Categories: I1-I21, BC4
Requirements
1. Web-based entries must be submitted as a URL to a live website or web page using the
entry system. Include password information, if necessary, plus up to 5 screen grabs.
2. All video-based entries must be submitted as a digital file using the entry system.
3. Entries that cannot be experienced in their entirety, quickly, should submit a video case
study (maximum 2 minutes). Narration of the video is recommended to explain the entry
to the judges. This video must be submitted as a digital file to the entry system.
4. Entries in BC4 should submit a script of the entry to the entry system.
Reminder: Websites must be live at the time of judging (June).
Video File Tech Specs
Video files can be submitted in MOV or MP4 format.
MOV/MP4
16:9 (1280x720 – 1920x1080) H.264 @ 59.94fps
4:3 (1280x720) H.264 @ 29.97fps
* Note: Maximum size for any upload is 16GB.
JPEG for Screen Grabs
File type: jpg
Format: 72 DPI
Minimum size: 8.5x11
Maximum size: 11x17
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ENTRY FEES
CATEGORIES
MEMBER
NON-MEMBER
ADVERTISING (SINGLE)
ADVERTISING (CAMPAIGN)
ADVERTISING BROADCAST (SINGLE)
ADVERTISING BROADCAST (CAMPAIGN)
ADVERTISING INTEGRATED CAMPAIGN
MEDIA INNOVATION & PROMO (SINGLE)
MEDIA INNOVATION & PROMO (CAMPAIGN)
INTERACTIVE (SINGLE)
INTERACTIVE (CAMPAIGN)
EDITORIAL & BOOK DESIGN
GRAPHIC DESIGN
$130
$155
$130
$155
$155
$130
$155
$130
$155
$100
$100
$160
$185
$160
$185
$185
$160
$185
$160
$185
$120
$120
MEMBERSHIP
To qualify for the member fee rates, entries must be submitted by or on behalf of an ADCC
member with a current membership.
To find out more about the benefits of the ADCC and to join or renew your membership please
visit our website www.theADCC.ca or call 416.423.4113
PAYMENT
It is recommended that you complete all your entries before paying your balance. Payment can
be made by credit card online through Iceberg when submitting your entries. If you are an ADCC
Member, please make sure that you are using your promotional code to access the Member fees
before proceeding with payment.
Payment can also be made by cheque. If paying by cheque, you must include a copy of your
entry summary.
Please make cheques payable to The Advertising & Design Club of Canada and send to:
The Advertising & Design Club of Canada
401 Richmond Street West
Studio 235
Toronto, ON M5V 3A8
GST/HST Number: R100275437 RT0001
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