MEDIA RELEASE
M A RC H 10 , 2 015
MACQUARIE RADIO NETWORK’S 2GB AND 3AW TAKE
THE CROWN AGAIN IN SYDNEY AND MELBOURNE
- MRN HAS THE LARGEST 40+ AUDIENCE AND DOUBLE THE TIME SPENT LISTENING OF ANY NETWORK - MACQUARIE IS THE HOME OF FOOTBALL -
TUESDAY JUNE 2ND, 2015
Macquarie Radio Network’s (MRN) powerhouse News Talk stations 2GB in Sydney and 3AW in Melbourne have
topped the radio ratings again as Number One stations in both markets, according to today’s Gfk Survey 3 results.
MRN’s network of News, Talk, Music and Sport stations have a national reach of more than 2.3 million Australians All
People 10+ and a dominant share of more than 1.9 million of the influential All People 40+ age group. The time that
MRN’s audience spends listening to its stations is double that of the nearest commercial competitor.
Macquarie is the home of football this season, with the top rating Continuous Call Team of Ray Hadley, Darryl “Big
Marn” Brohman, Mark Levy and Mark “Piggy” Riddell bringing all the NRL action to 2GB Sydney and 4BC Brisbane
listeners, while 3AW in Melbourne and 6PR in Perth have the nation’s best AFL commentary teams including Tim
Lane, Tony Leonard, Cameron Ling, Matthew Richardson, Karl Langdon, Peter Bell and Drew Morphett in what is
already a sizzling season of footy.
2GB has once again continued its unbroken decade-long reign as Sydney’s most listened to station, with an audience
share of 11.9%. As Melbourne’s most listened to station for 9 years, 3AW continues to dominate with a 13.7% share
in the latest survey.
2GB and 3AW enjoyed strong performances in the competitive Breakfast and Morning slots. The Alan Jones Breakfast
Show commands a 14% share, while 3AW Breakfast team Ross & John’s share was 20.1%, their 107th survey win in
Melbourne.
2GB’s Ray Hadley still holds the Number One position in Mornings in Sydney, with an unequivocal win. Hadley’s
audience is at 14.4%.
Audiences have embraced the new presenter lineup at Brisbane News Talk station 4BC, with share growth of 0.4%
to 5.0%. Breakfast’s Alan Jones and Mornings’ Ray Hadley have seen their listener base grow to 6.4% and 5.8%
respectively, while Clare Blake, Ben Davis and Ross Greenwood also contributed to gains across the station.
In Perth, News Talk station 6PR’s Breakfast show with Steve Mills and Basil Zempilas delivered an 11.3% share and
still leads time spent listening at more than 12 hours per week.
MRN’s music stations of 2CH in Sydney, Magic 1278 in Melbourne and Magic 882 in Brisbane and held their key 40+
demographic audiences.
2GB, 2UE & 2CH | 3AW & Magic1278 | 4BC & Magic882 | 6PR | FIVEaa | NTS | Syndication | SMA
MEDIA RELEASE
M A RC H 10 , 2 015
“Our strong network offering is really starting to resonate with listeners and advertisers and our football coverage of
NRL and AFL is unrivalled. We are Number One in the two key markets of Sydney and Melbourne offering the best
radio talent in the country as trusted sources of news, views and information,” MRN Chief Operating Officer Adam
Lang said.
“Macquarie Radio Network is a powerful national information and entertainment network with Australia’s best radio
and digital brands. Our ‘audience first’ strategy across News, Talk, Music and Sport means we can deliver the biggest
over 40 demographic for advertisers - an audience no other radio company can match.”
MRN National Agency Sales Director Nick Randall said: “We are the home of football this season and offer a first
class national football platform for advertisers, with the most respected NRL and AFL commentary teams on our Talk
and digital stations.
“Our unique and influential 40+ audience offers advertisers a genuine point of difference. We are creating fresh content with brand integration on our stations, DAB+, our mobile and online assets and across the Fairfax Media suite of
assets, that are now all available from one sales team, which is receiving a positive response from advertisers.”
- ENDS -
SURVEY 3 STATION HIGHLIGHTS TO FOLLOW
For further information contact:
Adam Lang Chief
Operating
Officer contact:
For
further
information
Macquarie Radio Network
[email protected]
Rochelle
Burbury
Third Avenue Consulting
Source:
Radio Probe Survey 3 2015
0408
774GfK
577
[email protected]
- ENDS Nick Randall
National Agency Sales Director
Macquarie Radio Network
T: 03 8667 3610
AboutMacquarie
MacquarieRadio
RadioNetwork:
Network:
About
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2GB, 2UE & 2CH | 3AW & Magic1278 | 4BC & Magic882 | 6PR | FIVEaa | NTS | Syndication | SMA
MEDIA RELEASE
M A RC H 10 , 2 015
SURVEY 3 STATION HIGHLIGHTS
SYDNEY
2GB
•
•
•
2GB has recorded its 88th consecutive survey win, with now 11 years as Number One
Alan Jones celebrated his 104th consecutive survey win, a 13 year run as Number One in Breakfast
and 187th overall survey win
Ray Hadley has won his 88th consecutive survey win.
The NRL Continuous Call Team celebrated its 29th year of broadcasting this survey, in 120 markets Australia wide.
Former League International and current Nine Network Footy Show panellist Brett Finch joined the team in 2015. As
part of the ‘Final Farewell Tour’, Hadley and the team are broadcasting at locations around Australia. Alan Jones and
Chris Smith broadcast their shows from Canberra in the lead up to the 100th Anniversary of the ANZAC landings at
Gallipoli. Alan Jones broadcast a special show on Anzac Day and Deputy News Director and Breakfast newsreader
Natalie Peters was in Gallipoli covering all the stories. Ross Greenwood broadcast a special Budget night edition of
Money News that went to air on 2GB, 3AW, 4BC, 5AA and 6PR featuring interviews with the Treasurer Joe Hockey,
Shadow Treasurer Chris Bowen and the CEO of the Business Council Australia Jennifer Westacott, Chief Economist at
Deloitte Access Economics Chris Richardson , CEO Council of Small Businesses Australia Peter Strong and advertising
legend Harold Mitchell.
2UE
•
•
•
2UE continues to engage and entertain an audience of 312,000 cumulative listeners per week
John Stanley and Garry Linnell continue to consolidate their second year in the Breakfast slot with
195,000 listeners each week
George and Paul continue to command an enormous
weekend
listening audience of 197,000 listeners.
- ENDS
-
For
further
information
contact:
Drive
presenter
Justin Smith
presented his program from Gallipoli to mark the 100th Anniversary of the ANZAC
landing. On ANZAC Day Smith also presented a landmark broadcast from Gallipoli that was broadcast on 2UE, 3AW,
Rochelle
4BC and Burbury
6PR. 2UE has launched the latest phase of its bus back advertising campaign, featuring Breakfast presenters
Third
Consulting
John Avenue
Stanley and
Garry Linnell and using images of Tony Abbott and Bill Shorten bald.
0408 774 577
[email protected]
2CH
About
Macquarie
Network:cumulative audience by 30,000 to 280,000 listeners per week
• 2CH
grewRadio
the station
Macquarie Radio Network is a national network of News, Talk and Music format stations targeted at people aged 40-plus. The national News Talk
• Breakfast with Gareth McCray grew cumulative audience by 12,000 to 136,000.
network is comprised of Sydney’s 2GB and 2UE, Melbourne’s 3AW, Brisbane’s 4BC and Perth’s 6PR. The national Music network consists of Sydney’s
2CH, Melbourne’s Magic 1278 and Brisbane’s Magic 882. The Macquarie Radio Network also includes the divisions rugbyleaguelive.com.au, Fairfax
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2GB, 2UE & 2CH | 3AW & Magic1278 | 4BC & Magic882 | 6PR | FIVEaa | NTS | Syndication | SMA
MEDIA RELEASE
M A RC H 10 , 2 015
SURVEY 3 STATION HIGHLIGHTS
MELBOURNE
3AW
•
•
•
•
Breakfast’s Ross Stevenson and John Burns celebrate their 107th survey in a row as number 1. An 11 point lead
on the nearest commercial station
Morning’s Neil Mitchell delivered 13.1% of the Melbourne audience by engaging 424,000 listeners per week
Football. 3AW really is football. Winning the footy ratings Friday night, Saturday night and Sunday afternoons
Drive’s Tom Elliott remains the number one Drive program with 12.2% of the audience.
Freeze MND (Motor Neurone Disease) campaign supported by 3AW’s Ross Stevenson raised more than $35,000.
Ross will slide into an icy bath at the MCG on June 8 before the game. The Neil Mitchell and Denis Walter programs
joined forces to raise funds for the Royal Children’s Hospital Good Friday Appeal. “Busking Melbourne” was created
with an outside broadcast and buskers in the streets helping to raise more than $50,000 in the lead-up to the full
day broadcast on Good Friday. 3AW commemorated ANZAC Day with an outside broadcast at the Shrine hosted by
Darren James conveying the emotion of 100,000 in the crowd. 3AW’s coverage continued live from the ceremony
at ANZAC Cove in Gallipoli, with Justin Smith hosting a national broadcast. Justin and his team received an ACRA in
2014 for the national broadcast from the final ANZAC Day ceremony involving Aussie troops held at the Tarin Kowt
Australian Defence base in Afghanistan.
MAGIC1278
•
New Breakfast program. John Blackman and Jane Holmes have held share in a competitive market and
with significant station changes
• Remained strong in key demographics over 40.
- ENDS The Magic listeners are responding positively to the new music and lineup. A recent listener morning tea at Eureka
For
further
contact:
Tower
wasinformation
a great success
and there was a lot of positive feedback for the new music being featured. John Blackman and Jane Holmes are sounding like an on air team who have been together for years and the listeners are
Rochelle
enjoyingBurbury
the new combination. Dave Ferguson in Drive has maintained a strong audience base.
Third Avenue Consulting
0408 774 577
[email protected]
About Macquarie Radio Network:
Macquarie Radio Network is a national network of News, Talk and Music format stations targeted at people aged 40-plus. The national News Talk
network is comprised of Sydney’s 2GB and 2UE, Melbourne’s 3AW, Brisbane’s 4BC and Perth’s 6PR. The national Music network consists of Sydney’s
2CH, Melbourne’s Magic 1278 and Brisbane’s Magic 882. The Macquarie Radio Network also includes the divisions rugbyleaguelive.com.au, Fairfax
Radio Syndication and Satellite Music Australia. The Macquarie Radio Network also represents Adelaide’s News Talk station 5AA to national advertisers. Fairfax Media Group (ASX: FXJ) has a 54.5% interest in Macquarie Radio Network.
2GB, 2UE & 2CH | 3AW & Magic1278 | 4BC & Magic882 | 6PR | FIVEaa | NTS | Syndication | SMA
MEDIA RELEASE
M A RC H 10 , 2 015
SURVEY 3 STATION HIGHLIGHTS
BRISBANE
4BC
•
•
•
Steady growth across our new line up with Alan Jones in Breakfast and Ray Hadley in Mornings
Time spent listening has increased again on 4BC at almost 12 hours listening per week
Good jump in cumulative audience for our weekend programs, which includes our ongoing commitment to
Rugby League with the Continuous Call Team, hosted by Ray Hadley.
4BC listeners are responding well to the new presenter lineup, integrating the powerhouse talent of Alan Jones and
Ray Hadley with locally produced programs. 4BC listeners know where to come to find in-depth and quality coverage of local news events such as the storm event in May and live broadcasts from the NRL to the State of Origin.
MAGIC882
•
•
•
Magic 882 Breakfast with Ian Keenan in his third survey continues to grow, now up to 5.3%
and Mornings with Donna Lynch up to 5.5%
Magic 882 cumulative audience up to 142,000
All programs across the entire day increased share.
Magic 882 had consistent growth across all dayparts and consolidated its position with increased time spent
listening across the week. Solid increase in our core demographics of 55-64, and 65+
PERTH
- ENDS -
For
further information contact:
6PR
• Breakfast with Steve Mills and Basil Zempilas continues to impress recording a result of 11.3%
Rochelle Burbury
• 6PR leads the market with the highest time spent listening (TSL) of any Perth station posting a result
Third Avenue Consulting
exceeding 12 hours
0408 774 577
• The Weekend Wake Up with Rod Tiley Saturday and Sunday 6.00am - 9.00am recorded an impressive 12.1%.
[email protected]
About
6PR Macquarie
enjoyed Radio
a full Network:
survey period during the AFL season and was helped by both the Fremantle Dockers and West
Macquarie
Radio
Network
is athe
national
network interest
of News, Talk
Music
format
stationsand
targeted
aged 40-plus.
The national
News Talk
Coast sitting on top of
AFL ladder,
hasand
never
been
greater
6PR atis people
the authority
for listeners
wanting
network
is
comprised
of
Sydney’s
2GB
and
2UE,
Melbourne’s
3AW,
Brisbane’s
4BC
and
Perth’s
6PR.
The
national
Music
network
consists
of
Sydney’s
to find out about all things AFL. 6PR enjoyed being part of an extended network by taking part in the ANZAC dawn
2CH, Melbourne’s Magic 1278 and Brisbane’s Magic 882. The Macquarie Radio Network also includes the divisions rugbyleaguelive.com.au, Fairfax
service from Gallipoli and the Budget night special with Ross Greenwood and is looking forward to more of these
Radio Syndication and Satellite Music Australia. The Macquarie Radio Network also represents Adelaide’s News Talk station 5AA to national adverto come.
also
teamed
uphas
with
the Starlight
to hold
a series of auctions on May 1st that raised more
tisers.
Fairfax 6PR
Media
Group
(ASX: FXJ)
a 54.5%
interest inFoundation
Macquarie Radio
Network.
than $30,000 for this worthwhile charity.
- ENDS -
2GB, 2UE & 2CH | 3AW & Magic1278 | 4BC & Magic882 | 6PR | FIVEaa | NTS | Syndication | SMA