Marketing & Business Development Manager

PHOTO BY – LOng nguYen
THE AIRPORT
PHOTO BY - TIM BuRKe
PHOTO BY – LOng nguYen
King County International Airport—also known as Boeing
Field—is one of the busiest primary non-hub airports in the nation.
Just four miles south of downtown Seattle, it averages around
180,000 operations (takeoffs and landings) each year. The airport is
publicly owned by King County and is financed by airport tenants’
and customers’ fees, and receives no general tax revenues.
Boeing Field ranks among the most successful public investments in
state history. The airport’s economic impact is $3.5 billion in terms of
local business sales that support 16,336 jobs and creates $1.8 billion
in labor income in the county. The airport’s 150 tenant businesses
also directly support 5,209 jobs in the local economy. The airport has
45 employees: 30 non-represented and 15 represented.
The airport serves small commercial passenger airlines, cargo
carriers, private aircraft owners, helicopters, corporate jets, and
military and other aircraft. It is also home to the Boeing Company’s
737 aircraft delivery program, along with Boeing flight test
operations. The Museum of Flight is located there, with its wide
variety of aircraft and exhibits showcasing aviation history. It is
frequently host to celebrities and dignitaries, including the President of the United States, who prefer Boeing Field
because of its proximity to downtown Seattle and other commercial areas.
For year ending 2013, BFI had 14,941 enplanements. The 2015 operations budget is $15,696,542. Significant capital
improvement projects include:
•Home Insulation Program to be completed in 2015. Multi-year project funded through an FAA Grant ($47million)
insulating more than 600 homes
•Taxiway “A” Rehabilitation Project also funded through an FAA Grant, a multi-year project completed in 2014
($24million)
•Construction of a new ARFF Station funded through FAA discretionary and entitlement funds ($7.1million) scheduled
to commence spring 2015, earmarked for completion and commissioning in 2016
•Acquisition of snow removal equipment to meet FAA mandated operational requirements not funded by FAA
($3.0million).
Significant Operators on the field include: • Landmark Aviation
King County International Airport/Boeing Field
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• Aeroflight
• UPS
• DHL
• Bill Gates Foundation
• Boeing Flight Test
• Boeing 737 Delivery Center
• Boeing Military
• American Avionics
• Elite Aviation
THE COMMUNITY
Seattle, Washington lies on a narrow strip of land between the
salt waters of Puget Sound and the fresh waters of Lake
Washington. Beyond the waters lie two rugged mountain ranges,
the Olympics to the west and the Cascades to the east. It is a city
built on hills and around water, in a mild marine climate that
encourages prolific vegetation and abundant natural resources.
Settlers came to the Seattle area in 1851, establishing a town site they
first called New York, and then, adding a word from the Chinook
jargon meaning "by-and-by," New York-Alki. They soon moved a
short distance across Elliott Bay to what is now the historic Pioneer
Square district, where a protected deep-water harbor was available.
This village was soon named Seattle, honoring a Duwamish Indian
leader named Sealth who had befriended the settlers.
Seattle terrain is hilly (the city is built on seven adjacent hills) and
green. There are over 150 bridges in use in Seattle, helping people
travel over the many waterways in the city. 3.2 million people live
in the Greater Seattle Area. About 570,000 live in Seattle itself.
Seattle, the Emerald City, has many unique
points of interest that resonate with both
residents and visitors. You will enjoy:
• The Seattle Space Needle
• Pike Place Market
• EMP (Experience Music Project)
• The original Starbucks
IMPORTANT LINKS
Visiting Seattle - City of Seattle
Visit Seattle
704 Things to Do in Seattle, WA | TripAdvisor
Arts & Culture - While Seattle is well known as the birthplace of grunge, we're also home to more
traditional musical delights, such as one of the world's most recorded symphony orchestras and our
renowned Seattle Opera, both of which enchant audiences year after year with their compelling
performances. This "City of Music" offers more than eighty clubs and venues presenting live music
on a regular basis, allowing you to choose anything from a sizzling jazz trio to your new favorite
rock band. We're also recognized as one of the county's great theatre centers. Groups like Seattle
Repertory Theatre, ACT and The 5th Avenue Theatre offer everything from world-premieres and
new works to award-winning interpretations of the classics. The historic Paramount and Moore
Theatres host touring concerts and Broadway shows, while over fifty other theatres produce inspired
work by emerging artists. And that's just the beginning. From the grand artistry of Pacific Northwest
Ballet to a poetry reading in the most intimate setting, Seattle will set the stage for you.
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THE COMMUNITY (continued)
Shopping - Shopping is a personal experience and the Pacific
Northwest offers a wide range of them. Seattle’s diverse neighborhoods offer virtually every type of shopping imaginable, from outdoor gear to trendy threads. Downtown shoppers will find the latest looks at the multi-leveled Nordstrom flagship store, the always
on-trend finds at Macy’s Clothing Brand, to-die-for jewelry and
watches at Tiffany & Co. and countless other favorite shops. Many
boutiques are found in the Ballard area; the hippest shoes, fashionforward clothing and must-have home décor at small, indie shops
all along Ballard Avenue NW. In Belltown, you will discover astonishingly gorgeous glass works at Canlis Glass Gallery
& Studio and Seattle Glassblowing Studio & Gallery, plus other artsy shops and galleries. If you’re a foodie, you’ll love
the International District which you’d be hard pressed to find anywhere else, as well as dishes, cookware and other
incredible gift items.
Sports - The Seattle area is full of great spectator sports options that provide fans a near year-round schedule of games
and events to watch. Seattle Mariners - Major League Baseball: The Mariners call Safeco Field, just on the edge of Pioneer
Square, home. The team plays from April through October at the 47,116-seat stadium. Seattle Seahawks - National
Football League: From September through early January, the Seattle Seahawks play eight regular-season home games at
CenturyLink Field, which is located just to the north of Safeco Field. Home of a fervent 12th-man crowd, CenturyLink
Field is considered one of the loudest stadiums in the NFL. Seattle Sounders FC - Major League Soccer: The Sounders
FC debuted in 2010 as one the MLS’ newest expansion teams. The club plays at CenturyLink Field from March through
October. Emerald Downs - Horse Racing: The premier thoroughbred racing venue in the Pacific Northwest is located in
Auburn, WA, about 20 minutes from Seattle. The live racing season runs from April through September with year-round
multi-card simulcasting.
Outdoor Activities - When the sun comes out, Seattle’s outdoor-oriented culture shines, which means that adventurous activities, many within city limits, are bountiful. Seattle is bordered by a whole lot of water, which makes touring
one of the many waterways a unique way to enjoy the sights. There are numerous self-guided trip options and rentals
available — don’t worry, sea kayaking is easy enough for a beginner to comfortably head out without a guide — including paddling from Portage Bay to the Arboretum, Lake Washington or Lake Union. A trip through Portage Bay to check
out houseboats, yacht clubs and a little nature will take about an hour. Heading farther out to the other locations can
take two hours or more. Try packing a lunch for a picnic at Madison Park Beach on Lake Washington. Guided tours,
including sunset and full moon paddles, are also available. Some of the outfitters that can get people started on a kayaking adventure include Evergreen Escapes and Alki Kayak. For those looking for an even bigger water adventure, places
such as the Center for Wooden Boats, Electric Boat Co., Adventuress, and Mallory Todd can get people sailing, yachting and virtually everything in between that involves boating.
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PHOTO BY – LOng nguYen
THE JOB
PHOTO BY – TIM BuRKe
Under the general supervision and administrative direction of the
Airport Director, the Marketing and Business Development Manager
will formulate and implement airport development and marketing
strategies to increase revenue generation, maximize airport
land/facilities development and redevelopment opportunities
through the creation of short and long term strategies. The Manager
will develop community relations programs with the goal of fostering
community engagement.
The Marketing and Business Development Manager:
• Establishes and implements an intergrated strategic plan for business
development at the airport that identifies air service, concessions, air
cargo, general aviation, real estate, non-aviation, and commercial and
industrial business development opportunities at the airport, including
land acquisition and planning for airport future land requirements.
• Develops, coordinates, and implements the marketing and public
relation programs designed to identify and capitalize on new business
opportunities that will maximize the utilization and revenue from the
airport’s land and facilities.
• Establishes the processes for marketing, completing, and awarding business development opportunites on airport land within the
guidelines of King County procurement policies, including preparation of requests for proposals.
• Prospects new developers and businesses interested in establishing a presence at the airport by researching various resources for
potential business, creating proposals, and making presentations to prospective tenants.
• Coordinates the negotiation of new business opportunites with prospective tenants of the airport including specific terms and
conditions, development plans, investment, and financing.
• Coordinates the engagement of industry specialists to analyze potential opportunities and market those opportunities to prospective
tenants and the airlines.
• Represents the airport at networking, business events, and airport industry trade shows. Initiates and maintains strong and
productive client relationship management strategies and tactics to ensure opportunites for investment in the airport.
• Effectively interfaces with other airport staff in the research and analysis required to develop opportunities and marketing materials
for the airport.
• Supervises the real estate and property management functions of the airport.
The ideal candidate will demonstrate:
• Knowledge of business, business management, business planning, and operational process analysis.
• Knowledge of economics, economic analysis, economic modeling, forecasting and risk/benefits analysis.
• Strong analytical prowess and ability to analyze and formulate solutions to complex problems.
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PHOTO BY – LOng nguYen
PHOTO BY – LOng nguYen
JOB REQUIREMENTS
PHOTO BY – LOng nguYen
To be considered, a candidate must have a bachelor’s
degree from a fully accredited university in business
administration, airport planning and administration,
marketing, economics, finance, or a related field, with a
minimum of ten years demonstrated experience in the
areas of the essential duties shown above or equivalent,
including real estate and property management.
Experience in airport management and regulatory
requirements is a plus.
SALARY & COMPENSATION
The starting salary range for this position is $86,584.37 - $109,750.58 with an excellent benefit package.
HOW TO APPLY
PHOTO BY – LOng nguYen
A. Please submit, in PDF format, a cover letter, resume, and a minimum of five
professional references. The references should be diversified and include at
least one individual whom you have worked directly for and one individual
who has reported directly to you. Include their contact information (email
and telephone number) and specify your working relationship with them.
Send to ADK Executive Search at: [email protected]
B. Your submission should include a separate supplement, in PDF format,
with responses to the following:
1. What has been your greatest success in business development or marketing?
(Use an airport experience if applicable.) What were the reasons this project
was successful?
2. Why do you feel that this position at the King County International
Airport/Boeing Field is right for you at this time in your career?
C. Please complete the ADK employment application form at: ADK Application
Form (this is a secure link). For the 3-letter identifier in the form, use BFI.
Filing Deadline: Sunday, May 3, 2015
Only complete electronic submissions will be considered.
Email questions to [email protected]
King County International Airport/Boeing Field
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