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Proudly supported by the Australian Gift &
Homewares Association - the Voice of the Industry
Image taken by Mike Baker, courtesy of Dulux
Why advertise
with Australian
Giftguide
Australian Giftguide is the oldest, best read and most
established gift and homewares trade publication in Australia
and celebrated its 40th anniversary in 2014. Australian
Giftguide gives its advertisers the power to communicate
directly with their niche market through an informative and
engaging source which includes a quarterly magazine – both
print and digital – a website and a weekly e-newsletter.
Australian Giftguide is read by buyers from small
independents to retail chains and department stores. It is a
must read publication and a trusted means for retailers to
source new products, with 98 per cent of readers purchasing
items they saw in the magazine.
Australian Giftguide has entered a partnership with the
Australian Gift and Homewares Association (AGHA) and
each issue of the magazine features an 8-page AGHA section
with lots of information and news for its members. Australian
Giftguide is distributed to all AGHA members, increasing
your print and digital campaigns’ exposure to a much larger
database.
retailer profile
ALL IN
retailer profile
GOOD
REVOLUTIONARY
ROAD
TASTE
MARION GERRITSEN meets up with
the man behind retail store Gourmet
Life and gets a taste of the good life.
T
he world’s finest high-end
foods and spices once
attainable only by top chefs
MICHELLE HESPE caught up with Anne and John Heng after are now
available to the public
their New Zealand-based store, Taylor Road Homewares, waswith the opening of retail store
awarded Global Honouree at the Global Innovation Awards Gourmet Life in Sydney’s Eastern
in Chicago.
Suburbs. Products used by Quay’s
I
t’s not every day that a retail store from a
small country swoops in to score a Global
Innovation Award (gia), but Taylor Road
Homewares from New Zealand did just that.
The store was up against 22 national gia
winners from Australia, Europe, Asia and the
Americas, and it became one of five global
honourees, chosen by a jury consisting of four
retail and visual merchandising experts and
seven editors and publishers of home and
homewares trade publications from around
the world.
Owners of Taylor Road Homewares, John and
Anne Heng, have travelled a long, rewarding
and interesting road to arrive where they are
today, even though the store was established
only three years ago. But it is their combined
history and experience that has helped them to
create a winner right from the start…
John and Anne moved from New Zealand
to Australia in 1988, when John took on
the role of group CEO Asia Pacific as a part
of a multinational homewares company.
They lived in an idyllic village in the Blue
Mountains near Sydney, and after seven
years the couple returned to New Zealand
when John became the group CEO for a New
Zealand homewares company.
John retired in 2008, but a year later he
and Anne decided to do something together.
After all, they had met when Anne was
the promotions manager for a large retail
complex in Auckland, so they figured their
combined skills could lead to something
enjoyable and profitable. On the side, not
40
australian giftguide
Peter Gilmore, Est.’s Peter Doyle
and Aria’s Matt Moran are now
ever completely retiring, John had started an
in the grasp of every lover of fine
export consultancy, so they were still in the
food for a reasonable price. The
retail loop.
brainchild of importer Josh Rea,
The couple bought into a franchise in New
Gourmet Life is a smorgasbord of
Zealand that, unbeknownst to them, was in
culinary and gourmet delights set
financial difficulty and unfortunately went into
to change the scope of the city’s
receivership the following year. But as any
food scene.
great businessman knows, failure presents
Over the past decade Rea
opportunity, and John brought together
became renowned through
three independent franchise stores to form
Sydney’s leading restaurants as
a company, buying some large shipments of
the supplier of rare, high quality
goods previously destined for the defunct
products starting with vanilla
group. By default, he became an importer.
and saffron.
To continue trading, the new group took on
“The launch of vanilla coke
the name Home-etc, but the name never really
created such a demand for vanilla
suited the couple’s dreams, and then in 2012,
beans, so I bought a huge supply
John and Anne bought out the other three
and chefs were happy to pay
partners, firmly putting themselves in the hot
for it,” says Rea. “This is how it
seat as masters of their own destiny.
started. Soon I moved into wild
The determined duo began brainstorming,
decided they wanted a retail store of their
24 australian giftguide
own and knew the name had to be perfect
air, which makes it a lot fresher
than other product and arrives in
much better condition.”
Inspired by fishing with his
father and helping his mother
on the farm, Rea has been
exploring the food world from
a young age. His success in
the wholesale market spurred
his desire to search the globe
for unique products of the best
quality, resulting in the discovery
of everything from the world’s
best caviar and vanilla to olive oil
and spices.
Rea has always brought the
most exciting flavours home
with him, delivering them to
Australia’s leading chefs—and
now to the public.
His store features more than
1,000 unique products ranging
from Rome’s oldest coffee to
Europe’s most sought-after fresh
almonds and hazelnuts. But
his ‘pieces de resistance’ are
his ranges of the world’s finest
black caviar, truffles and wild
mushrooms—each the largest
of any in Australia and available
only through his newly opened
outlet. Indeed, nowhere else in
mushrooms, caviar
and truffles selling
directly to chefs at the
restaurants, knocking
on their back doors.
I worked 24 hours
a day—I was the
only person doing it
and it was the most
beneficial thing to
do… I started work
when others were
going home.”
His dedication saw
him succeed where others had
failed—for instance, he was
the first to bring fresh porcini
mushrooms into Australia and
he remains the country’s sole
importer. “We nailed the quality
aspect of importing fresh porcini
and it went gangbusters with
all the leading restaurants,”
he recalls.
Rea doesn’t ship any of his
products as he doesn’t want to
wait six weeks for product to
arrive. “All produce comes in by
WE WERE THE FIRST
COMPANY IN NEW
ZEALAND TO RUN
A FULLY INTEGRATED
CLOUD BASED
FINANCIAL, POS
AND WEBSITE IN
LINKING XERO, VEND
AND SHOPIFY.
www.giftguideonline.com.au
to suit their style. They wanted to build
something from the ground up, and the right
name would give them the solid direction they
needed. “It was our daughter Hannah who
came up with the idea,” says Anne. “We had
some of the happiest years of our lives living
in Taylor Road in the Blue Mountains, and we
knew we wanted to make people visiting our
store feel like they were being welcomed into
a home and treated like a guest. So Hannah
suggested calling it Taylor Road.”
A name had been bestowed, and so the
first step on a new journey was made—
desktop+tech
www.giftguideonline.com.au
41
4
2
3
4
Inspired by the famous
colour chip library the
Pantone iPhone5 book
case will keep the device
protected. The case allows
hands free viewing and also
protects the screen. Available
in black and red, it wholesales
for $20.43.
Until, (02) 9119 8700, enquiries@
until.com.au, until.com.au
2
1
1
The bright white Atmosphere
globe will keep customers
on top of their geographical
knowledge. It has an energy
saving 11 watt bulb so the globe
changes from its day-time colour
when lit at night. Wholesales
for $79.25.
Designer Gifts for Men,
(07) 3300 6428, sales@
designergiftsformen.com.au
The My Music mini speakers
have an amazing sound quality
and come with jack cable and
USB charging cable. Use with
smart phones, MP3 players, iPods,
tablets and laptops. Six colours
are available. Retail for $24.95.
IS, 1800 819 270, [email protected].
au, www.isgift.com
8
84
australian giftguide
With all those gadgets it’s
hard to keep homes and
offices tidy but that’s no longer a
problem with DOIY. This tinplate
storage container is perfect for
storing devices and transporting
them from home to work and
back. Wholesale prices available
on request.
Until, (02) 9119 8700, enquiries@
until.com.au, until.com.au
5
5
Deng On computer keyboard
notepads are available in 16
animal shapes and the base of
each sheet sits along the line of
keys on a keyboard making sure
messages get noticed. Wholesale
from $5 to $6.
Living and Dining, (03) 9810 4565,
[email protected],
www.livinganddining.com.au
6
8
The latex and PVC-free giant
eraser range from Jonathan
Adler comes in various animal
forms. Available in
the designs of
turtle, elephant,
whale and poodle,
erasers wholesale for
$9.09 each.
Outliving, (02) 8755 1500,
[email protected],
www.outliving.com.au
3
7
7
The Geneva world radio
captures a sleek design with
its anodised metal casing and
custom retractable antenna. It
comes with DAB+, FM radio,
bluetooth, aux input and custom
power supply with rechargeable
battery. Wholesale prices are
available on request.
Audio Dynamics, (03) 9882 0372,
[email protected],
www.audiodynamics.com.au
6
Jelly Belly Candy Company
has teamed up with
TechCetera for a range of scented
phone cases. Scents include
grape, very cherry and blueberry.
Cases fit iPhone 4 and 4s and
Samsung Galaxy S3. Prices are
available on request.
TechCetera, 1300 730 567, sales@
techcetera.com.au, www.
techcetera.com.au
www.giftguideonline.com.au
85
AUSTRALIAN GIFTGUIDE MAGAZINE IS
NOT ONLY AN IMPORTANT MEDIUM
FOR OUR BRAND DEVELOPMENT, BUT
ALSO PROVIDES A UNIQUE OFFERING
TO DRIVE PRODUCT EXPOSURE TO
ALL HOME AND LIFESTYLE RETAILERS.
WE FIND THE AUSTRALIAN GIFTGUIDE
MAGAZINE FORMS A KEY PART OF
OUR MARKETING MIX.
Andrew Jeffs, CEO, Cambur Industries
25
Fast facts
AUSTRALIAN GIFTGUIDE WEBSITE
• Informs the gift and homewares industry on the latest news and
products available in the market
• Target audience: gift & homewares retailers and wholesalers
AUSTRALIAN GIFTGUIDE MAGAZINE
• Market leader for 40 years Est. 1975
• Avg visitors p/m: 8,408
• Avg time on site (mins): 1.3
• Avg pageviews p/m: 17,492
• Target audience: gift & homewares buyers and wholesalers
• Considered the ‘bible’ of the gift and homewares industry
• Frequency: quarterly publication (3 general + 1 directory)
• Circulation: 10,000 retailers per general issue
20,000 retailers for directory
• Distribution: annual subscription ($85)
AUSTRALIAN GIFTGUIDE eNEWSLETTER
• A weekly update or eNewsletter sent each Tuesday to our
loyal subscribers
• Newsletter Database: 54,0000 subscribers
• Average Open Rate: 14%
AUSTRALIAN GIFTGUIDE PRINT
DIRECTORY
• Average CTR: 6%
• Published each July
• An invaluable reference tool for retailers
• Circulation: sent to over 20,000 retailers - has a 12 month shelf life
• Includes comprehensive information about more than 2,000 suppliers
• Listing over 10,000 products across 120 categories as well as
1,500 brand names
Advertising enquiries contact Kate Bermingham |P: 02 8586 6200|F: 02 9660 0885|E: [email protected]
Our audience,
your partners
KEY DECISION MAKERS
• 98% of our readers have the authority to purchase
LOYAL/ENGAGED READERSHIP
• 20% of our audience have continuously subscribed to Australian
Giftguide for between 5 – 10 years
• 14% have continuously subscribed to Australian Giftguide for 10 years
or longer
RELEVANT ENVIRONMENT
• 12.8% of our readers refer to Australian Giftguide weekly. Almost half
refer to it monthly
• 96.6% believe that the information provided by Australian Giftguide is
relevant and useful to their role and business
10,000
20,000
PRINT READERS
DIRECTORY READERS
ADVERTISING WITH AUSTRALIAN GIFTGUIDE IS
THE CATALYST FOR ACTION
• 72% of readers who saw products in the publication have purchased
these products as a result
NATIONAL CIRCULATION
Australian Giftguide is the magazine of choice for the gift and
homewares industry. In January, April and October, the magazine is sent
out to 10,000+ retailers. Our July directory issue has a circulation of over
20,000 retailers
• Retail (giftware, kitchenware, homewares retailers, department
stores, jewellers, hardware stores, garden supply, florists,
pharmacies) 86%
• Wholesale (including trade fair organisers—local & international,
interior decorators/designers) 12%
• Miscellaneous 2%
54,000
SUBSCRIBERS TO THE WEEKLY eNEWSLETTER
Advertising enquiries contact Kate Bermingham |P: 02 8586 6200|F: 02 9660 0885|E: [email protected]
Editorial &
Features
EVERY ISSUE FEATURES
Coverage of inspiring new products and trends, merchandising ideas and
sound business advice from leading retail, and industry experts.
Over four decades, the magazine has evolved into a beautifully
designed, vibrant publication that offers well-written, in-depth feature
articles extensively covering design, trends, trade shows from around
the world and inspiring stores and wholesalers.
Celebrating 40 years in the industry in 2014, Australian Giftguide has
been a trusted means for retailers to source new products and features
11 categories for all types of products, to make finding new merchandise
for retailers a breeze.
Product categories include:
• Accessories + jewellery
• Baby + child
• Bed + bath
• Candles + lighting
• Cards + wrapping
• Collectibles + figurines
• Desktop + tech
• Home + living
• Kitchen + dining
• Outdoor + pet
• Travel + work + play
Each issue also features three to four new category specific features.
These category reviews include information on innovations and trends
within that category, merchandising tips, do’s and don’ts for retailers
and category leader comments.
The weekly e-newsletter keeps readers up to date with the latest
product launches, new ventures and brands, store openings, and new
partnerships and distribution deals. It also features eight hot products
which are rotated and updated weekly.
Our website is updated daily with news and products, providing
you with the most comprehensive source of information. Australian
Giftguide is also available in a digital format, a link can be found on the
giftguideonline.com.au home page.
CATEGORY REVIEWS & FEATURES 2015
Jan
Apr
Jul
Oct
Review 1 Baby & Child
Candles & Home Fragrance
Cards & Wrapping Stationery Review 2
Fashion & Accessories Cookware
Bar & Wine Bed
Review 3
Jewellery Collectibles & Figurines Pets & accessories
Bath
Review 4
Eco Products
Lamps & Lighting Seasonal Feature
Mother’s Day
Father’s Day
Christmas Valentine’s Day
Editorial Deadline
Fri, Nov 21, 2014
Tue, Feb 24, 2015
Wed, May 20, 2015
Tue, Aug 25, 2015
Advertising enquiries contact Kate Bermingham |P: 02 8586 6200|F: 02 9660 0885|E: [email protected]
Rates, Specs &
Deadlines
ADVERTISING RATES 2015
FOUR COLOUR
Double Page Spread
Full A4 Page
Half Page*
Quarter Page*
CASUAL
$6,300
$3,230
$2,020
$1,065
2x
3x
Directory
$6,045 $5,825 $7,560
$3,100 $2,990 $3,875
$1,940$1,865$2,425
$1,025 $985
$1,280
ADVERTISEMENT SIZES
TRIM SIZE
Full page
Double page spread
Text MUST BE a minimum of 8mm from trim
Bleed must be a minimum of 5mm
DEPTH x WIDTH (mm)
297 x 210
297 x 420
SMALLER AD SIZES
* There are no bleed ads in the following sizes:
1/2 page vertical
270 x 90
1/2 page horizontal
135 x 185
1/4 page
135 x 90
*No bleed for half pg (vertical or horizontal) ads, or quarter pg ads.
2015 PRODUCTION CHARGES
SIZE
1/4 MONO
1/4 4 COLOUR
1/2 MONO
1/2 4 COLOUR
FP MONO
FP 4 COLOUR
DPS MONO DPS 4 COLOUR
DOUBLE PAGE SPREAD
FULL PAGE
DESIGN & ARTWORK
$172
$239
$224
$359
$296
$515
$484
$920
ADVERTISING DEADLINES 2015
Jan-Mar 15
Advertising booking
Advertising artwork
Friday, November 21, 2014
Friday, November 28, 2014
Apr-Jun 15
Advertising booking
Advertising artwork
Friday, March 13, 2015
Friday, March 20, 2015
Jul-Sep 15
Advertising booking
Advertising artwork
Thursday, May 28, 2015
Friday, June 5, 2015
Oct-Dec 15
Advertising booking
Advertising artwork
Thursday, September 3, 2015
Friday, September 11, 2015
HALF
VERTICAL
HALF
HORIZONTAL
QUARTER
Please send all material to
[email protected]
For further information regarding advertising
specifications & supplying material please contact:
Production Manager on (02) 8586 6181 or via email
[email protected]
Advertising enquiries contact Kate Bermingham |P: 02 8586 6200|F: 02 9660 0885|E: [email protected]
Meet our digital family
Giftguideonline.com.au is a one-stop destination for home & lifestyle retailers where you can find industry and product news, source
suppliers, buy products online and find job opportunities. Giftguideonline.com.au is the most comprehensive source of information
available in the gift and homewares industry and its digital products are pivoted around the needs and wants of Australia’s gift and
homewares buyers.
eNEWSLETTER
WEBSITE
EDM
DIRECTORY
MARKETPLACE
Website
LEADERBOARD
$2,375
HOT PRODUCTS
590 pixels wide x
320 pixels
MEDIUM
RECTANGLE
$3,500
SPECIFICATIONS
Product name:
45 characters
(Include Product
name)
Teaser description
90 characters
minimum 2 images
Main Description
500 characters
$1,200 p/m
on website
& eNewsletter
MEDIUM
RECTANGLE 2
$1,750
• Informs the gift and homewares
industry on the latest news and
products available in the market
• Target audience: gift & homewares
retailers and wholesalers
• Avg visitors p/m: 8,408
• Avg time on site (mins): 1.3
• Avg pageviews p/m: 17,492
• Monthly Hot Product spot
opportunities
• Monthly advertising banner
opportunities
KEY
FACTS
Advertising enquiries contact Kate Bermingham |P: 02 8586 6200|F: 02 9660 0885|E: [email protected]
eNewsletter
eNEWSLETTER
eNewsletter inclusions:
The weekly eNewsletter
is sent out each Tuesday
and keeps readers up
to date with the latest
product launches, new
ventures and brands,
store openings, and
new partnerships and
distribution deals. It
also features eight
hot products which
are rotated and
update weekly.
• 4 latest news stories
• 8 hot products
SENT TO OVER
54,000
subscribers
KEY
FACTS
Category specific product updates
across the following categories:
• Home style
• Baby & child
• Kitchen & dining • Collectibles
• Gifts & stationery • Travel & business
• Fashion & jewellery • Outdoor & pets
Weekly eNewsletter sent each Tuesday
• Newsletter Database: 54,000 subscribers
• Average Open Rate: 14%
• Average CTR: 6%
• Monthly ‘Hot Product’ spot
opportunities
• Monthly advertising banner
opportunities
Advertising enquiries contact Kate Bermingham |P: 02 8586 6200|F: 02 9660 0885|E: [email protected]
eDM
ELECTRONIC DIRECT
MAIL (eDM)
An eDM is a sponsored
promotion distributing
an exclusive marketing
message to the large
& targeted audience of
Australian Giftguide
via email.
eDMs are ideal for
promoting:
• Product launches
• Brand campaigns
• Major announcements
• Event invitations
• Competitions
eDM inclusions:
• Catchy heading up to
10 words
• Main body text up to
300 words
• 2-3 supporting images
• Company or brand logo
• Company contact details
$4,990 +gst
SENT TO OVER
54,000
RETAILERS
KEY
FACTS
• Average Open Rate: 14%
• Average CTR: 9%
Advertising enquiries contact Kate Bermingham |P: 02 8586 6200|F: 02 9660 0885|E: [email protected]
Directory
Giftguide Online Directory has been redesigned, rebuilt and integrated into giftguideonline.com.au, allowing visitors to search for
suppliers by a number of filters, including company, product and brand. The Directory includes comprehensive information about more
than 1,800 suppliers and their brands across 71 categories.
PREMIUM
LISTING
$480
ENHANCED
LISTING
$180
FEATURED
SUPPLIER
$400
Company Name
✓
✓
✓
Company Description
✓
✓
✓
Company Logo
✓
✓
✓
Address
✓
✓
✓
Phone
✓
✓
✓
Email Address
✓
✓
✓
Website
✓
✓
Multiple
Multiple
9
6
ANNUAL LISTING RATES
Number of Inclusions in sub
categories
Number of Product Images
featured supplier
$400 p/month
3
KEY
FACTS
• Make it easy for your retailers to
get in contact
• 1,800 suppliers listed
Advertising enquiries contact Zarn Aberhart |P: 02 8586 6159|F: 02 9660 4419|E: [email protected]
Marketplace
Giftguide Marketplace is Australia’s largest online wholesale trading portal, connecting suppliers to the gift and homewares industry
directly with thousands of retailers. Marketplace is the perfect portal to reach our engaged retailers directly and remove all barriers to
purchase.
MARKETPLACE
SUB CATEGORY
SPONSORSHIP
PACKAGE
$1,260.00
p/m
SUBSCRIPTION
OPTIONS
$200 p/m
Includes: 1 x Featured Product,
4 x Hot Products
Sub Category
featured product
$600 p/month
Sub Category
Hot product
$200 p/month
• Brand new platform for
wholesalers to sell products
• Get in front of new retailers all
year round
KEY
FACTS
Advertising enquiries contact Zarn Aberhart |P: 02 8586 6159|F: 02 9660 4419|E: [email protected]
Digital Specifications
BRAND WIDE (Giftguide, Marketplace & Directory)
BANNER TYPE
DIMENSIONS (Width x Height)
EMAIL ONLY
WEB ONLY
WEB & EMAIL
MAX FILE SIZE
Top Leaderboard
728 x 90 pixels (maximum 2 ads on rotation)
$1375 p/m
$1375 p/m
$2340 p/m
50kb
Medium Rectangle 1
300 x 250 pixels (maximum 2 ads on rotation)
$2055 p/m
$2055 p/m
$3500 p/m
50kb
Medium Rectangle 2
300 x 250 pixels (maximum 2 ads on rotation)
$1000 p/m
$1000 p/m
$1750 p/m
50kb
Bottom Leaderboard
728 x 90 pixels (maximum 2 ads on rotation)
$1000 p/m
$1000 p/m
$1600 p/m
50kb
Site Skin
Size specifications on request
$4000 p/m
Fly out Menu Banner
350 x 50 pixels
$1100 p/m
Category Banner
728 x 90 pixels
$1,200 p/m
Sub-Category Banner
728 x 90 pixels Product Shot
$515 p/m
GIFTGUIDE
50kb
DIRECTORY
BANNER TYPE
DIMENSIONS
(Width x Height)
Hot Products
590 pixels wide x
320 pixels
SPECIFICATIONS:
Product name: 45
characters (Include
Product name)
Teaser description:
90 characters
minimum 2 images
Main Description:
500 characters
EDM
Please see the last
page
EMAIL
ONLY
WEB
ONLY
WEB &
EMAIL
$1200
For 4
weeks
$4990
MAX
FILE SIZE
BANNER TYPE
DIMENSIONS
(Width x Height)
EMAIL
ONLY
WEB
ONLY
Premium Listing
300 x 250 pixels
Product Shot
$480 p/a
Enhanced
Listing
300 x 250 pixels
Product Shot
$180 p/a
Featured
Supplier
300 x 250 pixels
Product Shot
$800 p/m
WEB &
EMAIL
MAX
FILE SIZE
MARKETPLACE
SUB CATEGORY
SPONSORSHIP
PACKAGE
$1,260.00
p/m
Includes: 1 x Featured Product,
4 x Hot Products
CATEGORY
PACKAGE
$900 p/m
Includes: 1 x Featured Product,
4 x Hot Products