The Australian Hypnotherapy Journal The official journal of the AHA & its member associations ASTA & ASOCHA April 2015 www.ahahypnotherapy.org.au Volume 66; Issue No 1 ABN 20 004388 872 Founded 1949 Registered 1956 www.ahahypnotherapy.org.au April 2015 Contents Reports AHA Presidents report 2 AHA Information and updates 27 AHA Workshop reports 30 State reports 31 Book review/s Connecting Hypnosis 1 by Rob McNeilly – reviewed by Jahne Hope-Williams 3 Articles Supervision – leading the way by Cas Willow 5 Stress & Anxiety – the modern day scourge by Brett Cameron 7 Resource therapy & metaphoric symbolized imagery by Peter Richard-Herbert 9 Hypnosis as an experiential approach may better suit clients with trauma history than cognitive based therapies by Sophie Firmin 12 Attachment theory: its role in happiness and relationships by Andres Soto 14 A – Z… thoughts of an SEO returning from planning days by Lyn Robinson 24 Workshop details in summary 27 Advertisements The many parts of you – workshop (Jan Sky) 17 Supervision (Cas Willow) 18 David Donahoo NLP training 19 Metaphoric symbolised imagery (MSI) (Peter Richard-Herbert) 19 Hypnofit treatment of depression (Helen Mitas) 20 Rooms for rent – Macquarie St, Sydney 21 Skills enhancement webinars (Cas Willow) 21 Resource/Ego State therapy training (Peter Richard-Herbert) 22 Room for leas in Exmouth, WA 23 Diploma of Modern Psychology (The Mind Academy) 23 © The Australian Hypnotherapy Journal: No part of this publication may be reproduced without permission. The Journal is published every April, July, October and January. Deadlines can be found on page 25. Opinions of contributors and advertisers are not necessarily those of the publisher. The publisher makes no representation or warranty that information contained in articles or advertisements is accurate, nor accepts liability or responsibility for any action arising out of information contained in this journal. Letters to the Editor should be clearly marked as such and be a maximum of 200 words. Editor: Mailin Colman Assistant Editor: Maya Lak The Australian Hypnotherapy Journal – Autumn edition Proof reader extraordinaire: Bruni Brewin Page 1 www.ahahypnotherapy.org.au April 2015 (Acting) Presidents Report Mailin Colman Greetings members, As per the letter sent to all members in March, you will all be aware that Antoine is taking some much deserved time out to look after his health. Fortunately for me, he has remained on the national executive committee as a much required advisor. I am extremely grateful for his continued presence and wish him all wonderful things – particularly great health. He continues to be an inspiration to all of us. Annual national committee planning day The annual national planning event was held in Melbourne over the weekend of the 28th February / 1st of March and all national committee members were in attendance. We achieved a lot over that weekend and as usual, it was valuable for the national committee to reconnect face to face. A lot of hard work occurred but equally, a lot of laughs were had as well. Many topics were discussed and below is a broad summary of those topics: Journal – call for articles / contributions AHA newsletter –a maximum of 6 to be issued per year on one particular topic with no advertising. To include a calendar of AHA events and a link to the journal. Paypal and credit card facilities to be organised Membership renewal and application of AHA rules / standards Is the purpose and role of the association changing – do we need to evolve? Online continuing professional education – one point per hour to be awarded to members as per attendance at workshops. Half a point per hour for any other professional development undertaken. Volunteers for committees – much discussion took place on why / how we are lacking volunteers for committees around Australia. How and what we can do to engage the next generation to stand up. Supervision training (more information on page 18) The coming year – mentoring, increased membership, online continuing professional development, rewriting of the constitution, creation of a “user manual” for the AHA, member websites, rebuilding of the NHRA register. There will be more information about all of these topics in the near future. AHA policies A reminder to all members that policies and procedures are constantly being written, updated and produced. The most recent policies are: Code of good governance, advertising guidelines, social media policy. All of the AHA policies can be found on the AHA website http://ahahypnotherapy.org.au/aha_members_area/ Membership renewals As you will have been advised by your state SEO’s, 2015 is a breakthrough year with the majority of renewals being 100% electronic. Several years of work by many people culminates with this momentous step forward. I personally would like to thank Amanda Franzi for taking the database to the final stages, giving us a more efficient and streamlined system and I would also ask members to be supportive and proactive so that this system can produce a more effective AHA. For those members requiring assistance, please contact Amanda Franzi, Mailin Colman or Bernadette Rizzo who will be happy to talk you through the process. I wish you all successful practices and peaceful, productive times. Warm regards, Mailin Colman, Acting President The Australian Hypnotherapy Journal – Autumn edition Page 2 www.ahahypnotherapy.org.au April 2015 Book Review Author: ISBN: Rob McNeilly None Connecting Hypnosis 1 Distributor: Amazon Digital Services, 2013 Reviewed by: Jahne Hope-Williams (Rev) I started the review thinking that I would just race through the book, and easy review; that it was just another book on hypnosis, welcome, but I have read them all – I have even read Erickson. After seeing McNeilly in action I should have learned that his method (and the writing) sneaks up on you. His gentle, respectful, invitational approach is where he differs from most other hypnotherapists. Once you have read and fully understood his you will throw your induction scripts out of the window. Connecting Hypnosis is a book that you need to read a number of times before you begin to understand how sophisticated his technique is. McNeilly who has worked closely and one-on-one with Erickson, makes the Erickson technique do’able. He invites us into the heart of “The Erickson Way”, and shows us how to initiate a dialogue not by “doing to” a client, but by inviting the client into the session. Imagine being able to work with the difficult client before they actually know you are working with them. Or the person who believes that as much as they want to be hypnotised, you can’t do it to them! Once you have read this book, you will know how to handle this beautifully. Connecting Hypnosis contains 145 dense pages. You can’t speed read this book. Don’t be fooled by the easy language, you need to read every word. I appreciated that the chapters are beautifully headed so that I could easily return to areas where I had particular concerns. It is rich with examples and stories which have been used in many cultures ancient and modern, but strangely underutilised in hypnotherapy. Narrative medicine is well understood and utilised by McNeilly. And McNeilly doesn’t forget the therapist. Unless you understand how to read the client, what is said and what is unsaid, this “talking therapy” can bamboozle you into thinking that nothing has happened in the session at all, when actually a profound change has gently occurred. McNeilly tells us how we can deal with silence on either side, (client or therapist), and how to handle doubts about whether the client has been hypnotised at all. This is a book that should be at the front of your reference library, and you should plan to read it more than once a year…. Jahne Hope-Williams (Rev). Is the Founder and Director of The Australasian Yoga Institute. http://jahnehopewilliams.com/ Professional Indemnity Insurance The AHA National Executive Committee has arranged a discounted combined professional indemnity and general public liability insurance policy for our members. This policy has been specifically designed for AHA members & offers excellent rates & cover. Should you have any questions concerning this insurance policy or any other insurance related enquiry, we encourage you to call Fenton Green & Co on 03 8625 3333 or 1800 642 747, visit https://www.fginsure.com.au . We encourage all members to support this member benefit service and product. Please remember to mention the AHA in all correspondence. The Australian Hypnotherapy Journal – Autumn edition Page 3 www.ahahypnotherapy.org.au April 2015 FOR AHA MEMBERS ONLY … Alternative Solutions HAVE YOU JOINED THE AHA DISCUSSION GROUP? Nothing could be simpler Bruni Brewin bbbenefits By joining the AHA discussion group forum you gain access to the largest membership of any hypnotherapy association in Australia, a huge resource of sharing ideas to benefit our practices. It helps all members, no matter which State you are in, whether you live in a CBD or Rural District - each of us are able to communicate and share ideas and knowledge with every other member. Cardiovascular disease (CVD) is the leading cause of death in Australia, with 43,946 deaths attributed to CVD in Australia in 2012. CVD - kills one Australian every 12 minutes. CVD - claimed the lives of 43,946 Australians (30% of all deaths) in 2012 - deaths that are largely preventable It’s as simple as writing an email, just like you do when writing an email to a friend. CDV by States - You can view the CVD Prevalence Maps, which breaks downs states and territories into regions: Heart Foundation Your forum email address is – [email protected]. Exercise - (39%) of adult Australians aged over 15 do very little or no exercise at all. When you are a member of the forum, you receive posting from other members, as well as being able to post yourself. You can decide whether to respond to an email to be helpful, or watch other responses, or just delete the email if you have no interest in the topic of discussion. These postings can include requests for help with clients, interesting articles, and other discussion topics of interest to your hypnotherapy practice. Anxiety and depression coupled with heart disease triples the risk of death compared to cardiac trouble alone, researchers have found. The one rule we have is that you do not post advertising (your own or links that have advertising of their own or someone else's business, workshops etc. Lifestyle risk factors: Smoking one in six Australians aged 15 years and over smoke daily. Weight - (63%) adult Australians aged 18 years and over were overweight or obese. Advertising can be placed in the Australian Hypnotherapy Journal (fees shown on page 19). Alternative Solution? We would like to see all members being involved, so if you haven’t joined us yet, send an email to my personal email address [email protected] and I will verify that you are an AHA member and add you on. (You are required to do this before you can receive or post any messages.) For assistance see a trained Hypnotherapist near you who will help you to release addictions, habits and stress that cause CDV: Click on the NHRA: The AHA is the largest professional association for hypnotherapists in Australia, and is committed to advancing hypnotherapy as a discipline and profession in its own right. Spreading the message that hypnotherapists make a difference to peoples’ lives, through improving hypnotherapy knowledge and community wellbeing. 1300 552 254 The Australian Hypnotherapy Journal – Autumn edition Page 4 www.ahahypnotherapy.org.au Supervision – leading the way April 2015 by Cas Willow Over the last ten to fifteen years, clinical supervision has been an innovative movement towards effective practice within the professional status which continues to be awakened as clinical supervision emerges as a separate and distinct field within the therapeutic clinical profession. Clinical supervision has two main features: The supervision process satisfies a legal and ethical requirement and works with the therapist to assist with growth, change and the development of their pathway as a therapist. It is necessary to have usually a minimum amount of 5 years as a therapist in the field coupled with regular ongoing supervision. To become a certified supervisor; a certain minimum amount of clinical supervision training hours are required in order for you to become recognised as a professional supervisor (ACA, 2013). There are various levels of qualifications that professional supervisors can seek in order to deliver quality supervision that will help you practice and maintain a high ethical and legal standard, coupled with growth and development within a professional practice. McMahon and Pattern stipulate that without adequate and effective supervision training, unethical practice can grow and manifest into dysfunctional behaviour (McMahon & Patton, 2004). Therapists who have requisite clinical supervision hours logged are associated with higher credibility levels, as supervision helps you learn, become interactive and work towards best practice therapeutic techniques. As a therapist, it is important to seek a non-intrusive and empowering supervision practice which offers professionals, either individuals or as part of an organisation; a variety of services which include one-on-one supervision sessions, Face-to-Face or on Skype or group supervision, that are in accordance with your individual needs. Whether you are a trainee or an experienced therapist, you need to connect with your supervisor and anticipate friendly, ethical and professional supervision which carries and implements current best practice pathways. Therapy involves a complex interplay of factors including an ethical and legal framework, legislation (which is often updated) including working within applicable boundaries. Furthermore, therapists are more prone to compassionate fatigue as they help each client address their issues. This is a strong reason to ensure that all therapists receive adequate and effective supervision as the supervisor helps identify transferences, counter-transferences and parallel processes which often become major blocks to effective therapy. “The therapist can experience strong negative feelings that don’t make sense or behave in ways uncharacteristic of themselves” (Grant & Crawley, 2002, p. 33). Therapists can then often blur the boundaries that separate their personal and professional lives, becoming emotionally involved in their clients’ issues becoming one of the primary causes of burnout and/or compassion fatigue. During clinical supervision, therapists are offered the opportunity to discuss challenges and problems that they may experience with other experienced practitioners, creating the safe place to disclose and work through any vulnerabilities. Supervision procedures give you the opportunity to discuss professional and psychological challenges with experienced therapists in the field. Part of the supervision practice is to encourage you to reflect upon your practice while learning and developing new skills simultaneously. The interaction with certified professionals is an excellent opportunity to familiarise yourself with the latest techniques and methods used in the field of your chosen therapy. It is also an opportunity to update current skills and learn new techniques with a view to offer the best quality care to your clients. A major part of the process of supervision lays emphasis on self-care, self-awareness, self-reflection, theory and practice, receiving the best out of supervision possible (Carroll & Gilbert, 2011). Additionally, clinical supervision involves training therapists to work within the recommended legal and ethical framework, encouraging therapists to embrace and experience growth professionally, ethically as well as legally. As Hawkins and Shohet postulate, “It is important before you start supervising to revisit the ethical standards that underpin your professional client work and to consider how each of these standards apply to working as a supervisor” (2006, p. 54). The supervisory provision then covers practicing professionals in the field of hypnotherapy, counselling, psychotherapy and other mental health therapies. The Australian Hypnotherapy Journal – Autumn edition Page 5 www.ahahypnotherapy.org.au April 2015 Presently in Australia, the peek professional industry bodies recognise that supervision is a distinct intervention that is different from therapy and clinical practice, and require their supervisors to adhere to certain standards in relation to their preparation, education, and registration purposes (Shaw, 2004). The standards are an attempt to identify the core competencies of supervisors. This includes areas that characterise and effective supervisor in relation to their knowledge, competencies, and personal traits, as consistently identified in supervision research and literature (Hawkins & Shohet, 2006). As the momentum continues to grow many therapeutic governing bodies are beginning to review and modify polices and associated guidelines for registration and maintaining of supervisory status in order to keep up with current best practices. Supervision is a discipline which STANDS ALONE, supervision is a totally different and unique skill to any form of therapy. A supervisor requires advanced communication skills and knowledge to identify and work through any unseen or unsaid emotional difficulties which a therapist might be experiencing. The supervisor helps to identify: therapists who rescue therapists who take on clients issues therapists who worry about clients after the session transferences and counter-transferences signs of burn-out and fatigue attachment issues. if the therapist is keeping efficient and effective notes if the therapist undertaking regular professional development to further their learning and skills. ALL counsellors, hypnotherapists and therapists, regardless of their level of experience NEED supervision. It is an essential part of growth and development for ANY therapist and is designed to protect and provide the best available skills and professional development for the benefit of the client, the therapist and the therapeutic profession as a whole. Supervision covers areas of evaluation, “Evaluation refers to the process of assessing the competence of our work in terms of its effectiveness and the desired outcomes” (Carroll & Gilbert, 2011, p. 141). Evaluation processes preserve growth and nurture change and continuous improvement. Recommended amount of supervision varies on so many levels, this can be dependent upon years of experience, number of clients and complexity of issues to name just a few, however as a general guideline it is recommended that a therapist has supervision at the very minimum once per month or every ten to fifteen clients that one sees, which means that if you have a busy practice, then it is quite possible you are not having enough supervision to be the best clinician for your clients. It is recommended the Individual one-onone supervision needs to make up at least half of your supervision requirements. If you are a supervisor you still need supervision, in fact as a supervisor you need additional supervision, you require supervision as a clinician plus you need supervision for supervision. As an experience clinician you are often able to apply to your association to supervise other clinicians and as such your responsibilities both legally and ethically rise, for this reason it is imperative that you regularly update your knowledge of the latest practices and legislations, as you are responsible for the clinicians who you supervise and ultimately their clients welfare. Therefore as a supervisor you need a minimum of supervision for supervision, it is recommended that you have 1 hour of individual supervision for supervision every 3 months (4 times per year) or alternatively 1 hour of individual supervision twice per year combined with 2 hours of group supervision for supervision also twice per year. It is important not to confuse clinical supervision with administrative or managerial, performance based supervision, this is not the role of a clinical supervisor. Their role is distant and organised in an essence of support and guidance. The Australian Hypnotherapy Journal – Autumn edition Page 6 www.ahahypnotherapy.org.au April 2015 Structured clinical supervision needs to include contracts, planning, implementation, systems and regular evaluation by all participants in a safe, secure and non-judgmental environment (Falender & Shafranske, 2012), thus the importance of effective and organised training. Are you receiving Recognised Supervision Services from Qualified Professionals? References ACA. (2013, March 1). ACA Policy Document on Professional Supervision. Retrieved from Australian Counselling Association: https://www.theaca.net.au/documents/ACA%20Supervision%20Policy%202013.pdf Carroll, M., & Gilbert, M. C. (2011). On being a supervisee. Kew, Victoria: Psych Oz Publications. Grant, J., & Crawley, J. (2002). Transference and Projection. Gosport, Hampshire: Ashford Colour Press Ltd. Hawkins, P., & Shohet, R. (2006). Supervision in the helping professions (3 ed.). New York: McGraw-Hill House. McMahon, M., & Patton, W. (Eds.). (2004). Supervision in helping professions. French Forest, New South Wales: Pearson Education Australia. Shaw, E. (2004). The Pointy End of Clinical Supervision: Ethical, Legal and Performance Issues. Psychotherapy in Australia, 10(2), 64-70. Cas Willow is a leading qualified and registered, professional counsellor and clinical hypnotherapist and co-founder of CaS Therapy. http://www.caswillow.com/about/cas-willow/ Stress & Anxiety – the modern day scourge by Brett Cameron Cht I have found over the past few years, over 50% of my clients are presenting with symptoms of stress and anxiety. In a fast paced and ever changing world it seems that stress and anxiety is the modern day scourge afflicting the many. It never ceases to amaze me how Hypnotherapy is still seen as the last throw of the dice for many ailments, even though the evidence is quite strong indicating that Hypnotherapy continues to help people find quick and lasting solutions to problems that other health modalities have failed to answer. I welcome clients with symptoms of anxiety as I have helped hundreds of anxiety ‘sufferers’ as they move forward to a life of relative calm, without the previously debilitating symptoms of anxiety. I generally offer a 3 session program for Anxiety Relief with a confident outlook for positive change. The theme of the program is to empower clients that they are now in control. By removing (or desensitizing) the emotion that is attached to the initial sensitizing event (ISE), we have freed the client to experience a life without the symptoms of anxiety. It might appear as a simple formula, but I see anxiety as a situation or moment when the client is ‘out of control’. Wouldn’t it be great to know that you can be ‘in control’ of situations that in the past would have caused stress, tightness in the chest, a rolling stomach, sweaty palms, dizzy head and whatever else that gets thrown into the mix? The Australian Hypnotherapy Journal – Autumn edition Page 7 www.ahahypnotherapy.org.au April 2015 A key component of the first session is to teach the client what I call ‘The Spinning Wheel’ technique. This is to be used as often as the client chooses. However it is to have the knowledge that they have this process in their toolkit that gives them the confidence to embrace challenges that would have been considered impossible in the past. It works as a paradox. The more you think that you have to use it, then the less that you have to use it. Down the track I have asked clients “when was the last time that you used the Spinning Wheel technique?” It is only when they answer “oh ages ago”, that they realise that it is actually ages ago that they last experienced a panic attack or anxiety. The process is as follows: SPINNING WHEEL PROCESS FOR ANXIETY RELIEF: This is a short and simple process designed to alleviate the symptoms of stress and anxiety. I’ll walk you through the steps. 1. Tell the client that they don’t have to experience the feeling of anxiety or panic again but just focus on the anxious feeling and where it is located in the body. It is best done with eyes closed. Ask them to observe where the feeling of fear or anxiety starts. Eg tightness in the chest, or in the pit of your stomach. 2. Ask them to imagine that they can place a spinning wheel in the location of that feeling. It could be steel or timber or whatever they imagine it to be. And see or be aware of how it moves, and how it spins. 3. Increase that spinning feeling, getting faster and faster. Make it go as fast as you can. 4. Now imagine that you have the power to take it outside your body so that it is now spinning in front of you … and now I am going to count to 3 and say the word ‘flip’ and when I do I want you to flip the wheel so that it will still be spinning but in a different direction. So ready … 1, 2, 3 flip. Keep the spinning going faster and faster and now see that you can give it a colour … a colour that is calming for you. So you now have a wheel in front of you that is spinning in a different direction and is a different colour. 5. Now pull this spinning wheel back into your body keeping the spinning going in this new direction. Soon I will say the word ‘brake’ and when I do I want you to imagine that you can apply a handbrake, slow the spinning down to a leisurely pace … so now 1, 2, 3 … brake! Slowing down slowing down and notice that your breathing is now deeper, rhythmical, slower … and your heart beat has calmed. And before it comes to a complete stop you can open your eyes. 6. What do you notice? Now to test I want you to begin to imagine situations that would have made the old unwanted feeling of fear be present, and while imagining these situations, just allow another part of you to see that wheel spinning slowly. Maybe the old unwanted feeling has disappeared or faded into the background. And be aware of what you are now feeling. This is an exercise that can be practiced as many times as you like. Practice it until it becomes second nature. Stress doesn’t have to be a part of your daily routine. You can have control of ‘it’ so that ‘it‘ doesn’t control you. I have a full time practice in Newcastle. I welcome any hypnotherapist to contact me if they wish for more information. Article by Brett Cameron Cameron Hypnotics www.cameronhypnotics.com.au 0403 335 751 The Australian Hypnotherapy Journal – Autumn edition Page 8 www.ahahypnotherapy.org.au April 2015 Resource Therapy & Metaphoric Symbolised imagery by Peter Richard-Herbert Abstract This paper provides an introduction to recent advances in the theory and application of Ego State Theory. Resource Therapy and Metaphoric Symbolised Imagery will be of interest to hypnotherapists, counsellors, psychotherapists and psychologists looking for diagnostic and therapeutic approaches which access affectbased pathways to the underlying causes of clients’ presenting issues. These two modalities are depth therapies, not aimed at mere symptom removal. Resource Therapy emphasises the identification of the client’s functioning resources and re-alignment of resources to ‘normal’ functioning. Metaphoric Symbolised Imagery TM uses metaphor, association and archetypal symbols to work with ego states in an unconscious, internalised process. Resource Therapy and Metaphoric Symbolised imagery “Cutting edge” therapeutic modalities Resource Therapy is rapidly emerging as a therapy that is gaining results for practitioners in the fields of psychotherapy, counselling, psychology and hypnotherapy. Today’s Resource Therapy is the advanced model of Ego State Therapy originally developed in the early 1970s by Watkins and Watkins (1997) and brought up to its present day effectiveness by Professor Gordon Emmerson PhD (2003) of Victoria University, Melbourne, who studied with the Watkins in the USA in 2000. Emmerson’s Resource Therapy (2014), although grounded in Watkins and Watkins Ego State Therapy (1997) contains a more workable structure consisting of his own techniques. Resource Therapy techniques consist of 8 ‘diagnostic criteria’, 15 ‘Actions’ (remediation techniques) and Resource Mapping, which vary greatly from the original Watkins theory (1997). Resource Therapy is a psychodynamic modality imbedded in a neuroscience paradigm. Emmerson’s further concepts consist of the existence of ‘vaded’, ‘retro’, ‘conflicted’, ‘dissonant’ and ‘normal’ states contained within Resource Personality Theory (Emmerson, 2014). One of the main defining factors existing between Ego State Therapy and Resource Therapy is that RT work can be learned and used with the process of hypnosis as optional, rather than necessary, for therapy results to be obtained. Resource Therapy teaches techniques and criteria that train a therapist to diagnose presenting issues. Once diagnosed, Resource Therapy ‘Actions’ can be applied to each individual diagnostic classification moving the client toward remediation. The therapeutic process of Resource Therapy is clear and structured, and treatment regimens are succinct and easily used. Resource Therapy contains the concept that personality is made up of several different parts developed throughout life, rather than consisting of one homogenous whole (Emmerson, 2014a). Resource Therapy theory holds the belief that those active individual parts are our resources. This concept allows Resource Therapists to directly address the personality part that holds and runs the life issue creating concern. Many current therapies engage and interact with a talkative, intellectually based (cognitive) personality part that is not directly related to the affect-based (feelings) personality part (or issue) that is being presented (Emmerson, 2014a). This misdirected intellectual process often fails to yield lasting affect-based results. The Resource Therapy process consists of determining: the client’s aims for therapy; classification of the pathological state; and application of the prescribed ‘action’ to the presenting affect-based symptom. This process allows the therapist and the client to shift the pathological state toward a more ‘normal state’ (Emmerson, 2014a). The last step in the process is debriefing and reviewing the therapy outcomes with the The Australian Hypnotherapy Journal – Autumn edition Page 9 www.ahahypnotherapy.org.au April 2015 client. In a Resource Therapy approach, the therapist is trained to prescribe combinations of the previously mentioned treatment actions to move a client’s existing maladaptive Resource States to normality. Ego State Therapy originally emerged as a psychotherapy modality to help soldiers recovering from war neurosis (Post Traumatic Stress Disorder) occurring from World War 2 and the Korean conflict of the 1950s (Watkins and Watkins, 1997). Ego States therapeutic application, originated by Helen and Jack Watkins (1997), were originally designed to remediate trauma occurring from enemy contact situations. Prior to the applied work of Watkins & Watkins, Ego State Therapy existed as only a theory based concept without therapeutic technique. Ego state theory could be compared to Freud’s (1927) concept of the id, ego and superego as part of the structure of personality and Eric Berne’s (1961) extension of this idea with Transactional Analysis (Parent, Adult, Child), emerging from the work of Paul Federn (1952) and his pupil Edoardo Weiss (1950). Federn explained personality as the expression of several ego states that are in continual interaction within the individual. He coined the phrase “ego states” because he viewed our core self, the ego (the pronoun “I” in Greek), as innate in each state. Therefore, as states change, the “I” (the ego) changes with them into the new state. As Emmerson (2012, p.19) suggests, “No matter what state we are in, we think "this is me", or put another way, we have ego identification with each state we bring to the surface. Therefore we are always in an ego state.” Each individual has a unique set of ego states developed through their lives, because each person has a unique experience of life. Similarities may exist between individuals’ ego states because there are commonalities between the experiences of individuals. Ego states exist as a commonality of the psyche and are developed by repetition from an individual’s life experiences. Years of experiential research by Professor Gordon Emmerson at Victoria University, Melbourne, Australia have taken Resource Therapy to its present day format and its use in remediating anxiety states, depression, phobic and obsessive compulsive disorders. I trained in Ego State Therapy with Professor Emmerson, and since 2010 I have been a co-trainer with him in Ego State and Resource Therapy training courses. Professor Emmerson and I established the Australasian Ego State Therapy Association and have been offering training in Australia and South-East Asia. My own interest in Ego State Theory is being further explored via doctoral studies with Central Queensland University, using a transdisciplinary approach to investigate ego state themes that make up specific personality profiles. In November this year I will be presenting at the 2nd World Parts Therapy Congress in Heidelberg, Germany, on The Eight Pathologies of Resource Therapy. In 2014, I presented Professor Emmerson’s theory on “Retro Ego States and intervention regimens to bring them to normality”, in Sorrento, Italy at the XIII International Congress of the European Society of Hypnosis, and a workshop on my theory and the application of Metaphoric Symbolised Imagery TM (MSI). The first airing of my thoughts on the application of MSI was at the XIX Congress of the International Society of Hypnosis in Bremen, Germany in 2012. The theory and methodology of MSI is grounded in Ego State Therapy, as a technique used to effectively remediate underlying issues related to phobia, panic attack, obsessive compulsion, depression and anxiety disorders. This technique uses the process of metaphor, association and archetypal symbolisation within a series of transdisciplinary based imagery structures that repair, resolve and integrate surface and underlying, conflicted and or ‘vaded’ Ego States on a deep psychodynamic therapy level. This work is carried out at the base of the cause of the underlying issue rather than by a direct symptom removal approach. The process of MSI brings resolution to troubled underlying ego states, much in the same way the natural dream process works through and remediates troublesome everyday issues of the mind during sleep. This approach provides the client with a sense of inner peace and feeling of ‘working through’ the elemental causes of their fears, conflicts or unresolved issues. The Australian Hypnotherapy Journal – Autumn edition Page 10 www.ahahypnotherapy.org.au April 2015 Both Resource Therapy and MSI allow the therapist to communicate with the client through affect-based, non-cognitive pathways. Many clients struggle to verbally articulate and identify the unconscious causes of their symptoms and life issues. Resource Therapy and MSI provide a way to circumvent the resistance which is often experienced in talking, cognitive-based therapies, rather than forcing clients to work within uncomfortable therapy structures. Resource Therapy and MSI are deep psychodynamic therapies which are gaining interest across the range of psychotherapeutic modalities in Australia and Europe. References Berne, E. (1961). Transactional Analysis in Psychotherapy. United States: Castle Books. Emmerson, G. (2003). Ego State Therapy. Camarthen, UK: Crown House. Emmerson, G. (2012). Healthy Parts, Happy Self. Charleston: Gordon Emmerson. Emmerson, G. (2014). Resource Therapy. Blackwood, Victoria: Old Golden Point Press. Emmerson, G. (2014a). Resource Therapy Primer. Blackwood, Victoria: Old Golden Point Press. Federn, P. (1952). Ego Psychology and the Psychoses. New York: Basic Books. Freud, S. (1927). The Ego and the Id. London: Hogarth Press. Watkins, J.G. and Watkins, H.H. (1997). Ego-states: theory and therapy. New York: W.W. Norton. Weiss, E. (1950). Principles of Psychodynamics. New York: Grune and Stratton. Article by Peter Richard-Herbert Doctoral Candidate (CQU), MA Cultural Psychology (UWS) DHP, Dip CH, Dip Psych (UK), Cert IV T&A [email protected] Keeping in touch….. http://www.hypnotherapycouncilofaustralia.com/newsletter.htm http://www.psh.org.au/about_psh.htm http://asochaorgau.wordpress.com/ The Australian Hypnotherapy Journal – Autumn edition Page 11 www.ahahypnotherapy.org.au April 2015 Hypnosis as an experiential approach may better suit clients with trauma history than cognitive based therapies by Sophie Firmin Abstract Hypnosis is unique in its intentional goal-directedness and implicit learning at super-fast speeds. Although the art and science of psychotherapy originated from hypnosis, the second wave of cognitive-based therapies has eroded the focus on the unconscious. While the third-wave therapies do utilise the unconscious, such utilisation is usually neither intentional nor goal-directed. Since trauma memories are both stored and retrieved non-verbally, the case for using hypnosis for this client group is even stronger. This is particularly true when considering that the hypnotic experience can give clients a deeper insight of the whole of their experience, rather than parts of the experiences talked about in cognitive-based therapies. The case for using goal-directed, future-paced hypnosis for this client group over talk-only therapies appears to be strong. Modern-day psychotherapies (of which there are now over 500 and growing) (Pearsall, 2011), arguably originated from hypnosis. A study of the history of hypnosis, from Anton Mesmer to James Braid, Josef Breuer and of course, Sigmund Freud (Crabtree, 2005; Gauld, 1995), who is widely considered as the “father” of psychotherapy, will leave no doubt that hypnosis played a large part in the original development of psychotherapy. While some of Freud’s theories are now considered misinformed, much of what he developed concerning the unconscious, has now been validated by neuroscience. (Stokes, 2009). Yet, the therapy world has, by and large, moved away from working with the unconscious, to more cognitive-based therapies (known as “second-wave” therapies). Although the “third wave” of therapies (such as SolutionFocused and Narrative Therapies) are now finding their way back to working with the unconscious, these therapies tend not to be intentionally directed at unconscious learning and change but is haphazardly left to the client’s imagination (or lack of it). How hypnosis differs from both the second and third wave therapies, lies in the intentional, goal-directed, future-paced and experiential aspects of hypnosis. Experiencing an event, as opposed to simply talking about it, engages more ‘channels1’ and more ‘submodalities2’ and therefore more possibilities for learning and change. Experiential Learning Theory, developed by David Kolb, suggests that combining experience, perception, cognition, and behaviour, allows learning through ‘transformation of experience’. (Kolb & Kolb, 2012) Any Gestalt therapist who has also studied hypnosis would notice the similarity in the ‘experimenting’ phase of Gestalt Therapy (GT), in which guided fantasies can be “directed, evoked or encouraged by the counsellor” to facilitate the clients’ exploration of new possibilities, preferably using the client’s own imagery, (Clarkson, 1990). However, one does not have to be a Gestalt therapist, to identify with the existential and experiential nature of GT which acknowledges that the whole is greater the sum of the parts and analysing the parts will therefore not give sufficient meaning to the whole, because whole patterns have different characteristics from the parts. People have accurate perceptions of the whole when they engage in the immediate experience of the here and now, (Yontef, 1998). This is particularly true while in a hypnotic trance. The client is able to process the “whole” which is greater than the sum of the parts. The subjective nature of hypnosis gives the client a rich experience that words often cannot do it justice. The brain can process information far faster than words in cognitive-based therapies. Neuroscientists tell us that the eyes can pass on to the brain over 10 million signals per second and that our sense organs collect between 200,000 to 1 million bits of information for every bit of information that enters our awareness, while the conscious mind can only process about 40 pieces of information per second. (Thiele, 2006). This means language in cognitive-based therapies can hinder the speed of the client’s internal learning and consolidation. 1 A term in process work that describes how people make meaning of their experiences through their senses and their relationships. 2 A term in Neuro-Linguistic Programming that describes people’s internal representations of their experiences that include diverse colours, textures, images, movements and other body felt senses, which can be changed through conscious or unconscious re-programming for therapeutic outcomes. The Australian Hypnotherapy Journal – Autumn edition Page 12 www.ahahypnotherapy.org.au April 2015 Hypnosis allows more focus on the client’s inner vision/wisdom/goal than any “unpacking” or talking about issues in cognitive-based therapies. Hypnosis enables implicit cognition, which happens in super-fast speeds. Hypnosis is a social interaction in which the client engages in a “high level of imagination and goaldirectedness”. (Simpkins & Simpkins, 2008). Such goal-directedness is usually unconscious and gained through implicit knowledge. In the past few decades, many studies have shown that implicit processes play a large role in creativity and problem solving. (Litman & Reber, 2005) In other words, if the therapist can help the client access her vision of “where” (goal), she will find the “how” (solution). This is done through implicit knowledge, gained at great speed in a trance. We now know that memories for trauma are stored in non-verbal ways and recalled as feelings and sensations, not as a verbal narrative. (Brown, 2002). A non-verbal, experiential approach to therapy for trauma victims would therefore make more sense, even for non-PTSD clients. Trauma, in the therapeutic context, does not have to be limited to a diagnosis of PTSD, but is defined by the client’s own reality. A child being ridiculed in front of his friends by his father can be “traumatised”. It is the child’s own experience that defines what is traumatic. In therapy, for symptoms to be relieved, the “trauma narrative” needs to be processed meaningfully. Since trauma memory recall is non-verbal, “talk therapy” alone may not be sufficient in retrieving, reprocessing and giving new meaning and understanding to traumatic events, so that current symptoms can be alleviated. Hypnosis, when facilitated by a skilled clinician, can help clients move forward without undue re-traumatisation, in super-fast speed, which typical cognitive-based therapies simply cannot. Future-pacing and goal-directedness in hypnosis may be more effective than cognitive-based therapies. Conclusion Since trauma memories are both stored and retrieved non-verbally but as whole-person experiences, cognitive-based therapies may not be as time-effective as hypnosis for this client group. Hypnosis is a subjective and experiential process tapping into the client’s own implicit knowledge, often at super-fast speeds, which enables the transformation of experience and meaning to take place. This is particularly true when therapy is goal-directed using the client’s own inner visions of her preferred future. Furthermore, the client can find richer meanings in the whole of her experiences, often much more than the sum of the individual parts of those experiences. Hypnosis supports creative implicit learning. References Brown, L.S. (2002). Chapter 1: The recovered memory debate: where do we stand now? In Zeig, J.K. (Ed). Brief therapy: lasting impressions. Phoenix, AR: The Milton H. Erickson Foundation Press. Clarkson, P. (1990). Gestalt counselling in action. London: Sage. th Corey, G. (2009). Theory and practice of counselling and psychotherapy. 9 Ed. Belmont, CA: Brooks/Cole, Cengage Learning. Crabtree, A. (1994). From mesmer to freud - magnetic sleep & the roots of psychological healing. New Haven, CT: Yale University Press. Gauld, A. (1995). A History of hypnotism. Cambridge: Cambridge University Press. Litman, L., Reber, A.S. (2005). Chapter 18: Implicit cognition and thought. In Holyoak, K.J., Morrison, R.G. (Eds). The Cambridge handbook of thinking and reasoning. pp.431-454 Simpkins, C.A., Simpkins, A.M. (2008). Chapter 13: Hypnotherapy supervision. In Hess, A.K., Hess, K.D., & Hess, A.H. (Eds). Psychotherapy supervision: theory, research, and practice. 2nd Ed. pp.223-245. New York: John Wiley & Sons. Stokes, T.B. (2009). What Freud didn't know: a three-step practice for emotional well-being through neuroscience and psychology. NJ: Rutgers University Press Thiele, L.P. (2006). The heart of judgment: practical wisdom, neuroscience, and narrative. New York: Cambridge University Press. Yontef, G.M. (1998). Awareness, dialogue & process: essays on gestalt therapy. Gouldsboro, ME: The Gestalt Journal Press. Article by Sophie Firmin Clinical Hypnotherapist, Counsellor [email protected] The Australian Hypnotherapy Journal – Autumn edition Page 13 www.ahahypnotherapy.org.au April 2015 Attachment theory: its role in happiness and relationships by Andres Soto A subject that is not given a lot of attention within Hypnotherapy training is that of life-span development and its impact on our clients and the concerns they bring into therapy. Therapists can at times be preoccupied with what techniques or approaches they will use to deal with a client’s presenting issue without giving adequate attention to a person’s background and how their concerns came to be in the first place. Interventions that rely solely on the application of techniques can be effective in achieving a client’s desired outcomes but they often lead to short lived therapeutic results or worse, no result at all. There is no substitute for good counselling skills to identify the concerns that underpin a client’s presenting issues. This paper will review the literature and analyse the available data on the following statement ‘Secure attachment’- all we need for success in life, adulthood & relationships. Bowlby’s attachment theory as well as Hazan and Shaver’s theory on romantic love as an attachment will be dissected as well as Harris’ opposing views on attachment. Attachment theory was originated in the late 1960’s by John Bowlby, a psychoanalytically orientated child psychiatrist with an affinity to object relations theory which focuses on how our internal perception of experiences with others affects the nature of our relationships (Corey, 2013, p. 86; Howe, 2011, p. 7). Bowlby’s ideas on attachment were later expanded upon by developmental psychologist Mary Ainsworth. The foundational concepts underpinning Bowlby’s theory were gleaned from his clinical observations as well as a number of scientifically based theories including psychoanalytic, cognitive, evolutionary and systems theories. However, the main theory which influenced his views in relation to attachment was ethological theory; the study of the behaviour of animals in their environment (Howe, 2011, p. 3; Sigelman & Rider, 2012, p. 450). According to Berk (2014, p. 195), attachment can be described as the strong affectionate connection that we share with significant people in our lives that invokes pleasurable feelings. It also encompasses a behavioural system which serves to ease emotional anxiety caused by perceived dangers in the environment, allowing us to search out protection in the form of closeness to another person (Sigelman & Rider, 2012, p. 450). An ethological perspective is currently the most commonly accepted approach to attachment theory. That is to say that the emotional connection between babies and their care givers is an innate ability which has survival value and has developed through evolutionary processes (Berk, 2014, p. 196). Whilst Bowlby subscribed to ethological theory, he did not completely disregard the role of learning theory in attachment. He saw it complementary to ethology as a means to understand the processes of change which instinctive processes go through (Bowlby, 1989, p. 53). Based on our interactions with care givers, Bowlby proposes that we create internal working models or internalised cognitive representations that direct the way we behave in relationships with others (Sigelman & Rider, 2012, p. 151). Other key concepts of Bowlby’s theory are those of separation and loss. He recognised these as important issues within the helping professions emphasising the importance of the mother’s relationship with the child. He proposed that the long term lack of maternal care can have a significant negative consequence on the development of the child’s character extending well into the child’s future (Holmes, 1993, pp. 36-37). As outlined in Berk (2014, p. 196) Bowlby described four main phases of the development of attachment. During these phases a child builds a lasting affectionate bond with the caregiver which can be utilised as a measure of security when the parent is not present. The phases are as follows; The Australian Hypnotherapy Journal – Autumn edition Page 14 www.ahahypnotherapy.org.au April 2015 Table 1.1 Pre-attachment phase (birth to 6 weeks): Infants initially seek comfort from others via innate signals. Eye contact, grasping, smiling and crying are behaviours that promote the infant’s initial close contact with other people. At this stage, babies know their mother’s smell, face and voice, however, attachment has not yet occurred as they are happy to be left in the company of others. “Attachment in the making” phase (6 weeks to 6-8 months): The development of trust occurs as a baby becomes aware that their behaviour has an impact on others. Whilst they are still comfortable being left in the company of others, they are expectant of a response from the caregiver in times of need. Infants begin to differentiate between a known care giver and other people. “Clear cut” attachment phase (6-8 months to 18 months-2 years): An attempt is made by the child to maintain the presence of the care giver and separation anxiety often occurs when separated from them. Formation of a reciprocal relationship (18 months-2 years and beyond): Due to advances in language and cognitive ability, a child begins to understand the reasons why they are left and can predict the mother’s return. Separation anxiety reduces during this phase. Adding to the work of Bowlby, Ainsworth and her collaborators, using what is now a widely accepted observational method to measure the quality of attachment referred to as the strange situation test, proposed four patterns of attachment (Berk, 2014, p. 197). These are: secure, avoidant, resistant and disorganised/disorientated attachment. In the 1980’s Cindy Hazan and Phillip Shaver, via their studies on romantic love extended the concept of attachment to adult relationships. They suggest the conceptualisation of romantic love as a process of attachment. This is to say that intimate relationships between spouses and partners share the qualities of affection and bonding that commonly exist in the multifaceted emotional landscape as supported by Bowlby’s theory. Hazan and Shaver agreed with the basic premise of Bowlby’s theory in that current relationship patterns are affected significantly by past social experiences and therefore the attachment styles described for infants can be observed in adult romantic relationships (Feeney & Noller, 1996, pp. 22-23). The attachment styles in childhood and adulthood are as follows; Secure attachment in childhood and adulthood – Children with a secure attachment pattern tend to use their care givers as a secure base in times of need. The parents of these children demonstrate sensitivity toward them and are able to effectively identify with the child’s model of the world. When left alone, they may cry but usually only because they miss the familiarity of the parent and prefer their company over that of others. Adults with secure attachment styles, tend to have close relationships with significant people in their lives whilst maintaining the ability to be independent. They are able to seek the assistance of others when needed and are also able to provide assistance to others when required (Berk, 2014, p. 197; Howe, 2011, pp. 78, 95). Avoidant attachment in childhood and avoidant dismissive attachment in adulthood – Children with avoidant attachment styles are emotionally less expressive as their experiences have taught them that demonstrations of need and anxiety do not attract comfort from care givers. These children are more self sufficient due to the emotional unavailability and non-acknowledgment of attachment signals from parents. When left in the company of others, these children are less likely to demonstrate distress and they are not as quick to reunite with parents after a period of separation. The adult with an avoidant attachment style feels that any reliance on others for emotional fulfilment will end in rejection and hurt so they find it difficult to open up and develop fulfilling relationships (Berk, 2014, pp. 104-105, 123). Resistant attachment in childhood and anxious and preoccupied attachment in adulthood – Parents of these children are often inconsistent and unpredictable in the way the care for their children, thus leading the child to experience a level of uncertainty within the relationship. Children operating from a resistant attachment style often experience anxiety and a lack of self worth viewing themselves as not deserving of love. They see others as not having interest in them and withholding love. When left by the care giver, they often cry and act in a clingy manner. Upon reunion the child reacts to the care giver in an angry but clingy way. When feelings associated with lack of self worth persist into adulthood, people are often concerned with the fact that any sort of failure will lead to abandonment from others. They work hard to seek connection with other The Australian Hypnotherapy Journal – Autumn edition Page 15 www.ahahypnotherapy.org.au April 2015 people who they see in a positive light. These people tend to have active social lives and be prominent figures at parties and other social gatherings (Berk, 2014, p. 198; Howe, 2011, pp. 124, 133-134, 151). Disorganised/disorientated attachment in childhood and fearful avoidant attachment and unresolved state of mind in adulthood – Children who have experienced neglect, trauma or abuse at the hands of care givers, often exhibit two opposing or conflicted behavioural tendencies, one being a response to the fear caused by the care giver where the child instinctively wants to move away from the care giver and the other, being the attachment response where the child seeks comfort from the caregiver. This conflict tends to promote confusion within the child and leaves him or her in a highly anxious, unresolved state. Children often display confused or disorientated behaviour at the reunion with a care giver. Adults who are unresolved in terms of childhood traumas and feelings of loss tend to be triggered into these past memories and feelings when they experience stress in their current life particularly that which is caused whilst interacting with others. These individuals are most likely to have difficulties in establishing healthy relationships (Berk, 2014, p. 98; Howe, 2011, pp. 152-153,181-183). It is worth noting that adult and child attachment whilst sharing some common aspects, also differ in significant ways. In child attachments, the care giver provides care and security to the child but does not typically receive the same from the child. On the other hand, adult attachments are reciprocal in nature in that both the parties within the relationship give and receive care (Hazan & Shaver, 1994, p. 8). In her book the nurture assumption, Judith, Rich Harris disputes the notion proposed by attachment theorists that the quality of the parent child relationship determines how the child develops emotionally in later life. Rich Harris points to findings by Maccoby and Martin in their analysis of socialisation research field leading (Harris, 2009, p. 36) to suggest that “the correlations found between the parents’ behaviour and the children’s characteristics were neither strong nor consistent.” In their analysis, Maccoby and Martin focused on the research methods used by socialisation researchers as well as the reciprocal affects of children and parents on each other. In same family studies with more than one child, the conclusions reached were that the environment provided by parents as well as the characteristics of parents do not have a significant impact on a child’s emotional state (Harris, 2009, p. 36). Harris goes further to propose that relationship with peers have a greater impact on the way a child develops emotionally than does the relationship with significant care givers. In her article, Porter (2007) suggests that a the ability to effectively regulate emotion, healthy brain development and self esteem is promoted within an infant by a care giver who provides a soothing touch, warmth and in times of anxiety, an element of calm. Conversely, the experience of neglect and abuse during the formative years puts a child at risk of developing a range of developmental difficulties including disturbed behaviour, mental illness and brain and cognitive impairment. (Zheng & Li, 2014, p. 1258) point out a number of studies which link a secure adult attachment style to positive subjective well being, higher emotional intelligence which in turn has been shown to play a significant role in a person’s level of happiness and a positive impact on an individual’s self esteem. Following a review of the literature and relevant arguments, it can be seen that secure attachment has a significant impact on the way that we perceive and behave in relationships. Whilst there is a compelling argument against the role of attachment theory in relationships proposed by (Harris, 2009), the evidence is overwhelmingly suggests that secure attachment is an important factor in maintaining a level of personal happiness and healthy relationships throughout the lifespan. This is a worthy consideration when working with clients on the topic of relationships and self worth. References Berk, L. E. (2014). Development Through the Lifespan (6 ed.). USA: Pearson Education, Inc. . Bowlby, J. (1989). Bowlby; The Making and Breaking of Affectional Bonds. Milton Park, Abingdon, Oxon: Routledge. Corey, G. (2013). Theory and Practice of Counseling and Psychotherapy (9 ed.). Belmont, CA: Brooks/Cole. Feeney, J., & Noller, P. (1996). Adult attachment. London, United Kingdom: SAGE Publications Ltd. Harris, J. R. (2009). The Nurture Assumption; Why Children Turn Out the Way They Do. New York: Free Press A Division of Simon & Schuster, Inc. Hazan, C., & Shaver, P. R. (1994). Attachment as an Organisational Framewrork for Research on Close Relationships. Psychological Inquiry, 5(1), 122. Holmes, J. (1993). John Bowlby & Attachment Theory. London: Routledge. Howe, D. (2011). Attachment Across the Lifecourse; A Brief Introduction. Besingstoke, Hampshire, UK: Palgrave Macmillan. Porter, L. (2007). All night long: understanding the world of infant sleep. Breastfeeding Review, 15(3), 11-16. Sigelman, C. K., & Rider, E. A. (2012). Life-Span Human Development (7 ed.). Belmont, CA: Wadsworth Cengage Learning. Zheng, X., & Li, X. (2014). Adult Attachment Orientations And Subjective Well-Being: Emotional Intelligence And Self-Esteem As Moderators. Social Behaviour and Personality, 42(8), 1257-1266. Article by Andres Soto Clinical Hypnotherapist & Counsellor www.livewellhypnotherapy.com.au The Australian Hypnotherapy Journal – Autumn edition Page 16 www.ahahypnotherapy.org.au April 2015 Advertisements The Many Parts of You - Workshop Sydney, Sunday May 17 - Brisbane June 20 2015 Learn how to map the ego states of one’s personality. You will learn the skills of creating a map of ego states, how to unpack associated behaviours and decipher the inhibitive from the supportive. The theory behind ESI® Executive State Identification, is cutting-edge psychodynamics. It is taught in an easy-to-apply way. By the end of the day, you will be equipped to use the ESI mapping tool with your clients. You will be amazed by the results! has been developed and trialled in Australia by Jan Sky and has received international recognition as a breakthrough theory on ego states. TO RESERVE YOUR PLACE, email [email protected]. The early bird fee of $220.00 closes 2 weeks prior to course date. The normal fee is $295.00. Download the flyer at http://www.execstateid.com.au/documents/ESICERTIFICATELEVEL2015_001.pdf If you have completed an ESI one day course and would like to do it again as a refresher the cost is $75 [4 x CPD points recognised for AHA members] About Jan Sky … Jan is a captivating facilitator, who turns the difficult into simple. She is recognised as an international expert on behavioural change, and her work is acknowledged in Europe, Asia, Australia and New Zealand. Her book, The Many Parts of You , which has been translated into Finnish, opens the door to a simple and effective way to deal with the blocks that prevent you from achieving what you want in life. Jan is a qualified clinical hypnotherapist, counsellor and coach. Sky training Suite 10/216 Princes Highway Sylvania NSW 2224 Phone: +61 5922 2050 Mobile: +61 409 869 664 . The Australian Hypnotherapy Journal – Autumn edition Page 17 www.ahahypnotherapy.org.au April 2015 Advertisements The Australian Hypnotherapy Journal – Autumn edition Page 18 www.ahahypnotherapy.org.au April 2015 Advertisements The Australian Hypnotherapy Journal – Autumn edition Page 19 www.ahahypnotherapy.org.au April 2015 Advertisements HOW TO BECOME AN EXPERT THERAPIST FOR THE TREATMENT OF DEPRESSION with Helen Mitas Sunday 17th May 2015 9am to 6pm Did you know that depression will affect at least 45% of all adults at least once in Australia? That’s over 7.5 million people! (Beyond Blue). In this special one day intensive workshop you will learn to take the specific steps required to confidently eliminate depression from its source to its symptoms. WHAT YOU WILL GET ON THE DAY A Structured Program ready to use for your Depressed Clients Professional templates ready for your use including referral letters, client agreement forms, counseling scripts and client tasks A LIVE demonstration of Helen’s successful techniques A comprehensive 75 page resource manual Included in your Resource Manual: A simple guide to understanding different types of depression Powerful counselling questions that help clients make massive shifts from the first session Scripts to be used during every step of the therapeutic process Client Agreement Form template Doctor’s authorisation form template Response to Doctor’s referral letter template File Note Template – crucial if a Court of Law has requested information from you about a client’s sessions A list of natural supplements that build neurotransmitters. This is important as your clients reduces and stops taking anti-depressants (under medical supervision) How to deal with resistant clients Examples of tasks to be given to clients in- between sessions BONUS 1: BONUS 2: Personal 1-on-1 Coaching Session with Helen Mitas (valued at $550) E-mail or phone support for 30 days after the workshop Here's what other Hypnotherapists have said about Helen’s Expert Depression Therapist workshop http://www.hypnofit.com.au/expert-therapist/ About the trainer As the Founder of Hypnofit, Helen Mitas has helped thousands of people radically enhance their Energy, Vitality and Motivation through her renowned and groundbreaking Hypnofit Wellness Programs, specialising in the treatment of Depression. Helen is a published author (Mindset Dominance) and public speaker (Member of National Speakers Association of Australia). A word from Helen When I first started in hypnotherapy, there didn’t really seem to be much support around for new comers like me. So I did what any committed and ‘going to succeed at any cost’ person would do. I mortgaged my house to pay for my education. I engaged mentors and paid and arm and a leg to coaches to get me started. Sure, I made mistakes along the way but it all paid off. However, if somebody could have just shown me the way without charging like a wounded bull, I would follow that person to the ends of the earth. Luckily those days are behind me now as I get to happily share my message and shorten peoples ‘getting started journeys’. Find out about the Hypnotherapy Business Excellence Academy here: http://www.helenmitas.com/#hypnotherapy-business-academy INVESTMENT: $797.00 + GST EARLY BIRD: To be Paid by 15/04/2015 $697.00 + GST The Australian Hypnotherapy Journal – Autumn edition Page 20 www.ahahypnotherapy.org.au April 2015 Advertisements ROOMS FOR RENT Macquarie Street, Sydney, Harbour View Beautifully furnished, light filled consulting room in well appointed art deco building with reception, waiting area and private toilet. Excellent location, close to Martin Place. Available Mondays and Wednesdays. $110 PER DAY (plus GST). Ideal for psychologist / counsellor or other health professional. Contact Amanda on [email protected] or phone (02) 9235 1307 Advertise in the Journal Advertising rates for the Australian Hypnotherapy Journal: Full page $75.00 ½ page $45.00 ¼ page $25.00 Please note: payment must be made in full prior to lodging your advertisement. Details on page 25 Contact Mailin Colman [email protected] Deadlines on page 25 The Australian Hypnotherapy Journal – Autumn edition Page 21 www.ahahypnotherapy.org.au April 2015 Advertisements The Australian Hypnotherapy Journal – Autumn edition Page 22 www.ahahypnotherapy.org.au April 2015 Advertisements Rooms available for lease in new Wellness Centre Ningaloo Reef Exmouth, WA For more information please email [email protected] The Australian Hypnotherapy Journal – Autumn edition Page 23 www.ahahypnotherapy.org.au April 2015 NB – Point A 51 years should read “going on 66 years” The Australian Hypnotherapy Journal – Autumn edition Page 24 www.ahahypnotherapy.org.au The Australian Hypnotherapy Journal – Autumn edition April 2015 Page 25 www.ahahypnotherapy.org.au The Australian Hypnotherapy Journal – Autumn edition April 2015 Page 26 www.ahahypnotherapy.org.au April 2015 AHA information and updates Workshops for 2015 NSW Sunday 28th June 2015 Sunday 13th September 2015 Sunday 29th November 2015 AGM & speaker TBA GM & speaker TBA GM, Christmas lunch & speaker TBA QLD Sunday 14th June 2015 Sunday 30th August 2015 Sunday 29th November 2015 AGM & speaker TBA National AGM, QLD GM & speaker TBA GM & speaker TBA Vic Sunday 21st June 2015 Sunday 13th September 2015 Sunday 6th December 2015 AGM & speaker TBA GM & speaker TBA GM, Christmas lunch & speaker TBA WA Sunday 2nd May 2015 Sunday 26th July 2015 Sunday 21st November 2015 AGM & Antoine Matarasso GM & Jan Sky GM, & Alexander Robey New policies and procedures Members are encouraged to remember that the professional world is changing constantly and the AHA must remain current if we are to be taken seriously as both an association and a profession. Please familiarise yourself with the AHAs policies and procedures – the most recent of which are: AHA Code of Good Governance AHA Advertising Guidelines AHA Social Media Policy for members All of which (and more) can be found http://ahahypnotherapy.org.au/aha_members_area/ under AHA General Documents. Please be aware that several new policies will be written this year and it is part of your responsibility as an AHA member to remain informed. Please visit the above website often. AHA website: http://www.ahahypnotherapy.org.au National Hypnotherapists Register Australia: http://www.national-hypnotherapists-register-australia.com/ http://www.national-hypnotherapists-register-australia.com/listing_changes.htm AHA Submissions to Government: http://ahahypnotherapy.org.au/submissions-to-government/ AHA membership renewal and database Please be aware that if you are having issues with the renewal form it may be due to your firewalls and virus protection software. If you have not received your renewal form via email, this could be because you have not logged on to the database as yet. Please contact the national office, Mailin Colman or Bernadette Rizzo who can talk you through the process and explain the system fully to you. AHA National office toll free number Available to members and the public The Australian Hypnotherapy Journal – Autumn edition 1300 552 254 9am – 5pm Monday to Friday Page 27 www.ahahypnotherapy.org.au April 2015 State workshop reports QLD – Chereyl Jackman, 15th February 2015 Hypnosis: The "Cure" for Trauma and PTSD Richard Margesson was a British Army Guards officer from his early 20s. He saw active service in The Gulf, Central Bosnia and elsewhere and served in high-profile positions within Buckingham Palace and the British Embassy, Washington DC. He received The Queen’s Commendation for Valuable Service for humanitarian efforts in Central Bosnia. After leaving military service, he developed and led ground-breaking programs in the not-for-profit sector before launching a hypnotherapy practice that grew from one client to clinics in Australia and New Zealand. Richard speaks from personal experience about PTSD. The Mindset of a Military combatant Soldiers are trained to a high state of physical and psychological toughness to operate effectively. They are generally very resilient. They are wired to be very sensitive and act very quickly – unconsciously. The vast majority respond with exhilaration when initially deployed for combat. Combat is an intense adrenaline “rush”. It is a noisy, multisensory experience. Sound waves vibrate through your entire nervous system; it is like having water in your ears. The air can be sucked from your lungs. There is time distortion. The slow, steady, pulsation of tracer bullets whizzing past is an unsettling experience. The smell of fire, burning flesh - goes straight to the amygdala. Relationships are intense. The human mind’s advanced capacity for memory, imagination and anticipation can struggle in a combat environment when surrounded by evidence of cruelty and inhumanity. Over time, bitterness arises as a common response to the loss of innocence. Soldiers are experts at disguising the signs of operational stress. A strong predictor for later onset of PTSD is the sight and handling of the dead. Grief is rarely discussed or acknowledged and help is not sought for fear of damaging career prospects, appearing weak or believing that you are “not that person!” Officers face additional responsibilities to their troops and non-combat personnel. PTSD may stem from primary or secondary events. The “virus” can linger for many years and longer. Soldiers have a deep orientation to service and many struggle within the relatively self-centred, superficial and competitive arena of civilian life. The price of eternal vigilance is a form of paranoia. A Historical Perspective of PTSD and Trauma Military people are imbued with a sense of military history. A military client will respect you more if you can connect him or her with a sense of time, place and experience. Metaphors are helpful in enabling a deep sense of rapport. Example: “What can a sniper teach you about meditation?” “Like a sniper, you need a stable position, you need to focus on the breath and you need to mentally project the shot. Your thoughts are like bullets, etc., etc.” Hypnosis has a long and noble history as the treatment of choice for PTSD. PTSD is not only curable; it can be a source of strength. Your client is a survivor encoded with the intelligence that has brought him this far. Other cultures developed shamanistic processes to ensure that warriors reintegrated safely back into their communities after war. What symbolic process does your client need? Keep it real and keep it simple. How Fear Memories are formed Memory formation is a process of learning, storage and retrieval. It is both an emotional and conscious process. Professor LeDoux demonstrated that memory can be disrupted after retrieval: “You’re only as good as your last memory!” The Australian Hypnotherapy Journal – Autumn edition Page 28 www.ahahypnotherapy.org.au MEMORY April 2015 STORING RETRIEVAL STORING Imagination colours and intensifies the original memory over time. CURRENT MEMORY Trauma and PTSD are anxiety disorders. PTSD heightens and worsens all other patterns of anxiety, depression and anger which are primitive emotional responses that lower intellectual control and become worse over time. Subconscious emotional memories are formed in milliseconds. Conscious memories are formed up to nine seconds later. With PTSD the amygdala becomes over-sensitized and over-reactive and over-rides conscious intellectual control. REM sleep is the mind’s gift to itself and nature’s way of emptying the “Stress Bucket”. Sufficient sleep of the right type and length is critical to mental health. Hypnosis replicates REM sleep to lower stress levels. A Proven Method for Healing Trauma and PTSD PTSD clients are already in a state of trance when they meet you. A solution-focused Brief Therapy approach to healing trauma and PTSD is used to rewire the brain. Regard their experience in its true perspective: “It is a thing of the past!” It is okay to remind them that “They did volunteer!” Reframe the meaning of what happened: “What have you learned?” A Mind Map can reveal the neural networks that are currently being accessed by the client’s mindset. Gather information from the client. Instil hope and motivation. Teach them how the mind works with factual information. Elicit a promise of agreement that they will do their homework and listen to the audio tapes as provided. Discuss the treatment plan i.e. number of sessions, resources, time factor, and cost. There is no need for them to retell their story. You can use a code or a symbol for what happened. Use metaphor to convey positive suggestions. Keep their focus on a ‘picture of prosperity’. Anxious people always breathe high in the chest. Are they breathing deeply and evenly? Other effective techniques include the “Rewind” or “Fast Phobia Cure” from Erickson to Bandler (1985), EMDR (Eye Movement Desensitization Reprogramming), and the S.W.I.S.H. Repeat things 10 – 12 times to impress information on the client. Galvanic skin response measures anxiety, depression and depth of trance. You need to empty their “Stress Bucket” and introduce a positive, future orientated template. The client is put in charge as they are moved from therapy to coaching. Avoid traumatising yourself. Keep your stress bucket empty. See a variety of clients. Unintentionally retraumatising the PTSD client is a real and present danger. “Venting! Reliving or Exposing” are definitely out. “No one ever got better by feeling worse!” PTSD is contagious and like a virus. The client and therapist’s mind are the same. Keep it simple and where possible make the sessions enjoyable, even exciting. By Chereyl Jackman Secretary AHA Queensland The Australian Hypnotherapy Journal – Autumn edition Page 29 www.ahahypnotherapy.org.au April 2015 State workshop reports Victoria – Stella Dichiera, March 2015 Dr McNeilly founded the CET in 1988 to introduce Ericksonian Hypnosis and the Solution Oriented Approach to hypnosis, counselling and coaching in Australia. He is an author and co-author of numerous books and a series of DVD demonstrations of counselling and hypnosis. In this workshop Dr McNeilly discussed Milton Erickson’s methods and how they contributed to his own ideas on therapy. Dr McNeilly presented one approach which can assist us with our clients and that is to move from problem-solving to solution-finding; to climb outside the therapeutic prison of diagnosis and sickness and redirect our gaze toward well-being and inner strengths. He invited us to put aside anything we already know about hypnosis and allow a mood of openness and curiosity. The idea was to simplify therapy and to put away any concerns about our skills and focus on the client and their innate resourcefulness as a way of restoring self-trust in the client which will be crucial in any effective healing process. By clearing the way for open listening, options appear. We were given the opportunity to practise with our colleagues and explore through the different exercises our own experience of becoming more sensitive to the therapeutic process and to develop the flexibility which is central to this Ericksonian approach. Dr McNeilly’s knowledge and experience, combined with a sound theory and therapeutic skill was a great combination for our successful workshop. Stella Dichiera Workshop Co-ordinator, Victoria Speakers and Trainers wanted for all AHA State Workshops The AHA is dedicated to providing the Australian Hypnotherapy community with ongoing education opportunities in the form of 4 one day workshops per year. It is mandatory for membership levels professional and above to attend 2 of these workshops per year. Each one day workshop offers between 1 and 4 speakers presenting material relevant to hypnotherapy and / or its practice. Do you have something to share that would benefit AHA members? Please contact the relevant state workshop co‐ordinator (details can be found in the last few pages of this journal) and discuss possibilities! Offering yourself as a speaker benefits both the members and yourself. You will receive exposure for your own activities, increase networking opportunities and generally, get your name “out there”. The Australian Hypnotherapy Journal – Autumn edition Page 30 www.ahahypnotherapy.org.au April 2015 AHA State Reports State Links The NSW State Report Go to the AHA – NSW website for further updates: http://www.ahahypnotherapy.org .au/nsw_workshops.htm The ACT State Report Go to the AHA – ACT website for further updates: http://www.ahahypnotherapy.org .au/act_workshops.htm THE QLD State Report Go to the AHA Queensland website for further updates: http://www.ahahypnotherapy.org .au/qld_workshops.htm The TAS State Report Go to the AHA – Tasmania website for further updates: http://www.ahahypnotherapy.org .au/tas_workshops.htm The NT State Report Go to the AHA – NT website for further updates: http://www.ahahypnotherapy.org .au/nt_workshops.htm The SA State Report Go to the AHA – SA website for further updates: http://www.ahahypnotherapy.org .au/sa_workshops.htm The VIC State Report Go to the AHA – Victoria website for further updates: http://www.ahahypnotherapy.org .au/vic_workshops.htm The WA State Report Go to the AHA – WA website for further updates: http://www.ahahypnotherapy.org .au/wa_workshops.htm NSW State Report We are preparing the next workshop being held on 14th June. We hope to finalise the presenters soon, so keep that date free! The AHA also held their Annual Planning Day in Melbourne on 28th February and 1st March. It was wonderful to experience such a collaborative group of professionals that all have the best interest of the AHA and its members at heart. In looking at the future progression of the AHA, I am confident that there will be so much achieved by the National and all the State committees. There is a lot we aim to achieve and everyone is motivated and excited about the year ahead. pleased to welcome him to the team! Alan Turvey has also stepped down as NSW Secretary and Katherine Ferris has stepped into the role. Alan has been on the NSW board since December, 2012 and has been very committed and efficient, and I personally thank him for all his support. Katherine was previously on the National Board as Secretary and with her experience she will take over the role seamlessly. The NSW team is also looking at starting a Social Club and we are asking for volunteers to contribute their time in organising social gettogethers. If you are interested in getting involved please contact me directly. A sad moment at the beginning of the Planning day was the announcement by Antoine to step back as President. Recognising his health situation it is understandable that he focuses on improving his health. Knowing that he is continuing on the National Board as a Director is reassuring for not only the Board and the State committee, but for the Members as well. The NSW teams are all looking forward to an exciting year ahead and we look forward to seeing you at our workshops and our upcoming social events. The role of Acting President was unanimously offered to Mailin Colman (then National Secretary) and I would personally like to welcome her to the role. I have known Mailin since 2004 and am very confident in her experience and ability to represent the AHA. I would also like to welcome Christine Taplin into the role of Acting Secretary (from Director) whom I’ve known for many years too and she is an asset to us. WA State Report The NSW Committee team has had some changes as well. Natalie Meade is continuing as Supervision Coordinator and Treasurer and is doing a fantastic job in both her roles. Brett Cameron has unfortunately resigned from the workshop team due to increasing work commitments. Luke Dixon has accepted the role of Workshop Coordinator with Lucy Ellis and myself currently as his support team. Luke is experienced and has previously been involved in organising conferences and we are The Australian Hypnotherapy Journal – Autumn edition Warmest Regards Lydia Deukmedjian SEO NSW I had the honour to represent WA at the Planning Days recently in Melbourne. I felt a lot was achieved over the weekend, and I left feeling highly aware of what a wonderful group of dedicated, committed and hardworking people we have on the National Executive. WA’s membership has now reached the 80 mark, of these, twelve are new student members introduced by Christopher Sneijder’s hypnotherapy school, Castor and Pollux. At our last General Meeting and Training Day we had 40 members attending and it was wonderful to see the room full to the brim with members. The trainings by Joane Goulding and Gary Johnston were extremely well received by everyone, many people commenting they wished there had been more time available. Page 31 www.ahahypnotherapy.org.au The student members experiencing their first AHA day reported that were very impressed with the training and as a result a representative of the WA Branch will attend future trainings to give a general information talk to students about the AHA. Everything is running smoothly within the State and the 2015 AGM is scheduled for Saturday 2nd May, 2015. We are looking forward to welcoming Antoine and our new Acting President, Mailin Colman. The weekend will be a busy one with meetings and the usual day’s training Antoine mentioned one of our members, Elaine Walker, in the last Journal. Elaine worked extremely hard to follow up a case of false, unethical and misleading advertising in regard to Stop Smoking. She pursued the complaint and took it to the WA Department of Commerce who upheld the complaint and as a result the business in question was required to remove and correct all their false statements and advertising to the public. I mention it again because it highlights just how much impact just one member can make. Elaine’s vigilance, persistence and success was an inspiration to other members at the meeting who reported seeing other misleading advertising. Sometimes we just have to stand up for what we know is right. Warm regards Lyn Robinson SEO WA April 2015 presenters will very soon be confirmed. In the afternoon, he presented on “Let's Go Digital: How to Run Your Therapy Business from Anywhere with only a Smartphone and (Perhaps), a Laptop.” Feedback from attendees was extremely positive for both sessions. Warm regards, Marc Ponzi SEO Victoria QLD State Report Workshops There has been a change in the Qld Workshop dates. Our next workshop and AGM will be on June 14th. Powerful Hypnotic Suggestions – Principles and Practice. Dr Lindsay Yeates PhD Dr. Yeates will conduct a master class for us, sharing his knowledge and experience on that central feature of all hypnotherapeutic interactions — rational, structured hypnotic suggestion — based on more than fifty years’ study and investigation into the history, evolution, and practice of suggestive therapeutics, and his experience-based understanding of the nature, form, content, and applications of efficacious hypnotic suggestion. Schools Contact Urban Sundvall, a general committee member will be visiting accredited training organisations to introduce the AHA to students and to talk about the benefits of membership. Nth Qld Workshop The inaugural North Qld Workshop will be held in Townsville on Sunday 5th July 2015. Antoine Matarasso will be the speaker. Bernadette Rizzo and I will also attend and we’ll hold an hour of supervision before the workshop. Presentation After the last workshop, the Qld Committee presented Bernadette Rizzo with a bouquet of flowers in recognition of the years of dedicated service she has given to the Qld Branch as Treasurer and Workshop Coordinator. Bernadette has always been available to provide extra help wherever and whenever it has been needed. She has generously offered to be available to help committee members going forward. The other two workshops for 2015 will be held on August 30th and November 29th. Vic State Report Thank you to all Victorian members who attended our March workshop with Dr Robert Mc Neilly. We have received a great deal of positive feedback and the committee is proudly working at finding topics to expand and reinforce a professional interest for all. We are looking forward to seeing you at our next workshop and AGM Sunday 21st June 2015 and The last workshop was very well attended with 53 attendees. Workshops continue to be a key point of membership recruitment. We’ve introduced a Speaker/Presentation Assessment form for attendees to complete, which also asks for suggestions regarding speakers and topics. Marie, Bernadette, Marilyn and Chereyl Warm regards, Marie Element SEO QLD The last workshop was very popular. The speaker was Richard Margesson, an ex British Army officer, now a therapist, and so well able to talk about the morning topic, “Hypnosis, the “Cure” for Trauma and PTSD.” The Australian Hypnotherapy Journal – Autumn edition Page 32 www.ahahypnotherapy.org.au April 2015 AHA State & National Committees National Committee NSW / ACT Committee Acting President Mailin Colman 0417 184 355 [email protected] NSW State Executive Officer’ Lydia Deukmedjian 0410 627 665 [email protected] Vice President Bernadette Rizzo 0401 082 077 [email protected] NSW State Secretary Katherine Ferris 0414 585 595 [email protected] NSW Membership Secretary Rachel Ford 0413 029 772 [email protected] National Treasure & SA Representative Rona Spicer 0408 816 118 [email protected] National Secretary Christine Taplin (03) 9773 8850 [email protected] NSW Treasurer & Supervision / Peer Group co-ordinator Natalie Meade 0406 934 645 [email protected] National Director & Vic Representative Marc Ponzi 0401 063 594 [email protected] NSW Workshop co-ordinator Luke Dixon 0413 283 075 [email protected] NSW Committee Member Maya Lak [email protected] Director – QLD Representative Marie Element 0421 396 994 [email protected] Director – NSW Representative Lydia Deukmedjian 0410 627 665 [email protected] Director – WA Representative Lyn Robinson 0408 869 897 [email protected] National Administrator Membership, Health funds, Database Amanda Franzi 1300 55 22 54 [email protected] Webmaster, President (on sick leave) NHRA Register Antoine Matarasso [email protected] NSW Workshop Team Luke Dixon, Lucy Ellis, Lydia Deukmedjian [email protected] Vic/Tas Committee Vic SEO / Membership Sec / Peer Groups Marc Ponzi 0401 063 594 [email protected] Vic State Secretary & Treasurer Raeleen Harper 0417 882 568 [email protected] Vic State Workshop Co-ordinator Stella Dichiera 0415 876 722 [email protected] Tasmanian Representative Tasmanian Representative Noeline Robinson 03 6224 2060 [email protected] The Australian Hypnotherapy Journal – Autumn edition Page 33 www.ahahypnotherapy.org.au SA Committee State Executive Officer Rona Spicer 0408 816 118 [email protected] SA State Treasurer Colin Darcey 0419 808 593 [email protected] QLD / NT Committee QLD SEO & Membership Secretary Marie Element 0421 396 994 [email protected] QLD State Treasurer Debbie Lanyon 033 299 079 [email protected] QLD State Secretary Chereyl Jackman 0434 936 613 [email protected] QLD Workshop Co-ordinator Marilyn Colvin Boon 0415 493 778 [email protected] QLD Supervision & Peer Group Co-ord Gwen Pasin 0404 705 453 [email protected] QLD Committee Member Urban Sundvall 0403 273 871 [email protected] North QLD Representative Catherine Lee 0419 703 957 [email protected] NT Representative Anne Holleley 0423 963 083 [email protected] The Australian Hypnotherapy Journal – Autumn edition April 2015 WA Committee WA State Executive Officer Lyn Robinson 0408 869 897 [email protected] WA Treasurer Linda Milburn 0409 079 435 [email protected] WA State Secretary Miranda Diprose 0450 747 886 [email protected] WA State Workshop Co-ordinator Hope Wesley 0430 224 130 [email protected] WA Assistant Workshop Co-ordinator Karen Verrall 0499 555 791 [email protected] WA State Membership Secretary Supervision / Peer Group Co-ordinator Richie Piercey 0457 000 457 [email protected] & AHA Discussion Group Jeremy Barbouttis 02 9518 9912 [email protected] Australian Hypnotherapy Journal Editor Mailin Colman 0417 184 355 [email protected] National Head Office & free advisory line National Administrator Amanda Franzi 1300 552 254 [email protected] Page 34 www.ahahypnotherapy.org.au April 2015 What you get for sending in your quality articles The Australian Hypnotherapy Journal Benefits the expert, than by article marketing. Exposure To The Hundreds of Readers: Your articles may be viewed by the hundreds of AHA members and other associations’ members as well as the public that visit the AHA website every month! We work very hard to deliver a positive, fast and reader friendly experience that keeps readers returning for more. Receive Quality and Relevant Leads to Your Website: People who read your articles and then click on your website link at the end of each of your articles, for further information; are highly-mortified prospects by the very nature of how they initially found your website. Increases Traffic to Your Website: This is caused by the various e-zine publishers who regularly scrutinise the latest copy of the Australian Journal throughout the year to pick up quality articles for their email newsletter or website in addition to our hundreds of members who are looking to immediately benefit from your expertise. When your articles get picked up for reprints, you will often get a surge of traffic to your website, as your articles are introduced to other associations’ email list members etc. Getting published in the journal, especially now that it is recognised and stored at the National Library, boosts your credibility and begins the trust cycle with your readers, as well as: Boosts Your Personal and Business Credibility: For many authors, being published in the Journal is an excellent way to get started. Having your articles in The Australian Hypnotherapy Journal allows them to pre-sell your ideas without you having to make any cold calls or face-to-face sales appointments to advertise your services. Builds and Markets The Brand Called ‘You’: Having your articles published in the Journal builds ‘you’ as a brand name, builds your business, and advertises your expertise. It begins or reinforces in your colleagues and prospective clients’ minds what you can do for them. More Effective than Regular Advertising: Publishing your article in the Journal means you become known as the expert by the reader and this encourages trust by potential clients, before they even visit your website. There is no better way to "pre-sell" you, as The Australian Hypnotherapy Journal – Autumn edition You May Receive Free Ads in other E-zines: When other e-zine publishers come to the Journal to pick up and reprint your articles to their newsletter base, this is essentially a free ad in their newsletter. The better quality you put in your article, the higher your chances are of increased distribution by other e-zine publishers who use the Journal to find quality content to send to their readers. · Optimise Your Existing Article Archive: If you have already produced a series of quality articles, why not submit them to get even more readers and promotional mileage for your efforts? After all every article you submit to the Journal will reach new readers that would have never found your articles or website before. Get Continual Traffic To Your Website For Many Years To Come For Free: Your articles will be stored in the Journal archives on the AHA website for many years. They will also be stored at the National Library of Canberra digital archiving section http://pandora.nla.gov.au/te p/114491 .It is also the case that many e-zine publishers will pick up your articles for reprints and this could mean continual traffic over the next decade or more. Page 35 www.ahahypnotherapy.org.au April 2015 The Australian Hypnotherapy Journal Advertising Guidelines Submission of News and Articles We welcome your feedback and input in the form of news, views, poetry, letters, articles etc. Please forward these to the editor, Mailin Colman at [email protected] date/s noted below. by have any special sponsorship or affiliation that it does not have. 6. the When advertising the price of goods or services, the total cash price, including GST, must be provided. You must show the full price, including any commissions, charges, or postage and handling. Schedule of Issue 7. Spring: Submissions received by 20th September for publication beginning October. Summer: Submissions received by 10th of January for publication at end of January. Autumn: Submissions received by 20th of March for publication early April. Winter: Submissions received by 20th June for publication early July. Advertising Guidelines 1. 2. 3. 4. 5. The Journal will refuse an advertisement if we do not consider it suitable. The inclusion of an advertisement in the Journal does not imply endorsement of the product, the company advertising the product or the service being advertised. It is the responsibility of the advertiser to ensure they don't offer products and/or services that are unsafe or defective. Advertisers are responsible for complying with the relevant Australian guidelines for advertising their products and must be able to substantiate any claims they make. Advertisers are responsible for ensuring that all claims about your goods and services are accurate. Do not claim that your goods and/or services Advertisers should not advertise goods or services at a specified price if they are aware, or should be aware, that they are unable to supply reasonable quantities at that price for a reasonable period. Advertisers must not make false or misleading representations about the products and/or services being advertised. Misleading behaviour includes any kind of conduct or behaviour in business that could give a customer the wrong impression or may potentially breach the Trade Practices Act. 8. Disclaimers should be specific, clear and highly visible. 9. Advertisers do not exert any influence on the editorial content, selection of content or presentation of material in the Journal. 10. If you follow a link from an advertisement you may be taken to a third party website. The Journal does not review or control the content of third party websites and is not responsible for the accuracy of the information contained, or the views expressed, in those sites. If you supply information to those sites, or access their products and service you do so at your own risk. 11. Advertisers should not accept payment if they know, or should know, that they cannot provide The Australian Hypnotherapy Journal – Autumn edition the kind of goods or services promised. 12. Comparative advertising is acceptable as long as it is legal, truthful and does not mislead in anyway. 13. When the disclosure of qualifying information is necessary to prevent an ad from being deceptive, the information should be presented clearly and conspicuously so that consumers can actually notice and understand it. The Journal Advertising Policy may be revised periodically. Artwork Artwork is the responsibility of the advertiser and needs to be sent to the editor as an email attachment. Preferred document type is Word or PDF or JPEG (high resolution). Bookings and Payment Please provide your advertisement together with your payment to [email protected] before the submission date as the AHA only accepts a limited amount of advertising for inclusion in each issue of The Australian Journal of Hypnotherapy. Please note advertising will not be accepted without the accompanying payment. Payment details are listed below. Direct Deposit The Australian Hypnotherapists Association, CBA, Paddington, NSW BSB: 062 220 A/C: 10012818 Advertising rates: Full page ½ page ¼ page $75.00 $45.00 $25.00 Page 36 www.ahahypnotherapy.org.au April 2015 Benefits of AHA Membership Once you are a member, the AHA offers you a unique combination of benefits. These benefits include: Professional Opportunities: The prestige of being part of the oldest and largest professional hypnotherapy association in Australia recognised nationally and internationally The opportunity to attend international and national hypnosis conferences at reduced registration The circulation of details of forthcoming AHA workshops and seminars giving you access to advanced specialist hypnotherapy training The opportunity to be published in the Australian Hypnotherapy Journal Free subscription to 4 issues of the Australian Hypnotherapy Journal – this journal is subscribed to by universities and libraries around Australia Free bi-monthly newsletter Free publication and distribution of regular News Bulletins Automatic upgrading to higher membership levels as soon as you qualify Promotional Opportunities: The advantage of being able to promote your business using the AHA brochure – adding credibility and saving you time and money Free listings on the National Hypnotherapists Register of AustraliaTM (NHRATM) which includes: o “find a Hypnotherapist” search by postcode, suburb or name o Free active link to your own email address and website(s) o Personalised description of your qualifications and specialities o Able to update any time for no cost Use of AHA & NHRATM Logo Free inclusion (where applicable) in the Foreign Language Speaking Register Access to an exclusive Yellow Pages Advertising scheme under the AHA banner for a discounted rate Free dedicated referral facilities from the AHA National Free Advisory Line by an experienced, specialist hypnotherapist to all professional and clinical members (our toll free 1800 number is available to members and the public between 9:00 am to 5:00 pm Monday to Friday) Professional Support: Strong support network – access to professional supervision with trained AHA supervisors willing to support your career progress The publication (within the AHA website) of regional information to Registrants seeking peer group or personal supervision arrangements Access to AHA administration support willing to assist with clinical and administrative information / support Subscription to bi-monthly AHA newsletters Receive all membership mail outs The Forum – online case discussion where you can ask questions of other members about any issues you may encounter As a member of the AHA you have the opportunity to establish professional relationships with hypnotherapists throughout the world A free CD of background music collated for AHA members to use in the hypnotic process The Australian Hypnotherapy Journal – Autumn edition Page 37 www.ahahypnotherapy.org.au April 2015 Professional Security / Credibility: Access to discounted Professional Indemnity& Public Liability Insurance Health fund provider numbers allowing rebates for your clients (the list of health funds can be found here: http://ahahypnotherapy.org.au/aha_members_area/ ) Advice with regard to obtaining Criminal records bureau disclosures (WWC and Police checks) Ongoing updates with regard to government legislation concerning the hypnotherapy field Opportunity to create positive change in the industry by becoming a committee member Representation to and dissemination of relevant information from the Department of Health and Aging and other relevant agencies The provision of relevant information on all aspects of the profession to registrants, the media and public Discount facilities with: Member discount petrol card Members discount EFTpos facilities Fenton Green insurance 15% discount on all books from Footprint www.footprint.com.au International reciprocal alliances: Automatic acceptance under an international reciprocal alliance into either the General Hypnotherapy Standards Council (GHSC UK), the Association of Registered Clinical Hypnotherapists (ARCH Canada) or the New Zealand Association of Professional Hypnotherapy (NZAPH) if relocating to those countries The General Hypnotherapy Standards Council (UK) Association of Registered Clinical Hypnotherapists (Canada) New Zealand Association of Professional Hypnotherapists (New Zealand) Access to the above benefits in individual cases is always at the discretion of the AHA Executive Member Associations: The AHA is a member association of the Hypnotherapy Council of Australia (HCA) The Australasian subconscious-mind therapists association (ASTA) is a member association of the AHA The Association of solution oriented counsellors & hypnotherapists of Australia (ASOCHA) is a member association of the AHA Automatic acceptance under an international reciprocal alliance into either the General Hypnotherapy Standards Council (GHSC UK), the Association of Registered Clinical Hypnotherapists (ARCH Canada) or For details on how to become an AHA member go to: http://www.ahahypnotherapy.org.au/documents_public.htm and download the prospectus and information booklet. You can also contact your state membership secretary – see above pages listing state committees. The Australian Hypnotherapy Journal – Autumn edition Page 38
© Copyright 2024