1. business and industrial

HIGH-IMPACT SOLUTIONS
FOR DYNAMIC BUSINESSES
www.amarkconsulting.com
TULSA
|
CHICAGO
|
VIENNA
HELPING COMPANIES GROW, DESPITE
INTERNAL OR EXTERNAL CHALLENGES
AMark Consulting, LLC is an international management consulting
firm focused on domestic and international market analysis, sales
and marketing strategy development, and operational performance
management. We partner with clients in a variety of industries to
overcome critical growth barriers, resulting in real-world solutions
for long-term success.
AMark’s consulting practice was founded in 2011, and operates out
of offices in Tulsa, OK, Chicago, IL, and Vienna, Austria. Our core
capabilities build upon one another, and we excel in three key areas:
RESEARCH:
•
Our global market analyses help our clients to identify,
prioritize, and focus on true market potential.
•
Our sales and marketing strategies are guided by our own,
proprietary development process and ensure actionable
and prioritized initiatives and targets.
PLANNING:
EXECUTION:
•
Our innovative management control model takes a
holistic and proven approach to operational and strategic
performance management, ensuring superior business and
financial results.
All of AMark’s partners come from executive leadership positions
and possess firsthand experience in overcoming the distinct
challenges of a rapidly growing business. AMark has the expertise
to help your company achieve profitable, sustainable, and overproportional growth.
WHO WE ARE
AMark’s culture and character is defined by its core values. These values reflect
what is most important to us as an organization. They serve to guide our behavior,
and continuously effect how we make decisions as a company. AMark upholds the
following core values:
INTEGRITY:
•
•
•
•
We value honesty and uphold strong moral principles.
We always do what is right for the client, even if it isn’t easy or convenient.
We take responsibility for our actions and we hold ourselves accountable.
We do what we say we’re going to do.
TEAMWORK:
• We work collaboratively with one another in order to achieve our goals.
• We develop high-performing, high-trust teams.
• We communicate openly within our project teams and work side-by-side with
our clients whenever possible.
• We strive to create transparency as it relates to progress updates as well as
long-term knowledge transfer.
AGILITY:
• We embrace the creative energy which results from open-minded discussion.
• We avoid making assumptions, and we approach problem solving from a
variety of different perspectives.
• We respect new ideas and recognize that “the way we’ve always done it” is not
necessarily the best way.
• We adapt quickly to new and ambiguous parameters.
EXCELLENCE:
• We strive to be outstanding; our dedication to excellence stems from our
ambition to be the best at what we do.
• Our unconditional guarantee holds our practice to the highest standard: our
clients will be 100% satisfied with the end results of an engagement.
RESEARCH
Market Analysis
Our Approach
Understanding true market potential is the
foundation of every profitable, growing, and
sustainable business. It is the basis of every
successful strategy. Our market potential analyses
may encompass the following:
AMark evaluates true market potential through
two separate and distinct approaches:
•
Domestic and International Market Potential
•
Competitive Landscape and Relative Market
Share
•
•
•
•
Prioritization of Future Growth Opportunities
A top-down analysis involves calculating
the total market size and estimating your
share of that market. This provides a highlevel picture of market potential by major
geographic regions and industries.
•
A bottom-up, application driven analysis
involves estimating the sales required to
fully saturate the market. This may include
determining where products are typically
sold, identifying primary demand drivers,
analysis of key competitors, and estimating
the total number of potential customers. A
bottom-up analysis often serves to confirm
the results of a top-down analysis, and is one
of our core differentiators in this service area.
Market Segment Specific Customer Needs
and Requirements
Comprehensive Risk Analysis Overlay
Consideration of these factors allows our clients
to better assess their true market potential,
related risks, and key opportunities. This results
in more profitable decision-making through
focusing investments and resources in highly
attractive markets.
Despite the importance of understanding global
market potential, in-depth research at the
company level can be tedious and highly timeconsuming. Our team members have market
analysis experience on both domestic and
international levels, in addition to an extensive
proprietary database of market information.
According to a Harvard Business Review study
of companies within more than 30 different
markets, a well-defined sales and marketing
strategy correlated directly with higher
market share.
Relative Market Share by Product Line
Market Share by Industry
15%
$160 mil.
40%
$426 mil.
100%
25%
$266 mil.
20%
$213 mil.
Chemical
80%
Your Company
Industrial
60%
Company X
Production
40%
Company Y
Waste
20%
0%
Company Z
Product 1
Product 2
Product 3
Why AMark?
Industry Expertise
•
AMark’s Market Analysis Consultants come from
executive sales backgrounds in a variety of industries
around the world.
Real Numbers
•
Our Market Analysis services focus not only on raw
current market potential, but on trends, competition,
barriers, and future growth opportunities, in order to
provide the most sustainable solution.
Improved Decision Making
•
Understanding true and relevant market potential allows
an organization to better assess key opportunities,
related costs, and critical risks, resulting in more
profitable decision-making.
Sustainable, Over-Proportional Growth
•
TRUE
POTENTIAL
“AMark Consulting helped us with the
development of a complete domestic and
international market potential analysis to
support our global sales and marketing
strategy. Additionally, AMark supported us in
the set-up of our international organization.
AMark has profound international business
expertise and provided us with very valuable
and practical guidance and support.”
~Check-6 International
Strategic initiatives are built on data-driven growth
potential, leading to realistic performance targets.
RESEARCH
Our Approach
The Drivven®
Strategy Model
Create the foundation of your strategy:
Why Drivven®? When it comes to the
development of a comprehensive strategic plan,
the document is only as good as the action plan
behind it. Our holistic approach is twofold, in
that we focus not only on the development of
a compelling strategy but also on disciplined
execution.
The strategic planning process should be:
•
•
•
•
PLAN
Inclusive: carefully consider who should be
involved in the planning process, and balance
broad participation with ability to reach
agreement.
Collaborative: allow everyone participating
in the process to provide input and shape your
strategy.
Critically Aware: face the brutal facts,
be honest with yourself, and look at the
organization from an “outsider” perspective.
Data Drivven: benchmark your organization
based on facts, set aggressive, but realistic,
relative, and quantifiable targets, challenge the
“status quo”, and insist on excellence.
•
Develop your vision/mission and values
statement
•
Understand your competition and how you
compare (benchmarking)
•
•
Identify your customers, market, potential,
trends, and barriers
Assess your own product and services
portfolio, value proposition, and innovation
pipeline
Strategy development steps include:
•
Identification of key success drivers based on
business analysis
•
Identification of the critical business
processes necessary to deliver your strategic
value proposition
•
•
Focusing your strategy on key opportunities
supported by your value proposition and
corresponding organizational strengths
Aligning the organization with these
processes and focusing your activities on
them
Market size,
Market trends,
& Barriers
e
siv
clu
n
I
Ide
nti
fy
Su
c
Aligned Strategic Initiatives
Aligned Targets and KPI’s
Accelerated Implementation
ties
uni
ort
pp
yO
Comprehensive Strategy
Co
lla
b
ive
at
or
Foc
us
on
Ke
rs
ive
Dr
ss
ce
Vision,
Values,
& Culture
e
ar
Aw
s
sse
ce
ro
lP
Alig
nO
rg
an
en
ivv
Dr
Cri
tic
all
y
Core
Competencies,
Product/Service
Portofolio,
& Innovation
Pipeline
De
t
e
r
m
ine
Cr
iti
ca
n
tio
iza
Competition
& Benchmarking
Successful implementation
requires:
•
•
•
A comprehensive strategic document,
communicated consistently throughout the
organization
Aligned strategic initiatives and targets
A holistic performance management process
for accelerated execution
Da
ta
Why AMark?
Increased Focus
•
Our consultants will pull leadership and management
out of any day-to-day minutia and ensure focus on
development of the strategy.
Higher Productivity
Making the
most out of true
market
potential
•
AMark’s consultants come from senior, international
leadership positions and have the experience and
knowledge to effectively guide you through the planning
and implementation process.
Accelerated Execution
•
Actionable initiatives will be aligned with your
organizations capabilities and supported by our proven
operational performance management processes and
tools.
Sustainable Results
•
“Luxa Enterprises engaged AMark to assist
with assessing the company’s business
strategy. Through their very collaborative
approach, AMark helped us to develop a
more refined strategy, and also provided a
great depth of insight on sales and marketing
initiatives. Their expertise and knowledge proved
to be invaluable in aiding us to steer our future
goals in a more precise direction. I would highly
recommend AMark as consulting partners to
businesses seeking frank and honest feedback,
and constructive recommendations.”
~Luxa Enterprises
An organization’s strategy should be flexible enough to
meet the inevitable changes of the market. It should be
treated as a living document, and should be reviewed
and modified on a regular basis.
RESEARCH
Operational
Performance
Management (OPM)
Achieve high adaptability through
empowerment in execution
4•
Increase accountability through relative
measurement and comprehensive
assessment
5•
Expectation to consistently outperform
market and competitors in order to meet
stakeholder expectations.
Ensure high self-regulation through smart
alignment with compensation system and
context
Overwhelming amount of competing priorities
and lack of disciplined execution.
Managing economic volatility and uncertainty.
Lack of accountability, micromanagement and
disengaged management and/or workforce.
Traditional command and control systems
fail to engage new generations joining the
workforce. Budgetary and performance
management methods do not address market
volatility in a rapidly changing environment.
Lack of organizational alignment, silos, and
internal focus resulting in missed market
opportunities.
1
ssess
&A
w
ie
Trus
t
Input
Process
Output
Outcome
3
Market Dynamics
Influencing
Behavior
rt
ppo
Su
s
Di
y
str
du
Measuring
Performance
Ad
ju
4
5
Si
s
ion
at
ul
In
Target & Plan
2
Achieve
Organizational
Goals by...
Execute &
Business Mode
l Co
mp
lex
S
t
retc
ne
it
i
l
h
p
ci
y
Re
g
•
3•
Align and motivate through highly interactive
target setting and planning process
ze
•
Set clear top down direction and high
ambition through outside-in view
2•
Re
v
•
1•
st
•
EXECUTE
Our Approach
The success of a strategy depends upon the
organizational processes in place to support
disciplined execution. Through partnership with
the University of St. Gallen (Financial Times
ranked among the “Top 10 European Business
Schools”), AMark is able to provide innovative,
groundbreaking solutions to the most critical
operational performance challenges:
•
PLAN
Copyright of
The University of St. Gallen
Why AMark?
A New Paradigm
•
Our unique approach shifts the organization away
from a traditional command and control system to a
contemporary framework, creating a high-performance
context through:
•
•
•
•
Stakeholder Orientation
Standardizationn and Decentralized Decision
Self-control with Tensions
Shared Values and Behavioral Standards
Proven Methodology and Guaranteed Results
•
Our approach is based on many years of research and
experience, and addresses the challenges of today’s
environment, leading to significant financial and
organizational performance improvements.
High Performance Context
•
Our holistic approach guarantees the creation of a
high-performance environment in any organization,
increasing accountability and employee
engagement.
OPTIMIZE
PERFORMANCE
The Performance Management Assessment
was an exceptionally engaging process and
did not intrude upon our daily business
operations. The time spent with our
management team proved to be some of the
most valuable information gathering on our
company culture and structure since I started
with Monarch in 2001. The recommendations
provided as a result of your Performance
Management Assessment are easy to
understand and actionable. And, knowing you
are there to help us with the implementation
sets the AMark Team apart from almost all
other consulting firms in the country!
~The Monarch Companies
TESTIMONIALS
Check-6 International
“AMark Consulting helped us with the development of a complete domestic
and international market potential analysis to support our global sales
and marketing strategy. Additionally, AMark was involved with the setup of our international organization, and the related financial reporting,
budgeting and international compensation. AMark has profound
international business expertise and provided us with very valuable and
practical guidance and support. Their consultants have the ability to create
clarity and sense out of very complicated issues. I can highly recommend
AMark to companies looking for results-oriented solutions to overcome
growth barriers.”
Clifford Power Systems
“Our company had grown to a point that it could no longer be managed
efficiently, and important aspects of our business did not have the focus
that they deserved. The results of the changes championed by AMark have
been dramatic and very positive to our organization.”
Luxa Enterprises
“Luxa Enterprises engaged AMark to assist with assessing the company’s
business strategy. Through their very collaborative approach, AMark
helped us to develop a more refined strategy, and also provided a great
depth of insight on sales and marketing initiatives. Their expertise and
knowledge proved to be invaluable in aiding us to steer our future goals in
a more precise direction. I would highly recommend AMark as consulting
partners to businesses seeking frank and honest feedback, and constructive
recommendations.”
Seed Technologies
“The AMark Consulting team worked with Seed Technologies to assist in
moving it out of its stagnated growth. At first, they provided valuable
insight from their financial and marketing analysis during the discovery
period. They later helped identify the problem areas of our operations that
were adversely affecting both our sales and growth. With their guidance,
we were able to slightly alter our processes resulting in a 65% increase in
annual revenue after the first year. I would recommend AMark Consulting
to any company seeking an opportunity to expand.”
Swagelok
“Swagelok engaged AMark for strategic planning and market
segmentation services. Martin Piplits has a gracious, but straightforward
and honest communication style which encouraged many thought
provoking conversations within my senior leadership team. We truly
enjoyed working with AMark, appreciate the valuable insight they
provided, and recommend them to any companies seeking real-world
business results.”
Monarch
“The Performance Management Assessment was an exceptionally engaging process and did not intrude upon our daily business operations. The
time spent with our management team proved to be some of the most
valuable information gathering on our company culture and structure
since I started with Monarch in 2001. The recommendations provided
as a result of AMark’s Performance Management Assessment are easy to
understand and actionable. And, knowing you are there to help us with the
implementation sets the AMark team apart from almost all other consulting firms in the country!”
PCES
“PCES has had a wonderful experience with AMark Consulting, a local
management consulting firm. We heavily vetted them before we engaged
them and found all past clients were extremely satisfied with the results
they brought to the table. The results they brought to PCES have been
seismic to say the least, and I mean that in the best possible context. I
truly believe any organization would benefit from at least sitting down
and talking with AMark to see if their services might be a match for your
company. I really believe it could be one of the best investments you will
ever make.”
Continental Disc Corporation
“AMark’s availability, timeliness, and value delivered were exceptional! We
were impressed with their market based approach and the deliverables
exceeded our expectations. AMark offers a cost effective and quality
product that rivals larger consulting firms. Highly recommended!!”
RESEARCH
PLAN
EXECUTE
TULSA
|
CHICAGO
|
[email protected]
www.amarkconsulting.com
VIENNA