Forest Stewardship Council Quick Guide to FSC Trademark usage – Background Solid background 0,; )URPZHOO PDQDJHGIRUHVWV & 100% 0,; 3DSLHUDXVYHUDQWZRU WXQJVYROOHQ4XHOOHQ 3DSLHUDXVYHUDQWZRU WXQJVYROOHQ4XHOOHQ & From wellmanaged forests & C000000 Solid without rounded corners Solid with rounded corners Patterned background Note: Regular patterns are most likely to be approved; strong )URPZHOO PDQDJHGIRUHVWV & )URPZHOO PDQDJHGIRUHVWV & 0,; 0,; )URPUHVSRQVLEOH VRXUFHV )URPUHVSRQVLEOH VRXUFHV & & patterns that affect the exclusion zone are less likely to be approved. Regular patterned background Slightly patterned background Strongly patterned background Strong patterns with fade out affecting exclusion zone exclusion zone Forest Stewardship Council Patterned background Photographic background PLACEMENT 100% From wellmanaged forests )URPZHOO PDQDJHGIRUHVWV C000000 Any pattern going through the label Background affects the or logo exclusion zone 0,; )URPUHVSRQVLEOH VRXUFHV & & 7KHPDUNRI UHVSRQVLEOHIRUHVW PDQDJHPHQW SHAPED BACKGROUND & In combination with other brands Within a border 0,; 0,; )URPUHVSRQVLEOH VRXUFHV )URPUHVSRQVLEOH VRXUFHV & & Photographic background with Endorsement of quality aspects Within a border with the exclusion exclusion zone faded out outside FSC certification zone respected Note: Patterned backgrounds are 100% more likely to be approved than photo- From wellmanaged forests graphic backgrounds and illustrations. C000000 Slightly photographic background In conjunction but independent from other brands The examples refer to the FSC-STD-50-001 (V1-2)
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