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Stora Enso Consumer Board Newsletter 2|2015
Barone Pizzini – sparkling wine
in harmony with nature
Franciacorta has become a well-respected sparkling wine region in
Italy over the last fifty years. There are over one hundred wineries in
the region, and the production of sparkling wine exceeds 15 million
bottles per year. One of the oldest, high-quality wineries in Franciacorta is Barone Pizzini, whose best-selling wine Animante is packed
in stylish boxes made of Stora Enso’s Performa Cream board.
The package is designed by SGA Wine Design. Its distinctive
features include natural brown and cream colours, a printed, textilelike pattern that is pleasing to the touch and shows no fingerprints,
and of course the hot-foil-stamped Barone Pizzini crest, a heritage
of the noble Pizzini family of Habsburg origin who arrived in Franciacorta in 1870.
“Barone Pizzini was the first winery in Franciacorta to adopt
organic viticulture methods, and we prefer environmentally sound
and sustainable methods and materials in everything we do,” says
the winery’s spokesperson, Marta Piovani.
“The cellar preserves very well the typical characteristics of the
grapes, derived from the mineral substances in the morainic soil of
our vineyards. The name Animante stands for the soul of our winery and the wine matches with Italian food, which has made it very
popular in the category of high-quality sparkling wines.”
The package is printed and manufactured by Nuova Litocolor,
which specialises in high-quality cartons for wine and spirits. Managing Director Andrea Zanotti describes Performa Cream as reliable
and says it comes in a nice shade of white that is appreciated by
many of their customers. The printing is done on the backside of the
board, which is quite extraordinary and demanding. The 230 g/m2
board is laminated on corrugated board to achieve the rigidity needed for carrying the heavy bottles. Seamless co-operation with the
designer SGA and the board distributor Cartiera Lombarda are ever
important in order to meet the specific demands of the customer.
Luxury packaging
goes New York
From the editor
Get in digilogue
There are various names for and mixed feelings about a phenomenon that is
increasingly shaping our lives and business in many branches. Some call it the
industrial internet or the Internet of Things (IoT). Some are mostly worried about
devices taking people’s jobs, about the vulnerability of systems, or about big
brother watching our every move. Some people see a bold new era with tempting business opportunities, endless growth and life-enriching experiences. Some
people just feel lost.
Anders Sörman-Nilsson from the Swedish think tank Thinque knows this
topic like the back of his hand, and he doesn’t want to draw a dramatic line
between old school and new school (www.thinque.com.au). According to him,
our analogue hearts and digital minds can co-exist. Our basic needs have not
changed, but how we communicate, consume and perceive the world around
us is being shaped by the digital experience and the Internet of Things. For more
and more people, life is a digilogue, in which the line between the digital and the
analogue is fading. The smartest marketing strategies appeal to both analogue
hearts and digital minds.
Another think tank, called Council (www.theinternetofthings.eu), wants to
follow and forecast what will happen when smart objects surround us in smart
homes, offices, streets, and cities. “The Internet of Things is a vision. It is being
built today. The stakeholders are known, the debate has yet to start. In hundreds
of years our real needs have not changed. We want to be loved, feel safe, have
fun, be relevant in work and friendship, be able to support our families and somehow play a role – however small – in the larger scheme of things. So what will
really happen when things, homes and cities become smart?” asks the Council.
Packaging offers many touch points. It is a carrier of the brand, an eyecatcher in the shop or the keeper of a promise when you receive something
you ordered online. Its design, material and graphics perhaps appeal to your
analogue heart, but it could also be the perfect platform for a digital experience.
Can packages become smart members of the Internet of Things? Attracting,
informing, surprising, giving support, asking for feedback, sharing your feelings,
telling where you are and what your interests are, etc.? What will really happen
when packages become smart?
Sanna Heiskanen
The annual Luxe Pack New York is the
leading trade show in America for top
professionals and suppliers specialising
in packaging for beauty, wine & spirits,
gourmet food, jewellery, fashion and accessories. This year’s comprehensive
seminar programme will shed light on the
latest technologies and developments.
Stora Enso will participate in Luxe Pack
New York in May with innovative luxury
packaging solutions and sustainable materials.
With Ensocoat as the spearhead,
Stora Enso will present a complete
range of cosmetics and luxury packaging
boards, including grades that are highly
appealing and competitive in the North
American market. “We expect our exhibition stand to be a hotspot for interesting discussions with our existing and new
customers and luxury brand owners. As a
result of ongoing product development at
Stora Enso Consumer Board, we will soon
also have new material options to offer in
beauty, wine and spirits packaging,” says
Hervé Vue, Sales Director at Stora Enso
in France. He continues:
“It takes a creative spirit and openminded co-operation across material,
converting and design professionals to
achieve something new and exceptional,
such as we have seen in our Recreate
Packaging design competition. Sustainable paperboard materials provide an attractive platform for such creations.”
We hope to see you in New York!
Stora Enso stand, 13–14 May, Pier 92
Meet Stora Enso
at these upcoming
events!
RosUpack, Moscow
16–19 June, 2015
Pavillion 1,
IEC Crocus Expo
www.rosupack.com
LuxePack
New York
13–14 May, 2015
Pier 92, New York
www.luxepacknewyork.com
Scanpack
20–23 October, 2015
Swedish Exhibition & Congress
Centre, Gothenburg
www.scanpack.se/en/
Board Paper | May 2015
The Mauboussin In Black box is the blackest of
black, like a big, black car full of hidden force.
Wider selection of boards with EU Ecolabel
Stora Enso’s graphical boards Ensocoat 2S, Aurocard and Performa
Alto have now been granted the EU Ecolabel Certificate confirming
that the boards fulfil the European Commission’s ecological criteria
for copying and graphic paper.
The EU Ecolabel Certificate is being used in graphical end use
areas, not in the packaging business. The EU Ecolabel requires the
use of certified fibre in board production, limitations of harmful substances and emissions, restrictions on energy use, and implementation of waste management systems.
“A growing number of our graphical board customers want
board with the EU Ecolabel, so we are expanding our board selec-
tion to serve our customers’ various demands and preferences,”
says Eva Lundqvist, Graphical Boards Segment Development
Manager.
“We were the world’s first company to offer board products with
the EU Ecolabel and now we are coming up with an even stronger
portfolio of products for our customers to choose from. This will
have a positive impact on the competitive edge of our brands in the
tough graphical market.”
Ensocoat, Chromocard, Performa White, Performa Bright and
Performa Cream were granted the EU Ecolabel Certificate in 2014.
Board Paper 3/2014 featured a story on the first certificates.
Xeikon Café and hot choices for digital printing
How can a wide range of substrates enhance digital printing opportunities? This was showcased by Stora Enso at the Xeikon Café
Packaging Innovations event in Belgium in March.
“We want to inform a broader audience about our expertise
and material options in digital printing. At Xeikon Café it is possible to see lots of different equipment being used within the digital
industry, and it is an ideal venue to meet new customers and tell
them about the performance of our products in digital printing,” said
Peter Daams, Stora Enso’s Sales Manager of Graphical Boards in
the Benelux countries.
Xeikon Café Packaging Innovations is a platform offered by
Xeikon and its Aura partners, offering the opportunity to understand,
evaluate and experience digital production, and enabling printers
and converters to consciously make a business decision. Through
demonstrations, presentations, workshops and discussions, participants receive first-hand, actionable information and advice on
industry innovations and trends.
“Customers can be very creative about the types of jobs they are
running on their presses and often that imagination can be fired up
by developments in the substrate choices available,” said Jeroen van
Bauwel, Director Product Marketing at Xeikon. “We were pleased
to present Stora Enso’s wide range of options that will enable our
customers to see for themselves the opportunities that await them.”
www.xeikoncafe.com
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Stora Enso’s CEO Kalle Sundström greets
Consumer Board’s guests in the Falun VIP lounge.
Stora Enso provided 250 000 paper cups and 500
waste bins for the event. The cups were marked with a
symbol to facilitate and increase recycling.
In the end it was the Norwegians who topped the
medal count in Falun 2015.
The former ironworks Verket provided a unique setting
and atmosphere for the evening programme.
One of the highlights was Mando Diao playing the
official Falun 2015 song Love Last Forever.
Charlotte Kalla going for gold on home snow in the
ladies’ 10 km ski race.
Skiing and biathlon legend Magdalena Forsberg speaks
to Stora Enso’s guests about fighting for your goals.
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Unforgettable Nordic
Ski Championships
Stora Enso was one of the international sponsors of the FIS Nordic
World Ski Championships in Falun, Sweden, in February. The big
event was a celebration of world-class athletes, but at the same
time it was a good opportunity for Stora Enso to showcase the
company’s recent innovations.
Board Paper | May 2015
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Entry code: eNewsletter
Warhol returns in limited edition
In the 1980s, Andy Warhol created more
than 50 works of art portraying the iconic
Absolut Vodka bottle. Now, details from one
of his original Absolut paintings have been
replicated onto the bottle. Four million bottles of the limited Andy Warhol Edition are
being distributed worldwide, packed in gift
boxes made of Ensocoat 2S board.
The Andy Warhol box is black with blue,
pink and yellow details – replicating Andy
Warhol’s original Absolut Warhol painting.
There are two sizes and two designs, both
printed with high-gloss UV inks for brilliant
colour reproduction. The limited edition was
developed together with The Andy Warhol
Foundation for the Visual Arts, a non-profit, charitable organisation recognised as
among the leading funders of contemporary
art. Pretty thrilling for a package designer to
get to work with an Andy Warhol creation!
Board Paper | May 2015
“For an artist so intrinsically a
part of pop culture like Andy
Warhol, you can’t help thinking
he’d still be a vital part of the
artist community in some
way. Would he still throw the
parties? Probably.”
– Greg Jacobs, absolut.com
The box is manufactured by Frontpac
in Southern Sweden. Drinks packaging
has become a stronghold for the company,
which supplies folding cartons, corrugated
boxes and bag-in-boxes for the industry. It
is quite a coincidence that Frontpac’s plant
is located in the same area where the grain
for Absolut grows, but for some other drinks,
the situation is quite different.
“When it comes to wine, the retailers
benefit from having the filling done in Scandinavia, instead of wasting the wine’s shelflife at sea if it is packed in retail packages
already in its country of origin,” says Martin
Enocson, Frontpac’s Managing Director.
Absolut is one of Frontpac’s oldest gift
box customers. Stora Enso and Frontpac
also have a long history together. In addition to Ensocoat, Frontpac uses CKB as the
standard top liner for their corrugated boxes.
“High-quality paperboard is today making a comeback as the preferred material for
gift boxes. There was a time when some
brand owners sought differentiation through
other materials, but now they are returning
to their roots. Sustainability is one reason
for this,” says Mr Enocson.
Stora Enso board offering
Redesigning
the Future
with
Renewable
Packaging
Towards the future
Consumer Board
Our industry has a bright future. Our raw material is not only sustainable, it is also
renewable. We make products that people need today and tomorrow. And yet the
world around us is changing. We are seeing increased digitisation and online sales,
increased demand for packaging and higher living standards driving demand for
food and liquid packaging.
At Stora Enso Consumer Board, we have an important role in driving this transformation. The past years have been successful for us in terms of productivity and
efficiency. We continue to follow a path of continuous improvement and we need
to step things up to ensure value creation on our journey to becoming the world’s
leading consumer board supplier.
During my first months at Stora Enso I have encountered a lot of passion from
people who care about, take great pride in and have insight in the business. I have
been happy to see that we have strong customer relations and a broad, high-quality
portfolio. We want to know you – our customers and brand owners – for real. We
want to experience how you experience, see what you see and learn about your
world. I can promise that these insights will be our inspiration and enable us to add
value for you and also for ourselves.
We need to change to be able to serve you even better in the future and to be
able to answer your future needs more proactively. In order to support and execute
our growth strategy, we have revised our organisation and key processes.
The biggest changes are two new business units that are more customer- and
end-use-focused, one Operations function and new support functions. Carl Johan
Albinsson heads the Liquid Packaging business unit and Hannu Kasurinen leads
the new Carton Board business unit. Liquid Packaging will focus mainly on a few
major key accounts, whereas Carton Board will serve a much broader variety of
customers with multiple end-use segments. Marko Pekkola is in charge of the new
Operations function.
Marko Hakovirta will continue to lead Innovation and R&D. David Simonsson
continues as head of Sourcing and Knut Hansen has started as head of Supply
Chain. Supply Chain is an important area where we are now striving to make further
progress. In the support functions, e.g. global responsibility will have an important
role in supporting the whole division.
Our journey of transformation from
a traditional paper and board producer
to a customer-focused renewable materials growth company is under way.
We are investing in sustainable businesses and drawing up plans for the future with a long-term horizon and commitment to deliver what we promise.
This is the story I want to tell you –
this is my promise to you on behalf of
my team.
Jari Latvanen
EVP, Consumer Board Division
renewablepackaging.storaenso.com
ensocoat.storaenso.com
graphicalboards.com
Publisher: Stora Enso Consumer Board, FI-55800 Imatra, Finland
Editor: Sanna Heiskanen, [email protected]
Subscriptions and changes of address: [email protected]
www.storaenso.com/consumerboard
www.storaenso.com/boardpaper
Material: Ensocoat 2S 220 g/m2
Layout: Onnion Ltd Printer: Libris 5/2015