1. technology and computing
2. consumer electronics
3. camera and photo equipment
4. cameras and camcorders
5. cameras

SESE
Confidential – Authorized Dealers and Distributors only. Re-distribution is prohibited.
MARKETING MEMO
New Product Announcement
VIRB® X and VIRB® XE
April 13, 2015
VIRB® X and VIRB® XE represents a bold step forward in action camera evolution.
These rugged, compact cameras shoot rich, high definition wide-angle footage and
crisp slow motion for high-paced action. G-Metrix™ allows VIRB X and VIRB XE to
use their built-in sensors and wireless capabilities to capture performance data
that you can overlay into your video for a richer viewing experience.
KEY FEATURES:
NEW G-METRIX
Built-in GPS and external sensors with connectivity to Garmin devices to capture performance data like speed, elevation, heart rate and G-force
NEW ADVANCED VIDEO
VIRB X = Capture exciting footage with high definition 1080p resolution at 30 frames-per-second, or capture up to 120 frames-per-second slow
motion
VIRB XE = Capture thrilling footage with high definition 1080p resolution at 60 frames-per-second, or capture up to 240 frames-per-second
slow motion
NEW STILL IMAGE CAPTURE
The VIRB X and VIRB XE give you the ability to capture crystal clear photos with up to 12MP image quality
NEW BURST CAPABILITY
The VIRB X and VIRB XE offer a burst shooting mode that will capture several photographs in quick succession so that you don’t miss the action.
VIRB X = 12MP@10 fps burst capture; VIRB XE = 12MP@30 fps burst capture
NEW WATERPROOF
Waterproof to 50 meters without a case, allowing control of cleaner and clearer video and audio
NEW RUGGED POWER
Weather proof contacts allow for rugged charging and powering
NEW ONE TOUCH CONTROL
Simple, one-touch switch to start/stop recording
NEW PHOTO BUTTON
Dedicated photo button captures still images at any time
NEW BLUETOOTH® AUDIO
VIRB X and VIRB XE can connect directly to wireless Bluetooth headsets or microphones to capture audio in high definition
NEW PROFESSIONAL MOUNTS
Non-slip allen head tightening allows maximum torque for vibration/impact resistance
NEW MULTI CAMERA SYNC
Automatically synchronized footage using GPS timestamp for seamless camera angle switching in multi-camera compilations
NEW PRO MODE
Advanced manual camera adjustments; control white balance, sharpness, color profile, ISO limit and exposure bias (VIRB XE only)
NEW IMAGE STABILIZATION
Improved electronic image stabilization to smooth out video in the roughest conditions (VIRB XE only)
NEW VIRB TRACKING
Lets you know the last known position of the camera when connected to a compatible Garmin device or smartphone running VIRB Mobile app
BATTERY LIFE
Rechargeable and removable battery with up to 2 hour battery life at 1080p@30fps
REMOTE CONTROL
With ANT+® connectivity, you can use compatible Garmin devices2 as remote controls. Or use the optional accessory remote (page 6) or your
smartphone to control VIRB X or XE
STORAGE
Requires microSD™ card for data storage (card not included; recommend Class 10 or higher microSD)
Page 1 of 6
MARKETING MEMO
MEMO
MARKETING
Garmin VIRB® Mobile App
Free app that turns your compatible smartphone or tablet into a
Wi-Fi remote control for your VIRB X or VIRB XE action camera.
•
•
•
•
•
•
View and control multiple cameras
Review and edit captured footage
Add G-Metrix™ gauges and graphs
Add music and adjust individual clip volume
Publish directly to video sharing services
Locate lost cameras
VIRB Edit
Free software that automatically generates great, ready-to-share videos of your
experiences thanks to the G-Metrix data collected by VIRB X or VIRB XE.
•
•
•
•
•
•
•
•
Simple, automated video creation for incredible and fast video sharing
Add G-Metrix gauges and graphs to your video
Video editing tools: trim, split and combine video clips
Apply slow motion to video clips
Automatically synchronize video from multiple VIRB X and VIRB XE cameras
Add music and adjust individual clip volume
Publish directly to YouTube or export to computer for easy online sharing
Design, build and share your own custom performance gauges and graphs
MERCHANDISING:
VIRB XE LAMA
VIRB XE FREESTANDING OR END CAP DISPLAY
VIRB XE HANGING DISPLAY
(non-powered or powered options available)
Sizes:
Freestanding w/ no side wings: 67”H x 24”W x 18”D
Freestanding w/ one side wing: 67”H x 36”W x 18”D
Freestanding w/ two side wings: 67”H x 48”W x 18”D
Hanging Display
Mountain Biking
(Pictured on left)
Freestanding or end cap display featuring a powered
and non-powered option. The powered option features
SKU: M00-10506-00 VIRB XE Hanging Display, Snow/Bike
a 18.1” HD screen for product highlights. In stock
and ready to start shipping. For ordering information,
SKU: M00-10507-00 VIRB XE Hanging Display, Sail/Hunt
please contact inside sales representative.
SKU: M00-10501-00 VIRB XE Lama, Snow/Bike
Size: 20”H x 20”W
SKU: M00-10502-00 VIRB XE Lama, Sail/Hunt
Hanging displays come in two different versions. Select the
option that works best for your store. Both are double sided.
Size: 72”H x 18”W
VIRB XE Lamas come in two different versions.
VIRB XE COUNTER STACKING TRIANGLE KIT
Select the option that works best for your store.
VIRB XE TABLE TOP DISPLAY KIT
Both are double sided.
SKU: M00-10505-00
VIRB XE Counter Stacking Triangle Kit
VIRB X COUNTER DISPLAY
Size: 12”H x 4”W
Tabletop
Kit includes 4 different sets of stackable
DUMMY UNITS
counter displays. Mix and match images
M08-01363-00
and get creative with your retail space.
Dummy Unit, VIRB X
M08-01363-10
Dummy Unit, VIRB XE
VIRB XE CLING KIT
SKU: M00-10503-00 VIRB XE Cling Kit
Size: 6”H x 4”W
Includes 4 different double sided window
clings with different lifestyle images.
Size: 15”H x 12”W x 10”D
For ordering information, please
contact inside sales representative.
SKU: M00-10504-00 VIRB XE Table Top Display Kit
Size: 10”H x 10”W x 6”D
Table top display kit includes interchangeable graphics
customizable for different retailers.
Final artwork is subject to change from images shown in the merchandising section. For more information on merchandising, please visit the dealer resource center at Garmin.com.
Page 2 of 6
MARKETING MEMO
PRODUCT CONFIGURATIONS:
***Please note that we are still in the process of obtaining FCC authorization for these devices so the fulfillment of
any order from a distributor or dealer and the delivery of the products are contingent upon our receipt of this FCC
authorization. We expect to receive the FCC authorization shortly.
VIRB® X
010-01363-01
VIRB X action camera, rechargeable battery pack, charging/data cable, flat and curved adhesive mounts, standard mount
adapter, long screw, wrench, pivoting mount adapter pieces for use with collared mounts (sold separately), and manual
UPC: 753759134310
Minimum Retail Price (MRP): $299.99 USD
Minimum Retail Price (MRP): $389.99 CAD
Available June 2015
VIRB® XE
010-01363-11
Net Price: $269.99 USD
VIRB XE action camera, rechargeable battery pack, charging/data cable, flat and curved adhesive mounts, standard and
vertical mount adapters, short and long extension arms, short and long screws, wrench, pivoting mount adapter pieces for
use with collared mounts (sold separately), and manual
UPC: 753759131814
Available June 2015
Minimum Retail Price (MRP): $399.99 USD
Minimum Retail Price (MRP): $519.99 CAD
Net Price: $359.99 USD
PRODUCT COMPARISON:
Features
VIRB® XE
VIRB® X
VIRB® Elite
G-Metrix™
•
•
•
High-Sensitivity GPS
•
•
•
Accelerometer
•
•
•
Altimeter
•
Gyroscope
•
1440p FPS
30, 25, 24
1080p FPS
60, 50, 48, 30, 25, 24
30, 25
30
960p FPS
100, 60, 50
30, 25
48
720p FPS
120, 100, 60, 50, 30, 25
60, 50, 30, 25
60, 30
480p FPS
240
120
120
•
•
•
NTSC + PAL
Cinema Frame Rates
24, 48fps
Image Stabilization
gyro-enhanced
Pro Mode (white balance, sharpness and color profile
control, ISO limit, exposure bias)
Still Image Capture
Max Burst Capability
On-Demand Burst
Time Lapse
Waterproof
Rugged Power
•
basic
•
12MP, 7MP
12MP, 7MP
16MP, 12MP, 8MP
12MP@30fps
12MP@10fps
3fps
•
•
custom up to 120 sec intervals
custom up to 120 sec intervals
Waterproof to 50 meters
Waterproof to 50 meters
•
•
(no case required)
(no case required)
preset
IPX71
(50 meters with dive case)
One Touch Control
•
•
•
Photo Button
•
•
•
Bluetooth® Audio
•
•
Multi Camera Sync
•
•
SmartReady (Wi-Fi® connection)
ANT+® Wireless Connectivity
VIRB Tracking
•
•
•
Remote Control/Sensors2
Remote Control/Sensors2
Remote Control/Sensors
•
•
Page 3 of 6
MARKETING MEMO
CONTINUED......PRODUCT COMPARISON:
Features
VIRB Edit Compatibility
VIRB App Compatibility
Battery Life
Requires microSD card
VIRB® XE
VIRB® X
VIRB® Elite
•
•
•
•
•
•
up to 2 hrs (at 1080p@30fps)
up to 2 hrs (at 1080p@30fps)
up to 3 hrs (at 1080p@30fps)
up to 128GB, Class 10 or higher
up to 128GB, Class 10 or higher
up to 64GB, Class 10 or higher
PRODUCT COPY:
VIRB X
25 WORDS
Garmin VIRB® X action camera with G-Metrix™ captures more action with rich, high definition footage at 1080p/30fps and up to 120 fps (at 480p) slow motion.
54 WORDS
The Garmin VIRB® X action camera with G-Metrix™ shoots rich, high definition footage at up to 1080p resolution and 120fps (480p) slow motion. It is waterproof
to 50 meters without a case. G-Metrix sensors create true excitement by adding auto-synched gauges and graphs with action data like speed, altitude and g-force
to your video.
114 WORDS
The Garmin VIRB® X action camera shoots rich, high definition, video at 1080p/30fps, 12MP photos at up to 10 frames per second. The rugged compact camera fits
every activity and all conditions with a waterproof rating of 50 meters, with no case needed. VIRB X features an intuitive user menu and one touch control switch,
making it incredibly easy to use. Combined with VIRB App on your smart phone VIRB X even provides live preview before and during recording, remote control,
and editing/transfer of video for sharing. G-Metrix™ creates true excitement by recording video and data at the same time so you can add auto-synched gauges
and graphs with speed, distance, g-force and more.
VIRB XE
29 WORDS
Garmin VIRB® XE action camera with G-Metrix™ captures rich, high definition footage at 1080p/60fps, 240 fps HD slow motion and 12MP photos at up to 30 fps.
59 WORDS
Garmin VIRB® XE action camera with G-Metrix™ shoots rich, high definition footage at 1080p/60fps. It provides gyro based image stabilization and clear 12MP
photos at up to 30 fps. The compact, rugged, 50 meter waterproof rated camera fits everywhere and goes anywhere. G-Metrix sensors add auto-synched gauges
and graphs with action data like speed and g-force to your video.
107 WORDS
Garmin VIRB® XE performance action camera shoots high definition footage at 1080p/60fps. Truly built for rough conditions, VIRB XE provides gyro based image
stabilization and stunning clear 12MP photos at up to 30fps. The rugged compact camera fits every activity and all conditions with a waterproof rating of 50
meters, with no case needed. Use the VIRB App on your smart phone for real-time viewing while recording, remote control and instant share functions. G-Metrix™
in the camera and from compatible Garmin devices and sensors create true excitement by adding animated gauges and graphs to your video with action data like
speed, g-force and other performance data.
PHYSICAL & PERFORMANCE:
Unit dimensions
(WxHxD):
3.0” x 1.6” x 1.4” (77.0 x 40.6 x 36.8 mm)
Display size:
1” (25.4 mm) diagonal
Unit weight:
5.35 oz (151.7 grams)
Battery life
Battery type:
Waterproof:
Temperature range:
Memory:
Up-to 2 hours (at 1080p@30fps)
Rechargeable 980mAh Li-polymer
Yes (up to 50 meters)
-15° to 45° C
microSD™ card (not included)
File type:
.mp4
1440p HD video:
VIRB XE = 30, 25, 24fps
1080p HD video:
VIRB X = 30, 25fps
VIRB XE = 60, 50, 48, 30, 25, 24fps
960p HD video:
VIRB X = 30, 25fps
VIRB XE = 100, 60, 50fps
720p HD video:
VIRB X = 60, 50, 30, 25fps
VIRB XE = 120, 100, 60, 50, 30, 25fps
480p (slow motion):
VIRB X = 120fps
VIRB XE = 240fps
High-sensitivity GPS:
Yes
Still photo resolution:
Accelerometer:
Yes
Photo burst:
Gyroscope:
Image stabilization:
Yes
optional rugged power cable or Bluetooth® audio
Interface:
SHIPPING AND CASE PACK:
VIRB X = 12MP@10fps
VIRB XE = 12MP@30fps
Yes
Yes, gyro-enhanced (VIRB XE only)
Internal microphone:
External microphone:
VIRB X and VIRB XE = 12MP, 7MP
USB 2.0
Photo time lapse:
VIRB X and VIRB XE = custom up to 120 sec intervals
®
ANT+ compatible:
Yes (remote & sensors)2
Wi-Fi :
Yes (802.11 bgn)
®
Bluetooth:
Physical Specifications
Gift box dimensions (WxHxD):
Gift box weight:
Master carton quantity:
Master carton dimensions
(WxHxD):
Master Carton Weight:
Page 4 of 6
Yes
VIRB X
VIRB XE
(010-01363-01)
(010-01363-11)
4.6”W x 6.7”H x 4.0”D
(11.7 x 17.0 x 10.2 cm)
4.6”W x 6.7”H x 4.0”D
(11.7 x 17.0 x 10.2 cm)
1 lb, 3.7 oz (558g)
1 lb, 5.4 oz (606g)
24 pcs/carton
24 pcs/carton
17.1”W x 15.0”H x 15.1”D
(43.4 x 38.1 x 38.4 cm)
17.1”W x 15.0”H x 15.1”D
(43.4 x 38.1 x 38.4 cm)
34 lbs (15kg)
36 lbs (16kg)
MARKETING MEMO
COMPATIBLE ACCESSORY OVERVIEW:
SKU 010-12256-05
UPC: 753759133306
SKU 010-12256-13
UPC: 753759138349
SKU 010-12256-12
UPC: 753759138332
SKU 010-12256-16
UPC: 753759138370
HEAD STRAP + READY CLIP - NEW PICATINNY RAIL MOUNT - NEW
WATERSPORT MOUNT - NEW
RUGGED POWER CABLE - NEW
SKU 010-12256-06
SKU 010-12256-02
SKU 010-12256-04
Wear VIRB® X or XE on your head with this
adjustable mount. Use clip to attach camera
to a variety of places 3mm-6mm in thickness.
List price: $21.99
Net price: $18.69
UPC: 753759133313
CHEST STRAP MOUNT - NEW
Detachable picatinny/weaver rail mount
with extension arms and knobs for multiple
mounting options.
List price: $21.99
Net price: $18.69
SKU 010-12256-08
Mount VIRB X or XE while on the water.
Mounts to surfboards, kayaks, boats,
wakeboards and more.
List price: $24.99
Net price: $21.24
UPC: 753759133337
WRIST STRAP MOUNT - NEW
Mount VIRB X or XE to your chest with
Mount VIRB X or XE to your wrist or
this adjustable strap. Great for biking,
virtually anywhere. Includes extra long
snowsports, paddlesports, fishing and more. strap for up to 8” (203mm) diameter.
List price: $39.99
Net price: $33.99 List price: $24.99
Net price: $21.24
UPC: 753759133276
LARGE TUBE MOUNT - NEW
Mount VIRB X or XE on any tube with
diameters 0.75” to 1.5” (19mm to 38mm).
Includes inserts and adjustable arms.
List price: $24.99
Net price: $21.24
Power your VIRB X or XE. Provides
3.5mm stereo input for external mic, RCA
composite video output and mini-USB port.
List price: $39.99
Net price: $33.99
UPC: 753759133290
VENTED HELMET STRAP - NEW
Secure VIRB X or XE through the vents in
your helmet with this adjustable strap.
Great for biking, snowsports & more.
List price: $14.99
Net price: $12.74
SMALL TUBE MOUNT - NEW
010-12256-03
UPC: 753759133283
List: $22.99
Net: $19.54
Mount VIRB X or XE on any tube with diameters
0.35” to 0.95” (9mm to 24mm). Includes inserts
and adjustable arms.
TRIPOD MOUNT - NEW
010-12256-07
UPC: 753759133320
List: $6.99
Net: $5.94
¼-20 thread to fit any standard tripod. Great for
stationary shots, timelapse and more.
AUTO DASH SUCTION MOUNTNEW
010-12256-09
UPC: 753759133344
List: $24.99
Net: $21.24
Mount VIRB X or XE to your windshield or any
smooth, flat surface in your vehicle for recording
while driving or flying.
MOUNT BASE KIT - NEW
010-12256-17
UPC: 753759138387
List: $19.99
Net: $16.99
Extra flat and curved base mounts for VIRB X or
XE. Includes 3 flat mounts and 3 curved mounts.
360 MOUNT BASE KIT - NEW
010-12256-27
UPC: 753759144616
List: $21.99
Net: $18.69
Mount your VIRB X or XE at any angle. Includes
3 flat mounts, 3 curved mounts, pivoting mount
adapter pieces, long screw and wrench.
ADJUSTABLE MOUNTING ARM
KIT - NEW
010-12256-18
UPC: 753759138394
List: $19.99
Net: $16.99
Mount VIRB X or XE almost any way with a
variety of links and surface mounts.
ARCHERY BOW MOUNT - NEW
010-12256-20
UPC: 753759138417
List: $14.99
Net: $12.74
Designed to replace the stabilizer mount/screw
to capture the hunt.
DOG HARNESS, SHORT - NEW
010-12256-24
UPC: 753759142469
List: $69.99
Net: $59.49
Mount VIRB X or XE to your dog with this
adjustable harness. For dogs 15”-25”(38-64cm),
measured from base of neck between the
shoulder blades to the base of tail.
DOG HARNESS, LONG - NEW
010-12256-25
UPC: 753759142476
List: $74.99
Net: $63.74
Mount VIRB X or XE to your dog with this
adjustable harness. For dogs 26”-36”(66-92cm),
measured from base of neck between the
shoulder blades to the base of tail.
AVIATION AUDIO CABLE - NEW
010-12256-21
UPC: 753759138424
List: $49.99
Net: $42.49
Captures aviation headset audio in stereo.
Conveniently plugs in-line between the aircraft
audio jack and headset.
Page 5 of 6
MARKETING MEMO
CONTINUED.......COMPATIBLE ACCESSORY OVERVIEW:
LIFE JACKET FLOAT MOUNTNEW
010-12256-19
UPC: 753759138400
List: $17.99
Net: $15.29
Keep VIRB® X or VIRB XE afloat with this
life jacket mount. Great for watersports &
boating.
CYCLING COMBO MOUNTNEW
010-12256-22
UPC: 753759138431
List: $12.99
Net: $11.04
Capture your ride with the combo mount.
Garmin Edge compatible mounting on top
and VIRB X or VIRB XE mounting on the
bottom offers a simple and solid solution for
handlebar mounting.
BATTERY PACK - NEW
010-12256-01
UPC: 753759133269
List: $24.99
Net: $21.24
Replacement rechargeable battery for your
VIRB X or XE action camera.
CHARGE CABLE - NEW
010-12256-15
UPC: 753759138363
List: $19.99
Net: $16.99
Use this cable to charge your VIRB X or XE and
to transfer data to your computer.
REPLACEMENT/REPAIR KIT NEW
010-12256-14
UPC: 753759138356
List: $39.99
Net: $33.99
Replacement parts for your VIRB X or XE.
Includes camera door, door latch, mounting
flange, screws and tools.
ANTI-FOG DESICCANTS - NEW
010-12256-10
UPC: 753759133351
List: $9.99
Net: $8.49
Keeps your camera shooting clear in
conditions where humidity levels are high.
REMOTE CONTROL
010-12094-00
UPC: 753759114831
List: $49.99
Net: $42.49
Control VIRB X or XE from up to 10m away by
pushing one of three buttons for start/stop
recording and capturing still images.
HRM-RUN™ MONITOR
010-10997-08
UPC: 753759107741
List: $99.99
Net: $84.99
Worn around chest during activity and
measures heart rate, plus cadence, vertical
oscillation and ground contact time.
PREMIUM HEART RATE
MONITOR
010-10997-07
UPC: 753759003456
List: $69.99
Net: $59.49
Wear around chest during activity and
wirelessly transmit heart rate to VIRB X
or XE.
TEMPE™ WIRELESS
TEMPERATURE SENSOR
010-11092-30
UPC: 753759993122
List: $29.99
Net: $20.99
Transmit ambient temperature data wirelessly
to your VIRB X or XE with this external
sensor.
SPEED/CADENCE BIKE
SENSORS
010-12104-00
UPC: 753759120641
List: $69.99
Net: $59.49
Monitor your pedaling cadence and/or speed
with these easy-to-install wireless sensors.
VECTOR™, STANDARD
(12-15MM)
010-00994-03
UPC: 753759121884
MRP: $1,499.99
Net: $1,349.99
Measures total power, cadence, and left/right
power balance, transmitting data to your
VIRB X or XE. Fits crank arms 12-15mm thick
and up to 44 mm wide.
VECTOR, LARGE
(15-18MM)
010-00994-04
UPC: 753759121891
MRP: $1,499.99
Net: $1,349.99
Measures total power, cadence, and left/right
power balance, transmitting data to your
VIRB X or XE. Fits crank arms 15-18mm thick
and up to 44 mm wide.
GNT™ 10 NMEA 2000®
TRANSCEIVER
010-01134-00
UPC: 753759106904
List: $149.99
Net: $134.99
Provides the ability to transmit NMEA
2000 data over the wireless ANT network
to your VIRB X or XE.
COMPATIBLE SENSORS:
See Garmin.com/waterrating for more details.
2
Compatible with the following Garmin sensors: HRM-Run monitor, Premium Heart Rate Monitor, tempe, bike speed/cadence, Vector, GNT 10 NMEA 2000 Transceiver, Bluetooth®enabled OBD-II tools based on the ELM327 standard.
Compatible with the following Garmin devices: fenix® series, epix™, tactix®, quatix®, D2™, Edge ® 510/800/810/1000, zumo ® 390/590, Dakota® 20, Oregon® 45x/55x/6xx
series, Montana® series, Monterra®, Rino ® 650/655t, eTrex® 30, GPSMAP ® 62s/62st/62sc/62stc, 78s/78sc, 64s/64st, Alpha®, Astro ® 320, vivosmart ®, vivoactive™, Forerunner ® 920XT,
G3X Touch(coming soon).
Compatible apps: VIRB Mobile app, Garmin Pilot™
1
For more information, please click here.
Apple, the Apple logo, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App store is a service mark of Apple Inc.
Android and Google Play are trademarks of Google Inc.
Windows Phone and its logo is a registered trademark of Microsoft Inc.
The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Garmin is under license.
Page 6 of 6