1. technology and computing

Microsoft at
NAB Show 2015
Welcome to the Microsoft booth at NAB Show 2015! We are pleased to share with you how the Microsoft platform, along with our partner ecosystem, is
Transforming Media to a Cloud-first, Mobile-first World. Our solutions are focused on supporting media enterprises with:

Advertising and audience analytics: Achieve breakthrough insight into audiences, business performance, and profitability, and provide an
integrated view of enterprise-wide risk exposure.

Editorial collaboration: Multimedia content development and cross-channel publishing by providing collaboration and mobility experiences and
devices that creative and business teams want and expect.

Media in the cloud: Reduce time to market, provide round the clock news gathering, and create new revenue with dedicated audiences. The cloud
enables connections to audiences on a range of devices including set-top-boxes, smartphones, PCs, and tablets.
Advertising and audience analytics
DECENTRIX
A1
MICROSOFT AZURE
MOBILE ENGAGEMENT
BIAnalytix™ Media Business Intelligence. As audience based selling models evolve at a relentless pace, media companies are
looking for tangible solutions underpinned by solid economic models to monetize their available advertising inventory. Whether
you sell linear or digital advertising (or both), the Decentrix Dynamic Rate Card™ combines your key audience metrics with your
valuable commercial inventory to enhance your overall strategy for increased revenue growth. In addition to on-premise
solutions, Decentrix uniquely offers this capability on the Microsoft Azure Cloud enabling unprecedented scalability and
accelerated time to revenue.
A2
Maximize mobile apps usage and revenue with Azure Mobile Engagement—a software-as-a-service (SaaS)-delivered, datadriven user-engagement platform that enables real-time fine-grain user segmentation, app user analytics, contextually-aware
smart-push notifications, and in-app messaging across devices. It closes the marketing loop for app developers and marketers,
allowing them to get in touch with their customers at the right time in a personal, contextually-aware, and non-intrusive way.
MICROSOFT DIGITAL
CRIMES UNIT
Microsoft's Digital Crimes Unit (DCU) fights cybercrime globally. DCU works to identify and disrupt/stop the worst malware by
cybercriminals using civil law in partnership with industry customers, partners, and law enforcement. They use Big Data, Azure,
SQL, and Office 365 in their daily work keeping the internet a safer place.
Editorial collaboration
CONCIETY AG
E3
CREATECTRL AG
E2
SKYPE
IQon Editorial Collaboration. IQon Editorial Collaboration enables topic-centric planning, research, and content gathering for
journalists and editors. The portal-based solution allows for a trilateral media connection of the planning, production, publishing
and broadcasting of stories. Publishers get a single solution that combines existing systems, such as NPS and MAM with
collaboration and research features in a single environment. IQon can be used on any device and from any location.
Media Applications. Media Applications provides comprehensive content and metadata management combined with flexible
program scheduling. Control your cross-media workflows with solutions designed to guide through your specific work processes
in program and campaign planning, content management and scheduling for both classic linear and VoD programs. This years’
highlight is the state-of-the-art HTML5 based VoD-Scheduling System linked to Microsoft’s cloud media service Azure. Boost your
take rates applying an optimized planning process including highlight placement of premium video titles.
Skype TX. Skype in Media will be showcasing its revolutionary participatory content in broadcast and film, hosting a panel on
emerging trends in Broadcast & Media — with guest speakers from ESPN and VICE News — and presenting a special demo
outlining the impressively low latency of Skype TX. Skype TX provides the world’s only dedicated Skype broadcast hardware
solution, improving production workflows and helping broadcasters and filmmakers produce content from a cast of millions.
Bing Pulse. Bing Pulse is the leading audience engagement technology for live feedback from TV audiences of any size, during
any event, and on any device and browser. Bing Pulse gives viewers the ability to engage with and respond to the content they're
watching every five seconds, and as often as they like, as well as the opportunity to respond to one-time answer poll questions.
Broadcasters and producers can see real-time data insights for their events, with API access to plug into TV graphics software.
X-ART
E1
X.News. Journalists have more sources of news and more platforms to deliver it to. It is the job of x.news to help journalists deal
with maelstrom of content. X.news is a Microsoft Azure hosted application designed to keep journalists on top of the news. X.news
is built on three benefits: Be fast and be first. Be informed. Be connected with colleagues.
Media in the cloud
CORAL TECHNOLOGY LLC
C7
CLEARLEAP
C2
DELTATRE
C4
ELO TOUCH SOLUTIONS
C8
GULLIVEO MEDIA
SERVICES GMBH
C5
HIVE STREAMING
C3
LEVEL 3
C9
MICROSOFT AZURE
C1
MICROSOFT AZURE
MEDIA SERVICES
Coral MSP. Coral MSP is the only cloud-based platform designed specifically for the complex requirements of the pay TV industry.
With a state-of-the-art contract and calculation engine at its core, CoralMSP will expedite your revenue management processes,
handle even the most complex contract terms, help you forecast future revenue, and automate your entire signal management
workflow. Flexible, extendable, and customizable, CoralMSP features easy-to-use graphical user interface and RESTful API for easy
integration with other systems.
The Clearleap Platform. The Clearleap Platform powers compelling new multiscreen business opportunities for premium content
owners and pay-tv providers to manage and monetize content across screens. Its flexible and scalable architecture automates asset
preparation by centralizing and streamlining media management, enabling unmatched metadata management capabilities and
unparalleled workflow efficiency and visibility.
Diva. Diva is the ultimate live and on-demand sports video player that combines sports data, social and editorial content in a single
interface to create a truly unique and immersive viewing experience. Diva ensures sports fans come back for more and watch
longer. Its end-to-end, cloud-based workflow gives content publishers full control and powerful tools to create and publish
massive amount of content with minimal turnaround.
Forty years ago, Elo invented the touchscreen. Today we are re-inventing how you use them to shop, pay, work, and play. A global
leader with 20+ million retail and hospitality installations in 80+ countries around the world, our products are designed in
California and built to last – backed by a three-year standard warranty. Elo intellectual property is protected by a number of patent,
trademark and design registrations globally.
Gulliveo is the global marketplace for digital film and video content. Ease of use, optimal research tools, efficient compression
codec, and cross-converting utilities make Gulliveo unique. It organizes the professional content trading between film and video
producers, as well as for editorial offices of TV broadcasting stations and online platforms. Microsoft Azure offers Gulliveo the
fastest, most secure, and reliable access with state of the art data storage.
Hive Streaming enables large-scale secure, high-quality video distribution for enterprises and network operators. Integrated with
Microsoft Azure Media Services, Hive Streaming’s software facilitates the delivery of HTTP-based adaptive bit rate video, removing
up to 99 percent of the traffic over weak and costly network links. When used in an enterprise network, Hive ensures that viewers
can watch high-quality video without congesting the network and without adding new hardware.
Level 3 Cloud Connect Solutions. Level 3 Cloud Connect Solutions and Microsoft Azure ExpressRoute enable private, dedicated,
high-throughput network connection between Microsoft Azure datacenters and enterprise on-premises IT environment.
ExpressRoute connections do not go over the public Internet and offer more efficiency, improved performance, reduced costs,
greater security, and global connectivity. With ExpressRoute, you can establish connections to Azure at an ExpressRoute location or
directly connect to Azure from your existing WAN network.
Microsoft Azure Software as a Service. ISVs are building cutting-edge media solutions on the Microsoft Azure cloud platform and
providing new revenue streams for their customers. Visit this station to learn more about their solutions and the impact the cloud
is having on the media and broadcast industry.
Deliver any media, on virtually any device, anywhere...with the power of the Azure cloud. Create end-to-end media workflows with
flexible and highly scalable encoding, packaging,
and distribution services. Securely upload, store,
encode and package video or audio content for
both on-demand and live streaming delivery to a
wide array of TV, PC and mobile device endpoints.
At NAB Show, we are highlighting the addition of
the Spanish language to our Media Indexer and we
are making our dynamic client player, Azure Media
Player, generally available to customers – powering
a smart player experience on every device and
browser.
WILDMOKA
C6

Agile Media Cloud. Agile Media Cloud provides
new ways to distribute, consume, and valuate
video content. It offers towards mass media,
content owners, and service providers, solutions
to promote content on social media, monetize
archives, and value key moments. With live
deployments for major customers like Canal+ in
France and AT&T in the US, combined with
worldwide partnerships with Microsoft and
Advans Group, Wildmoka has become – in a few
months – a leading player in its domain.
www.microsoft.com/nabshow