Dote Racing - Bancroft Development

Dote Racing
Dote Racing
A Family Tradition
The Dote Family, a three generation race team, started competing in the mid 80s with Lynn & Sue
purchasing a 1951 Henry J drag car. Mike Dote, Lynn & Sue's son, and his wife, Connie, soon
followed in his parent's footsteps. Mike, Connie and daughters, Camie and Joanna, began
competing weekly. After fulfilling their bracket racing goals and building great family memories,
the team decided to take their passion to the next level. In 2009 the Dote's purchased a top fuel
team and have enjoyed competing to date.
Leah Pritchett – Driver & Spokesperson
California native Leah Prichett’s passion for drag racing began at a very
early age. She started driving Jr Dragsters at 8 years old, with 37 career
wins in 8 years of competition.
As soon as she was old enough Leah got behind the wheel of a full size race
car, winning 1 race and making it to the semi-finals twice. She was the first
woman to run 5 seconds in a Nostalgia Funny Car. She also set the world
record for the fastest Nostalgia Nitro Funny Car, being the first person to
break 250 mph. In 2010 she was the Hot Rod Heritage Series Champion.
In 2011 Leah raced a Pro Modified car and won 3 NHRA national events in
just 2 seasons. In 2013 Leah joined Dote Racing in the ranks of Top Fuel
Dragster, ending up 15th in points overall after competing at only 12 national
events.
Leah was the highest finishing Top Fuel driver during the 2014 season that
did not complete in the full 24-race schedule.
Sponsor Elements
Branding
Logo representation on the dragster and rights to use images in
commercial materials. Viewed by up to 125,000 spectators each race
weekend and reaching over 1 million viewers through ESPN and ESPN2
Media
Traditional and social media to reach millions of followers through print
and online publications utilizing race team, personal and partner
channels
Car and Driver Appearances
Utilization of the race team and driver to attract customers to retail
locations. This includes promotional media appearances, television
commercials, radio spots or other collateral materials
Promotions
Work with the race team and driver to distribute special offers, contests
or sweepstakes to fans
Guest Entertainment
Private access to the team pit area for hospitality with food & beverage
catering next to the race car
Gumout Promotions
Dote Racing and Leah Pritchett developed a marketing
relationship with Gumout that started during 2014 season and will
continue with hospitality, primary branding during half of the
races in 2015, and retailer promotions.
Speedway has the opportunity to be a primary sponsor as well in
partnering with Dote Racing, and can tie in promotions with
Gumout at it’s convenience store locations as a team sponsor.
Activation and engagement can be achieved in racing markets
that line up with Speedway locations.
NHRA Drag Racing
Today, NHRA is the world’s largest motorsports sanctioning body and the foremost promoter of
drag racing in the world, entertaining millions of racing fans with the fastest and most
spectacular form of entertainment on wheels
Reach
•  An avid fan base of 17.3 million, with a total fan base of 68.3 million across the United States
•  Up to 125,000 spectators attend each NHRA Mello Yello Drag Racing Series event
•  Dedicated broadcasts on ESPN2 / ESPN2 HD reach over 1.0 million viewers each race weekend
•  Highly engaging and genuine fan experience that provides all-day entertainment on and off the
track
•  NHRA’s open pit environment allows every person attending an event to get up close and personal
with the sport’s biggest stars - VIP credentials are not required
NHRA Drag Racing
The 24-race series competes in the U.S. from February to November
Designated Market Areas (DMAs)
NHRA National Event
120 mile event radius
2015 Markets
1)  Los Angeles, Calif.
2)  Phoenix, Ariz.
3)  Gainesville, Fla.
4)  Charlotte, N.C.
5)  Las Vegas, Nev.
6)  Houston, Texas
7)  Atlanta, Ga.
8)  Topeka, Kan.
9)  Englishtown, N.J.
10)  Epping, N.H.
11)  Bristol, Tenn.
12)  Norwalk, Ohio
13)  Chicago, Ill.
14)  Denver, Colo.
15)  Sonoma, Calif.
16)  Seattle, Wash.
17)  Brainerd, Minn.
18)  Indianapolis, Ind.
19)  Charlotte, N.C.
20)  St. Louis, Mo.
21)  Reading, Pa.
22)  Dallas, Texas
23)  Las Vegas, Nev.
24)  Pomona, Calif.
2015 Schedule
Feb 5-8
Pomona, CA
Jul 9-12
Chicago, IL
Feb 20-22
Phoenix, AZ
Jul 24-26
Denver, CO
Mar 12-15
Gainesville, FL
Jul 31-Aug 2 Sonoma, CA
Mar 27-29
Charlotte, NC
Aug 7-9
Seattle, WA
Apr 10-12
Las Vegas, NV
Aug 20-23
Brainerd, MN
Apr 24-26
Houston, TX
Sep 2-7
Indianapolis, IN
May 15-17
Atlanta, GA
Sep 18-20
Charlotte, NC
May 22-24
Topeka, KS
Sep 25-27
St. Louis, MO
Jun 4-7
Englishtown, NJ
Oct 1-4
Reading, PA
Jun 12-14
Epping, NH
Oct 15-18
Dallas, TX
Jun 19-21
Bristol, TN
Oct 19-Nov 1 Las Vegas, NV
Jul 2-5
Norwalk, OH
Nov 12-15
Pomona, CA
Contact
Representing Dote Racing:
Thomas B. Roshek, Jr.
Office: 972-380-6696
Cell: 214-564-4106
[email protected]