Clean Drain Dry
Ambassador Package
2015
#100 - 197 North 2nd Ave., Williams Lake, BC V2G 1Z5
Phone: (250) 305-1003 or 1-888-933-3722 • Fax: (250) 305-1004
www.bcinvasives.ca | [email protected] | ISCBC Charity Registration #856131578RR0001
TOGETHER • PREVENT • RESTORE
Clean Drain Dry Program Contact:
Sue Staniforth, Aquatics Program Manager, ISCBC
Email: [email protected]
Ph: (250) 655-6300
TABLE OF CONTENTS
CDD Ambassador Program Overview ............................................................................................ 1
CDD Training Requirements .............................................................................................................. 2
Resources........................................................................................................................................... 3
Data Collection ................................................................................................................................. 5
Reporting Requirements ................................................................................................................... 7
Media Guidelines .............................................................................................................................. 8
Appendix 1: Media Template (Media Advisory) ............................................................................ 9
Appendix 2: Media Template (News Release)............................................................................... 10
Appendix 3: Example Clean Drain Dry Interaction Scripts ........................................................... 11
Clean Drain Dry program outreach activities
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Clean Drain Dry Ambassador Program Overview
The Clean Drain Dry (CDD) Program has been designed to prevent
the introduction and spread of aquatic invasive species (AIS) through
recreational pathways—specifically boating activities. This program
encourages responsible behavior among boaters to clean drain and dry
their boats before entering another water body. In doing so, boaters are
enabled to contribute to protecting BC’s aquatic resources by doing their
part in preventing the introduction and spread of AIS.
The 2015 Aquatic Invasive Species Ambassador Program will focus on creating partnerships
with groups involved in watershed and/or AIS management. ISCBC will provide all partners
with the necessary tools to become Clean Drain Dry Ambassadors. Ambassadors will be
responsible for integrating and delivering consistent AIS information and Clean Drain Dry
messaging into their current program initiatives. Partners may include government agencies,
industry groups, as well as regional and community stewardship groups.
Becoming an Ambassador involves:
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Being part of a coordinated, province-wide; network of ambassadors;
Educating others on aquatic invasive species;
Delivering the Clean Drain Dry message;
Seeking commitments from boaters to Clean Drain Dry their boats;
Minimal reporting to support evaluation of the program
ISCBC will provide Ambassadors with the necessary tools to deliver the Clean Drain Dry
message effectively. These include:
4 Clean Drain Dry training;
4 Clean Drain Dry Resources;
4 Additional support as needed.
Thank you for partnering with ISCBC and
becoming an Aquatic Invasive Species Ambassador!
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Training Requirements
Clean Drain Dry Ambassadors are required to successfully complete training prior to
delivering the Clean Drain Dry message. This will ensure that all Ambassadors have a sound
understanding of the program and that the messaging being delivered is consistent across
British Columbia.
Upon completing the mandatory training modules, each Ambassador will be required
to complete a short quiz to test their understanding of the program. All quizzes must be
submitted to the Clean Drain Dry Program Manager/Facilitator for review and comment.
The Clean Drain Dry training quiz will be sent as a print file along with the Clean Drain Dry
Ambassador Package.
CLEAN DRAIN DRY AMBASSADOR TRAINING (MANDATORY)
All Ambassadors MUST complete the following pre-recorded training modules prior to
delivering the Clean Drain Dry message. These training modules are available on the ISCBC
website at: bcinvasives.ca/resources/programs/clean-drain-dry
1. Stopping Invasive Species: Fostering Positive Behaviours Through Community
Based Social Marketing (1 hour)
This module introduces you to the principals of community based social marketing,
encouraging positive behavior change and will highlight some successful CBSM programs.
2. Introduction to Clean Drain Dry (1/2 hour)
This module will provide you with an overview of the history and development of the Clean
Drain Dry program, the program goals and key messaging.
3. Clean Drain Dry Ambassador AIS Program (1/2 hour)
This module will provide you with an overview of the Clean Drain Dry Ambassador program,
the roles and responsibilities of Ambassadors and the program deliverables.
SUPPLEMENTAL TRAINING (OPTIONAL)
ISCBC is building a suite of pre-recorded training modules and webinars
that are available to our partners. These sessions are a great tool to
provide supplemental AIS training for our Ambassadors. There are
several pre-recorded webinars related to aquatic invasive species
available for viewing on the ISCBC website at www.bcinvasives.ca/
resources/webinars: we recommend that partners review these for
additional information.
Webinars of specific interest include:
• Key Aquatic Invasive Plants in the Pacific Northwest; Dr. Sam Chan, Oregon State University
• Learning “British Columbia’s Top Aquatic Plant Invaders” to Protect Investments in Natural
Resources and Restoration; Dr. Sam Chan, Oregon State University
• Quagga and Zebra Mussel Early Detection and Rapid Response Plan for British Columbia;
Dr. Matthias Herborg, Aquatic Invasive Species Specialist, BC Ministry of Environment
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Resources
Each of the Clean Drain Dry program resources has been developed
based on the principals of Community Based Social Marketing – and
each resource plays an integral role in the delivery of the Clean Drain
Dry message and securing boater commitments. Resources that you will
receive include the AIS wallet card, rack card and waterproof pouches.
These will be delivered to you prior to delivering the Clean Drain Dry
message on-the-ground.
There are two different starter packages- you will be issued one or
the other based on your group’s level of involvement in the program.
The package that your group will receive will be confirmed once the
tailored partnership framework has been discussed and agreed to.
When your resource supply is low, you are able to submit a request
for additional resources to the aquatics facilitator. Your request will be
approved based on available resources.
1. Standard Package
This package will be delivered to groups that contribute to the
program by:
Clean Drain Dry
Rack Card
4 Delivering the Clean Drain Dry message at education and
outreach events and seeking/securing commitments;
4 Participating in program-related education / training
opportunities, such as webinars;
4 Sharing ISCBC’s aquatic invasive species information at
upcoming events with their networks.
The starter package includes the items listed in the table below.
Additional resources can be requested up to a pre-determined
maximum and will be issued based on groups reporting back to
ISCBC on their program progress.
Item
AIS Rack Card
AIS Wallet Card
Waterproof Wallet Pouches
Starter Package
250
500
25
Wallet Card
Aquatics
Wallet Pouch
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2. Enhanced Package
This package will be delivered to groups that contribute to the
program by:
4 Applying Clean Drain Dry messaging on the ground
by interacting with boaters and seeking/securing
commitments;
4 Participating in program-related education/ training
opportunities, such as webinars;
4 Sharing ISCBC’s Aquatic Invasive Species information at
upcoming events with their networks;
4 Incorporating program material into their existing curriculum/
programs / outreach materials / training courses;
4 Delivering program training sessions to their audiences /
identified stakeholders with support from ISCBC staff;
4 Designating a staff program spokesperson as liaison for the
ISCBC aquatics program; and
4 Being “eyes on the ground” for AIS and properly reporting
any findings through the appropriate avenues.
‘Public and durable
commitments enhance
the likelihood that the
individual who made
the commitment
will engage in the
behaviour. However,
because the
commitment is public,
and therefore can be
witnessed by others,
these commitments also
foster social norms and
social diffusion.’
- Doug Mckenzie Mohr
The starter package includes the items listed in the table below.
Additional resources can be requested up to a pre-determined maximum and will be issued
based on groups reporting back to ISCBC on their program progress.
Item
AIS Rack Card
AIS Wallet Card
Waterproof Wallet Pouches
Starter Package
500
1000
50
J. Leekie
Clean Drain Dry boat launch sign,
Cultus Lake Provincial Park
ISCBC
Clean Drain Dry program boat inspection training 2014
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Data Collection
DELIVERABLES (MANDATORY)
In order to monitor and evaluate the AIS Ambassador program success, ISCBC is asking each
Ambassador group to track and report on a few key deliverables. These include:
1. Number of People Directly Reached (Interactions)
This is the number of people that you share the Clean Drain Dry message with through
direct conversation. At an event, this could include the number of people you talk to
about Clean Drain Dry. In a presentation context, this would include all of the people in the
audience listening to your presentation. Consider tracking the # of interactions at given
education/outreach events on a simple tally sheet.
2. Number of People Indirectly Reached (Estimate)
Indirect reach refers to those people who received the Clean Drain Dry message/resource
indirectly. This includes:
• # People that stopped by your booth and picked up Clean Drain Dry resources
• # People that heard the Clean Drain Dry message, however you did not have a oneon-one conversation/ interaction with them
• # People reached through social media
• # People reached through marketing (newsletters, articles, and interviews
3. Number of Verbal Commitments Obtained
A verbal commitment is the “verbal” promise made by the person you are interacting with
to Clean Drain and Dry their boats going forward. For example, at some point during your
interaction, you should ask the person “Are you willing to commit to clean drain dry your
boat before entering another water body?” If they reply “yes”, then this is considered a
verbal commitment.
4. Number of Written Commitments
A written commitment is when the person you are interacting with confirms their
commitment to Clean Drain Dry by signing their name to a commitment form or poster.
There are several ways in which you can seek written commitments from boaters. These
include:
• Using a commitment form (template provided)
• Using commitment cards (template provided)
• Asking folks to sign a poster (template provided)
• Committing online through the ISCBC website: www.bcinvasives.ca/resources/
programs/clean-drain-dry
5. Number of Education/Outreach events the Clean Drain Dry message/
resources were delivered
This includes the cumulative number of education and outreach events that the Clean
Drain Dry message/resources were shared at.
6. Number of Communities the Clean Drain Dry message/resources was shared
This includes the cumulative number of different communities that the Clean Drain Dry
message/resources were shared in.
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Data Collection Form
A field form has been provided in Appendix 3 to assist you in capturing data related to the
deliverables above for each education/outreach event that you attend. Feel free to modify
this form to meet your tracking needs.
BOATER SURVEY (OPTIONAL)
ISCBC has developed a short boater survey that has been designed to gather additional
information pertaining to boater demographics in a given region. This includes finding
out which lakes are most frequented, where boaters are coming from and going to, and
identifying what some of the barriers are that are preventing boaters from committing to
clean drain dry. ISCBC would appreciate receiving any data collected from this survey. The
boater survey will be sent along with this package as a separate print file. Effective means of
delivering the survey include:
1. Integrating the questions into your interaction with boaters, remember the answers and
then filling out the questionnaire once the conversation is complete.
2. Printing the questionnaire and asking boaters to voluntarily fill them out.
DATA COLLECTION FORMS
A series of printable data collection forms will be provided to Ambassadors to help them
collect Clean Drain Dry related information in the field. These forms are provided for use
and/or reference. The forms can be modified to suit your tracking needs as long as the main
messaging/logos are not altered. A list of data collection forms that will be provided is below:
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Field Data Collection Template
Boater Survey
Written Commitment Form
Written Commitment Cards
Written Commitment Poster (Adult and Youth versions)
DATA MANAGEMENT
An excel spreadsheet titled “CDD Data Input & Reporting Form” has been developed that
will enable Ambassadors to track and manage all of their Clean Drain Dry data. The data
management worksheets (yellow worksheets) within the spreadsheet are provided for use
and/or reference. If you already have a data management system in place, feel free to use
that, ensuring that all the necessary information required to complete your reports is being
entered. This spreadsheet also includes the interim and final report templates (red worksheets):
4 Clean Drain Dry Education and Outreach Event Data
4 Clean Drain Dry Boater Survey Data (optional for Ambassadors that have agreed to issue
the Boater Survey)
4 Clean Drain Dry Written Commitments
4 Interim Report Template
4 Final Report Template
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Reporting Requirements
All Ambassadors are required to provide an interim report and final report to ISCBC. This will
enable the Council to measure the success and effectiveness of the program. The interim and
final report templates are located in the excel file titled “CDD Data Input & Reporting Form”.
Details regarding these reports are below:
REPORTS
Interim Reports - Due June 30th, 2015
In order to ensure quality control regarding the data being collected by our Ambassadors,
we require all of the Clean Drain Dry Ambassadors to submit an interim report to ISCBC by
June 30th, 2015. The interim report will request Ambassadors to report back on each of the
deliverables listed in the Data Collection section of this document.
Final Report - Due October 15th, 2015
We will be asking each Ambassador to complete a final report that should be submitted to
ISCBC by October 15th, 2015. This report is a modification of the interim report. We require
each group to report on the cumulative totals for each deliverable indicated above, as well
as provide some feedback on the program (successes, challenges, and recommendations for
improving the program).
Written Commitments - Due October 15th, 2015
We are requesting that all Ambassadors submit the written commitment information to ISCBC
along with their final report.
Boater Survey - Due October 15th, 2015
ISCBC would appreciate receiving any data pertaining to the boater survey. For those that
participated in collecting this information, data can be submitted by October 15th, along with
the final report.
Invasive Hydrilla (Hydrilla verticillata)
Prop with invasive Eurasian watermilfoil
(Myriophyllum spicatum)
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Media Guidelines
Media relations should be used by Ambassadors to proactively promote the messages of
Clean Drain Dry when possible to specific audiences, including but not limited to the following
media sources:
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General news media
Business media
Youth-focused media
Environment-focused media
Magazines, blogs and trade publications for the boating industry, boating enthusiasts and/
or anglers
Examples of a Clean Drain Dry media advisory and news release are available for
Ambassadors as reference and/or use in Appendix 1 and 2.
IMPORTANT: Any media material developed related to the Clean Drain Dry program must be
reviewed and approved by ISCBC prior to being released. ISCBC should be provided with the
final version of any media materials related to Clean Drain Dry to enable the council to further
promote the media event.
SPOKESPEOPLE
Prior to delivering information on the Clean Drain Dry program through media, all
spokespeople should have media training to help them understand the key messages relevant
to their role with Clean Drain Dry and how to use media interviews as opportunities to convey
those key messages through the media to target audiences.
Provincial Level Media - the provincial spokesperson for Clean Drain Dry is the Executive
Director of ISCBC. If you are requested to provide information pertaining to ISCBC and/or the
Clean Drain Dry program by provincial level media, please direct these requests to:
Gail Wallin
ISCBC Executive Director
Phone (office): 250-305-1003
Phone (cell): 250-305-9161
Email: [email protected]
Regional Level Media - Each Ambassador group should appoint a spokes person to talk to
local media in their areas when promoting specific appearances at events or specific local
programs. Ideally this would be a regional coordinator and/or member of a group’s board.
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Appendix 1: Media Template (Media Advisory)
Media advisories: Used to alert the media to an upcoming event or photo opportunity –
something you want media to come out to see, such as appearances from Clean Drain Dry
staff at large or noteworthy events.
Climb Onboard with the Invasive Species Council of BC and Clean Drain Dry!
Recreational boaters and anglers in [region] can learn important information about how
to prevent the introduction and spread of aquatic invasive species in waterbodies. Visit the
Council’s Clean Drain Dry staff at [event name] on [date]. Coordinated by the Invasive
Species Council of British Columbia (ISCBC), Clean, Drain, Dry encourages you to ‘clean-draindry’ all boats and equipment of invasive plants and animals to help reduce the spread of
aquatic invasive organisms in BC waters.
Clean Drain Dry staff will be on hand to answer questions about aquatic invasive species
and how to properly clean, drain and dry your equipment and gear before entering another
waterbody. They will also be handing out resources like aquatic invasive species wallet cards,
which highlight several aquatic invasive species in BC and how to report them if found. Clean
Drain Dry staff members are making appearances all summer around the province at farmers
markets, boat shows, festivals and other community events.
For more information on the Clean Drain Dry program or to get involved in Clean Drain Dry,
visit www.bcinvasives.ca/resources/programs/clean-drain-dry
WHAT: WHEN:
WHERE:
WHY:
Clean Drain Dry staff meeting with boaters at [event name]
Day, date, 2014, time xx a.m. to XX p.m.
Location, city
Learn what you can do to protect BC waters from aquatic invasive species.
About the Invasive Species Council of BC
The Invasive Species Council of BC (ISCBC) is working to minimize the negative ecological,
social, and economic impacts caused by the introduction, establishment, and spread of
invasive species. ISCBC goals are to: educate the public and professionals about invasive
species and their risk to ecosystems and economies through activities such as workshops,
seminars and newsletters; coordinate research relating to invasive species and make this
available to the public; and undertake and support actions that improve the health of BC’s
natural ecosystems. For more information or to find your local invasive species committee visit
www.bcinvasives.ca.
Media contact:
[Insert contact information]
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Appendix 2: Media Template (News Release)
News releases: Written like a news article, these are used to discuss issues or points or
announcements – something you want media to write about and need to provide them with
detailed information.
Watch for invasive plants and animals when you’re out boating this summer –
you can be part of the solution!
Invasive species are rapidly filling ditches, taking over fields and cluttering our roadsides, but
did you know they also impact our wetlands, fresh-water lakes, and beaches? As we enjoy
some much-anticipated summer heat and seek recreational activities on the water, keep in
mind that if you’re not part of the solution to the spread of invasive plants, you may be part of
the problem.
Prevention is key—You can help!
Start by keeping your boat clean between bodies of water. Even if you don’t know what
plants are harmful, this preventative action will be doing the local areas a world of service!
To stop aquatic hitchhikers, please CLEAN-DRAIN-DRY your boat in between every body of
water, every time. Look for aquatic vegetation, mud, and debris:
4 CLEAN off plant parts, animals, and mud from boat, trailer, outdrive, and equipment (e.g.
boats, waders, fishing gear).
4 DRAIN onto land all items and compartments that can hold water (e.g. bilge, ballast, wells,
buckets).
4 DRY all items completely before launching into another body of water.
Learn to recognize and report invasive species!
If you see an aquatic plant that looks out of place, please report it:
TOLL FREE: 1-888-933-3722
Your Regional Invasive Species Committee: www.bcinvasives.ca/partners
*Report ALL activities involving prohibited fish or mussels to the Conservation Officer Hotline:
1-877-952-7277
Media contact:
[Insert contact information]
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Appendix 3: Example Clean Drain Dry Interaction Scripts
Boater / Public Interactions
General Points: The following script is meant as a guideline to help you formulate your
interaction responses at events, presentations or at other venues, and should be adapted to
suit your delivery style and circumstances. Effective interactions rely on:
4 your comfort level in speaking with the public
4 your interest in wanting to help others make a positive difference, and
4 your knowledge of the Clean Drain Dry program
It is important to try to build genuine rapport with whomever you are speaking with and focus
on conveying positive, consistent Clean Drain Dry / Alien Invasive Species (AIS) messaging.
Your intent is to help people understand the importance of carrying out the intended
Clean Drain Dry behavour and committing to do so from now on. You can help make a big
difference in educating and motivating others. When you encounter individuals that are
hurried, not inter¬ested, etc., simply do your best to engage people quickly without making
them feel pressured.
Below are some sample scripts you can use in the field and adapt as necessary, as well as
some potential barriers you may encounter and suggested responses.
1) Sample Script:
1. Hello, my name is [Enter Your name] and I am working with [Enter Your Group/Company
Name] to let boaters know what they can do to help stop the spread of invasive species in
our lakes. Has someone from our team already spoken to you this summer?
2. Are you aware of what aquatic invasive species are? [If yes or no] Can I offer you some
information on the subject? Explain what AIS are and offer the AIS rack cards and AIS
wallet cards.
3. Did you know that boaters may contribute to the spread of aquatic invasive species
across BC and not know they are doing this? Before leaving a body of water and entering
another, there are a few simple things you can do to prevent the introduction and spread
of invasive species:
4 CLEAN off all plant parts, animals, and mud from boat and equipment (e.g. boots,
waders, fishing gear). Use a power wash station if available.
4 DRAIN onto land all items that can hold water (e.g. buckets, wells, bilge, and ballast).
4 DRY all items completely before launching into another body of water.
CLEAN, DRAIN, DRY is something you should always do when you take your boat out of the
water. Its really that easy, and can make a huge difference to our freshwater resources and
ecosystems!
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4. Will you commit to do this every time you take your boat out of the water? (If they say yes consider this a verbal commitment and offer them the license holder.)
5. Would you be willing to provide a written commitment? (If yes, have them fill out the
commitment form, or sign the poster.)
6. Thank the person and encourage them to educate others on AIS and Clean Drain Dry.
2) Some Barriers that might come up when interacting with the public:
Remove barriers through engaging people in a friendly conversation – that is the best way
to get your point across and encourage the person to act. Some examples you might come
across:
1. People Don’t know how to Clean Drain Dry
Demonstrate it, emphasizing what to do, where to look, how easy it is.
2. People don’t know what to look for:
“It’s easy, just remove any plant material. Look for mussels or anything else that may have
attached to the boat and trailer.”
3. People may not understand why it is important
“Alien mussels, plants and other species can have a huge negative impact on our
environment and freshwater ecosystems. Invasive mussels in particular cost governments
millions of dollars to combat: we do not want these in BC! By avoiding them, we can
continue to have healthy, beautiful lakes and rivers. You can play an important role in
preventing the spread of these invaders.”
4. I don’t have time to Clean Drain Dry
“I used to think the same thing. But it only takes a few minutes, and one person can Clean
Drain Dry the boat and equipment, while the other is getting the boat secured on the
trailer.”
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