1. style and fashion

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CHILDHOOD MEMORIES
SS15
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Bebe Organic SS15 collection is like an assemble of childhood memories. The designer, Birgit, grew up in a small
village in south-east of Estonia and put her own experiences into the styles – the long summer days with her
grandmother at the farm. Everything was so easy, natural and organic. First bird songs, forget me blue flowers in
the forest and galanthus in granny’s garden. !
Bebe Organic SS15 collection is a bow to natural living and everything pure is emphasised - vintage silhouettes and
natural fabrics. The key elements are in play – Bebe Organic signature collars- peter pan, wave and henley collar,
lace, loose fittings and timeless cuts.
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Main materials are Organic poplin, organic corduroy, organic cotton, organic batiste and natural linen.
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The colour palette is sophisticated: pearl white, don’t forget me blue, forest green and dove grey. The print for
! fields of royal robins, magical blue butterflies and colourful
this spring summer takes you to the journey of
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florals. !
Almost all of the collection is certifies organic according to GOTS (Global Organic Textile Standards). Natural
linen was added to the range this season which has not been certified as organic but is a natural fabric without any
chemical fertilisers or pesticides. Bebe Organic continues to do the right thing, from social and environmental
point of view and to produce some timeless clothes with hand-made-with-love approach. !
Organic cotton is fine, soft and strong. It is the ideal fabric for a baby's sensitive skin as it is grown and processed
without the use of harmful chemicals. Conventionally grown cotton is one of the most destructive crops grown in
the world today, whereas organic cotton farming promotes clean air, water and soil. Organic Cotton does not
endanger wildlife or human health. So you can rest assured you are getting the most pure product, ensuring a
healthy start for your baby. One of the world's oldest fabrics, linen is woven from the fibres of the flax plant and is a completely natural
resource – perhaps the most ecologically sound fabric of all. Natural linen is a classic look, a favourite to
naturalists, those who like organic products. Natural linen delicately displays the natural weave and texture of
the fabric. The use of linen does not cause any allergies and eliminates many kinds of irritations on the skin. Bebe Organic is a young children’s semi couture fashion brand from Estonia. The designer of the brand is Birgit
Kadak. As a young, concerned mother and MA graduate from London College of Fashion, Birgit found it natural to
design baby clothing with organic materials that would not harm children and infants and are pieces of elegant and
timeless fashion. Her first collection came out AW14 and was instantly noticed and loved by many because of its
unique sense of style, timeless attitude and organic approach. The same sense of style and respect for nature
continues also in this SS15 collection.
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Koidula 24-10
10125 Tallinn
Estonia
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[email protected]
+372 525 1803
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www.bebe-organic.com