Advance Press Info/Duff Interview Bookings: Beth Pursley Cell: 952-221-4717 [email protected] Online Press Room: www.duff.com On-Site Show Press Contact: Jan Dornseif Cell: 612-619-3966 [email protected] Gartner Specialty Products Show Booth Space #3085 FOR IMMEDIATE RELEASE “Ace of Cakes” Star Duff Goldman to Unveil Tie-Dye Cake and Other Groovy Duff Goldman by Gartner Studios Products at 2013 International Home + Housewares Show Bad Boy of Baking to Get Artistic with Live Demos and Fan Autographs STILLWATER, MN, (February 20, 2013) - - An explosion of colors and flavors will rock the cake world at the Gartner Specialty Products booth (#3085) during the 2013 International Home + Housewares Show, March 2-5 at Chicago’s McCormick Place, as renowned celebrity chef and food personality Duff Goldman (Ace of Cakes, Sugar High), unveils his new Tie-Dye Cake Mix, and other wild products from the Duff Goldman by Gartner Studios line of bakeware and cake decorating products. On Saturday, March 2, and Sunday, March 3, Duff will be getting his groove on at the Gartner Studios booth (#3085), teaching fans how to decorate a cake made with his new psychedelic Tie-Dye Cake Mix, his new “Peace and Love” royal icing set, and frosting and piping techniques to create a funky edible masterpiece. He will also add a bit of “flower-power” with layered Gumpaste Flowers, and get in touch with his street artist roots to add a blast of edible color using the Duff Goldman by Gartner Studios Airbrush Machine, and Cake Graffiti. Duff will rock the show’s Gourmet Kitchen Theatre on Sunday, March 3 from 3:003:30 pm, as he demonstrates how easy it is to use his new Tie-Dye cake mix, frostings and crazy products from his line to create a finished design so “far-out” it will blow show-goers minds! After the demonstration, Duff’s books will be available for purchase and Duff will sign autographs from adoring fans. Limited, pre-booked media interviews with the celebrity bad-boy-of-baking are also available at the Gartner Studios booth on: Saturday, March 2, from 3:00-5:00 pm; on Sunday, March 3, from 10:00am-12:00 noon; and on Monday, March 4 from 8:00-10:00 am, by contacting Beth Pursley prior to the show at 952-221-4717 or [email protected] Designed to let everyday bakers “unleash their inner artist” and easily create masterpiece cakes of their own at home, the product line was co-designed by Duff to create a trend-forward, high-quality collection of products never before available outside of professional bakeries. The line’s bakeware is commercial grade, offering consumers the closest thing to professional baking products available at mass retailers. Since launching in 2010, the Duff Goldman by Gartner Studios product line has been placed in major retailers nationwide, including Michaels stores, and select Super Target, Hy-Vee, H.E.B., Safeway, Wegmans, Giant Eagle, Harmons, Central Market, and LeGourmet Chef stores. In addition, the cake mixes, frostings and cake filling are now available at 1,900 Walmart grocery locations, and later in the year an additional assortment of products will be available in 2,400 Walmart celebrations sections. Products are also available through KeHE Distributors, and at www.duff.com. New items debuting at the show include:  Tie-Dye Cake Mix - joining the line’s other Premium Cake Mixes including: Zebra (dark and light stripes); Confetti; Red Velvet; Chocolate, Yellow, White  Zingy Raspberry Cake and Cupcake Filling  Ready to Serve Frostings - in chocolate, fudge, cream cheese and white  Gumpaste Cake Decorations – Five new designs: Rose; Lilly; Star; Candy; Happy Birthday  Cake Tattoos - Two new designs (Tie-Dye and Princess) adding to the line’s other edible, patterned wraps and toppers  Royal Icing – New “Peace & Love” design joins the line’s other colorful solid sugar designs  Yellow Airbrush Color – perfect for mixing a variety of custom colors  Mini 7” Rolling Pin – great for the small details  Tropical Sanding Sugars – Mango, Pineapple and Strawberry  1-pound Colored Fondant – Black, Red, Pink  Colorful Candles – 3 new designs Designed to make creative expression easy and fun, the line’s items are affordably priced from $2.49 to $129.99. Select products include:  Airbrush Machine – create professional results with lightweight, portable air compressor with adjustable air pressure, airbrush, hose, and AC power adapter  Professional-Grade Anodized Aluminum Bakeware -Available in 6” Round, 8” Round, and 9” Round Pans.  Nonstick Bakeware - Available in Standard 9”x13,” and 12 cup Cupcake Pan, with silicon grips for easier handling                        Cake Stand - Dual-purpose, Stainless steel with swivel base. Use while decorating and also to present your finished masterpieces! 15-Piece Professional-Style Decorating Kit – Decorate cakes like a pro with stainless steel decorator tips, couplers and bags. Icing Spatulas - In two sizes to create a smooth, even surface. Fondant Cutters – Cut shapes from fondant icing for ultimate Duff-style decorating. Range in size and shape from hearts and flowers to geometrics. Fondant Smoother – Creates a super-smooth fondant cake with perfectly finished edges. Fondant Rollers – In two sizes for rolling large amounts of fondant, or smaller detailed fondant pieces. Essential Tool Kit – The tools you need to detail, sculpt, model, shape and smooth gum paste and fondant in one kit Stencils – Add instant design to cakes, cupcakes, brownies, and lattes with several stencil patterns. Perfect for use with Duff’s Cake Graffiti Cake Graffiti – Colorful, edible spray paint only from Duff Candy Writers – Decorate with vibrant color that dries solid. Texture Tiles – Press into fondant for instant textured design Cake and cupcake Wires and charms - For serious dessert bling Cupcake Liners and Picks - Nest and top your cupcakes in style Premium Cake Mixes - Available in boutique specialty size or 18 ounce Grocery Size Buttercream Fondant – Flavorful, in 11 vibrant colors Ready to Serve Frosting Tubs – Available in 1 lb. tubs, in chocolate, fudge, cream cheese and white Icing Tubs - Available in 3.5 lb. tubs in white buttercream or chocolate Flavorings - Available in raspberry, almond, and vanilla Icing Pouches - Squeezable pouches in 5 vibrant colors Flavored Sprinkles - In fun shapes and innovative flavors like cookies & cream Color and Shimmer Gels – Ready to use for finishing touches Edible Cake Glitter – Makes desserts sparkle with bright and neutral colors Sprinkle Sets – Perfect way to add glitz and glam to cakes, cupcakes and cookies – Gold Collection, Black and White Collection, and upcoming White Collection at Walmart (June, 2013) For more product information or to place an order, email [email protected], or call 1-888-522-9722. # # # About Duff Goldman: A graduate of the University of Maryland and the CIA in Napa Valley, CA, Duff worked at several acclaimed culinary destinations before opening his famous Charm City Cakes in 2002. The bakery became a household name on Food Network’s hit shows, Ace of Cakes, and Sugar High, and his creations have appeared on shows including The Talk, The Chew, The View, Good Morning America, Diners, Drive-Ins and Dives, Iron Chef America, Chopped, Cupcake Wars, and Best Thing I Ever Ate. In 2010, he paired up with the creative team at Gartner Studios in Stillwater, Minnesota to design and launch Duff Goldman by Gartner Studios, his signature line of bakeware and cake decorating products. Duff’s horizons continued to expand as he opened Charm City Cakes West in Los Angeles, and Duff’s Cakemix, a do-it-yourself cake decorating shop. Duff was also named Culinary Ambassador by the White House in 2012, and asked by the Presidential Inauguration Committee to create a cake for President Obama’s Commander-in-Chief Ball. And in July, 2013, Duff will executive produce and star in the new series Duff’s Food World on HUNGRY, a new food-centric YouTube™ channel. About Gartner Specialty Products: Gartner Specialty Products is a division of Gartner Studios. Established in 1997 and headquartered in Stillwater, Minnesota, Gartner Studios, Inc. is a leader in creating do-it-yourself products to celebrate special occasions, offering more than 7,000 products through major retailers and specialty stores in North America. Best know for its expansive line of customizable party goods and stationery products, the company designs, manufactures and distributes celebration assortments that inspire customers to connect with loved ones – from wedding invitations, to party favors to cake decorating supplies for every occasion. The company’s creative team also paired with celebrity bad-boy-of-baking and star of Food Network’s Ace of Cakes, Duff Goldman, to design and launch the Duff Goldman by Gartner Studios line of bakeware and cake decorating products. Gartner Studios, Inc. divisions include: Gartner Greetings, MARA-MI, and Russell+Hazel. Premier brand licenses include BRIDES and Duff Goldman by Gartner Studios. For more information about the company and its products visit: www.gartnerstudios.com.