About Us
Bidders Choice is an auction and property trading company founded on the belief
that informed buyers and sellers invariably recognise integrity, respect, honesty and
professionalism. This is what we unfailingly bring to each and every one of our
auctions – from on-site estate sales and multiple commercial or residential auctions,
to our many movable events.
Born from a need for a new and fresh approach, the Company was established on a
solid foundation of almost two decades’ experience in the industry.
At Bidders Choice our competitive advantage comes from our hands-on approach,
and our dedicated team constantly strives to improve the auction experience – for
buyers and sellers alike. We believe in the auction mechanism and we wholeheartedly
subscribe to the ethics and morals underpinning our industry. Our client base covers
various sectors of the South African market and includes corporate enterprises,
liquidators, financial institutions, government departments, as well as individuals
and private investors.
If you are interested in buying or selling commercial, retail, residential properties or
movable assets, such as vehicles, trucks and mining equipment, Bidders Choice is
the logical choice – a regional auction house with national coverage.
Bidders Choice – Your trusted Choice!
Why Bidders Choice?
Bidders Choice’s experienced team of professionals successfully manages all aspects of the auction – from site preparation,
advertising and marketing to conducting the auction itself, as well as the final clean-up and consolidation.
With our innovative marketing skills and techniques we offer our clients access to a wide range of platforms throughout
the entire buying or selling process. This includes the opportunity, for both buyer and seller, to transact on auction or by
private treaty. We offer associations in all the main centres, including Gauteng, Cape Town, Kwa-Zulu Natal, Bloemfontein and
Kimberley.
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Management Team
Managing Director: Pieter Geldenhuys
After completing his military service as an Infantry School officer, Pieter started out in the
teaching profession. However, he continued his studies at the University of Potchefstroom
in Vanderbijlpark and ventured into the banking industry, where he acquired a wealth of
financial skills. Pieter moved up through the ranks in the financial sector and soon became
part of the management team of what was then Boland Bank. When the Bank decided to sell
their “Eiendomsdienste en Afslaers” division to Seeff, Pieter opened up Seeff Auctions in the
Northern Region. He subsequently grew this newly founded business into a solid, profitable
and sustainable auction concern, and into a household name in and around Pretoria.
After almost two decades in the auction industry and with a healthy passion for the business,
Pieter decided to make his move – and founded Bidders Choice.
As a veteran auctioneer throughout South Africa and in neighbouring states, Pieter has conducted substantial mining auctions.
In his personal capacity he has also presided over huge agricultural and farming-related auctions, including the sale of livestock,
several game lodges and farming equipment. Pieter has also conducted many commercial multiple auctions and distinguished
himself as an auctioneer of exceptional skill and versatility.
Pieter firmly believes that transparency and humility are indispensable traits and that you should always treat buyers and sellers
with the same dignity and respect that you expect from others. He believes trust is earned and should never be lost – even
under the toughest circumstances.
Financial Manager: Veena Peter
With more than 20 years’ experience on managerial level, Veena brings with her a wealth of
experience in the financial, as well as the auction sectors. Taking into account her tertiary
level education, her areas of expertise include, but are not limited to, HR Management,
Business Development & Operations Management. Her attention to detail, her honesty and
her analytical skills ensure that our corporate objectives are always met – providing our clients
with the highest quality service at the lowest possible cost.
Operations Manager – Mark Morgan
Mark has acquired deep knowledge of the operations and auctions environment during his 25
years of exposure. His business acumen allows for growth and expansion in all fields. He has
the ability to manage resources, foster customer centricity, meet stakeholder expectations and
deliver within tight deadlines. He values trust, respect, and integrity. He always strives to build
lasting working relationships.
Mission and Vision
We believe that peace of mind is an important part of the deal.
Bidders Choice is an auctioneering firm focussed on providing its clients with a reassuring auction experience that
engenders trusts and offers complete peace of mind.
We consistently strive to make auctions the transaction method of choice among buyers and sellers alike.
We also strive to enhance our reputation as an ethical and transparent organisation.
Our Motto
OUR CLIENTS ARE OUR BUSINESS!
Values and Principles
Bidders Choice offers you uncompromising integrity through:
• Transparency
• Loyal and focused team members
• Honesty and reliability
• Dedication to the task at hand
• Service excellence and guaranteed quality
• A firm belief in our product
Bee Status
Bidders Choice qualifies as a level 4 BEE contributor as endorsed by The South African
National Accreditation System (SANAS).
Bidders Choice Footprints
We are based locally with associates in the following provinces:
• Mpumalanga – Nelspruit
• Free State – Bloemfontein
• Kwa-Zulu Natal – Durban
• Northern Cape – Kimberley
• Western Cape – Cape Town
Our Services
Fixed property auctions and private treaty sales include the following sectors:
• Commercial properties
• Retail properties
• Commercial farms
• Game farms and lodges
• Development land and property
• Residential properties
• Apartment blocks
Movables Auctions
Over the past two decades the Company’s founder, Pieter Geldenhuys, has gained invaluable experience presiding over some
of the largest moveable auctions in the country. The Bidders Choice team has also conducted numerous movable auctions over
the past few years. More recently, Bidders Choice successfully secured a strategic relationship with one of the world’s most
reputable online auction companies. So, if you’re looking for movables without having to move yourself, our online auctions
are the answer. Whichever one you choose, you get the best in both worlds – online and onsite.
Valuations
Bidders Choice offers its clients the services of highly experienced and reputable evaluators – not only for fixed property but
also across the entire spectrum of movable assets. In addition to this, we also offer the services of one of the country’s most
experienced and skilled evaluators of specialised plants and equipment.
Our Clients
The Bidders Choice client base covers various sectors of the South African market and includes the following:
• Financial institutions
• Banks
• Liquidators and trustees
• Executors
• Government departments
• Corporate sellers
• Attorneys
• Agricultural co-ops
Tel: 0861 44 42 42 • Fax: 0862 12 47 87 • www.bidderschoice.co.za • E- mail: [email protected]
Address: 97 Central Street, Houghton • Postnet Suite: 160, Private Bag X1, Melrose Arch 2076
RECENT AUCTIONS
ON INSTRUCTION OF THE CURATOR BONIS IN THE MATTER OF
JULIUS SELLO MALEMA – CASE NUMBER 13725/2013.
DEBONING PLANT IN GRAHAMSTOWN
COMPLETE ME
MAFUZA MINERALS AND ENERGY CC
UNDER BUSINESS RESCUE
BH FINANSIELE DIENSTE CC
IN LIQUIDATION
MIDNIGHT STAR TRADING 332 CC
IN LIQUIDATION
WAPADRAND EXTENTION 34 CC
IN LIQUIDATION
E.L. SENAMOLELE
INSOLVENT DECEASED ESTATE
HA VAN VUUREN CIVILS (PTY) LTD
HOLLYBERRY PROPS 4 (PTY) LTD
GAUTRAIN - END OF PROJECT CLEARANCE