Adobe Customer Story
Danone, enabling digital innovation.
Leading global food and beverage company trains employees
on digital marketing strategies through Danone I-Brands app,
created using Adobe Digital Publishing Suite.
“Adobe Digital Publishing Suite has helped
us provide inspirational, useful training to
further our digital marketing initiatives.”
Michael Aidan, Head of Digital & VP Digital
Brand Platforms, Group Danone
SOLUTION
RESULTS
Adobe Digital Publishing Suite (DPS)
TRAINING
Provided interactive training
to employees on how to
adopt digital marketing
practices
COMPETITIVE ADVANTAGE
Adopted Adobe DPS so that
that in-house staff can easily
manage to further digital
initiatives
FAST DEVELOPMENT
Created engaging and
interactive training app in
just a few weeks
INNOVATIVE INSPIRATION
Fueled passionate, winning
marketing programs through
interactive case studies and
videos
Adobe Customer Story
Groupe Danone
Forging a digital mindset
Established in 1966
Groupe Danone is a world leader in the food industry, with revenues exceeding €20 billion annually, four
major divisions, and well-known brands such as Dannon, Activia, and Evian. The company provides dairy
products, waters, and nutrition products that contribute to the health of people of all ages in countries
around the world. Danone started in Europe, but today, 62% of its 100,000 employees work in emerging
markets. The company is a leader in marketing innovation, with campaigns such as the widely popular
EvianBabies.
Employees: 100,000 worldwide
Paris, France
www.danone.com
CHALLENGES
•Strengthen competitive advantage
through internal enablement efforts
•Train and inspire global staff with
inspirational, interactive content
•Deliver digital marketing best practices
and training on any device, from
anywhere
•Engage marketers with new ideas
through interactive case studies, videos,
and messaging
With broad global reach and hundreds of specialized local brands, Danone relies on marketers and their
agencies in regions around the world to promote brand affinity and sales. With an increasing focus on
digital marketing where companies deliver marketing campaigns leveraging a variety of digital vehicles,
the company was challenged with finding engaging ways to train and enable employees and partners to
communicate in this new landscape. Existing training methods that included marketing textbooks and
PowerPoint presentations were difficult to share across brands, agencies, and countries due to language
issues, large file sizes that could clog email inboxes, and other barriers.
“We’ve been doing what every big corporation has been doing—handing out big books that told people
how to do marketing, but were more suitable as foot rests,” says Michael Aidan, Head of Digital & VP Digital
Brand Platforms for Danone. “The time had come to move to modern, engaging ways of learning.”
Walking the walk
Aidan recognized that an app would be the ideal vehicle for training and communicating with Danone’s
dispersed marketing staff and their agencies. An app could be easily tailored for marketers in specific countries
and regions, with continuous additions of fresh content, techniques, and tools.
The team began looking for a mobile content solution that would allow Danone to create and iterate on an
app in-house, without the expense and time-consuming coordination of working with outsourced designers
and software developers. They chose Adobe Digital Publishing Suite (DPS) for its ease of use and ability to
easily update content in a mobile app.
“We needed a digital publishing solution without technological barriers that our in-house staff could use,” says
Aidan. “Adobe DPS is now the platform we rely on to foster a whole new way of marketing at Danone.”
Adobe Customer Story
“Adobe has been a great partner
for us in providing both a superb
digital publishing platform and
helping adapt it to our needs.”
Michael Aidan, Head of Digital & VP Digital
Brand Platforms, Group Danone
SOLUTION AT A GLANCE
•Adobe Digital Publishing Suite
Think digitally, act locally
Danone, in collaboration with Adobe, created the new Danone I-Brands app in just a few weeks. Danone
worked with its agencies around the world to gather great cases of marketing in a digital era and then
transformed that content into an engaging, interactive learning tool that presents marketing case studies,
videos, marketing contacts, and messaging in a dynamic, immersive format.
Danone I-Brands provides inspiration as well as resources and techniques to make digital marketing succeed
locally. The analytics capabilities within DPS enable the team to view what marketers are consuming in the
app so they can better optimize the content for greater business impact.
Future forward
Feedback within Danone for the app has been extremely enthusiastic, especially because marketers
and their agency counterparts can engage on the spot with compelling videos, interactive content, and
tools—all on their preferred devices, rather than having to travel or go through a printed textbook. Having
established a platform to train marketers on new digital marketing best practices, Groupe Danone is on the
path to successfully delivering digital campaigns on all fronts.
“Adobe Digital Publishing Suite has helped us further our digital marketing initiatives through inspirational,
useful training. I’m very enthusiastic about our mission, and I am pleased that I am contributing to our digital
marketing training,” says Aidan. “It is a fantastic opportunity to help a company reinvent itself. We’re seeing
changes—things are taking shape already in digital marketing. Adobe has been a great partner for us in
providing both a superb digital publishing platform and helping adapt it to our needs.”
For more information
www.adobe.com/products/digital-publishingsuite-enterprise.html
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San Jose, CA 95110-2704
USA
www.adobe.com
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