Adobe Customer Story Danone, enabling digital innovation. Leading global food and beverage company trains employees on digital marketing strategies through Danone I-Brands app, created using Adobe Digital Publishing Suite. “Adobe Digital Publishing Suite has helped us provide inspirational, useful training to further our digital marketing initiatives.” Michael Aidan, Head of Digital & VP Digital Brand Platforms, Group Danone SOLUTION RESULTS Adobe Digital Publishing Suite (DPS) TRAINING Provided interactive training to employees on how to adopt digital marketing practices COMPETITIVE ADVANTAGE Adopted Adobe DPS so that that in-house staff can easily manage to further digital initiatives FAST DEVELOPMENT Created engaging and interactive training app in just a few weeks INNOVATIVE INSPIRATION Fueled passionate, winning marketing programs through interactive case studies and videos Adobe Customer Story Groupe Danone Forging a digital mindset Established in 1966 Groupe Danone is a world leader in the food industry, with revenues exceeding €20 billion annually, four major divisions, and well-known brands such as Dannon, Activia, and Evian. The company provides dairy products, waters, and nutrition products that contribute to the health of people of all ages in countries around the world. Danone started in Europe, but today, 62% of its 100,000 employees work in emerging markets. The company is a leader in marketing innovation, with campaigns such as the widely popular EvianBabies. Employees: 100,000 worldwide Paris, France www.danone.com CHALLENGES •Strengthen competitive advantage through internal enablement efforts •Train and inspire global staff with inspirational, interactive content •Deliver digital marketing best practices and training on any device, from anywhere •Engage marketers with new ideas through interactive case studies, videos, and messaging With broad global reach and hundreds of specialized local brands, Danone relies on marketers and their agencies in regions around the world to promote brand affinity and sales. With an increasing focus on digital marketing where companies deliver marketing campaigns leveraging a variety of digital vehicles, the company was challenged with finding engaging ways to train and enable employees and partners to communicate in this new landscape. Existing training methods that included marketing textbooks and PowerPoint presentations were difficult to share across brands, agencies, and countries due to language issues, large file sizes that could clog email inboxes, and other barriers. “We’ve been doing what every big corporation has been doing—handing out big books that told people how to do marketing, but were more suitable as foot rests,” says Michael Aidan, Head of Digital & VP Digital Brand Platforms for Danone. “The time had come to move to modern, engaging ways of learning.” Walking the walk Aidan recognized that an app would be the ideal vehicle for training and communicating with Danone’s dispersed marketing staff and their agencies. An app could be easily tailored for marketers in specific countries and regions, with continuous additions of fresh content, techniques, and tools. The team began looking for a mobile content solution that would allow Danone to create and iterate on an app in-house, without the expense and time-consuming coordination of working with outsourced designers and software developers. They chose Adobe Digital Publishing Suite (DPS) for its ease of use and ability to easily update content in a mobile app. “We needed a digital publishing solution without technological barriers that our in-house staff could use,” says Aidan. “Adobe DPS is now the platform we rely on to foster a whole new way of marketing at Danone.” Adobe Customer Story “Adobe has been a great partner for us in providing both a superb digital publishing platform and helping adapt it to our needs.” Michael Aidan, Head of Digital & VP Digital Brand Platforms, Group Danone SOLUTION AT A GLANCE •Adobe Digital Publishing Suite Think digitally, act locally Danone, in collaboration with Adobe, created the new Danone I-Brands app in just a few weeks. Danone worked with its agencies around the world to gather great cases of marketing in a digital era and then transformed that content into an engaging, interactive learning tool that presents marketing case studies, videos, marketing contacts, and messaging in a dynamic, immersive format. Danone I-Brands provides inspiration as well as resources and techniques to make digital marketing succeed locally. The analytics capabilities within DPS enable the team to view what marketers are consuming in the app so they can better optimize the content for greater business impact. Future forward Feedback within Danone for the app has been extremely enthusiastic, especially because marketers and their agency counterparts can engage on the spot with compelling videos, interactive content, and tools—all on their preferred devices, rather than having to travel or go through a printed textbook. Having established a platform to train marketers on new digital marketing best practices, Groupe Danone is on the path to successfully delivering digital campaigns on all fronts. “Adobe Digital Publishing Suite has helped us further our digital marketing initiatives through inspirational, useful training. I’m very enthusiastic about our mission, and I am pleased that I am contributing to our digital marketing training,” says Aidan. “It is a fantastic opportunity to help a company reinvent itself. We’re seeing changes—things are taking shape already in digital marketing. Adobe has been a great partner for us in providing both a superb digital publishing platform and helping adapt it to our needs.” For more information www.adobe.com/products/digital-publishingsuite-enterprise.html Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com Popular Searches: Multiplatform publishing, Add interactivity to app content Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2015 Adobe Systems Incorporated. All rights reserved. 950213885/15
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