Halloween 2014 – Trend Focus Halloween Cupcakes! Cupcakes are the perfect treat for Halloween. They are easy to serve, easy to share and can pack a lot of creativity in a single serving. Wilton will deliver a complete and easy solution to cupcake making and decorating for Halloween for all consumer levels and ages. 2 Halloween 2014 – Trend Focus Halloween Drink Your Treat The most important elements for all Halloween parties are fun food and drinks. Wilton offers a complete solution to your Halloween party needs with the Halloween Drink Your Treat promotion Products can be used for either treats or cocktails making them multi-functional. We make it easy so they can make it amazing! 3 Halloween 2014 – Trend Focus Party Popcorn Popcorn appeals to all age groups and is easy for anyone to make. It’s a perfect treat choice as families seek to shut down from their technology driven lives and return to family activities, like family movie night and family game night. These activities promote quality family time together and establish family traditions that parents remember from their own childhoods. It’s also a treat that appeals to Millennials who are finding new ways to add flavor, drizzle chocolate and create more gourmet recipes. And, because of its broad appeal and easy preparation, it’s perfect for Halloween parties with recipes that add color and fun mix-ins, not to mention popcorn balls. It’s easy to share, serve and decorate ! 1. www.popcorn.org The Popcorn Board 4 Halloween 2014 BAKING PRODUCTS 5 Bakeware Wilton Baking Pan Skeleton • Indented areas can be filled with white icing to easily create the skeleton bones • Quality steel construction • Premium non-stick surface for easy release and clean up • Packaging: Label • 35,5 x 20,8 cm footprint (LxW) Wilton Baking Pan Set -Web with Spider• Mini spider can be used to decorate the top of the web cake • Quality steel construction • Premium non-stick surface for easy release and clean up • Packaging: Label • 25 x 26 cm footprint (LxW) ITEM # DESCRIPTION 2105-8923 2105-8920 Wilton Baking Pan Skeleton Wilton Baking Pan Set -Web with Spider- 6 Bakeware 2013 Top 10 Sellers ITEM # DESCRIPTION 2105-0607 2105-1181 Wilton Dimensions Pan 3D Mini Skull Wilton Dimensions® 3D Skull Pan Dimensions® 3D Mini Skull Pan and 3D Skull Pan • The perfect centerpiece for your Halloween celebration • Even heat distribution • Easy release and cleanup • Baking instructions and recipe included • Non-stick • Limited lifetime warranty 7 Bakeware 2013 Top 10 Seller Updated packaging ITEM # DESCRIPTION 2105-7792 2105-0679 Wilton Skull Tube Pan Wilton Jack-O-Lantern Pan with Flutes Skull And Jack-O-Lantern Tube Cake Pans • Quality steel construction • Open areas can be filled with candy, eyeballs, gummy worms or filling • Premium non-stick surface for easy release and clean up • Both pans being repackaged to show the main inspiration on the top of the pan and leaving room for further inspiration on the back 8 Bakeware Wilton Mini Cupcake/Pumpkin Topper Pan • Create fun pumpkin topped mini muffins for your Halloween or Autumn celebrations • 24 cavities with 12 tops and 12 bottoms • Easy release and cleanup • 10 Year limited warranty • Packaging: Wrap Label • 42,5 x 26,6 cm footprint (LxW) ITEM # DESCRIPTION 2105-0113 Wilton Mini Cupcake/Pumpkin Topper Pan 9 Bakeware Wilton Silicone Shot Mold -Round• Creates shot glasses made of candy melts, ice, gummy or gelatin • Easy release and cleanup • Packaging: Wrap Label • 30,7 x 13,7 cm footprint (LxW) Wilton Silicone Baking Mold -Bone• Creates fun ice cubes, molded candy melts, gummy treats, shaped gelatin and more • Easy release and cleanup • Packaging: Wrap Label • 32,5 x 13,7 cm footprint (LxW) ITEM # DESCRIPTION 570-0118 570-0117 Wilton Silicone Shot Mold -RoundWilton Silicone Baking Mold -Bone- 10 Bakeware Silicone Pumpkin and Jack-o-Lantern Molds • Easy release flexible silicone • Perfect for baking, molding and more • Freezer, microware and dishwasher safe • Resists stains and odors ITEM # DESCRIPTION 2105-4900 2105-4939 Wilton Siliconen Mold Pumpkin Wilton Mini Jack-O-Lantern Silicone Mold 11 Cookie Wilton Cookie Pan Halloween Shapes • Create fun shaped cookies for Halloween • Shapes include ghost, spider, boiling pot, tombstone, cat, bat, monster, haunted house, candy corn, and pumpkin • Non-stick steel • Easy release and cleanup • Recipe included ITEM # DESCRIPTION 2105-8131 Wilton Cookie Pan Halloween Shapes 12 Cookie Monster Finger and Bone Cookie Pans • Create fun monster finger and bone shaped cookies for Halloween • Easy to decorate • Non-stick steel • Easy release and cleanup ITEM # DESCRIPTION 2105-1293 2105-0260 Wilton Cookie Pan Monster Finger Wilton Cookie Pan Bone 13 Cookie Cookie Cutter Sets • Create fun shaped cookies for Halloween • Skeleton 6pc coffin set creates a 71 cm skeleton cookie –or– each shape creates a fun cookie on its own • Includes: candy corn, 2 bones, skull, bat, and moon • Coffin set includes: spider, bat, ghost, cat, pumpkin, coffin, and headstone ITEM # DESCRIPTION 2308-5013 2308-0925 Wilton Cookie Cutter Skeleton Set/6 Wilton Cookie Cutter Coffin Set/7 14 Cookie 2013 Top 10 Seller ITEM # DESCRIPTION 2308-1131 Wilton Metal Cutter Halloween Set/18 Wilton Metal Cutter Halloween • Create fun shaped cookies for Halloween • Set of 18 includes: witch, pumpkin, cat, coffin, maple leaf, house, apple, witch’s broom, tombstone, moon, candy corn, bat, ghost, spider, spider web, Frankenstein, oak leaf, and cauldron • Each shape approx. 7,6 cm 15 Cookie Colorful Metal Cookie Cutters • Each set includes 3 shapes • Each shape approx. 7,6 cm • Colored Metal • Recipes included • Packaging: Backer card • 10,8 x 10,7 cm footprint (LxW) ITEM # DESCRIPTION 2308-1092 2308-0559 2308-1265 2308-5083 Wilton Haunted Halloween Cutter set/3 Wilton Cookie Cutter Vampire Set/3 Wilton Cookie Cutter Halloween set/3 Wilton Cookie Cutter Trick or Treat Set/3 16 Cookie Colorful Metal Cookie Cutters • Each set includes more than 1 shape • Large cutter is approx. 10 cm • Small cutter is approx. 2,5 cm • Colored metal • Packaging: Shaped Backer Card • Packaging Footprints: • • • ITEM # DESCRIPTION 2308-0897 2308-5016 2308-0888 Wilton Cookie Cutter Web and Spider Set/2 Wilton Cookie Cutter Jack-O-Latern Set/3 Wilton Cookie Cutter Eyeglasses and Eyeball Set/2 Spider/Web: 15 x 15 (LxW) JOL: 17,7 x 15 (LxW) Eyeglasses: 10,7 x 14,6 cm (LxW) 17 Cookie Wilton Cookie Cutter Build-a-Monster • Create fun shaped cookies for Halloween • Mix and match tops and bottoms to create fun characters • Recipe and decorating instructions included • Packaging: PET Box • 17 x 33 cm footprint (LxW) ITEM # DESCRIPTION 2308-0898 Wilton Cookie Cutter Build-a-Monster Set/7 18 Cookie Wilton Cookie Cutters Witch Themed Set/4 • Our metal cutters look great with their bright colors and fun shapes • Witch Set includes: broom, cauldron, witch’s hat and shoe • Packaging: PET Box • 13 x 10,4 cm footprint (LxW) ITEM # DESCRIPTION 2308-0921 Wilton Cookie Cutters Witch Themed Set/4 19 Cookie Cookie Cutter Sets • Create fun shaped Halloween cookies • Cut cleanly and release with ease • Use individually or layer shapes for more fun! ITEM # DESCRIPTION 2311-257 2308-1211 2308-1246 Wilton Grippy Cutter Halloween set/4 Wilton Mini Metal Cutter Halloween Set/6 Wilton Mini Metal Cutter Halloween Set/12 20 Cookie Halloween Grippy™ Cookie Cutters • Create fun shaped Halloween cookies • Comfortable grip and deep plastic sides • Safe, easy cutting *SKU cannot go into prepacks. ITEM # DESCRIPTION 2311-1316 Wilton Halloween Grippy Display Contains: Ghost Grippy Cutter Pumpkin Grippy Cutter Cat Grippy Cutter Bat Grippy Cutter 2311-300 2311-301 2311-302 2311-1317 Piece Count 30 10 10 5 5 21 Halloween 2014 GIFTING AND SHARING PRODUCTS 22 Gifting & Sharing Wilton® Party Products • Give your party personality! • Dress up your Halloween Treats ITEM # DESCRIPTION 415-3017 415-3016 415-3018 1912-9058 1912-9057 Wilton Mini Baking Cups Halloween Eyeballs pk/100 Wilton Baking Cups Halloween Eyeballs pk/75 Wilton Cupcake Combo Pack Halloween Eyeballs pk/24 Wilton Shaped Party Bags Halloween Eyeballs pk/15 Wilton Party Bags Halloween Eyeballs pk/20 23 Gifting & Sharing Wilton Fun Pix Lenticular Eyeball pk/12 • Give your treats personality! • Glasses and Eyeball pix are lenticular and change before your eyes • Add a funny face to cupcakes, cakes, brownies and more • Packaging: Polybag & J-sleeve • 12,7 x 9,8 cm footprint (LxW) Wilton Petal Baking Cups Eyeball pk/24 • Packaging: PET Box • 13,9 x 9,2 cm footprint (LxW) ITEM # DESCRIPTION 2113-2367 415-3021 Wilton Fun Pix Lenticular Eyeball pk/12 Wilton Petal Baking Cups Eyeball pk/24 24 Gifting & Sharing Wilton® Party Products • Give your party personality! • Dress up your Halloween Treats ITEM # DESCRIPTION 415-7078 415-7077 Wilton Mini Baking Cups Grave pk/100 Wilton Baking Cups Grave pk/75 25 Gifting & Sharing Wilton® Party Products • Give your party personality! • Dress up your Halloween Treats ITEM # DESCRIPTION 415-0513 415-0453 415-7080 Wilton Party Cups Black and Orange Assorted pk/24 Wilton Baking Cups Ruffled Black-Orange pk/24 Wilton Baking Cups Mummy pk/50 26 Gifting & Sharing Wilton® Party Products • Give your party personality! • Dress up your Halloween Treats ITEM # DESCRIPTION 415-7084 415-7092 Wilton Baking Cups Jack-O-Lantern pk/75 Wilton Cupcake Box Jack-O-Lantern pk/3 27 Gifting & Sharing Drink Accessories • • • • • • • ITEM # DESCRIPTION 2113-2368 2104-2368 2113-2370 1210-1051 Wilton Drink Umbrellas pk/12 Wilton Printed Coasters -Eyeball- pk/12 Wilton Drink Stirrers -Bone- pk/9 Wilton Fun Straws pk/12 Make your Halloween party a memorable event with fun drink accessories Umbrellas, coasters, drink stirs and straws add a scary flair to your Halloween drinks Packaging & Footprints: Umbrellas: Polybag & Insert and 16,5 x 8,8 cm footprint (LxW) Coasters: Polybag & Header and 16,5 x 11,4 cm footprint (LxW) Stirrers: Polybag & J-Sleeve and 20,9 x 10,7 cm footprint (LxW) Straws: Polybag & Header and 24 x 7,6 cm footprint (LxW) 28 Gifting & Sharing Party Disposable Treat Bowls • Convenient, disposable bowl is perfect for your Halloween celebrations • Fill with popcorn, chips, candy or other Halloween goodies • Size: Holds an entire bag of microwave popcorn • Packaging: Polybag & J-Sleeve • 30,4 x 22,8 cm footprint (LxW) ITEM # DESCRIPTION 415-3032 415-3033 Wilton Disposable Treat Bowl -CauldronWilton Disposable Treat Bowl -Coffin- 29 Halloween 2014 FOOD AND DECORATING PRODUCTS 30 Decorating Candy Eyeballs • A must-have for your Halloween assortment • Perfect for all types of Halloween treats and characters ITEM # DESCRIPTION 710-0132 710-0133 710-0017 Wilton Large Spooky Candy Eyeballs Wilton Large Candy Eyeballs Wilton Candy Eyeballs 1cm pk/56 31 Decorating Royal Icing Decorations • Hand-made • Allows consumers credit for an amazing decorating result • Great detail and great for all levels of decorators ITEM # DESCRIPTION 710-017 Wilton Royal Icing Decorations Knife pk/12 32 Decorating Sugar Sheets® Edible Treat Decorations • Dress up cupcakes and other treats with fun spider and web edible sugar sheet designs • Pre-cut. Just peel and place! • Decorates 12 cupcakes • Packaging: Printed Pouch with Printed Insert • 17,7 x 14,6 cm footprint (LxW) ITEM # DESCRIPTION 710-2056 Wilton Sugar Sheets Pre-Cut Spider - Web 33 Decorating • • • • • • • • ITEM # DESCRIPTION 704-1120 704-1110 Wilton Sparkle Gel -Blood RedWilton Sparkle Gel -Slime Green- Make your treat decorations more dynamic! Squeeze on sparkling color effects with our ready-to-use gel Great for adding that extra Halloween effect to your treats Try it on cookies, cupcakes, ice cream and more! Resealable 103 gram tubes Certified Kosher Packaging: Tube 17,7 x 4,5 cm footprint (LxW) 34 Decorating Gel Coloring 4 Pack • Great for coloring cake batter, icings, drinks and more! • Packaging: Box with Hang tag • 8,2 cm (10 cm w/hang tag) x 7,6 cm footprint (LxW) ITEM # DESCRIPTION 601-3010 601-1001 Halloween 2-pack Icing Colors Halloween 4-pack Gel Colors 35 Decorating Jack-O-Lantern Decorating Kit • Create grinning jack-o’-lantern faces for your cupcakes with this fun decorating kit! • Includes 12 royal icing mouths, 6 candy triangles and 24 candy drops ITEM # DESCRIPTION 2104-0031 Jack-O-Lantern Decorating Kit 36 Decorating Cupcake Decorating Kits • A fun and colorful way to dress up your cupcakes this Halloween • Packaging: Window Box • 20 x 14 cm footprint (LxW) ITEM # DESCRIPTION 415-3025 415-1928 Wilton Cupcake Decoratig Kit -BatWilton Cupcake Decoratig Kit -Zombie- 37 Decorating Cupcake Decorating Kits • A fun and colorful way to dress up your cupcakes this Halloween 2013 Top 10 Sellers ITEM # DESCRIPTION 415-7081 415-7087 415-0382 Wilton Cupcake Combo Pack Skeleton Wilton Cupcake Combo Pack Witch Wilton Cupcake Decorating Set Spooky Pop Spider 38 Kits Wilton No-Bake Pops Kit -Eyeball• Makes 12 Cake Pop Eyeballs • Kit is for decorating at all levelsincluding kids! • Kit includes no-bake mixture, which makes cake pops easy and fun! • Packaging: Box • 24,7 x 17 cm footprint (LxW) Contains: 170 gram cookie crumbs, 113 gram icing (red & white), 396 gram white candy melts, 12 plastic forks and 12 eyeballs. *SKU cannot go into prepacks. ITEM # DESCRIPTION 2104-0700 Wilton No-Bake Pops Kit -Eyeball- 39
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