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Halloween 2014 – Trend Focus
Halloween Cupcakes!
Cupcakes are the perfect treat
for Halloween. They are easy to
serve, easy to share and can
pack a lot of creativity in a single
serving. Wilton will deliver a
complete and easy solution to
cupcake making and decorating
for Halloween for all consumer
levels and ages.
2
Halloween 2014 – Trend Focus
Halloween Drink Your Treat
The most important elements for
all Halloween parties are fun food
and drinks. Wilton offers a
complete solution to your
Halloween party needs with the
Halloween Drink Your Treat
promotion Products can be used
for either treats or cocktails
making them multi-functional.
We make it easy so they can
make it amazing!
3
Halloween 2014 – Trend Focus
Party Popcorn
Popcorn appeals to all age groups and is
easy for anyone to make. It’s a perfect
treat choice as families seek to shut down
from their technology driven lives and
return to family activities, like family
movie night and family game night.
These activities promote quality family
time together and establish family
traditions that parents remember from
their own childhoods.
It’s also a treat that appeals to Millennials
who are finding new ways to add flavor,
drizzle chocolate and create more
gourmet recipes. And, because of its
broad appeal and easy preparation, it’s
perfect for Halloween parties with recipes
that add color and fun mix-ins, not to
mention popcorn balls. It’s easy to share,
serve and decorate !
1. www.popcorn.org The Popcorn Board
4
Halloween 2014
BAKING PRODUCTS
5
Bakeware
Wilton Baking Pan Skeleton
• Indented areas can be filled with white
icing to easily create the skeleton bones
• Quality steel construction
• Premium non-stick surface for easy
release and clean up
• Packaging: Label
• 35,5 x 20,8 cm footprint (LxW)
Wilton Baking Pan Set -Web with Spider• Mini spider can be used to decorate the
top of the web cake
• Quality steel construction
• Premium non-stick surface for easy
release and clean up
• Packaging: Label
• 25 x 26 cm footprint (LxW)
ITEM #
DESCRIPTION
2105-8923
2105-8920
Wilton Baking Pan Skeleton
Wilton Baking Pan Set -Web with Spider-
6
Bakeware
2013
Top 10
Sellers
ITEM #
DESCRIPTION
2105-0607
2105-1181
Wilton Dimensions Pan 3D Mini Skull
Wilton Dimensions® 3D Skull Pan
Dimensions® 3D Mini Skull Pan
and 3D Skull Pan
• The perfect centerpiece for
your Halloween celebration
• Even heat distribution
• Easy release and cleanup
• Baking instructions and recipe
included
• Non-stick
• Limited lifetime warranty
7
Bakeware
2013
Top 10
Seller
Updated packaging
ITEM #
DESCRIPTION
2105-7792
2105-0679
Wilton Skull Tube Pan
Wilton Jack-O-Lantern Pan with Flutes
Skull And Jack-O-Lantern Tube Cake
Pans
• Quality steel construction
• Open areas can be filled with
candy, eyeballs, gummy worms or
filling
• Premium non-stick surface for easy
release and clean up
• Both pans being repackaged to
show the main inspiration on the
top of the pan and leaving room
for further inspiration on the back
8
Bakeware
Wilton Mini Cupcake/Pumpkin Topper Pan
• Create fun pumpkin topped mini muffins for your
Halloween or Autumn celebrations
• 24 cavities with 12 tops and 12 bottoms
• Easy release and cleanup
• 10 Year limited warranty
• Packaging: Wrap Label
• 42,5 x 26,6 cm footprint (LxW)
ITEM #
DESCRIPTION
2105-0113
Wilton Mini Cupcake/Pumpkin Topper Pan
9
Bakeware
Wilton Silicone Shot Mold -Round• Creates shot glasses made of candy
melts, ice, gummy or gelatin
• Easy release and cleanup
• Packaging: Wrap Label
• 30,7 x 13,7 cm footprint (LxW)
Wilton Silicone Baking Mold -Bone• Creates fun ice cubes, molded candy
melts, gummy treats, shaped gelatin
and more
• Easy release and cleanup
• Packaging: Wrap Label
• 32,5 x 13,7 cm footprint (LxW)
ITEM #
DESCRIPTION
570-0118
570-0117
Wilton Silicone Shot Mold -RoundWilton Silicone Baking Mold -Bone-
10
Bakeware
Silicone Pumpkin and
Jack-o-Lantern Molds
• Easy release flexible silicone
• Perfect for baking, molding and
more
• Freezer, microware and dishwasher
safe
• Resists stains and odors
ITEM #
DESCRIPTION
2105-4900
2105-4939
Wilton Siliconen Mold Pumpkin
Wilton Mini Jack-O-Lantern Silicone Mold
11
Cookie
Wilton Cookie Pan Halloween Shapes
• Create fun shaped cookies for Halloween
• Shapes include ghost, spider, boiling pot,
tombstone, cat, bat, monster, haunted
house, candy corn, and pumpkin
• Non-stick steel
• Easy release and cleanup
• Recipe included
ITEM #
DESCRIPTION
2105-8131
Wilton Cookie Pan Halloween Shapes
12
Cookie
Monster Finger and Bone Cookie Pans
• Create fun monster finger and bone
shaped cookies for Halloween
• Easy to decorate
• Non-stick steel
• Easy release and cleanup
ITEM #
DESCRIPTION
2105-1293
2105-0260
Wilton Cookie Pan Monster Finger
Wilton Cookie Pan Bone
13
Cookie
Cookie Cutter Sets
• Create fun shaped cookies for Halloween
• Skeleton 6pc coffin set creates a 71 cm
skeleton cookie –or– each shape creates a
fun cookie on its own
• Includes: candy corn, 2 bones, skull,
bat, and moon
• Coffin set includes: spider, bat, ghost, cat,
pumpkin, coffin, and headstone
ITEM #
DESCRIPTION
2308-5013
2308-0925
Wilton Cookie Cutter Skeleton Set/6
Wilton Cookie Cutter Coffin Set/7
14
Cookie
2013
Top 10
Seller
ITEM #
DESCRIPTION
2308-1131
Wilton Metal Cutter Halloween Set/18
Wilton Metal Cutter Halloween
• Create fun shaped cookies for
Halloween
• Set of 18 includes: witch,
pumpkin, cat, coffin, maple leaf,
house, apple, witch’s broom,
tombstone, moon, candy corn,
bat, ghost, spider, spider web,
Frankenstein, oak leaf, and
cauldron
• Each shape approx. 7,6 cm
15
Cookie
Colorful Metal Cookie Cutters
• Each set includes 3 shapes
• Each shape approx. 7,6 cm
• Colored Metal
• Recipes included
• Packaging: Backer card
• 10,8 x 10,7 cm footprint
(LxW)
ITEM #
DESCRIPTION
2308-1092
2308-0559
2308-1265
2308-5083
Wilton Haunted Halloween Cutter set/3
Wilton Cookie Cutter Vampire Set/3
Wilton Cookie Cutter Halloween set/3
Wilton Cookie Cutter Trick or Treat Set/3
16
Cookie
Colorful Metal Cookie Cutters
• Each set includes more than 1
shape
• Large cutter is approx. 10 cm
• Small cutter is approx. 2,5 cm
• Colored metal
• Packaging: Shaped Backer Card
• Packaging Footprints:
•
•
•
ITEM #
DESCRIPTION
2308-0897
2308-5016
2308-0888
Wilton Cookie Cutter Web and Spider Set/2
Wilton Cookie Cutter Jack-O-Latern Set/3
Wilton Cookie Cutter Eyeglasses and Eyeball Set/2
Spider/Web: 15 x 15 (LxW)
JOL: 17,7 x 15 (LxW)
Eyeglasses: 10,7 x 14,6 cm
(LxW)
17
Cookie
Wilton Cookie Cutter Build-a-Monster
• Create fun shaped cookies for
Halloween
• Mix and match tops and bottoms to
create fun characters
• Recipe and decorating instructions
included
• Packaging: PET Box
• 17 x 33 cm footprint (LxW)
ITEM #
DESCRIPTION
2308-0898
Wilton Cookie Cutter Build-a-Monster Set/7
18
Cookie
Wilton Cookie Cutters Witch
Themed Set/4
• Our metal cutters look great
with their bright colors and fun
shapes
• Witch Set includes: broom,
cauldron, witch’s hat and shoe
• Packaging: PET Box
• 13 x 10,4 cm footprint (LxW)
ITEM #
DESCRIPTION
2308-0921
Wilton Cookie Cutters Witch Themed Set/4
19
Cookie
Cookie Cutter Sets
• Create fun shaped
Halloween cookies
• Cut cleanly and release with
ease
• Use individually or layer
shapes for more fun!
ITEM #
DESCRIPTION
2311-257
2308-1211
2308-1246
Wilton Grippy Cutter Halloween set/4
Wilton Mini Metal Cutter Halloween Set/6
Wilton Mini Metal Cutter Halloween Set/12
20
Cookie
Halloween Grippy™ Cookie Cutters
• Create fun shaped Halloween cookies
• Comfortable grip and deep plastic sides
• Safe, easy cutting
*SKU cannot go into prepacks.
ITEM #
DESCRIPTION
2311-1316
Wilton Halloween Grippy Display
Contains:
Ghost Grippy Cutter
Pumpkin Grippy Cutter
Cat Grippy Cutter
Bat Grippy Cutter
2311-300
2311-301
2311-302
2311-1317
Piece
Count
30
10
10
5
5
21
Halloween 2014
GIFTING AND
SHARING PRODUCTS
22
Gifting & Sharing
Wilton® Party Products
• Give your party personality!
• Dress up your Halloween Treats
ITEM #
DESCRIPTION
415-3017
415-3016
415-3018
1912-9058
1912-9057
Wilton Mini Baking Cups Halloween Eyeballs pk/100
Wilton Baking Cups Halloween Eyeballs pk/75
Wilton Cupcake Combo Pack Halloween Eyeballs pk/24
Wilton Shaped Party Bags Halloween Eyeballs pk/15
Wilton Party Bags Halloween Eyeballs pk/20
23
Gifting & Sharing
Wilton Fun Pix Lenticular Eyeball pk/12
• Give your treats personality!
• Glasses and Eyeball pix are lenticular
and change before your eyes
• Add a funny face to cupcakes, cakes,
brownies and more
• Packaging: Polybag & J-sleeve
• 12,7 x 9,8 cm footprint (LxW)
Wilton Petal Baking Cups Eyeball pk/24
• Packaging: PET Box
• 13,9 x 9,2 cm footprint (LxW)
ITEM #
DESCRIPTION
2113-2367
415-3021
Wilton Fun Pix Lenticular Eyeball pk/12
Wilton Petal Baking Cups Eyeball pk/24
24
Gifting & Sharing
Wilton® Party Products
• Give your party personality!
• Dress up your Halloween Treats
ITEM #
DESCRIPTION
415-7078
415-7077
Wilton Mini Baking Cups Grave pk/100
Wilton Baking Cups Grave pk/75
25
Gifting & Sharing
Wilton® Party Products
• Give your party personality!
• Dress up your Halloween Treats
ITEM #
DESCRIPTION
415-0513
415-0453
415-7080
Wilton Party Cups Black and Orange Assorted pk/24
Wilton Baking Cups Ruffled Black-Orange pk/24
Wilton Baking Cups Mummy pk/50
26
Gifting & Sharing
Wilton® Party Products
• Give your party personality!
• Dress up your Halloween Treats
ITEM #
DESCRIPTION
415-7084
415-7092
Wilton Baking Cups Jack-O-Lantern pk/75
Wilton Cupcake Box Jack-O-Lantern pk/3
27
Gifting & Sharing
Drink Accessories
•
•
•
•
•
•
•
ITEM #
DESCRIPTION
2113-2368
2104-2368
2113-2370
1210-1051
Wilton Drink Umbrellas pk/12
Wilton Printed Coasters -Eyeball- pk/12
Wilton Drink Stirrers -Bone- pk/9
Wilton Fun Straws pk/12
Make your Halloween party a
memorable event with fun drink
accessories
Umbrellas, coasters, drink stirs and
straws add a scary flair to your
Halloween drinks
Packaging & Footprints:
Umbrellas: Polybag & Insert and 16,5
x 8,8 cm footprint (LxW)
Coasters: Polybag & Header and 16,5
x 11,4 cm footprint (LxW)
Stirrers: Polybag & J-Sleeve and 20,9 x
10,7 cm footprint (LxW)
Straws: Polybag & Header and 24 x 7,6
cm footprint (LxW)
28
Gifting & Sharing
Party Disposable Treat Bowls
• Convenient, disposable bowl is
perfect for your Halloween
celebrations
• Fill with popcorn, chips, candy or
other Halloween goodies
• Size: Holds an entire bag of
microwave popcorn
• Packaging: Polybag & J-Sleeve
• 30,4 x 22,8 cm footprint (LxW)
ITEM #
DESCRIPTION
415-3032
415-3033
Wilton Disposable Treat Bowl -CauldronWilton Disposable Treat Bowl -Coffin-
29
Halloween 2014
FOOD AND DECORATING
PRODUCTS
30
Decorating
Candy Eyeballs
• A must-have for your Halloween
assortment
• Perfect for all types of
Halloween treats and characters
ITEM #
DESCRIPTION
710-0132
710-0133
710-0017
Wilton Large Spooky Candy Eyeballs
Wilton Large Candy Eyeballs
Wilton Candy Eyeballs 1cm pk/56
31
Decorating
Royal Icing Decorations
• Hand-made
• Allows consumers credit for an
amazing decorating result
• Great detail and great for all levels
of decorators
ITEM #
DESCRIPTION
710-017
Wilton Royal Icing Decorations Knife pk/12
32
Decorating
Sugar Sheets® Edible Treat Decorations
• Dress up cupcakes and other treats
with fun spider and web edible sugar
sheet designs
• Pre-cut. Just peel and place!
• Decorates 12 cupcakes
• Packaging: Printed Pouch with
Printed Insert
• 17,7 x 14,6 cm footprint (LxW)
ITEM #
DESCRIPTION
710-2056
Wilton Sugar Sheets Pre-Cut Spider - Web
33
Decorating
•
•
•
•
•
•
•
•
ITEM #
DESCRIPTION
704-1120
704-1110
Wilton Sparkle Gel -Blood RedWilton Sparkle Gel -Slime Green-
Make your treat decorations more
dynamic!
Squeeze on sparkling color effects with
our ready-to-use gel
Great for adding that extra Halloween
effect to your treats
Try it on cookies, cupcakes, ice cream
and more!
Resealable 103 gram tubes
Certified Kosher
Packaging: Tube
17,7 x 4,5 cm footprint (LxW)
34
Decorating
Gel Coloring 4 Pack
• Great for coloring cake
batter, icings, drinks
and more!
• Packaging: Box with
Hang tag
• 8,2 cm (10 cm w/hang
tag) x 7,6 cm footprint
(LxW)
ITEM #
DESCRIPTION
601-3010
601-1001
Halloween 2-pack Icing Colors
Halloween 4-pack Gel Colors
35
Decorating
Jack-O-Lantern Decorating Kit
• Create grinning jack-o’-lantern faces
for your cupcakes with this fun
decorating kit!
• Includes 12 royal icing mouths, 6
candy triangles and 24 candy drops
ITEM #
DESCRIPTION
2104-0031
Jack-O-Lantern Decorating Kit
36
Decorating
Cupcake Decorating Kits
• A fun and colorful way to dress
up your cupcakes this
Halloween
• Packaging: Window Box
• 20 x 14 cm footprint (LxW)
ITEM #
DESCRIPTION
415-3025
415-1928
Wilton Cupcake Decoratig Kit -BatWilton Cupcake Decoratig Kit -Zombie-
37
Decorating
Cupcake Decorating Kits
• A fun and colorful way to dress up your cupcakes this Halloween
2013
Top 10
Sellers
ITEM #
DESCRIPTION
415-7081
415-7087
415-0382
Wilton Cupcake Combo Pack Skeleton
Wilton Cupcake Combo Pack Witch
Wilton Cupcake Decorating Set Spooky Pop Spider
38
Kits
Wilton No-Bake Pops Kit -Eyeball• Makes 12 Cake Pop Eyeballs
• Kit is for decorating at all levelsincluding kids!
• Kit includes no-bake mixture,
which makes cake pops easy and
fun!
• Packaging: Box
• 24,7 x 17 cm footprint (LxW)
Contains: 170 gram cookie crumbs,
113 gram icing (red & white), 396
gram white candy melts, 12 plastic
forks and 12 eyeballs.
*SKU cannot go into prepacks.
ITEM #
DESCRIPTION
2104-0700
Wilton No-Bake Pops Kit -Eyeball-
39