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THE WORLD’S
ORIGINAL LUXURY TEQUILA
“WHEN YOU HAVE
PASSION, YOU
HAVE
EVERYTHING.”
Don Julio González
THE LIFE OF DON JULIO GONZÁLEZ WAS DEFINED, ABOVE ALL ELSE, BY PASSION.
It was this passion which drove Don Julio to perfect every aspect of the tequila making process, creating the world’s first luxury tequila. He
chose rich terrain that grows a sweeter agave plant. He insisted on the hand-harvesting of individual plants as they ripen. He developed
and refined fermentation and distillation techniques to accentuate the liquid’s flavors. And, he aged his Tequila in the finest American
whiskey barrels. When he retired, Don Julio’s legacy to the world was the finest Tequila ever produced.
THE GROWTH AND SUCCESS OF TEQUILA DON JULIO IS BUILT ON THE BRAND’S AUTHENTIC HERITAGE AND SUPERIOR
PRODUCT QUALITY.
• A tequila that is 100% handcrafted, using an +70-year tradition of excellence developed by Don Julio González
• Each Agave, the core ingredient of Tequila, is harvested by hand, and hand loaded into brick ovens where they are cooked to perfection
• Sweet honey juice is extracted from the cooked agave and fermented using Don Julio’s very own proprietary and unique, all-natural
yeast strain
• Extreme care is taken at every step– including bottling. Each bottle is rinsed with Tequila before filling in order to eliminate any possible
impurities
• Don Julio González broke from tradition and introduced his Tequila in a short, square bottle. Confident in the superior quality of his
tequila, he designed a bottle that could sit at the table and be part of the conversation, allowing friends and family to easily see and speak
to each other.
ONE OF TODAY’S HOTTEST LUXURY SPIRITS
• Tequila Don Julio is Mexico’s number one selling luxury tequila
• Tequila Don Julio’s superior quality has earned it several honors and awards over the years. Most recently it was inducted into F. Paul
Pacult’s Spirit Journal Hall Of Fame. In addition, several of the variants in the portfolio have earned awards, including the prestigious Best
Extra-Añejo, a Double Gold Medal for Don Julio REAL and Añejo, a Gold Medal for Don Julio Blanco, Bronze Medals for Don Julio 1942
and 70 and a Silver Medal for Don Julio Reposado (*Source: 2013 San Francisco World Spirits Competition).
• Tequila Don Julio is a favorite among celebrity influencers and top tier press. Celebrities such as Ellen DeGeneres, Matthew
McConaughey, Ryan Kwanten, Michael Phelps, Jennifer Aniston, Dwayne “The Rock” Johnson and more, enjoy celebrating special
occasions while toasting with Tequila Don Julio.
• Top tier press consistently feature Tequila Don Julio as the first-rate choice when looking for an ultra-premium tequila that stands out
from all the rest.
PRODUCT DESCRIPTION
DON JULIO®
DON JULIO®
DON JULIO®
DON JULIO®
DON JULIO®
BLANCO
REPOSADO AÑEJO
70
1942
REAL
WHAT
Don Julio Blanco is
celebration of agave in its
purest form. It is the heart
and soul of all Tequila Don
Julio tequilas. Don Julio
Blanco is tequila at its finest.
WHAT
Don Julio Reposado was
introduced from Don Julio
González’s own private
reserve. Rich and smooth, with
a golden amber color, Don
Julio Reposado is the essence
of the perfect barrel-aged
Tequila.
WHAT
Don Julio Añejo is a signature
of the trademark and is a
symbol of appreciation of
complexity of our craft. Añejo
strikes the perfect balance
between wood, butterscotch
and wild honey.
WHAT
DJ 70 is a celebration of Don
Julio Gonzalez’s quest to
redefine tequila. It is the first
Crystal Añejo and is aged to
perfection achieving rich
complexity of a Don Julio
Añejo, but filtered to bring out
the crispness of Blanco.
WHAT
Don Julio 1942 is
distinguished and refined the ultimate tribute to the
man. This special Añejo
has distinct aroma, a
sweet taste of warm oak
and hints of caramel and
vanilla.
WHAT
Don Julio REAL is the
pinnacle of our craft. The
ultimate expression of
Highland agave, it is an
Añejo that can only be
described as exquisite with
chocolate and coffee
undertones.
AGE STATEMENT
Unaged
AGE STATEMENT
Aged 8 Months
AGE STATEMENT
Aged 18 Months
AGE STATEMENT
Aged 18 Months
AGE STATEMENT
Aged 2.5 Years
AGE STATEMENT
Aged 3-5 Years
ROLE SUMMARY
Recruitment from Patron
Silver, other UP silver
Tequila & UP spirit
occasions
ROLE SUMMARY
Recruitment from Blanco
Tequila & other Reposados
ROLE SUMMARY
Recruitment from whiskey
occasions
ROLE SUMMARY
Recruiting Mex-Am consumers
in status occasions
ROLE SUMMARY
Reward Occasions
ROLE SUMMARY
Recruitment of connoisseurs
from other UP spirits
PERFECT SERVE
Tequila with ice with lime
wedge
PERFECT SERVE
Neat or on the Rocks
PERFECT SERVE
Neat or on the Rocks
RRSP
$1 Premium to DJ Añejo
RRSP
$125
RRSP
$375
DON JULIO®
PERFECT SERVE
Tequila with Ice (+ Soda), with Citrus Garnish.
Blanco = Lime Wheel; Reposado/Anejo = Orange half wheel
RRSP
$2 Premium to Patron Silver
RRSP
$5 Premium to DJ Blanco
RRSP
$5 Premium to DJ Reposado