CAANZ BEACON AWARDS 2015
Finalists
Agency
Advertiser
Entry Title
Social Marketing / Public Service
FCB Media
Inland Revenue
Finding the unfindable
MediaCom
NZ Aids Foundation
Love your Condom
OMD
New Zealand Transport Agency
TinnyVision
Starcom & TVNZ
Electoral Commission
Vote Compass
Starcom and Saatchi & Saatchi
New Zealand Defence Force
Make Fitness Your Mission (Force Fit)
Retail/Etail
Barnes, Catmur and Friends
Hell Pizza
More Than One Way To Skin A Rabbit
Barnes, Catmur and Friends
Hell Pizza
Holding Australia to Ransom
MediaCom
KFC
KFC build your burger
OMD
Heart of the City
Where Next?
SparkPHD
Lotto NZ
Real-time winning with Instant Kiwi Lucky Ticket
Fast Moving Consumer Goods (FMCG)
FCB Media/ Running with Scissors
Maybelline New York
Get a Little Lippy
MBM
Griffin's Food Limited
Griffin's - Creating Re-Believers
MBM
Lewis Road Creamery
The perfect marriage - engineering a phenomenon
SparkPHD
DB Breweries
How 60,000 fans paid $30 each to become our Media Channel
SparkPHD
DB Breweries
Monteith's Meat Pack Hunt
Consumer Durables
Carat
Holden
Holden Shortland Street
FCB Media
Sony Consumer Electronics NZ
Sideline Challenge
SparkPHD
Mercedes-Benz
The $65,000 accessory
Starcom
Samsung
Home Smart Home
Y & R Media NZ
HRV
HRV Pure Invironment Project
Consumer Services
Dynamo
Spark NZ
Spark/Spotify Campaign
Dynamo & Rapp
Spark NZ
Spark Dynamic Always On
OMD
Air New Zealand
No ordinary place. No ordinary assignment.
OMD
Sky Network Television
Down with the King
Starcom
TVNZ
Shortland Street Clues
Best Use of Digital
FCB Media
Inland Revenue
Finding the unfindable
MBM
JH Whittaker's & Son's Limited
Everything is better in 100's & 1000's
MBM
Lewis Road Creamery
The perfect marriage - engineering a phenomenon
OMD
Heart of the City
Where next?
OMD
Sky Network Television
Down with the King
Best Use of Branded Content
OMD
Air New Zealand
No ordinary place. No ordinary assignment.
SparkPHD
DB Breweries
How 60,000 fans paid $30 each to become our Media Channel
SparkPHD
Unilever
TRESemmé 365 Project
Starcom & TVNZ
Electoral Commission
Vote Compass
ZenithOptimedia
Lion
Deep Dive
Best Use of Event/Activation/Sponsorship
OMD
New Zealand Cricket
The Alternative Cricket Commentary
OMD
Sky Network Television
Down with the King
SparkPHD
DB Breweries
How 60,000 fans paid $30 each to become our Media Channel
Starcom
Genesis Energy
Powering Kiwi Kitchens
Y & R Media NZ
Burger King
Burger King Motel
Y & R Media NZ
HRV
HRV Pure Invironment Project
ZenithOptimedia
Lion
Deep Dive
CAANZ BEACON AWARDS 2015
Finalists
Agency
Advertiser
Entry Title
Social
/ Public
Service
BestMarketing
Use of a Lead
Medium
Dynamo
Spark NZ
Spark/Spotify Campaign
FCB Media
Brothers in Arms
The Bank Job
OMD
New Zealand Transport Agency
TinnyVision
SparkPHD
DB Breweries
How 60,000 fans paid $30 each to become our Media Channel
SparkPHD
Unilever ANZ
TRESemmé 365 Project
Total Media
Motorcorp Distributors Ltd
Land Rover Stories
Best Use of Earned or Owned
MBM
JH Whittaker's & Son's Limited
Everything is better in 100's & 1000's
OMD
New Zealand Cricket
The Alternative Cricket Commentary
OMD
Sky Network Television
Down with the King
Sherson Willis
Spark
Emjois first to queue for iPhone 6 in NZ
SparkPHD
DB Breweries
How 60,000 fans paid $30 each to become our Media Channel
SparkPHD
Unilever
TRESemmé 365 Project
Best Integrated Campaign
Carat/ Young & Shand
Mondelez
Sour Patch Kids
FCB Media
Health Promotion Agency
Behaving like Beer
Ikon Communications
2degrees
Smartest Business People
MediaCom
BNZ
Shred
MediaCom
Tip Top
Ice Cream Selfies
OMD
Sky Network Television
Down with the King
SparkPHD
Unilever
TRESemmé 365 Project
Starcom
Genesis Energy
Powering Kiwi Kitchens
Y & R Media NZ
HRV
HRV Pure Invironment Project
Sustained Success
FCB Media
Mitre 10
Sustaining Success - Easy As
FCB Media
PAK'nSAVE
Earning an unfair share
MediaCom
NZ Aids Foundation
Love your Condom
SparkPHD
DB Breweries
Rekorderlig From zero to No.1
Best Smart Media Idea
FCB Media
Brothers in Arms
The Bank Job
FCB Media
Health Promotion Agency
Behaving like Beer
FCB Media
Sony Consumer Electronics NZ
Sideline Challenge
MediaCom
Tip Top
Four and a half minute holiday
OMD
Frucor Beverages Limited
Vanilla Ice Ice Baby
OMD
Roadshow Film Distributors
Into the Storm
OMD
Sky Network Television
Down with the King
SparkPHD
Leukaemia Blood Cancer Foundation NZ
Search for a Cure
Best Use of Insight
Carat/ Young & Shand
Mondelez
Sour Patch Kids
FCB Media
Inland Revenue
Finding the unfindable
FCB Media/ Running with Scissors
Maybelline New York
Get a Little Lippy
MediaCom
BNZ
Shred
MediaCom
Tip Top
Ice Cream Selfies
OMD
New Zealand Transport Agency
TinnyVision
SparkPHD
DB Breweries
How 60,000 fans paid $30 each to become our Media Channel
Best Small Budget (up to $100k per annum)
Barnes, Catmur and Friends
Hell Pizza
Holding Australia to Ransom
FCB Media
Brothers in Arms
The Bank Job
OPEN Communications
Auckland Museum
Still Life
Starcom
TVNZ
Licking the Competition
Y & R Media NZ
NZSO
Beethoven - The Symphonies
CAANZ BEACON AWARDS 2015
Finalists
Agency
Advertiser
Entry Title
Social
Marketing / Public
Service
Best Communications
Strategy
FCB Media
Health Promotion Agency
Behaving like Beer
FCB Media
Inland Revenue
Finding the unfindable
FCB Media/ Running with Scissors
Maybelline New York
Get a Little Lippy
SparkPHD
Unilever
TRESemmé 365 Project
Y & R Media NZ
HRV
HRV Pure Invironment Project
ZenithOptimedia
Lion
Deep Dive
Most Effective
Carat/ Young & Shand
Mondelez
Sour Patch Kids
FCB Media
Inland Revenue
Finding the unfindable
MBM
Lewis Road Creamery
The perfect marriage - engineering a phenomenon
OMD
Tourism Australia
Beaches & Beyond
iProspect
Accor Hotels NZ
Hyper Local Search
Y & R Media NZ
Burger King
Burger King Outlaw
Best Launch
Carat/ Young & Shand
Mondelez
Sour Patch Kids
FCB Media
Sony Consumer Electronics NZ
Sideline Challenge
MBM
Griffin's Food Limited
Griffin's - Creating Re-Belivers
MBM
JH Whittaker's & Son's Limited
Everything is better in 100's & 1000's
Sherson Willis
Spark
Emjois first to queue for iPhone 6 in NZ
SparkPHD
Sanitarium Health Foods Limited
Welcome Back to Weet-Bix
Best Collaboration
FCB Media
Sony Consumer Electronics NZ
Sideline Challenge
OMD
Frucor Beverages Limited
The Pepsi Party House
SparkPHD
DB Breweries
How 60,000 fans paid $30 each to become our Media Channel
Starcom
Genesis Energy
Powering Kiwi Kitchens
Starcom & TVNZ
Electoral Commission
Vote Compass
Media Businessof the Year
iSite Media
From Panels to People
MediaWorks Radio
Protect, create, promote: winning the war for listeners
TVNZ
TVNZ - Leading Today and the Future
CONGRATULATIONS!