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T h e r e ’ s n o b i z , l i k e A new business opportunity www.cakebiz.com.au For more details on this exciting concept, please contact Cake.Biz P/L in Sydney on 0418 243 978 – Ask for Mr Joe Ciampa Cake.Biz™ A new business opportunity An Exciting Concept Cake.Biz Pty Ltd, a part of Swimklim Pty ltd Group of companies, presents a new opportunity for investors to take advantage of the growing demand by Australians for quality, service and value in “Cake & Dessert” market. The Cake.Biz concept outlet offers a choice of dine in or takeaway that will bring to the consumer a large range of quality products for every daily occasion. The Cake.Biz concept outlet offers the investor a quality store set up that is more than competitive in pricing to existing similar operations and the ability to service their clientele in the most cost and operationally efficient manner. For the smart investor Cake.Biz Pty Ltd offers a licensing package that will include: 
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A low cost, high quality module shop fit‐out. A set of Operating Guidelines. A range of products already sourced at best value. A range of products that delivers customers all day long with limited product preparation. A package of in‐store promotional material for every day. Cake.Biz™ A new business opportunity Brought to you by ..... Mr Joe Ciampa has successfully built over 200 franchised outlets all over Australia and was involved with the implementation of further outlets overseas in New Zealand, Malaysia and England. Mr Joe Ciampa’s wealth of knowledge comes from working as General Manager for the construction of Australia’s largest Dessert Multi‐Award Winning Franchise systems. Joe Ciampa has 20 years experience in the franchising industry. Concurrently, Joe’s further qualifications are Statement of Attainment (TAFE) Building, Contracting, Management, and Accts Management systems. Great Opportunities There is a great opportunity for a Cake.Biz concept to challenge the successful developing Cake and Cafe market. People associate more and more with recognised brands and systems because they know what to expect and are comfortable utilising them. The market for motivated and flexible cake and cafe concept is ready to be exploited. Situated in high foot traffic areas, either in shopping ‘Strips’ or in shopping malls, the Cake.Biz concept outlet will offer quality offerings under a brand that represents Service, Quality and Value. The outlet would take up a minimum of 25 square metres in a shopping centre to 120 square metres in strip locations. Cake.Biz™ A new business opportunity A Flexible Layout The design is shown in the attached plan and would be of a finish that would rival the look of the competitor. Design and Decor Each outlet will be designed with the efficiency in mind. Staff workstations will be arranged so that everything is within reach. This design, in combination with the minimum square footage requirements of each outlet, encourages a decrease in needless motion. Our efficient layout promotes continuous superior service. Our store designs are eye‐catching and appealing. The Cake.Biz concept outlet decor is unique and upscale. Specially designed countertops, table layout and strategically placed menu systems and timber decor will create a positive and long‐lasting impression with our customers. Cake.Biz™ A new business opportunity Current Competitors The Cake.Biz concept outlet would go head to head with outlets such as The Cheesecake Shop and Michel’s Patisserie. What would make people come to a Cake.Biz outlet and not these other outlets mentioned above? A greater variety of products for every daily food consuming occasion, with adhering to quality of service, that stands out from the rest. Not to mention our 9 Secret point of differences, which will only be discussed in further detail upon signing of our Non‐Disclosure Document. Details range from Equipment Technology through to our Marketing System. How can a Cake.Biz concept outlet do this? Right from the very beginning Licensed Operators will be able to “tap” into the expertise of people who have help developed one of the fastest growing Australian Franchise Systems. This expertise will cover: 
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Product Recipes Product Development Product Storage Storage and Rotation Methodology High Competitive product costing Promotional and Advertising techniques For what other reasons would people invest in the Cake.Biz concept outlet? The initial investment in a Cake.Biz outlet is about 80% of the cost to invest in a similar quality competitor. Cake.Biz™ A new business opportunity Promotions and Advertising Each outlet will be part of the local and national Advertising Strategic Plan. Group Promotions may also be available for Licensed Operators for any special occasions or themes they wish to utilize (Christmas, Easter, Mother’s Day etc.). The beauty of these promotions is that they will be developed in conjunction with other Cake.Biz Operators by the advertising committee who already understand the business, as committee members will be store owners. www.cakebiz.com.au – Our website is currently averaging at 1000 hits per day. The website is constantly being updated with new products, pictures and new stores. Promotional Boards at street front could be utilised to promote “treats” on offer. Support The Operator will be supplied with an Operating Manual and a Procedures Manual and provided with full in‐store training program concerning product range and price, with the main aim to maintain the Cake.Biz subliminal message of “Happiness and Enjoyment”. Cake.Biz head office is where Franchisees can turn to for support in a range of areas including: Service, Technical Support, Equipment Support and Training Support. Cake.Biz™ A new business opportunity Investment Requirements The Cake.Biz concept provides a unique opportunity to a new and exciting franchise system that has been developed by the expertise as mentioned previously. Licensed Operator The initial investment required will be in the form of a store fit‐out ranging from $280,000 plus GST. This provides: 
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A range of products already sourced at best value and that delivers customers right throughout the day with limited product preparation. A low cost, high quality module shop fit‐out Design and complete fit‐out A Training Program Operations Manual Procedures Manual Initial POS material and In‐store Promotion Suggested Suppliers List – Offering lowest price at highest quality in keeping with Cake.Biz concept of minimum preparation Applicants must complete a Franchise Application Form. This form is Strictly Confidential. Forms are to be returned to Cake.Biz Head Office and addressed to: Cake.Biz Head Office Mr Joe Ciampa 267 Camden Valley Way Narellan NSW 2567 You will then be contacted once we have received your application and it’s been through our viewing process. Cake.Biz™ A new business opportunity Franchise Application This form is Strictly Confidential Date: Personal Details Full Name: Address: Telephone: (H) Date of Birth: (M) Age: Age: Age of Children: Partner Details Full Name of Spouse/Partner: Date of Birth: No. Of Children: Store/Area: Current Work Present Occupation: Address: Telephone No: Length of time in Present Occupation: Post Code: Company: Contact: Post Code: Cake.Biz™ A new business opportunity Health Are there any health reasons that may restrict your ability to run a food business? Business Partner Will you have a business partner? Will they be an actice in the business and to what extent? If yes, name of business partner: Cake.Biz™ A new business opportunity BUSINESS REFERENCES Name: Company: Address: Name: Telephone: Telephone: Company Title: Company Title: Company: Address: PERSONAL REFERENCES Name: Address: Name: Address: Telephone: Telephone: BANK REFERENCES Bank: Telephone: Cake.Biz™ A new business opportunity PAYMENT AND CREDIT HISTORY How do you propose to fund the total purchase price of the store: Equity: $ Loan: $ Have you ever been bankrupt? Place & Date: Reason: What level of income do you require to earn from your business to fund your personal requirements? What is your current income, including sources other than your salary? Is there any other information you would like us to know to support your application?