FALL 2013 SELLING GUIDE OUR MISSION STATEMENT There are leaders and there are followers. We strive to be leaders by respecting and listening to our customers and consumers about what is important. During the Spring of 1989 we set out to create a company with a spirit, enthusiasm, and mindset that would allow us to venture into new territories for the furniture business. Comfort was made paramount. Costs of doing business would be minimized to ensure price points that would represent a recognizably outstanding value to customers. Applying rigorous standards for quality materials and quality control check points would help us achieve virtually no returns and, consequently, real consumer satisfaction. Sincerely treating all customers, as we ourselves would want to be treated became our principle for customer service. And styling…styling had to be what we would want in our homes. We did not want to be silly with avant garde just to be different…rather, we wanted styling that at once would look inviting, it would make a consumer feel that with this purchase their house would better become a home…warm, welcoming…an oasis of quiet and calm. And, our products had to be manufactured in a manner that is simpatico with preserving our rich environment for future generations. All of these points are not idealistic gibberish, nor are they part of a phony marketing plan to get customers. Instead, they are sincere components of the way we want to run our business. What has followed since our beginning has been a joyous exploration. A search for perfection, which has challenged the “old ways of the furniture business”, has repeatedly led to new ways of thinking for us…and for the many dedicated people who are part of our work force. To you, our valued customer who had the confidence in us to give us a chance, we are, humbly, most appreciative of the opportunity to present our collection. If we ever do not live up to our “mission” or, more importantly, to your expectations, we would sincerely appreciate your calling or writing to us at your earliest convenience. Chair-Man President of Design GOT QUESTIONS? Ask Your RAM (Regional Account Manager) NEED MORE DETAILS? Download the MG+BW Reference Spreadsheet at O[[WZ!HWWIV_JVTZOWZR\ULL[M_UJ or go to the Marketing website under Training tab. Find seat depths, cushions per sofa, pieces with removable legs, fabric info, Inside/Outside and more. ENVIRONMENTALLY INTELLIGENT CONSTRUCTION For 24 years, we’ve been leaders in the Eco-friendly movement...not since it became fashionable, but from day one. We’re proud to belong to the Sustainable Furnishings Council (www.sustainablefurnishings.org), working with the industry to develop practices better for the earth. We infuse Eco-friendly initiatives into our materials, manufacturing & workplace—from extensive recycling to decreased energy consumption, increased paperless communication and investment in innovative machinery to reduce material waste and increase manufacturing efficiency. Our cartons are made from recycled material and they are 100-percent recyclable. Environmental intelligence is key to our upholstery construction story. Our upholstery is American-made, handcrafted in North Carolina at the workbenches of talented craftspeople. Here’s an overview: FRAMES are constructed using biodegradable glue then screwed and corner-blocked for structural integrity. WOOD frames are sourced from local domestic suppliers compliant with US Forest requirements for harvest and reforestation. BACK PILLOWS include recycled fibers that were once plastic bottles. SPRINGS and mechanisms are made from 65% recycled metal. Our UPHOLSTERY is earthfriendly and hand-crafted in North Carolina at the workbenches of talented craftspeople. CUSHIONS are composed of soy-based ozone-friendly, noncarcinogenic foam wrapped in 80% regenerated fibers. FOAM is earth-friendly and soybased and used throughout the back and arm padding. FALL 2013 COLLECTION 2 CONSTRUCTION DETAILS Frames — Strength & Durability • • • • • • Hardwood (poplar, maple, ash) and engineered hardwood. Kiln-dried to prevent warping, mildew, and odors Precision-cut by computer. Best for the environment—highest yield from each tree cut Sourced from local domestic suppliers compliant with US Forestry requirements for harvest and reforestation Sturdy. Joints are double doweled, high-pressure stapled, and wood glued, with corner blocks screwed into place. Glue is water-based and biodegradable. WARRANTY: Free of defects from faulty materials or workmanship for lifetime of product under normal residential care & use. Warranty only valid as long as furniture is upholstered in original fabric. For slipcovered pieces, this is fabric on base. Springs, Webbing, Propex, Solid Seat — Lasting Support SPRINGS • Arched 8-gauge steel serpentine springs (also called sinuous or zig-zag), key to our state-of-the-art system Spaced a comfortable 3” apart, with double row at each end for extra support in corners Secured to front and back of frame with metal clips, Teflon coated to prevent squeaking from metal-on-metal contact Bound side to side with paper-wrapped crosswires for even weight absorption Made from 65% recycled metal. (Note: Mechanisms also made from 65% recycled metal.) WEBBING: We use heavy-duty Italian furniture webbing made of polyester and elastic. It is spaced 2 to 3” side to side, 3 to 5” front to back, and woven together, providing a sturdy seat platform with even distribution of weight. Primarily used on sectionals with thicker seat poly, and/or deeper seating, like Hunter and Jordan, or that need more even distribution of cushion crown, but a thinner profile. Webbing is attached using high pressure staples. PROPEX: A non-stretch, high-durability sheet webbing used for bar and counter stools as well as ottomans. Propex is attached using high pressure staples. Interesting note: the Armand chair, because of its thin profile, uses a Propex seat and back. SOLID SEAT: Solid frame construction used for dining chairs and bar and counter stools, as well as for some ottomans. Solid seat boards are screwed into the frame for rigidity and durability. WARRANTY for Springs, Webbing, Propex, Solid Seat: Free of defects from faulty materials or workmanship for lifetime of product under normal residential care & use. Warranty only valid as long as furniture is upholstered in original fabric. • • • • Cushions — The Key To The Comfort • • • • • • • Seat Cushions: Ozone-friendly, non-carcinogenic High-Resiliency (HR) foam core containing 10% soy, a renewable natural resource. Foam does not release ozone-depleting CFCs into atmosphere during manufacturing. Foam core is 1.8 HR or higher, depending on density needed to create the most comfortable seat for each piece. Core is wrapped in 80% regenerated fibers. Lowers you gently but firmly to sitting position, then reshapes when you stand. Back Pillows include recycled fibers that were once plastic bottles. Foam padding used generously throughout the back and arms is earth-friendly and soy based. Each cushion is engineered specifically for each piece. Insures correct seat-to-back relationship Meets California 117 codes for flame retardancy Two types of cushions: Eco Luxe: Foam core wrapped in poly fiber and put in 100% cotton down-proof ticking (DPT)—makes “whoosh” when you sit down. Eco Down Blend: Fill is 10% down and 90% duck feathers. Hypo-allergenic. Foam core is zippered inside a 100%-cotton duvet-style casing, which keeps feathers in place. Small feathers may occasionally come through. This is normal; it shows cushions are breathing properly. Duvet cover unzips and can be refluffed by hand or in dryer for 10 minutes on Air Dry. WARRANTY: Cushion cores warranted not to collapse for lifetime of product as originally upholstered under normal residential use. All foams and fillings soften and conform to shape of users. This is considered normal and not a defect. Additional Warranties • • • • • • • • Fabrics: Although traditionally not warranted because they’re used under so many conditions, we offer a limited 1-year warranty against wear under normal residential use. Does not cover fading, which can occur with normal use. Seams are reinforced with the latest sewing technology. Any defect should appear in first year. Therefore, we are confident to warrant seams to be free of defects due to faulty workmanship for 1 year under normal residential use. Mechanisms (Sleeper, Rocker, Swivel, Recliner) All metal parts free from defects for 3 years under normal residential use Storage Platform Bed Mechanisms warranted to be free from defects for 2 years under normal residential use. Sleeper Mattresses: Free of defects for 5 years under normal residential use. Note: Warranties do not include damage from transportation or abuse such as jumping on sleeper mattress. Latex & Innerspring Mattresses: Free of defects for 8 years under normal residential use Tuffets: Cover and Insert warranted for 1 year under normal residential use PLEASE REMIND CUSTOMERS TO FILL OUT THEIR WARRANTY CARDS! FALL 2013 COLLECTION 3 !"#$%&'()*(+),-',(.&)/0(+)-12,3/24)-( EXAMPLE OF CORNER BLOCK CONSTRUCTION &'()*(+),-',(.&)/0(+)-12,3/24)-( !"#$%&'()*+",'+-()&-*&#&.-+#/&0%1&+(&/#*+-)2&*+"%)2+3&#)4&4,"#5-/-+16& x 7%8%)4-)2&()&+3%&9"#$%&*+1/%:&;%&5%2-)&;-+3&%-+3%"&<=>?&*(/-4:&%)2-)%%"%4&("&#&*(/-4=& x !"#$%&'()*+",'+-()&-*&#&.-+#/&0%1&+(&/#*+-)2&*+"%)2+3&#)4&4,"#5-/-+16& &&&&&&%)2-)%%"%4&;((4&'($5-)#+-()&(9&0-/)@4"-%4&3#"4;((4*&A$#8/%:&#*3&#)4&8(8/#"B6 x 7%8%)4-)2&()&+3%&9"#$%&*+1/%:&;%&5%2-)&;-+3&%-+3%"&<=>?&*(/-4:&%)2-)%%"%4&("&#&*(/-4=& x C//&;((4&;%&,*%&-*&/(22%4&,)4%"&*+"-'+&"%2,/#+-():&#)4&$()-+("%4&'/(*%/1&+(&%)*,"% &&&&&&%)2-)%%"%4&;((4&'($5-)#+-()&(9&0-/)@4"-%4&3#"4;((4*&A$#8/%:&#*3&#)4&8(8/#"B6 &&&&&&8"%*%".#+-()&(9&(,"&%).-"()$%)+6 x C//&;((4&;%&,*%&-*&/(22%4&,)4%"&*+"-'+&"%2,/#+-():&#)4&$()-+("%4&'/(*%/1&+(&%)*,"% x !(",%4&*(/-4-+1:&(,"&9"#$%*=D(-)+*&#"%&4(,5/%@4(;%/%4:&;((4&2/,%4&#)4 FGH!I7JHEICK& &&&&&&8"%*%".#+-()&(9&(,"&%).-"()$%)+6 &&&&&&3-23@8"%**,"%&*+#8/%4&;-+3&'(")%"&5/('0*&*'"%;%4&-)+(&8/#'%6&E3-*&*1*+%$&#//(;*&9("& x !(",%4&*(/-4-+1:&(,"&9"#$%*=D(-)+*&#"%&4(,5/%@4(;%/%4:&;((4&2/,%4&#)4 &&&&&&*+",'+,"#/&-)+%2"-+1&,)/-0%&#)1&(+3%"6&& &&&&&&3-23@8"%**,"%&*+#8/%4&;-+3&'(")%"&5/('0*&*'"%;%4&-)+(&8/#'%6&E3-*&*1*+%$&#//(;*&9("& &&&&&&*+",'+,"#/&-)+%2"-+1&,)/-0%&#)1&(+3%"6&& x • Frame construction is a vital key to lasting strength and durability. • Depending on the frame style, we begin with either 5/4” solid, engineered or a solid/engineered wood combination of -)2&*+"%)2+3&#)4&4,"#5-/-+16& kiln-dried hardwoods (maple, ash and poplar). )&;-+3&%-+3%"&<=>?&*(/-4:&%)2-)%%"%4&("&#&*(/-4=& • All wood we use is logged under strict regulation, and monitored closely to ensure preservation of our environment. 4"-%4&3#"4;((4*&A$#8/%:&#*3&#)4&8(8/#"B6 • For added solidity, our frames/joints are double-doweled, wood glued and high-pressure stapled with corner blocks "%2,/#+-():&#)4&$()-+("%4&'/(*%/1&+(&%)*,"% screwed into place. This system allows for structural integrity unlike any other. FGH!I7JHEICK& %&4(,5/%@4(;%/%4:&;((4&2/,%4&#)4 0*&*'"%;%4&-)+(&8/#'%6&E3-*&*1*+%$&#//(;*&9("& CONFIDENTIAL FALL 2013 COLLECTION 4 54-3)31(5%,4-6(7,#$'(+)-1 SINUOUS SPRING FRAME CONSTRUCTION 31(5%,4-6(7,#$'(+)-12,3/24)-( 54-3)31(5%,4-6(7,#$'(+)-12,3/24)-( 7%+#-/&(9&*8"-)2&'())%'+-()&& +(&9"#$% Detail of spring Detail of stabilizing wire, 7%+#-/&(9&*8"-)2&'())%'+-()&& 7%+#-/&(9&*+#5-/-S-)2&;-"%:& 7%+#-/&(9&*+#5-/-S-)2&;-"%:& connection to framex which keeps springs together C&*+"()2&'($8()%)+&+(&'()*+",'+-()&-*&(,"&*8"-)2&*1*+%$6&L%&4%*-2)%4&+3-*&*1*+%$&& ;3-'3&0%%8&*8"-)2*&+(2%+3%"& +(&9"#$% ;3-'3&0%%8&*8"-)2*&+(2%+3%"& &&&&&&,*-)2&3%#.1&#"'3%4&M@2#,2%&*+%%/&*%"8%)+-)%&*8"-)2*6&& x N%',"%4&+(&+3%&9"()+&#)4&5#'0&(9&+3%&9"#$%&;-+3&'(#+%4&$%+#/&'/-8*:&8"%.%)+*&+3%&",5&(9&& &&&&&&$%+#/&()&$%+#/&+3,*&%/-$-)#+-)2&?*O,%#0#2%?6&& x E3%&*8"-)2*&#"%&5(,)4&;-+3&8#8%"@'(#+%4&'"(**&;-"%*&9("&%.%)&;%-23+*("8+-()6&& x L%&*8#'%&(,"&*8"-)2*&#&'($9("+#5/%&P?#"+Q&;-+3&4(,5/%&"(;*&#+&%#'3&%)4&9("&%R+"#&& &&&&&&*,88("+&-)&+3%&'(")%"*:&;3%"%&$(*+&(9&,*&2"#.-+#+%6&& x C&*+"()2&'($8()%)+&+(&'()*+",'+-()&-*&(,"&*8"-)2&*1*+%$6&L%&4%*-2)%4&+3-*&*1*+%$&& &&&&&&,*-)2&3%#.1&#"'3%4&M@2#,2%&*+%%/&*%"8%)+-)%&*8"-)2*6&& • A strong component to construction is our spring system. We designed this system using heavy arched 8-gauge steel x N%',"%4&+(&+3%&9"()+&#)4&5#'0&(9&+3%&9"#$%&;-+3&'(#+%4&$%+#/&'/-8*:&8"%.%)+*&+3%&",5&(9&& FGH!I7JHEICK& serpentine springs. &&&&&&$%+#/&()&$%+#/&+3,*&%/-$-)#+-)2&?*O,%#0#2%?6&& (,"&*8"-)2&*1*+%$6&L%&4%*-2)%4&+3-*&*1*+%$&& •x E3%&*8"-)2*&#"%&5(,)4&;-+3&8#8%"@'(#+%4&'"(**&;-"%*&9("&%.%)&;%-23+*("8+-()6&& Secured to the front and back of the frame with coated metal clips, prevents the rub of metal thus eliminating %)+-)%&*8"-)2*6&& x L%&*8#'%&(,"&*8"-)2*&#&'($9("+#5/%&P?#"+Q&;-+3&4(,5/%&"(;*&#+&%#'3&%)4&9("&%R+"#&& “squeakage.” &&&&&&*,88("+&-)&+3%&'(")%"*:&;3%"%&$(*+&(9&,*&2"#.-+#+%6&& $%&;-+3&'(#+%4&$%+#/&'/-8*:&8"%.%)+*&+3%&",5&(9&& • The springs are bound with paper-coated cross wires for even weight absorption. FGH!I7JHEICK& 0#2%?6&& • We space our springs a comfortable 3” apart; with double rows at each end for extra support in the corners, where %4&'"(**&;-"%*&9("&%.%)&;%-23+*("8+-()6&& most of us gravitate. #8#"+Q&;-+3&4(,5/%&"(;*&#+&%#'3&%)4&9("&%R+"#&& *&2"#.-+#+%6&& CONFIDENTIAL FALL 2013 COLLECTION 5 WEBBING/PROPEX FRAME CONSTRUCTION • • • • • • Detail of webbing Detail of Propex Detail of webbing connection to frame Detail of Propex connection to frame Pieces that do not have sinuous springs will usually feature webbing and Propex . Both are secured to the front and back of the frame with heavy duty staples that provide a very firm hold. Propex is folded over when stapled to help with the hold and strength. The Propex provides a very strong yet forgiving base when used in upholstering. Webbing is used mostly in seat construction and provides a very comfortable stable seat. The webbing straps are woven under and over each other as they stretch across the frame to provide a strong flexible seat. CONFIDENTIAL FALL 2013 COLLECTION 6 SUPER LUXE SLEEP SOFA Ultimate In Comfort, Day & Night — 8” Thick Mattress — Easy To Open New This Season: Josette Slipcovered and Fiona, Grant & Gwen Upholstered In addition to our Luxe, we offer Super Luxe, in 11 MG+BW styles: Alex, Alexa, Dominique, Fiona, Gabriel II, Grant, Gwen, Josette, Keaton, Nicki II, Reese 54”-wide Full Sleepers and 60” Queen Sleepers available for each style Alex SC’d & Upholstered Alexa SC’d & Upholstered Incredible Mattress With Special Patented Coil System & Zip-Off Pillow Top • • • • • • • • • • • • • • Luxurious 8”-thick mattress featuring a zip-off pillow top Mattress is 74” long. Exceeds most sleeper mattresses by 2” 13-gauge steel patented Z-coils expand when sleeper is opened. With sleeper closed, Z-coils create a sinuous-spring effect that provides more flex in the mattress when serving as the sofa base. Mattress ticking is 100% polyester. Water barrier stops moisture from penetrating beyond removable pillow top, preventing spills and accidents from penetrating the entire mattress. Pillow top can be replaced with new top if needed. (Not recommended for washing but is replaceable.) Replacement top is $175 retail. Can be found on p. 3 of Price List Routine maintenance of pillow top recommended. Simply unzip, fluff to air out the fiber and add back loft after long periods of compression inside mechanism. Mattress is mounted to mechanism, but can be replaced if damaged or defective New mattress can be purchased. (Recommended trained furniture tech remove & replace). Mattress is secured to one of the mechanism cross bars, which allows Z-coils to activate when mattress is opened. With mattress attached, never need to rotate or flip, and mattress cannot slip off bed. Passed Hexagonal Roller Test & Cornell Repetitive Impact Test, both of which simulate usage for 10 year bed mattress standards. Only sleeper mattress certified as such Certified CFR 1633 federal flammability regulation compliant Because of the mattress’s incredible thickness, standard fitted sheets fit more snugly. Premium Frame And Decking • • • • • Easy to open. Convenient handle allows for quick and easy sleeper access. Durable: Thirty-one 12-gauge chrome-plated springs secure polypropylene decking to tubular metal frame (compared to 17 or fewer springs on other sleeper models). 1200 denier polypropylene/polyester decking is a step above other sleeper deckings, both in strength and appearance. The metal frame mechanism has an anti-tipping feature. Patented reinforced feet can support the weight of three adults sitting on foot of bed. Dominique Slipcovered Fiona Gabriel II Grant Gwen Josette Slipcovered Keaton Velcro Trapdoor: No need to remove slipcover to open bed; there’s a Velcro “trap door” in slipcover decking. Nicki II SC’d & Upholstered Mattress Dimensions: Full = 54W, 74D, 8H. Queen = 60W, 74D, 8H. Super Luxe Sleeper Depth When Open: Add approx. 56” to depth of sofa. Varies from 54” to 56” by Sleeper style. See Reference Spreadsheet. MORE DETAILS ON NEXT PAGE… Reese FALL 2013 COLLECTION 7 SUPER LUXE SLEEP SOFA continued Notes • • • • • • Super Luxe sleepers have a specifically designed seat cushion. This new cushion style features a combination of high-density HR foam and ultra-cell foam with a fiber wrap. The Super Luxe seat cushion comes standard with our Super Luxe sleepers. Six of our Super Luxe Sleepers can be ordered with down-blend seat and back cushions: Fiona, Gabriel II, Grant, Gwen, Keaton, and Nicki II. Sofa seat height is between 20” and 22” (approx .5 to 1” higher than our Luxe sleepers) Super Luxe Sleepers weigh more than Luxe Sleepers. (See Reference Spreadsheet for measurements.) Additional packaging is used in carton for shipping. Additional planning may be necessary for delivery into a customer’s home. Cost difference between Luxe and Super Luxe? About $500 at retail, or 25%. Worth it? We think so, especially for a long-term purchase. Try it… Winner of International Hotel, Motel & Restaurant Show (IHMRS) Editors Choice Award for Best New Product Design 2010 at BDNY (Boutique Design New York) trade show Warranties • • • Mechanism warranted to be free of defects for 3 years. Mattress warranted to be free of defects for 5 years. Under normal residential use. Does not include damage due to transportation or “jumping” on. Will The Sleeper Sit Differently From The Sofa? Yes, it could. Because of our cushion comfort, it’s unlikely you’ll be able to tell you’re sitting on a sleeper. Where there could be a difference is in the height or pitch of the back or depth of the seat. Because of the limits of the sleeper mechanism, a sleeper’s pitch may be less angled or seat depth less than that of the sofa’s. See the Reference Spreadsheet to compare dimensions. And show customers Fiona, Grant, and Gwen, which are sleepers only. FALL 2013 COLLECTION 8 LUXE SLEEP SOFA NEW THIS SEASON: Josette Slipcovered and Fiona, Grant & Gwen Upholstered Mattress: Comfortable 5-1/2” thick, with 3-3/4” innerspring. Meets California TB603 flammability regulations Cover: Classic cream/white damask ticking stripe. Quilted/tufted cotton/poly blend. (Mattress heat-sealed in 2-mil-thick plastic to prevent soil in shipping.) Mechanism: Contract Grade—made for heavy use, as in hotels Frame: Sleek charcoal-gray (instead of utilitarian blue or brown). Frame is recessed so you don’t feel the metal when you sit on edge of bed. Fall-Away Crossbar: Eliminates #1 consumer complaint. Your back never feels the bar. No-Tilt Feature: Keeps bed from tipping, no matter where you sit. And crosswires at shoulder and foot give extra support. Pop-Up Headrest: Top of bed tilts up for reading/TV watching. Metal Retainers: Keep mattress from sliding off bed Velcro Trapdoor: In slipcovered sleepers. No need to remove slipcover to open bed. There’s a Velcro “trap door” in slipcover decking. Warranties: Sleeper mechanism (all metal parts) warranted to be free of defects for 3 years from purchase date. Does not include damage due to transportation or “jumping” on. Luxe sleeper mattress warranted free of defects for 5 years under normal residential use-covered 100% for first 3 years; 50% for 4th year; 25% for 5th year. Luxe Sleeper Depth When Open: Add 54” to depth of sofa. Luxe Mattress Dimensions: Twin: 36W, 72D, 5-1/2H. Full: 54W, 72D, 5-1/2H. Queen: 60W, 72D, 5-1/2H. Luxe Coil Counts: Twin: 184 coils. Full: 299 coils. Queen: 345 coils. Notes • • • Eco Down Blend cushion option for six MGBW sleepers: Fiona, Gabriell II, Grant, Gwen, Nicki II & Keaton. All others Eco Luxe (poly) only (to insure optimum comfort). Super Luxe Sleepers are also available for 11 MG+BW styles: Alex, Alexa, Dominique, Fiona, Gabriel II, Grant, Gwen, Keaton, Josette, Nicki II, and Reese. Sit Comparison: Sofas and their corresponding Sleepers may have different depths & heights, resulting in different “sits.” See MGBW Reference Spreadsheet for a comparison of dimensions. FALL 2013 COLLECTION 9 SUPER LUXE LATEX MATTRESS “This is really an exceptional mattress. We worked for a long time to get it right.”—Bob Williams About Our Latex Mattress • • • • • • • • Mattresses have continued to evolve since our Innerspring introduction, so we decided to add a Super Luxe option An incredibly comfortable 13”-thick Dunlop latex mattress Queen, King, and California King Because of its construction and composition, our latex mattress does not require the extra support of a box spring. It can be used alone on any platform or rigid foundation. Or, if customers prefer, they can order it with an 8”-thick MG+BW foundation in matching ticking. Does not need to be flipped to insure longevity. Only needs to be rotated—every month for first 6 months, then once every 3 months. Has hotel-style corner labels that help keep track of months to rotate. Packaging: Plastic-wrapped & boxed individually. Mattress/box-spring set comes in two boxes. (King has “split twin” box spring—two twin box springs come stacked in one box.) Warranty: 8-year non-prorated (full coverage for 8 years against manufacturer’s defects only) under normal residential use Made in Taylorsville, North Carolina, exclusively for Mitchell Gold + Bob Williams Mattress Layers 1. 2. 3. 4. Signature ticking—custom circular knit ticking with MG+BW log in sliver stitching, quilted to 1.25” of foam 1/4” layer of flame-resistant fiber (Encases entire bed and makes it Cal. 117 flammability regulation compliant) 3” layer of medium-density all-natural Dunlop latex, perforated for breathability and to control density (See photo below) 8” layer of high-quality white conventional foam for even support. (Note: HR foam not used because would make mattress feel harder than desired.) 5. 1/4” layer of flame-resistant fiber with a nonslip ticking Why A Dunlop Natural Latex Mattress? • • • • • • • • Gives the supportive sleep surface needed for a good night’s rest Provides optimal orthopedic support as it conforms to the contours of the body Considered to provide the best of innerspring and memory-foam mattresses while eliminating drawbacks Does not retain heat and cold, the way memory foam is known to do Helps eliminate sleep-disturbing motion transfers, letting you rest easy even if your partner does not Sinks in to give comfort then springs back and recovers its form (considered to do this faster than memory foam) Has anti-microbial properties and is dust-mite resistant to alleviate allergies Latex is a renewable resource: 100% botanically derived material from the sap of rubber trees What Does “Dunlop” Natural Latex Mean? Dunlop is a manufacturing process used to make latex. In short, the rubber sap is whipped, poured into a mold, and baked. This method been used for generations; it has a proven record of reliability. It creates a latex that is denser than other kinds, making it exceptionally durable and resilient–a great investment in comfort. The latex is100% natural, not a synthetic or synthetic-natural blend. FALL 2013 COLLECTION 10 LUXE INNERSPRING MATTRESS AND BOX SPRING Benefits Of Buying A Mattress (Innerspring Or Latex) From MG+BW • • • • COMFORT. We stand for comfort, so this is a natural extension of what we do well. EASE. Takes the confusion out of mattress shopping. The research is done—we found the best latex & innerspring mattresses. GOOD SENSE. Get a luxurious mattress, in a choice of two great price points, quickly & easily from a brand they trust. GREAT IDEA. Simplify the process: Get a new MG+BW mattress when you get your new MG+BW bed. Program • • • • Sizes: Queen, King, and California King Packaging: Plastic-wrapped & boxed individually. Mattress/box-spring set comes in two boxes. (King has “split twin” box spring—two twin box springs come stacked in one box.) Warranty: 8-year non-prorated (full coverage for 8 years against manufacturer’s defects only) under normal residential use Made in Taylorsville, North Carolina, exclusively for Mitchell Gold + Bob Williams Key Mattress Components • • • • • • • Signature ticking—quilted cream/white stripe, top & sides, so bed looks good undressed 13.5” thick, generously padded but not a pillow top, so deep-pocket sheets fit easily and shape stays consistent. Mattress meets California TB603 flammability regulations. Quilted top is all foam instead of fiber to prevent flattening (1-1/2” of 1.7- density foam). FlexGuard high-density Styrofoam cuff around certain coils to round & soften corners, add support to edge of bed Sewn-on handles—stronger than grommets. (Note: Handles are for positioning mattress, not carrying it.) Overlock-stitching on all edges to prevent unraveling Hotel-style corner stickers tell months to flip mattress—key to mattress longevity. (Note: Box springs don’t need flipping.) Box Spring • • • • Posterized. Instead of coils evenly spaced, greater concentration and more support where needed (i.e., torso area). Griptite non-slip surface keeps mattress from moving Quilted border & Continental tailoring that wraps border up over sides of box spring so that Griptite doesn’t show. Plastic edge guards protect corners. Mattress Layers (same on top & bottom) 1 = Quilted & padded all-foam ticking-stripe cover 2 = 1/2” 1.2-density foam topper 3 = 2 1/2” low-profile convoluted (waffle) foam 4 = 1/4” fiber insulator pad 5 = Flexolater net to keep coils from cutting into pad 6 = Coils 7 = FlexGuard high-density Styrofoam cuff over coil FALL 2013 COLLECTION 11 HEADBOARD ASSEMBLY With A Standard Rail Note: Must use with a standard metal bed frame, not a low-profile frame. Modi-Plate Installation Instructions 1. Determine the desired location of the headboard. One person should hold the headboard in a vertical position. 2. Align the bracket holes of your preassembled bed frame with the prefixed bolts of the headboard. Adjust the mounting plates as needed, by loosening the nuts, slide the plate up or down, left or right for proper alignment. FALL 2013 COLLECTION 12 BED SUPPORT SYSTEM Page 1 of 2 NOTE: This 2-page Bed Support Guide from PD is also available under Training Info Tab on the SS marketing website. Contents Include: 2 Telescoping Supports 8 Tubular Legs (four 3” legs and four 5” legs) 4 Adjustable Glides 8 #8 Wood Screws Step 1 Attach Tubular Leg to Horizontal Support with 3/8” Machine Screw. For heights 4-5 inches, use Short Leg. For heights 5-8 inches, use Long Leg. Step 2 Screw the Adjustable Glide into the Tubular Leg. Step 3 Extend the two Telescoping Support Slides until the Screw Tabs are flush with each Bed Rail and over each Support Cleat. Use #8 Screws to attach the Support Assembly to the Support Cleats. Step 4 Adjust Glide to level the Support. • • • • • • Metal support system (Replaced our strong-arm and slat systems) Ships with two different height legs that can be attached and adjusted according to height of rails and legs. See list of bed styles and height of adjustable leg required for each in the Spring 2013 MGBW Reference Spreadsheet. These instructions ship with each bed. Boxes with these parts ship inside side rail box (instead of being taped to outside). See next page for photos of support system installation. FALL 2013 COLLECTION 13 BED SUPPORT SYSTEM Page 2 of 2 Step 1 • Attach leg to support with Machine Screw provided. • For 4” to 5” height use the Short Leg. • For 5” to 8” height use the Tall Leg. • Screw the Adjustable Leg into the Leg Post. Leg Post Adjustable Leg Step 2 • The Supports should be 25” from the headboard and footboard. • Extend the Support Bar until the taps at the end lay flat on the cleats located on the Side Rail. • Attach the provided wood screws. Step 3 • The bed should be assembled in its final desired location. • The 4 legs should be screwed out until they make contact with the floor, then the mattress and box spring can be put on the bed. • Sliding the assembled bed is not recommended as it can damage the support legs. FALL 2013 COLLECTION 14 PLATFORM-BED CONSTRUCTION Spring Construction • • • • • • Box Spring unit is built with 9-gauge springs attached to a wood frame. Top of unit is tied together with 12-gauge wire grid, clipped to every spring, and 6-gauge border wire around the top. This assembly is screwed down to a kiln-dried double-doweled hard wood frame. The Queen unit has 54 spring modules per side, the King 36, and the Cal King, 40. In the upholstered platform, the spring unit attaches to a frame and is upholstered. All of our platforms have adjustable center legs to provide proper support. Queen platform bed: single platform serves as box spring King and Cal king platforms: Two locking platforms form box spring Inside spring construction Inside European construction European Style Rigid Frame Construction • • Rigid frame construction provides full support for a mattress and requires no box spring unit. Dickson, Nina, and Sexton all have this construction. ** (Assembly instructions for headboard plinth platform are the same as for our other platform beds) FALL 2013 COLLECTION 15 LEATHER BEDS: FABRIC BACKING And Leather Tuffets These Matches Also Apply To Bottoms Of Tuffets. In additon, see the matches below for Hair on Hide Tuffets. (Beds not available in Hair on Hide.) Soft Suede – Chocolate, Taupe or Black? (In alpha order by leather name) Soft Suede – Taupe #100536: Soft Suede – Chocolate #100796: Bruge – Dijon Bruge – Everglade Bruge – Brown Bruge – Cardinal Bruge – Chocolate Caspian – Anthracite Exeter – Butterscotch Muskogee – Mink Muskogee – Oak Muskogee – Slate Old World – Burnish Omaha – Whiskey Parliament – Graphite Parliament – Metallic Midnight Penland – Tobacco Rojo – Aubergine Rojo – Chartreuse Rojo – Chocolate Rojo – Orange Rojo – Peacock Rojo – Rouge Rojo – Wolf Texas – Chocolate -2271 -2272 -2274 -2275 -2276 -2336 -2333 -2055 -2262 -2316 -2043 -2206 -2308 -2242 --2319 -2318 -2327 -2041 -2315 -2313 -2253 -2325 -206 Bevan – Marigold Bevan – Sky Bruge – Slate Blue Caradine – Parchment Cordell – Dove Encore Dove White Parliament – Pearl Princeton – Gray Rojo – Ash Rojo – Ivory Rojo – Pumice Rojo – Sea Green Tahoe – White -2265 -2266 -2277 -2241 -2057 -2335 -2243 -2291 -2334 -2324 -2326 -2314 -2270 Soft Suede – Black #101084: Royale – Onyx -2320 Hair On Hide Tuffets – Soft Suede On Bottom Black & White = Soft Suede-Black Brown & White = Soft Suede-Stone Fawn = Soft Suede-Honey FALL 2013 COLLECTION 16 UPHOLSTERY CUSTOMIZATION For Specifics on Options and Additional Information: • You can download these guides at the Marketing Website under the Training Info tab: Complete Inside/Outside Guide Stripe Guide Storage Bed Set-Up Guide Winston Mosaic Leather Ottoman Guide Tufting Guide Lambswool Guide Screen Assembly & Fabric Placement Guide Bed Support Guide Velvet Guide • See the MGBW Reference Spreadsheet for updated info on: Pieces available with and without Button Tufting Pieces available with and without Nailhead Trim—and which require nailheads as part of their design Coordinating Upholstery Wood Finishes with Casegoods • For COM, Cut Yardage, Arm-Cap & Sectional-Connector Pricing, Contrast Cushions, Pillows & Welts, see Price List. • For photos of Upholstery/Wood, Metal, Nailhead & Caster Finishes, see our website. (Go to “Our Collections,” then “Upholstery,” then bottom of drop-down menu at right). Info also available in Price List. FABRIC APPLICATIONS Stripes – Horizontal or Vertical Customers may run MG+BW stripe fabrics horizontally or vertically. Please note: • We only swatch stripes in direction originally intended for fabric. To determine how it will look in alternate direction, rotate swatch counterclockwise. This is key to knowing how a piece will look with uneven or multi-color stripes. • To insure proper handling, stripe fabrics in alternate direction have a different number than stripes in primary direction. Numbers have “V” or “H” at end. Alternate-direction stripe is a higher grade than primary-direction (swatched). Special instructions, including fabric number and grade to use for alternate direction, are on swatch label. Photos below show an example: Swatch in Primary Direction Alternate-direction information is boxed.* Swatch Rotated to Alternate Direction (Counterclockwise) * Information on actual swatch is not boxed. It has been boxed here to show you where to find it. FALL 2013 COLLECTION 17 FABRIC APPLICATIONS — INSIDE / OUTSIDE Inside/Outside available on all upholstered Dining & Occasional Chairs, plus Maxine, Odette & Rebecca Collections Gives You Options • • • Mix two fabrics or two leathers. Mix a fabric and a leather. (Only on occasional or dining chairs or sofas/sofettes in program currently available in leather) Use COM/COL. Please request required yardage for chair from your Customer Care Representative (CCR). How It Works: Pricing • • • • Price determined by higher grade of fabric or leather, plus a $110 upcharge at Retail. (Same way as adding contrast welt upcharge.) If COM or COL is used on both Inside and Outside, pricing is the standard Grade 2 COM or Grade B COL. If you use a COM (Gr. 2) and a MGBW fabric, and MGBW fabric is higher than Gr. 2, then grade of MGBW fabric determines price. Pricing and guidelines in the Price List on page 2, under “Optional Features”—called “Contrast Inside/Outside.” How It Works: Determining Style Number and Fabric Placement • • • • • Because of our wide range of chair styles, in addition to the standard guidelines, each chair has also been reviewed for its own unique characteristics to determine best placement of fabrics. Step 1: Select Inside material (called “Inside Base fabric or leather” at MGBW). Note: INSIDE material determines if Style Number should be fabric or leather. If Inside is fabric, use “T” (XXX-XXXT). If Inside is leather, use “L” (XXX-XXXL). Doesn’t matter if Outside is more expensive: For instance, if chair has Gr. 3 fabric on Inside and Gr. F leather on Outside, Style Number is still “T”. And price is still based on leather grade. Also: On chairs with roll arms or backs, Inside fabric curves over so it is visible on outside of chair when viewing chair in profile or from behind. (See Suzanne photos, below right, top row.) Step 2: Select Outside material (called “Outside Contrast fabric” at MGBW). Outside fabric = chair’s outback, out arms, out arm welt, outback welt, and bottom welt. Note: Includes bottom welt along front of chair. (See Vivian photos, below right, bottom row). Check the “Complete Inside/Outside Guide” for examples of fabric/leather placement on different styles. Download it at your Marketing website under the Training Info tab. And ask your CCR for required yardage. Program Notes • • • • Inside/Outside cannot be used on chairs in a Collection, such as the Cara chair or swivel. Contrast Welt is available with Inside/Outside Program. Contrast Cushions and Contrast Pillow options not available. Matching ottomans to occasional chairs such as Aidan, Colin, and Ellis not available with Inside/Outside option. Customer may want to consider Contrast Welt option to coordinate a (welted) matching ottoman to an Inside/ Outside chair. Armless Chairs: Placement of fabric/leather is determined on a style-by-style basis. Please check with your CCR. Suzanne Chair: Inside print visible on roll of arm in profile Vivianne Chair: Closeup shows how bottom front welt is always in the same fabric as the Outside fabric choice FALL 2013 COLLECTION 18 UPHOLSTERED SCREENS: NAILHEAD AND FABRIC/LEATHER APPLICATIONS Adam 5000 T/L Tailored Tailored with railroaded stripe or pattern Adam 5001 T/L Tailored with nail border Leather Tailored with nail boarder & railroaded stripe or pattern Leather with nail border Adam 5002 T/L Tailored with nail pattern Tailored with nail pattern & railroaded stripe or pattern Leather with nail pattern Eve 5003 T/L Tailored Tailored with railroaded stripe or pattern Eve 5004 T/L Leather Tailored with nail border Tailored with railroaded stripe or pattern Leather with nail FALL 2013 COLLECTION 19 HOW TO WRITE AN UPHOLSTERY SPECIAL ORDER What Information Do You Need? 1. 2. 3. 4. 5. 6. 7. Style Number of piece (See example below. Note: Fabric = T; Leather = L; Muslin Base = M) Fabric or Leather choice (Fabric Number, Fabric Name, and Fabric Grade) Leg Finish—if needed (Finishes are listed on the MGBW wood finish samples and in the Price List.) Nailhead Finish—if needed (Indicated by **. Nailheads may be optional. See list in New Season Brochure.) Caster or Ferrule Finish—if needed (Indicated by ## in style number) Eco Down Blend Cushion Option—if customer prefers—additional cost Confirm Custom Options if requested (Contrast Welt/Cushion—additional cost.) Sample Style Number From The MGBW Price List 164 – 005T – __ – ** or – ## Collection – Type of piece + T for fabric –Leg Finish – Nail Head Finish Required if nail head piece and/or – Castor Finish Required is piece has ferrule or castors NOTE: Each collection or occasional piece has a different three- or four-number code. Each type of piece has a different three-number code. In the example above, “164” is the Alexa Collection and “005” means this piece is a chair. Key T = Fabric L = Leather -__ = Leg Finish Needed ** = Nailhead finish required: Gold: GN, Nickel: NN, Pewter: PN, Brass: BN *O* = Nail heads are optional; XX means customer has chosen “no nail head” ## = Caster or Ferrule Finish required: AB = Antique Brass; BC = Brushed Chrome; PC = Polished Chrome; Please note PC ferrule not available on Chester Terms Dimensions This is Overall Dimension. Check website for Frame Heights for delivery. (See “Measuring,” p.24.) COM/COL COM: Amount of yardage of non-patterned Railroaded Fabric required. If fabric has repeat pattern, additional fabric required. Cost is always Grade 2. COL: Amount of Leather square footage on full hides required. Cost is always Grade B. Please see COM/COL forms for more information or contact your CCR with questions. Eco Down Blend This is the cost to upgrade any piece. If there is a price shown, then down blend is available. Please add this to the Grade price listed. If there is no price shown, then down blend is not available on this frame. Base Price Slipcovered pieces have 2 line items—Muslin base with cushions and Slipcover. Base price listed here. Grades Price item for by their Fabric or Leather Grade. Please note that Fabric and Leather Grades are separated. We use numbers for Fabric Grades and letters for Leather Grades. FALL 2013 COLLECTION 20 GENERAL FABRIC & LEATHER CARE Fabric • • • • • • • Vacuum or brush with nonmetallic stiff-bristle brush regularly (at least once a month) to remove dust and grime. Protect from direct sunlight to prevent fading. Tell customers their Spot Cleaning Code so they can act fast if a spill occurs. Codes are in the MG+BW Fabric Care Database (available online at http://www.mgbwhome.com/FabricCare.aspx), on MG+BW warranty cards, or on the fabric swatch. See the following page for more details on spot cleaning. SPILL TIPS: Blot immediately with a clean, soft, white, dry cloth to remove spilled material. Pretest any cleaner on a small, inconspicuous area before proceeding. Do not saturate fabric with cleaner. Pat instead of rubbing to avoid damaging fabric. Clean spots or stains from the outside to the middle of affected area to prevent circling. Pile fabrics may require brushing with a non-metallic, stiff bristle brush to restore appearance. Overall cleaning recommended every 12 to 24 months or when an overall soiled condition has been reached. Don’t wait for severe soiling–the more soiling, the less likelihood of restoring fabric. Using a professional furniture cleaning service is recommended. Hot water extraction or steam cleaning is not a recommended cleaning method. Cushion covers on tailored upholstery should never be removed for separate laundering or dry-cleaning. Looking For A Professional In-Home Upholstery Cleaning Service In Your Area? The Institute of Inspection, Cleaning and Restoration Certification (IICRC) provides referrals of certified cleaning services by zip code. You can reach them through their website, www.iicrc.org or by calling toll-free, 1-800-835-4624. Leather • • • • • • For routine maintenance, simply dry-dust or vacuum. Never use detergents, polishes, preservers, or even saddle soap. They can remove natural oils. Protect from direct sunlight to prevent fading. Do not place leather furniture on or near heat sources. Heat can make leather crack and age prematurely. SPILL TIPS: Dab immediately with a clean, soft, white, dry cloth. If spill penetrates leather, use dampened cloth with lukewarm distilled water and massage the stain and surrounding area. Blot again with a clean soft, dry, white cloth. Let leather air dry. For nubuck or suede, massage with suede brush to restore the nap. SCUFF MARKS: Some scuffs can be removed from aniline leathers by rubbing with fingertips over time. Friction and heat from rubbing helps redistribute wax and oils in surrounding areas to cover the scuff mark. Not all scuffs have the same depth, so this process may not work on deeper scuffs. Keep in mind that leather is not for everyone. Customers with kids and pets may see more scuffs that the average leather customer and therefore need to be comfortable with a more well-worn look. Need Care Info On A Specific Mitchell Gold + Bob Williams Leather? You or your customer can call MG+BW Customer Care or Uniters North America (UNA) for guidance on products UNA offers for particular leathers. When calling, give either the MG+BW leather name or number. UNA offers conditioners, protectors, and “problem solvers” designed specifically for the type of leather, whether Aniline, Protected, or Nubuck. “Problem solvers” include ink, wine, and scratch removers, as well as color-matched lotions for faded leathers. To buy products, you or your customers can call UNA directly at 800-300-2359. FALL 2013 COLLECTION 21 FABRIC CLEANING CODES Each MG+BW fabric has both a Spot and an Overall cleaning code for slipcovered and upholstered pieces. Codes correspond to recommended cleaning instructions. Fabric cleaning codes for both upholstered and slipcovered fabrics can be looked up by fabric number in the MG+BW Fabric Care Database available on our website: http://www.mgbwhome.com/FabricCare.aspx Cleaning codes found there supersede all previously published codes, including codes printed on MG+BW swatches issued before April 2003. Spot cleaning codes are industry standards. However the industry has no codes to address slipcover care, so we developed three overall cleaning codes: *MW, *DC, and *P. The fourth overall code, X, is an industry standard. Spot Cleaning Codes These codes should be used when cleaning occasional spots or stains. The Spot code indicates the type of cleaner that can be used. If a cleaner type is advised, always pretest a small, inconspicuous area before proceeding. Follow the directions on the cleaning product label. Do not over-wet the fabric. Rub gently, don’t scrub. Also, see “Spill Tips” on previous page. S = Solvent. Spot clean only with a water-free, dry cleaning solvent. Do not use water. W = Water. Spot clean only with water-based upholstery shampoo or foam cleaner. Do not use solvents. (NOTE: This “W” does not mean that this fabric is washable.) WS = Water or Solvent. Spot clean with either a solvent- or water-based upholstery cleaner. X = NO CLEANING AGENTS. Do Not Use any water- or solvent-based cleaner. Clean only by vacuuming or light brushing with a non-metallic stiff bristle brush. Overall Cleaning Codes These codes should be referenced for overall cleaning of a furniture piece covered in fabric, whether slipcovered or upholstered. For thorough overall cleaning, we recommend a professional in-home upholstery cleaning service. The code may vary between slipcovered and upholstered styles in the same fabric. Hot water extraction and steam cleaning are not recommended cleaning methods. *P = Professional Furniture Clean Only. Upholstered or slipcovered pieces should be cleaned by a professional in-home upholstery cleaning service. If a slipcover, have cleaned while still on base. Be sure to tell the cleaning service your fabric’s spot cleaning code to help determine proper treatment. *DC = Dry Cleanable Slipcover. If you choose to forgo professional cleaning, slipcover can be removed from base and taken to a reputable dry cleaner with experience cleaning slipcovers. For more details, please see “Slipcover Care” on following page. *MW = Machine Washable Slipcover. If you choose to forgo professional cleaning, slipcover can be removed from base and washed in appropriate size washer. All washable slipcovers can also be dry-cleaned. For more details, please see “Slipcover Care” on the following page. X = Clean only by vacuuming or light brushing with non-metallic stiff bristle brush. Do not use water- or solvent-based cleaner. * Indicates Mitchell Gold + Bob Williams cleaning code FALL 2013 COLLECTION 22 SLIPCOVER CARE • • • • All slipcover seams overlock-stitched—same process clothing manufacturers use—prevents unraveling. Slipcovers made specifically for our frames. We do not make custom slipcovers for existing furniture. Patterns archived so that customers can buy another slipcover even if frame is discontinued. If customer doesn’t know style # of their piece, ask them to look on the seat cushion, then contact Customer Care for pricing. Preventive Care Means Fewer Cleanings And Longer Life • • • • Regularly (at least once a month), vacuum or brush with a non-metallic stiff bristle brush to remove dust and grime. Protect from direct sunlight to prevent fading. Tell customers their Spot Cleaning Code so they can act fast if a spill occurs. Codes are in the MG+BW Fabric Care Database (available online at http://www.mgbwhome.com/FabricCare.aspx), on MG+BW warranty cards, or on the fabric swatch. See previous page for more details on spot cleaning. SPILL TIPS: Blot immediately with a clean soft, white, dry cloth to remove spilled material. Pretest any cleaner on a small, inconspicuous area before proceeding. Do not saturate fabric with cleaner. Pat instead of rubbing to avoid damaging fabric. Clean spots or stains from the outside to the middle of affected area to prevent circling. Pile fabrics may require brushing with a non-metallic, stiff bristle brush to restore appearance. Recommend Using A Professional In-Home Upholstery Cleaning Service This is the only method recommended for fabrics with a Slipcover Cleaning Code of “*P”. This is the preferred method of cleaning for all slipcovers with a code of “*P”, “*DC”, or “*MW”. Have slipcover cleaned while still on muslin base. This insures the crispest look and greatest longevity. Be sure to tell the cleaning service your fabric’s spot cleaning code to help determine proper treatment. Dry Cleaning May Be Another Option This method of cleaning is appropriate for fabrics with a Slipcover Cleaning Code of “*DC”. Fabrics with a “*MW” code can also be dry cleaned. Customers can remove their slipcover from the base and take it to a reputable dry cleaner with experience cleaning slipcovers. Clean all parts at once. Note: You can still expect some shrinkage from dry cleaning. Machine Washing This method of cleaning is only appropriate for fabrics with a Slipcover Cleaning Code of “*MW”. If a slipcover has contrast welt, machine washing is not recommended because dye could migrate between the two different color fabrics. 1. Before deciding to wash any slipcover, customers should consider this: You can expect residual shrinkage from most washable fabrics, especially those with natural fibers, whether home furnishings or apparel. This can be a lot if a slipcover is form-fitting. Consider if it can tolerate the shrinkage. Especially if it is snug or has zippers, we recommend a professional in-home upholstery cleaning service. See #2 above. ALSO: For fabrics in deep saturated colors, if you machine wash them, as with any clothing in a saturated color, there may be some fading. 2. To wash a slipcover: • Use appropriate size washer. A dining chair slipcover may fit in a home washer, but a sofa needs a triple-load commercial washer. A front-loading washer without a center agitator is best, as agitators may strain seams or damage zippers. • Wash all parts at once (base, cushion covers, pillow covers)–just as you would dry clean all parts of a suit. As with clothing, some fading is expected, and separate laundering may cause color variation among parts. • Use only cold water (never hot or even warm) and mild detergent. • Use appropriate size dryer. Dry on Air Dry or Low Heat only. • Dry until slightly damp. Remove slipcover while slightly damp and put back on base to finish drying. (For averageweight cottons, should take 2 to 3 hours.) Most large wrinkles will fall out within a few days. You can, of course, steam the slipcover, or iron it off the base, if desired. • Do not line dry because fabric may stretch and affect fit. • Do not put away damp. If you wash before storing for the season, let dry on base first. FALL 2013 COLLECTION 23 OUR LEATHERS IN DETAIL From Start To Finish Leather: An animal hide that has been preserved and dressed for use Hide Is First Preserved And Then Tanned During the preservation process, hide takes on a slightly bluish tone. Tanning: Process of turning raw hide into leather. Preserves hide and results in a soft and durable product. • Chrome Tanning: Preserves hide using chrome salts. Leading method of preserving leather, resulting in soft hides. Most leathers in our line are chrome tanned. • Vegetable Tanning: Preserving a hide using bark, wood, or other plant extracts. Results in brown-colored leather, often with greater body and firmness. • Combination Tanning: A hide that receives both chrome and vegetable tannage, producing suppleness and body. Hide Is Next Evaluated For Grain A thicker hide may be split into layers. • Full Grain: Leather in which the grain layer has not been altered. Grain layer gives each type of leather its distinctive appearance. Very desirable, but in some cases can be too thick to work with in upholstering. • Top Grain: Uppermost layer of a hide. Most leathers in our line are top grain. This is the most durable and flexible part of a leather hide. • Corrected Grain: Usually a top-grain hide with grain buffed to eliminate imperfections, then embossed with an imitation grain. • Split: Bottom layers of a hide. A split often has an imitation grain embossed. The Leather Is Then Dyed This is the application of color, either by spraying, hand rubbing, or immersion. • Aniline Dying: Process of coloring leather throughout by immersion in transparent, non-toxic dyes. Almost all leather, including pigmented leather, starts with some type of aniline dying to color crust of the leather. The Leather Is Finished Finishing involves any treatment performed after tanning. This includes antiquing, dying, glazing, lacquering, pigmenting, embossing, and adding stain repellents. • Hand Antiquing: Application by hand of a darker color over a lighter color to create dramatic highlights in the grain. • Protective Finish: May be wax, lacquer, or even a stain repellent to help protect the leather from stains. FALL 2013 COLLECTION 24 SELLING LEATHER Key Points • • • • • • Leather Grades: Ours currently range from A to H (with A being the starting price point and H being the upper end). NOTE: Grades vary from one upholstery manufacturer to another. Grade is NOT an indicator of quality or durablilty. It indicates the costs involved in producing a product in that particular leather. Types of Aniline Leather: Only the best hides, free from large imperfections, can be made into anilines. Rather than having “painted on” color, they are soaked in transparent non-toxic dyes that go all the way through: • Full aniline leathers have no additional color applied to the surface (except sometimes a clear protective finish). This lets their natural grain and markings show. • Semi-aniline leathers may have opaque dye applied to even their color, add protection, or create a unique look— but the process still keeps most of the natural grain and imperfections visible. Leather comes in many varieties. Help customers get what’s right for them by asking how they’ll use a piece. For instance, do they need family-friendly leather, already broken in with some distressing? Also insure they understand leather care—for example, that a leather piece needs protection from direct sun to prevent fading just like a fabric piece. Help them understand the unique look a natural material like leather gives—one reason why their piece won’t look exactly like the floor sample. (Another is how much more use a floor sample gets.) Please ask sales associates to be sure to convey this to their customers: Leather is a natural material, every hide uniquely enhanced by natural features. Wrinkles, scratches, insect bites, healed scars and other natural markings should not be considered flaws. Color variations occur normally within a hide and from hide to hide as no two hides are alike. FAQs Q: How is wax/dye applied to hides? A: Dyes are usually tumbled with the hides in a large drum. Q: Is the hide the only part of the animal used? A: No, hides are by-products of the cattle industry. Q: What types of natural characteristics might be on a leather club chair? A: Winkles, bug bites, healed scars (and very occasionally, you might even find a brand). Q: Will all pieces in a certain leather have exactly the same coloring? A: No. Leather is a natural product and its color and texture will vary slightly from hide to hide and even on the same hide. Each area accepts dye differently. The variations enhance leather’s uniqueness. Q: Is leather furniture easy to care for? A: Yes. And the more you use it, the better and more vintage it looks. Just keep it out of direct sun and heat. Dust it regularly, and occasionally wipe it down with a soft cloth dampened in distilled water. Q: Why should leather be kept out of sun/heat? A: Sunlight is a natural bleaching agent. Any natural substance will be affected adversely by the sun. Heat draws natural moisture out of leather and can cause it to dry and possibly crack over time. Q: For minor scuffs, what do you recommend? A: Most light scuffs can be massaged lightly with clean fingers. Friction and heat from rubbing helps redistribute wax from the surrounding areas to help cover the scuff. Q: How about for spills? A: Dab immediately with a soft white cloth dampened in lukewarm distilled water (not tap) to prevent watermarks. If spill has penetrates leather, massage stain and surrounding area. Blot with dry cloth. Let air dry. FALL 2013 COLLECTION 25 LEATHER UPHOLSTERY INSERT Customers Receive This With Their Furniture Thank you for selecting Mitchell Gold + Bob Williams Leather. You have selected an aniline-dyed leather. This means the coloring of the leather was achieved by a dyeing process rather than pigment painting. Aniline leathers are softer than pigment leathers and achieve much richer colorings with greater depth…and, these leathers get better looking and softer with use. Always be careful to avoid having your leather furniture in sunlight. Wrinkles, tick bites and healed scars are natural characteristics of leather hides that aniline dyeing lets show through. In addition, because leather is a natural product, both texture and color will vary slightly from hide to hide and within the same hide. These natural markings or color variations enhance leather’s uniqueness. The following pictures are examples of natural characteristics you should expect to see on better aniline-dyed leathers: Wrinkles Tick/Insect Bites Brand Healed Scar Healed Scar FALL 2013 COLLECTION 26 CASEGOODS: TABLES & STORAGE Eco-Notes: Many of our tables and storage pieces are made from eco-friendly parawood solids. Parawood trees aren’t harvested until they stop producing sap, thus using a natural resource without harming the environment. Forests are replanted and are sustainable. Why Veneers Instead Of Solid Wood Veneers are thin cuts of beautifully grained wood. They’re attached with special glue under high pressure to engineered hardwood—a dense material made of compressed wood fragments that’s unaffected by moisture and won’t split, warp, or shift over time. Veneers are applied over it, resulting in a unique handmade piece that retains its quality through the years. This time-honored art, part of furniture making for centuries, lets artisans use rare, expensive woods affordably. You won’t find these delicate patterns in solid wood. If a piece has repeat designs or mirror images, it’s a veneer. For instance, a technique called book matching creates a mirror image. The wood is sliced thinly, then opened like a book. Terms Defined Veneer – Overlay of hardwood used to finish or decorate furniture. Usually applied over engineered hardwood. Engineered Hardwood – Composite wood products, also called “substrate” woods. They’re very strong, resisting the warping and twisting that can occur with solid wood over time. Medium density fiberboard (MDF), for example, is an extremely durable warp- and twist-resistant product made by compressing wood fibers, resin and wax under high pressure to form a panel. NOTE: Wood comes from a once-growing tree. Though cut and dried, it remains “alive” for years, absorbing and losing moisture due to climate changes. Finishes do partially seal wood and help maintain its original moisture content, but wood always loses moisture and contracts in dry environments (hence the loose drawers of old chests) and absorbs moisture and swells in damp ones (“sticky” drawer problem). Over time, this may cause solid-wood furniture to split or warp. That’s why many chests and other large pieces, including those in our collection, use some solid wood, but have larger surfaces covered in veneers. Casegoods Limited Warranty Information Customers receive a warranty card packaged with each piece they buy. Please review the card and note these points: • Warranty is only valid for the original purchaser. • Warranty is for one year from date of shipment to store. • Customers must fill out and return card with proof of purchase within 30 days of delivery to activate warranty. • Casegoods warranted to be free from defects in materials or workmanship. Not warranted for transportation or delivery damage, which must be handled with carrier. • Warranty does not cover floor samples. Casegoods Care Ideal Environment • Keep wood furniture away from direct sun, heat vents, open windows, and dampness. Over time, these may fade finishes. • Best circumstances: when temperature and humidity levels are kept constant (about 72 degrees, with 40% humidity). Wood-Finish Care • For spills, blot (rather than wipe) immediately with a clean, soft cloth, slightly dampened with water. • Keep furniture clean and dust often with slightly damp, lint-free cloth. Dry immediately with another soft cloth. • Polish furniture twice a year. (Not more—can cause waxy buildup). Use natural beeswax. Apply sparingly; too much can cloud finish. Rub evenly over entire piece with soft, clean flannel cloth. Work in direction of the grain. • To avoid damaging a finish, do not place plastic or rubber materials directly on furniture. • Put felt or leather pads under lamps, trays and accessories—and always use coasters. (Mitchell is a coaster fanatic!) Painted-Finish Care • Textured and brush-painted finishes with lacquer should not be waxed or polished, as it will alter the finish. • Use a soft cloth dampened in slightly sudsy water (mild soap). Wipe gently (don’t rub), then dry with another clean soft cloth. FALL 2013 COLLECTION 27 HELP INSURE CUSTOMER SATISFACTION Cushion Care Save customers the trouble of thinking their cushions have “gone flat” or are “defective.” Remind them to fluff regularly. This may save them from sending cushions back when they don’t need to—and then ending up equally dissatisfied with their new set. (The factory tests cushions when they’re sent back and rarely finds they actually need replacing.) 1. Keep in mind luxurious down blend needs more care than poly (but less than all-down). If you sell luxury, sell the care story to avoid disappointed customers. 2. Remind them that all cushions—poly and down blend—need regular fluffing. While “regular” is based on use, all sofas should be vacuumed weekly (if used daily) and cushions quickly fluffed. 3. In addition to fluffing, rotating and flipping cushions regularly will even out wear and fading. 4. For down-blend cushions with zip-off casings: at least once a year, remove casings from foam cores and put in a dryer for 10 minutes on Air Dry (no heat) to revitalize the down. 5. It’s also good to talk about feather loss. Tell customer feathers will sneak out of casings. This does not constitute damaged or defective goods. To see a feather or two every week would not be unexpected. MEASURING Imagine the disappointment of a sofa being delivered and not fitting. Customers don’t always get how crucial measuring is. They may fall for a piece too big for a room. Or it may fit in the front door, but not down the hall. Help insure delivery success: 1. Know dimensions of key pieces on your floor and note them to customers when looking at a piece together. It can shorten decision time, prevent attachment to an inappropriate style, and establish you as an expert in their eyes. 2. Do they know the sofa size they need? Show them how we measure to insure you’re talking “apples to apples:” • outside edges of arms for Width • front rail to outside back for Depth • floor to tallest point of “hard” back (not top of cushions, as they can be removed) for Height For tight spots, arm height is important (especially shelter sofas), as well as whether legs are removeable or not.* Note curved and long sofas also require extra attention. 3. Ask these questions: • Can it fit through your front (or back) door? (No garden gate to pass through on the way, right?) • What else must it get through? Narrow halls? Sharp turns? Steep or spiral stairs? Basement or loft? • How big is the door to the room? • Any other special issues? If an apartment, is elevator big enough? Is there a freight elevator? 4. If customers feel they need to re-measure, make sure they have your card, a cutting, and an info sheet. And ask if they’d like help in measuring. It can be your entree to a home visit. * NOTE: Some MG+BW sofa styles have removeable feet. See the FAQ page in this brochure for a current list. Also note that there are services that take a sofa apart, but this adds expense and voids warranties. FALL 2013 COLLECTION 28 FAQs 1. Which Sofa Collections Have Removable Legs? Alex Avignon Blackwell Carson Damon Dominique Drew - new Dr. Pitt Gabriel II Hunter (wood or metal legs) Jean Luc Jordan Keaton Martin Nicki II Spencer St. Jean Trinity - new *Sofa leg heights vary from 1” to 4”. Please see MGBW Reference Spreadsheet for leg heights for each sofa. 2. Will All Pieces In A Certain Leather Have Exactly The Same Coloring? No. Leather is a natural product, with color variations as in a person’s skin. Each area of a hide accepts dye differently. We use mainly aniline dyes, which permeate leather instead of coating it and let markings such as wrinkles, bites, and even brands show through. This is part of the charm of aniline-leather furniture: No two pieces look exactly alike. 3. Is Leather Furniture Easy To Care For? Yes. And the more you use it, the better and more vintage it looks. Just dust it and keep it out of the sun. For occasional cleaning, use a soft cloth dampened with distilled water. 4. Can The Slipcovers Be Used For Other Sofas? No. They are designed to fit their authentic MG+BW muslin bases. Often, getting a new MG + BW slipcovered sofa costs less than a custom slipcover for an old sofa. And, customers never have to worry about custom again: We archive our patterns, so they can always order a new slipcover. 5. Can Customers Order A New Slipcover Or Back & Seat Cushion Core Inserts, Even If A Product Is Discontinued? Yes. Cushion-core inserts are available. And we archive slipcover patterns for this purpose. It’s easiest if customers have their Warranty Card, which lists the style # to order. Customers select slipcover fabric from our current fabrics, then you contact Customer Care for current price. If a customer doesn’t have the Warranty Card, ask if them to look on the seat cushion for the style number. 6. With A Slipcovered Sleeper, Do You Have To Remove The Slipcover To Take Out The Bed? No. Our Luxe and Super Luxe sleepers have a Velcro “trapdoor” in the decking. Simply remove seat and back cushions, open the Velcro flap, and pull out the bed. 7. Any Tips For Putting On Slipcovers? • • • • First, gently pull slipcover down over top of piece. Work top to bottom, front to back. Carefully align front arm panels. You may need to tuck slipcover a bit. You can adjust skirt height (sweeping floor, raised a bit) by tucking in back & sides of decking. Place seat cushion on back edge. (You can tell front Tuck here from back because front’s rounded). Put cover over and there front edge, zipper at back. to adjust Fold loose-back cushions in half before stuffing into skirt height covers, then work corners of cushions into corners of covers. FALL 2013 COLLECTION 29 SELLING TIPS 1. Be able to suggest easier-to-clean fabrics to customers looking for them. Below are some fabrics with Spot Cleaning Codes “W” (water, and mild detergent if needed) and “WS” (water or solvent). Not all have a stain-retardant finish or are microfibers, but removing most stains from them can be easier. (Note: For a list of fabrics with a stain-retardant finish in our line, see #2 below.) New this season with Spot Code W or WS: Caldera buff textured chenille plain. Code: W. 92% Polyester, 8% Nylon. Grade 2. 5 colors Octave woven octagons on gray ground with orange accents. Code: W. 100% Polyester. Grade 5. 1 color Portico onyx multi-variegated chenille stripe. Code: WS. 58% Polyester, 36% Acrylic, 6% Rayon. Grade 18. 1 color Squiggle mink flocked pattern. Code: WS. 77% Cotton, 11% Rayon, 7% Nylon, 5% acrylic adhesive. Grade 5. 1 color Plymouth matte low-pile velvet. Code WS. 100% Polyester. Grade 2. 7 colors 2. Know the stain-retardant fabrics. These have finishes that cause liquid to bead up, allowing time to wipe spills before they soak in. This season, there are 15: Calais; Calligraphy; Caswell; Darrow; Gilmore; Larkin; Palma; Parquet; Rowland; Soft Suede; Sonata. Plus the two Sunbrella fabrics, Cambridge and Somerset, which are inherently stain repellent. Also, new this season: Boulevard and Hexagon 3. Try to know overall and seat dimensions of pieces on the floor. This will help you recommend pieces on your floor that sit similarly or fill the same space as a piece a customer is looking at in the catalog or on the website—thus giving you a better chance of selling your stocked merchandise first. 4. Don’t oversell pieces or promise that a piece will look exactly like a floor sample. Some pieces are like antiques. Leather club chairs, for instance, have variations that are part of each chair’s unique character and charm. 5. Understand veneers. Many customers have the misconception that “solid wood” is much better. Be prepared to explain why many antique pieces we see are actually veneers. Approach it in a positive manner. 6. Check fabric applications. Fabric selection is as important as frame selection. Non-railroaded fabrics may have seams on certain frames. Ask your CCR or check the Seam Brochure to see if a frame has additional seams. It also comes up with patterned fabrics—customers may not like having a break in a pattern due to a seam. 7. Talk to customers about “realistic expectations” for furniture and accessories. Our casegoods have small distress marks to provide an instant heirloom quality, making them more forgiving when nicks and scratches happen over time. 8. Confirm all hardware is tightened, drawers are clean, and pieces are level. Loose hardware, dusty drawers, and wobbly pieces make bad first impressions. Check hardware regularly as it can loosen over time from extensive use. 9. Don’t let hardware be the deciding factor. Most casegoods have removable hardware. A great idea is to keep some popular hardware from local stores on hand as a visual alternative for the customer. NOTE: These MGBW collections come with hardware in two different finishes: Pierce Farrah Portia Hughes 10. Always lift pieces to move them. Don’t drag them because it can loosen joints. FALL 2013 COLLECTION 30 SELLING TIPS continued 11. Sell The Comfortable Home. It’s a great reminder to come back to your store for more. Be prepared to show customers a few choice pages…like helpful tips on arranging the furniture they just bought. And for those “just looking,” it lets them continue shopping in the relaxed setting of their own home and helps give them confidence to buy. 12. Know our website. It can quickly answer many questions: specific fabric care information, finish options, construction facts, leather details. 13. Download the Reference Spreadsheet at the Marketing website under the Training Info tab. It puts many product details at your fingertips: sleeper depths, cushions per sofa, collections with love seats, chairs with matching ottomans. 14. Comment, Share & Like on our Facebook page. Follow MGBWHome on Twitter (@MGBWhome). Especially when designers and customers and media in your area are responding to our posts. The more responses we get there, the more widely our brand and your store get known, and the more opportunity you’ll have to make sales. Email Mindy Drucker, vp of communications, with any questions at [email protected]. 15. Ask your customers to watch Mitchell and Bob on CBS Sunday Morning. Getting to know Mitchell and Bob, and learning about how they run the business, has led many people to want to buy the furniture: http://www.mgbwhome. com/mgbw_30.aspx. ALSO: Share our feature article in LONNYmag.com: http://www.lonnymag.com/issues/37june_july-2012/pages/45#p42. 16. Enthusiasm and energy go a long way. You’ll have much more sales success if you show some life. FALL 2013 COLLECTION 31 WHO WE ARE We provide comfort. For everyone. We were once a jewel of a company 23 persons strong and growing. We are now a jewel of a company 600+ persons strong and growing. We create our upholstery in America. We create jobs for our economy. We are forward in thinking and design. We look backward to learn. We are unpredictable. We love to laugh. We are in the homes of many famous people. We are in the homes of many more not so famous people. We believe in we. Not I. We believe children enrich our lives. We believe in enriching the lives of our children. We don't like mean people. We obsess over minutia. We believe in giving great service. We are active in the pursuit of equality. We provide consistently good quality. We deliver consistently on time. We are timeless. We love pets. We give to our communities. We work with the best merchants and tastemakers. We sell our collection in the most spectacular of retail environments. We love to entertain. We love to be entertained. We are traditional. We are nontraditional. We love what we do. We never miss a meal. Ever. We create an environment of mutual respect. We respect our environment. We believe in providing customers with a value. We value our customers. We are curious about everything. We are stopped by nothing. We are on a mission to make the world a more comfortable place. We invite you to please join us. FALL 2013 COLLECTION 32
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