newindianexpress.com
http://www.newindianexpress.com/entertainment/hindi/Ranbir-Kapoor-Anushka-Sharma-and-Others-Join-Stars-Nepal-ReliefCampaign/2015/05/01/article2792227.ece
Ranbir Kapoor, Anushka Sharma and Others Join Star's Nepal
Relief Campaign
Photos
(L-r) Ranbir Kapoor, Anushka Sharma and Karan Johar, seen during the trailer launch of their film “Bombay
Velvet” in Mumbai April 27, are among the celebrities who are joining Star India and CARE India’s donation
appeal in the aftermath of the Nepal earthquake. (IANS)
MUMBAI: Star India launched a public service campaign with CARE India to mobilize relief for Nepal and northern
India with the tagline, “Ek Padosi Hi Padosi Ke Kaam Aata Hai.” The nationwide public service campaign will help
the victims of the massive 7.8-magnitude earthquake that struck Nepal April 25, the worst to hit the Himalayan
kingdom in 80 years. In India, parts of Bihar, West Bengal and Uttar Pradesh also suffered from major quakes.
The Star India campaign will involve celebrities such as Ranbir Kapoor, Karan Johar, Anushka Sharma, Preity
Zinta and a host of Star network’s renowned icons who will appeal to Indians for donations, which will be
channeled directly to CARE India. Viewers will have an option to donate online, or through checks or demand
drafts. The campaign will work along the lines of Operation Maitri, initiated by the Indian government.
“A tragedy has struck our neighboring country, resulting in a devastating loss of life, infrastructure and resources.
We believe it is our responsibility to leverage the power of television as a force to help mobilize relief and provide
immediate life-saving assistance to those affected,” said Uday Shankar, CEO, Star India.
“We are happy to associate with CARE India, an NGO highly respected for its humanitarian and development
work in India, and extremely humbled to see that our initiative has been embraced by some of the leading lights of
the entertainment industry to appeal for relief,” he added.
CARE India has been working for over 60 years, focusing on ending poverty and social injustice. The NGO is
assessing the situation on the ground in all the affected areas of Nepal and moving relief material where it is
needed most. CARE has begun distribution in some of the areas and hopes to reach out to more than 50,000
people in the coming days.
“We would appeal to all Indians for funds to ramp up the emergency response and provide immediate life-saving
assistance to those affected. We are thankful to Star India for helping us raise funds for Nepal where millions are
awaiting humanitarian relief. The country is running out of food, water and shelter and the onus is now on us to
help them,” said Dr. Nachiket Mor, board chair, CARE India.
Read the full story here.