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RATE CARD 2015
BUSINESS
@mailandguardian
2015
SOUTH AFRICA
Health issues
Low-carb, high
stress: Binging
and Banting
Pages 18 to 21
Lab rat: I was a
Noakes guinea
pig Page 39
The Brink
legacy
Master
of words
and form
is reviled
and revered
Friday
mg.co.za
Sex issues
Mngxitama vs
Gasa: Is SA’s fate
guided by its
libido? Page 5
A sexual healing
tour in Alex
Page 16
40 Mail & Guardian February 13 to 19 2015
Business
Education
February 13 to 19 2015 • mg.co.za/business • @mg_biz
No fare, cry Uber taxi competitors
Rivals believe the taxi
service is using illicit
loopholes to dodge tax
and other regulations
Plagiarism trangresses a university’s core values
and leeches a fortune in subsidies from the state
T
Tax avoidance?
PHOTO: SIYABULELA DUDA/DOC
Broke ANC
spent R429m
on election
splurge on Gupta breakfasts
Zim poll report:
Mbeki rages
at the M&G 8
Leaked report reveals what it cost to ‘tell a good story’ 2 & 3
PLUS: Striking Swazi workers at mine co-owned by
Chancellor House company fear ‘a second Marikana’
3
5
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The definitive news
source and investigative
news journalism
content provider in
South Africa
The allegations it faces in South
Africa are not new to the smartphone
service. Wherever the multinational
company opens shop it has been
dogged by claims of tax avoidance
and bypassing regulatory control as
well as protests from existing taxi
operators.
Countries in this new digital world
are realising that existing regulations and laws are not sufficient to
deal with technology start-ups and
are grappling with how to regulate
new operators such as Uber.
In South Africa one of the key allegations is that all cab fares are paid
directly to a company based in the
Netherlands, a known tax haven,
with 80% of the fare being repatriated to South Africa to pay the
drivers of the cabs.
Questions have been raised
over its business model including
whether South Africa is losing out
on valuable tax revenue.
A number of tax experts said it was
impossible to say whether Uber was
in contravention of South African
tax laws without taking a close look
at its contracts with the independent taxi drivers.
Grant McGlashan, the managing
director of iMobilise Transportation
Systems, a company that provides
COMMENT
Adèle Thomas
& Gideon P de Bruin
U
New journey: Uber differs from conventional taxi services in that users order a cab using an app rather than a call centre. Photo: Sergio Perez/Reuters
a point-of-sale system that allows
taxi drivers to take card payments
and operators to manage their
fleets of taxis, calls the competition
between Uber and the taxi companies in South Africa a “David versus
Goliath” story.
He argues that Uber’s business
model means there is not a level
playing field for the taxi sector.
The Metered Taxi Council of the
Western Cape, which represents
between 2 500 and 3 000 metered
taxi drivers, has called for Uber to be
shut down and has staged protests
against the company.
VAT exempt or not
McGlashan says that Uber’s attempt
to classify itself as a technology
company rather than a transport
Uber’s contracted
drivers and vehicles
don’t have operating
permits and licences
to operate, and
this could have
implications for a
passenger’s life cover
or medical aid benefits
if they were to be
injured in an accident
company was disingenuous because
the Uber app has merely replaced
the call centre that most taxi companies operate.
In Johannesburg, Uber contractors operate using charter services
licences, which allow prices to be
preset ahead of the journey.
McGlashan has queried this: “This
is interesting as charter services are
those where a vehicle and driver
is hired for a journey at a charge
arranged beforehand with the
operator.”
He argues that Uber does not
provide a charge upfront, only an
estimate.
Lits says each city in South Africa
has different interpretations of
the National Land Transportation
Act. This is why Uber uses different licences in Cape Town and
Johannesburg.
He says the company is in discussions with the City of Cape Town
to resolve the issues linked to the
impounding of cabs.
McGlashan says he has queried
the fact that all fares from South
Africa are paid to a company based
in the Netherlands and has asked
the South African Reserve Bank
to investigate whether this was a
violation of South Africa’s foreign
exchange regulations.
The Mail & Guardian has seen
correspondence from the Reserve
Bank stating that it is investigating
McGlashan’s query.
When the M&G contacted the
Reserve Bank for comment this
week it did not respond.
McGlashan says that because
Uber argues it is not a transport
company, the fares it charges should
be subject to VAT.
In South Africa all fare-paying
transportation services are exempt
from VAT.
South African Revenue Service
spokesperson Adrian Lackay says
Sars cannot comment on Uber’s tax
compliance because it is legally prevented from doing so.
Lackay says that if a company
does not qualify for the VAT exemption related to public transportation
then it would have to pay VAT and
would have to stipulate on each bill
to a customer what the VAT portion
of the bill was.
Uber bills
Lits says Uber does not need to
charge VAT because it issues the bill
for the taxi ride on behalf of the independent taxi driver and processes
the payment on their behalf too.
Lits sent the M&G an Uber bill to
illustrate that it states at the bottom the name of the driver and that
the bill was issued on behalf of that
driver.
But a separate Uber bill the M&G
has in its possession does not state
this. Lits could not explain this
difference.
McGlashan also raised concerns
that some of Uber’s contracted
drivers and vehicles don’t have operating permits and licences to operate, saying this could have implications for a passenger’s life cover or
medical aid benefits if they were to
be injured in an accident.
Discovery medical aid insisted
that in both cases the policies would
pay out.
Courses, Seminars
& Bursaries
The millions
we spend on
stolen ideas
nlike student plagiarism, plagiarism by academics is a relatively
unexplored problem,
with research being
largely anecdotal and speculative.
But more than 68% of the journal articles we surveyed in our
recently published article in the
South African Journal of Science
showed enough evidence to qualify
as plagiarised. And, because 21% of
the 371 articles our study examined
contained a degree of plagiarism we
defined as “excessive”, we estimated
that the government paid a subsidy
of almost R7-million for these questionable publications.
Plagiarism is intellectual theft
and transgresses the fundamental
values of the academy, preventing
learning, the dissemination of new
knowledge and the integrity of the
scientific record.
Strictly defined, plagiarism is
the representation of the work
of another, or of one’s own work,
without acknowledgment of such
work. It can include careless paraphrasing, the copying of identical
text or providing incomplete references that mislead the reader into
believing that the ideas expressed
belong to the author of the text. Selfplagiarism, which portrays previous
work as new, is also considered a
form of plagiarism.
The objective of our study was to
investigate the degree of plagiarism
in articles published in 2011, in 19
South African management journals
spanning the major fields of management that attract subsidies from
the department of higher education
and training.
The department pays about
R120 000 to a university for each
academic article a staff member
publishes in any of the local or international journals that appear on a
list it compiles every year. This funding is an essential income stream for
universities. Accordingly, academics are under pressure to publish in
these recognised, or “accredited”,
journals, and these publications are
linked to financial and promotional
rewards for the authors.
We submitted 371 peer-reviewed
articles to the Turnitin software
program to identify similarities
with other published material. Once
a manuscript is submitted to the
programme, it is compared against
billions of internet pages, online
publications, journals and student
papers. The programme then generates a report that highlights any text
that has been copied and indicates
the percentage of similarity — called
“the similarity index” — between the
submitted manuscript and documents in the Turnitin database.
Our study included only South
African journals that appeared in
2011 on the Institute of Science
Index or the International
Bibliography of the Social Sciences
lists, or on the local list of journals
the higher education department
compiles — and that therefore met
the department’s conditions for
earning its subsidy. We checked the
results for each article twice, and we
adopted a conservative approach in
the interpretation of the similarity
Friday
February 13 to 19 2015 • mg.co.za/arts
VITY
Lloyd Gedye
he rise of taxi service Uber
in South Africa has its
competitors crying foul
and alleging a number of
violations of the law.
These include allegations that the
company may be flouting foreign
exchange controls, is not paying
VAT and is bypassing the regulation
of taxi services by saying it is not a
transport company.
Uber claims it is a technology
company that connects a consumer
with a taxi driver, who acts as an
independent contractor to Uber.
This places the onus for all regulatory and income tax compliance
on the driver of the cab, and not on
Uber.
This business model has resulted
in some of Uber’s independent drivers in Cape Town having their cabs
impounded because they did not
have the proper operating licence.
Uber Johannesburg’s managing
director Alon Lits says everything is
above board and that the company
complies with all applicable tax laws
in South Africa.
He adds that Uber pays the relevant tax in every territory it operates
in, including corporate income tax,
payroll tax, sales tax and VAT.
Uber’s business model bypasses
local regulatory controls, allowing
it to operate fleets of taxis in cities
around the world.
PLUS
FRIDAY
ATI
OF REL
ORY
Y:
L THE
ATIVIT
GENERA
OF REL of all our
II: THE
ot
NCIPLE
e of
PART
L PRI s the piv principl
GENERAwhich wa special relativity
l
L AND
e,
s the
its
SPECIA al principl ons, wa the physica analyse
rati
re
of
The basus conside principle once mo
previo ty, i.e. the tion. Let us
relativi form mo
uni
lly.
of all ng carefu
meani
indices, so that the benefit of doubt
favoured the authors.
For each article, we excluded the
following content from qualifying as
“similar material”: bibliography/list
of references, quotations, strings of
less than 10 words, student papers
on which the article was based, conference proceedings and abstracts
detailing the main features of the
article, specific methodological
terms and statistical or mathematical formulae. The Turnitin™ software program itself generates conservative results.
Across the 371 submissions the
similarity index ranged from one
(indicating almost no similarity)
to 91 (indicating almost complete
similarity). The latter pertained to
a single article published in exactly
the same form in two journals under
different titles.
To obtain an overview of the relative frequency of plagiarism, we
categorised the similarity indices
as follows: 1 to 9 — “low”; 10 to 14
—“moderate”; 15 to 24 — “high”; and
more than 24 — “excessive”.
Submissions that fell into the
high category constituted 27.2% of
the articles; and 21.3% of submissions fell into the excessive category.
Taking a 9% similarity index as our
cut-off point, 68.2% of the submissions showed enough similarity to
qualify as plagiarised.
We suggest that the intense pres-
PART
II:
GENERA
L THE
SPECIA
ORY OF
The bas L AND GEN
RELATI
ERAL
VITY
previou al principl
PRINCI
e,
relativi s conside which was PLE OF REL
rati
ATIVITY:
of all ty, i.e. the ons, was the pivot
uniform principl
of all
the
motion e of the special prin our
. Let us
cipl
phy
once sical relativi e of
more
It was
ty
ana
lyse its
the ide at all times
a it con clear tha
veys to
t, from
us, eve
the
ry mo point of
tion mu
view
of
st be
sure on universities and their academics, to increase their research
output within short time periods,
plays a role in this problem. In addition, academics are rewarded in a
variety of ways for these outputs,
and this can contribute to a culture
of expedience and opportunism.
An additional problem is one of
governance. This emerges when one
considers the R120 000 government
subsidy per article to universities.
Each institution decides on its own
how to split the subsidy between
itself and the authors. When we
excluded the 47 articles by authors
who were not in any way affiliated
to a South African university, we
estimated that the government paid
R32.4-million in subsidies for articles published in the 19 journals our
study examined during the period
under review.
Given that 21.3% of these articles
contained excessive plagiarism, we
deduced that the government paid
a subsidy of almost R7-million for
questionable publications.
The culture of research expediency that may be emerging in academic institutions to increase subsidised research output could have
long-term implications for the reputation of universities. Their contribution to society might well also
become compromised regarding the
dissemination of new knowledge
and the upholding of moral values
Reviled and
celebrated
The life and
literature of
André Brink
Pages 4 & 5
transmitted to, and then through,
the students who graduate from
these institutions and who, research
has shown, will be influenced by
unethical role models.
It is critical that the department
of higher education works with
universities to devise measures for
subsidising research output without
inadvertently promoting the sacrificing of quality and encouraging
short cuts involving plagiarism.
Similarly, internal university
rewards to academics should not
involve rewarding only the quantity
of research output without also considering the contribution researchers make who publish fewer articles
but in highly cited journals that,
moreover, have far greater stringency in their quality requirements.
We also recommend that, to preserve the reputation of journals,
their editors subject manuscripts
to a plagiarism-detection program
and that the penalties to authors for
detected plagiarism be severe.
Adèle Thomas and Gideon P
de Bruin are professors in the
department of industrial psychology and people management at the
University of Johannesburg. This
is an edited version of their article
in the South African Journal of
Science (2015), 111(1/2). Go to
mg.co.za/plagiarism1302 for the
full article.
Creating opportunities
In a written response to the M&G
Uber says it is a “technology company connecting riders to drivers in
the area”.
“Uber is bringing economic opportunity to thousands of independent
local business owners, who would
traditionally have been salaried
employees working long hours with
little flexibility or freedom.
“Partner drivers keep a majority
of the fare, with Uber’s fee being far
lower than competitors,” according
to the Uber letter.
“Uber complies with all applicable tax laws, and pays the relevant
tax in every territory it operates in.
This includes corporate income tax,
payroll tax, sales and use tax, and
VAT.
“Uber’s system is also completely
cashless, bringing transparency
and traceability to an industry that
is typically almost entirely cashbased, and where there are often
concerns of under-reporting for tax
purposes.”
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CONTACT
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5 Mail & Guardian Print Rate Card 2015
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Grey Balance densitometer
reading on composite grey patch
= 0.00 plus/minus tolerance.
Dot Structure: Round
Screen angles: Cyan 15°, Magenta
75°, Yellow 0°, Black 45°
PRINTING DENSITIES
Print sequence: Cyan, Magenta,
Yellow, Black.
6.
All digital material in the PDF
X1-a format to be transmitted to the printer must first be
pre-flighted and validated
before transmission.
This implies that the pre-flighting of the PDF/X1-a material takes
place at the point of creation and the creator of the file assumes full
responsibility for the validity of
the transmitted file.
7.
Digital advertisement material created for newspaper printing
must conform to Euro Standard Newspaper ISO 12647-3 or DIN16536 specifications. Colour
files are to be submitted in the
CMYK colour space. Total four
Colour Ink Weight (Total Ink
Coverage) should comply
as follows:
Four-colour separations supplied for newspaper reproduction
should have a total combined
shadow or solid ink weight of
no more than 240% with the
black component at 80%.
The total saturation for process colour
material should be no greater than
240%. This helps compensate for
dot gain and allows for maximum
shadow detail with minimum ink
set-off. Saturation exceeding
240% (typical commercial/heat-set
specifications) will not result in
darker shadows on newsprint. It
simply leads to excessive set-off
and causes shadow areas to fill in
thus reducing printed shadow detail.
email: [email protected]
Tel: +27 11 250 7506
Cell: +27 82 583 1251
Tel: +27 11 250 7300
CAPETOWN OFFICE
Tel: +27 21 426 0802
GREY BALANCE BAR
DESCRIPTION
100% K
34% K
30% C
NB: REGISTER HERE
24% M
24% Y
0.90
0.90
0.90
1.10
OPERATIONAL RULES
1. Run to register
2. Take densitometric
reading on black (100% K) patches (=1.10) and
equalise across page;
3. Take densitometric
reading on Grey Balance
Patch, flashing C, M and
or Y symbols indicate a
colour(s) below or above tolerance;
4. Equalise grey patches
across page width;
5.
Continue monitoring
Density and Grey
Balance throughout duration of the run.
6. Visually there should be
no difference between
the neutrality of the 34% K patch and the 30% Cyan, 24% Yellow patch.
8.
Digital files created for printing
on Newsprint should ensure that
the first printing tone is 3%.
A dot gain compensation of 27%
- 30% in the mid-tones of colour
images will be applied.
9.Fonts
All fonts must be embedded and subset when creating PDF
files. Files created in Corel Draw, FreeHand, Illustrator that contain
text must first be converted to
curves / paths before being embedded in the final PDF/X1-a
file document.
Use only Type1 fonts (or Postcript
Postcript compatible fonts) Note
that if TrueType of MultipleMaster
fonts ar e used serious problems could be encountered when
attempting to embed certain
type faces in the PDF/X1
-a document.
All black text must be supplied as
single colour black at 100%
density. Black text created
in multiple colours will cause
print registration problems on the
press. Fine white text reversing
out of multi coloured panels must
be avoided for the same reason.
10. Reverse type out of coloured /solid
or halftone panels
When reversing type out of panels it is recommended that this be limited
to using three colours only. For contrast and readability, reverse type
should not be positioned within
screened areas less than 50% or in
yellow or light coloured backgrounds.
Minimum text size of reversed type
out of a four-colour image, type with
fine serifs or type with screens, is 12pt
and should be in bold face. This
allows for press variations in
11. Grey Balance (Grey bar) Maintaining grey balance throughout the
separation is extremely important for
quality four-colour reproduction.
Separations without neutral greys will reproduce with perceivable colour casts on press. As a general
rule for newsprint reproduction, grey balance requires slightly more
cyan relative to less amounts of magenta to yellow, (E.g. 30 cyan, 24
magenta, 24 yellow) For this reason
it is of the utmost importance to
include a grey bar within the product
to adjust ink balance on the press.
The grey bar is situated in the spine
of tabloid publications and at
the bottom of the page in the case of
broadsheet publications. These grey
bars will be produced as part of the
plate-furniture by The printer.
The grey bar will consist of a (3x) 3.5mm x 3.5mm squares per
ink zone. A 100% black reference
point will be adjacent to a 34% blac
and a combination grey-balance
square. Failure to include a grey
bar in the publication may result in
inconsistent reproduction. In the case
where the customer should choose
not to include the grey bar in his
product, the printer cannot be help
responsible for colour variations
during the printing process. If
however the grey bar has to be
excluded from the file, page proofs
have to be supplied.
12. Page Proofs
Newsprint proofs generated with CGS
Colour Tuner Screendot or Black Magic
are preferable.
The proof is a guide only. The printer
cannot guarantee to replicate a proof
100% on their presses.
Hard copy proofs. The use of newspaper
ICC profiles in the proofing device is
POINT SIZES
1
The minimum text size for a SINGLE solid colour of 100% C, M, Y, K.
6pt
2
The minimum type size for coloured type on white background, using two or three colours.
8pt
3
The minimum type size for Coloured type on white background using four colours. It is not
recommended that typefaces print in four colours. However if four colours are used it should be
Sans Serif and bold.
12pt
4
The minimum type size for type with fine serifs and type screened to make up a required colour.
12pt
5
The minimum type size for type as a light screen tint.
12pt
6
The minimum type size for reversed type out of a four-colour image, reversed type with fine
serifs and reversed type with screens.
12pt
register while maximising legibility.
The minimum type size for (Reverse
Type using one process colour) is 8pt. Please note: It is not
recommended to reverse type out of
single colour yellow.
Do not use white overprint fills (white
tints). Always knock out white tints.
Do not use bleed or crop marks on
PDF files supplied except in the case of
quarter-fold jobs.
Do not lock PDF documents i.e. no
encryptions – (locked PDF documents will
be considered as no material received)
Do not include references to external OPIdevices.
highly recommended.
The proof must closely match the
production paper stock.
The proof should simulate expected
dot gain, substrate, density and ink hue
values of the process colours used for
newspaper reproduction.
Glossy chemical proofs will not
be accepted as colour tonal values
dramatically differ from the printing
process.
MATERIAL AGENCY CONTACTS
ADSEND
Tel: +27 11 712 5700
ADSTREAM
Tel: +27 11 729 4800
CONTACT
TERANCE WINSON
Sales Director
email: [email protected]
Tel: +27 11 250 7300
WEATHERTON NYAMBEU
Business Manager
email: [email protected]
Tel: +27 11 250 7506
Cell: +27 82 583 1251
JOHANNESBURG OFFICE
Tel: +27 11 250 7300
CAPETOWN OFFICE
Tel: +27 21 426 0802
6 Mail & Guardian Print Rate Card 2015
Terms and conditions
1. The advertiser agrees to be bound by these
terms of acceptance with respect to all or any
publications whose advertising is owned
or managed by M&G Media Ltd (the M&G)
and further agrees that it shall be bound by
the provisions of the M&G’s rate card (the rate
card) for the publication in question as
it pertains to all matters set out therein
including but not limited to the rates for
advertisements, technical specifications,
material requirements, submission deadlines
and cancellation deadlines and cancellation
conditions.
2. All copy for advertisements/advertorials
is subject to the approval of the M&G, which
also reserves the right to decline or cancel
any advertisements/advertorials or series of
advertisements/advertorials.
3. No responsibility will be accepted by the
M&G for loss arising from typographical or
other errors. The M&G’s responsibility is
limited to industry-standard scanning and
printing quality. The M&G is not responsible
for any apparent discrepancy in this regard
and advertisers are not exempt from liability
for the full insertion price reflected on orders
and/or copy instructions, should an error
have occurred.
4. It is an advertiser’s responsibility to supply
material suitable for space bookings by the
M&G’s copy deadlines as set out in the
rate card for the publication in question. If
copy is not forth coming, the M&G has the
right to make up copy for space booked.
Furthermore, the cost of making up the
material will be debited to the advertisers.
5. The M&G accepts no responsibility for
incorrect material supplied.
6. the M&G will use its best endeavours to
place the advertisement correctly as requested
by the advertiser but will not be liable for
any loss of profits or damages suffered by the
advertiser as a result of its failure to do so and
any failure in this regard will not entitle the
advertiser to withhold payment of the account
rendered in any respect. The M&G shall be
exempt from any liability arising from force
majeure or where performance of its
obligations is prevented by circumstances
outside its control.
7. Although an enquiry service number may
be supplied, this in no way forms part of the
contract. The M&G are not responsible for
an omission or an enquiry number, nor the
failure to supply the advertiser with enquiries.
The advertiser may not, in any way, hold
back payment or part thereof should the
enquiry number service, for whatever reason,
not be supplied.
8. Although every effort will be made to place
advertisements/advertorials/insertions in
requested positions, no guarantees can
be given. The placement of advertisements/
advertorials/insertions is at the sole discretion
of the editor. A guarantee of position is
subject to a surcharge being paid by the
advertiser as required by the publication in
question, otherwise no guarantees will be
given
Cancellation
9.1 Verbal cancellations will not be valid;
only a written cancellation confirmed by the
the M&G will serve as notice. In the event of
termination of this agreement for any reason
whatsoever, the M&G shall forthwith remove
all advertisements that may appear in/on M&G
print and online.
9.2 No cancellations will be allowed in the
week of publishing. If the advertiser insists in
cancelling the advert/s on a Monday or
Tuesday in the week of publishing for
whatever reason a hundred (100%) percent
cancellation fee will be charged. If the
advertiser insists in cancelling the advert/s
on a Wednesday or Thursday in the week of
publishing for whatever reason a hundred
(100%) percent cancellation fee will be
charged.
9.3 Cancellation - Contracts Cancellation by
the advertiser will only be effected through
the submission of a written cancellation
notice, which must reach M&G within a thirty
(30) business day period before the effective
cancellation date, with all placements booked
to run beyond the cancellation date subject
to hundred (100%) percent of all future /
remaining rates that would have been paid by
the advertisers to M&G in respect of a specific
advertising campaign. The claim shall remain
liable for all rates due for the period to such
cancellation. Should the advertiser insist on
a waiver of the cancellation notice period, i.e.
immediate cancellation of the campaign, M&G
will be entitled to hundred (100%) percent of
the originally booked campaign.
10. Series rates quoted apply only to confirm
orders and insertions must be taken up within
a 12 (twelve)- month period unless otherwise
arranged. Where the number of insertions
does not justify the series rate, a surcharge
will be made. Series rates are subject to rate
increases that may be announced from time
to time.
11. Should the M&G agree in its sole discretion
to make up, or complete, an advertisement for
an advertiser, then all the M&G production
costs will be for the account of the advertiser
as per the M&G’s advertiser service rates. This
includes all photography and layout expenses.
12. All amounts payable are due
simultaneously with the confirmation
or order, save where the M&G has approved, in
writing, an account for the advertiser, in which
event.
13.1 Payment is required within 30 (thirty)
days from date of statement, unless otherwise
agreed in writing;
13.2 the M&G reserves the right to suspend
services if payment is not received on due date.
13.3 Nothing herein contained shall be
interpreted as obliging the M&G to afford the
advertiser any indulgence to effect payment
after due date.
13.4 All overdue accounts will bear interest at
an interest rate being, if the National Credit
Act 2005 (NCA) applies to this agreement,
the maximum permitted interest rate as
determined by the NCA or any regulations
thereto, or otherwise the rate of 2% (two
percent) per month, which interest shall be the
interest to be capitalised monthly, subject to
the provisions of the NCA and its regulations,
if applicable;
13.5 In the event of the M&G instructing its
attorneys to collect any amounts, all legal
fees and collection charges, determined as
the maximum permitted fees and charges in
terms of the NCA and its regulations. If the
NCA, 2005 (NCA) applies to this agreement,
or otherwise a collection commission of 20%
(twenty percent) of the amount outstanding,
tracing agents’ fees, and legal fees as between
attorney and advertiser, shall be borne by the
advertiser.
14. Once an account has been handed over for
collection, all payments made shall firstly be
allocated towards such collective/tracing
fees and charges, thereafter to interest and
finally to capital.
15. A certificate under the hand of any
director, manager or account of the M&G
whose valid appointment need not be proved
by the M&G, in respect of any indebtedness of
the advertiser to the M&G or in respect of any
other fact, including but without limiting the
generality of the aforegoing, the fact that
professional publishing services were
rendered shall be prima facie-evidence of the
advertiser’s indebtedness to the M&G and
prima-facie evidence of such other fact and
prima-facie evidence of the service rendered,
for inter alia the purpose of summary
judgement.
16. In all cases where the advertiser uses the
postal service or any other services to effect
payment, such service shall be deemed to
be the agent of the advertiser.
17. Where an advertiser is a company, close
corporation, partnership or other legal entity,
whether or not the liabilities of the entity
exceed the assets either at the time of entering
into the agreement or on publication, the
authorising individual who signs any order
as contemplated herein shall hereby bind
himself/herself as co-principal debtor, in
solidum, for the due and punctual payment
of all amounts and sums of money that may
now or at any time hereafter be or become due
as a result of this contract with and shall bind
himself/herself to the provisions of these terms
of acceptance, mutatis mutandis.
18. The advertiser agrees that these terms of
acceptance constitute a valid contract with the
M&G and certifies that all information given
herein by him/her/it to the representative of
the M&G is true and correct.
19. This agreement is governed by South
African law and is subject to the jurisdiction of
the South African courts. The M&G is
allowed to institute legal proceedings for the
recovery of any amount owing hereunder in
the magistrate’s court of any district that by
virtue of Section 28 of the Magistrate’s Court
Act has jurisdiction over the advertiser, but
this does not preclude the M&G at its own
discretion from instituting legal proceedings
in the Supreme Court of South Africa that has
jurisdiction over the advertiser.
20. All terms and conditions relating to the
services are set out herein. All other terms and
conditions are excluded unless agreed to in
writing by the M&G and no other conditions,
warranties or representations, whether oral or
written, express or implied by statute or
otherwise shall apply hereto.
21. No concession, latitude or indulgence
allowed by the M&G to the advertiser shall be
construed as a waiver or abandonment of any
of its rights hereunder.
22. In the event that any of the terms of these
terms of acceptance are found to be invalid,
unlawful or unenforceable, such terms will
be severable from the remaining terms, which
will continue to be valid and enforceable.
Technical Specifications:
Production Specifications
Ad material should be supplied by ISDN
through the following systems: Websend,
Pagestore or FTP. PDFs supplied should be
PDF/X-1a newspaper compliant. Highresolution PDFs and JPGs to be supplied.
No open files please.
Proofs
Proofs that accurately represent the tone
values of the final material must be supplied.
They should be printed on standard newsprint
and must conform to these standards and
specifications. Supplied proofs can only
be considered as such if they are produced
in a manner that truly represents the coldset
printing process. Prints that have not been
correctly adjusted cannot be considered as
contract colour proofs. All proofs must include
a recognised colour control strip to allow
the proofing operatior to be assessed for
colour balance, dot gain, slur and trapping. By
agreement with your printer, electronically
generated proofs, that conform to colour
management techniques, may be acceptable
Booking deadlines:
Material deadlines: Main body, Friday,
Business – Main body, Friday, Business –
Thursday a week prior to publication Tuesday
in the week of publication
Supplements: Booking deadlines
4 pages – Tuesday a week prior to publication
8 pages – Two weeks prior to publication
12 pages and more – one month prior to
publication
Material deadline:
Friday prior to publication date
Africa’s
Best
Read.
www.mg.co.za
CONTACT
TERANCE WINSON
Sales Director
email: [email protected]
Tel: +27 11 250 7300
7 Mail & Guardian Print Rate Card 2015
Online rate card
TRAVEL
WEATHERTON NYAMBEU
Business Manager
PROPERTY
TENDERS
DATING
LOGIN/REGISTER
LEADERBOARD | 728X90 | STANDARD: R350 CPM RICH MEDIA: R400 CPM
email: [email protected]
Tel: +27 11 250 7506
Cell: +27 82 583 1251
JOHANNESBURG OFFICE
JOBS
NEWS
OPINION BUSINESS
ARTS & CULTURE
EDUCATION
SCI-TECH MULTIMEDIA
SPECIAL REPORTS
NEWS
NATIONAL AFRICA WORLD ENVIRONMENT SPORT HEALTH DATA AMABHUNGANE
IN THE PAPER
ZAPIRO
PARTNERS
Search
SEARCH
Tel: +27 11 250 7300
CLOSE AD
CAPETOWN OFFICE
Tel: +27 21 426 0802
BILLBOARD | 970 X 250 | STANDARD: R450 CPM RICH MEDIA: R500 CPM
Demographic
OUR READERS COMPRISE OF:
Professionals, entrepreneurs/business owners and top managers from a number of sectors; finance, professional
services, information technology, communication, education services and public administration.
69
31
%
18 – 24
HALF PAGE UNIT
%
25 – 34
35 – 44
45 – 54
300 X 600
55 – 64+
9% 23% 23% 22% 23%
Banner rates & sizes
STANDARD:
R350 CPM
RICH MEDIA:
R400 CPM
Home Pag e Takeover
ONLINE AD RATES 2015
BANNER
SIZE
COSTING
Homepage
takeover
All elements on the page,
Wallpaper, 300x600,
300x250, 728x90
R60 000
Fri,Sat & Sun
Homepage
takeover
All elements on the page,
Wallpaper, 300x600,
300x250, 728x90
R35 000
Per day
from Mon-Thu
Section
takeover
All elements on the page,
Wallpaper, 300x600,
300x250, 728x90
R20 000
Per days,
Fri,Sat & Sun
Top article
takeover
All elements on the page,
Wallpaper, 300x600,
300x250, 728x90
R30 000
Per day
Multimedia
TITLES
COSTING
PER PAGE
ELEMENTS
Pimples
sponsorship
R10 000p/m 30 sec preroll ad with clickthrough URL
Weekend 101
sponsorship
R10 000p/m 31 sec preroll ad with clickthrough URL
Combo
R15 000p/m 32 sec preroll ad with clickthrough URL
All multimedia
R20 000p/m 33 sec preroll ad with clickthrough URL
MID PAGE UNIT
300 X 250
STANDARD: R350 CPM
RICH MEDIA: R400 CPM
CONTACT
8 Mail & Guardian Print Rate Card 2015
Social media
IN THE NUMBERS
293 000
TERANCE WINSON
Sales Director
Posts can go out 4 times a day
with a guaranteed reach.
327 000
A tweet is 140 characters, including links.
A Facebook post should not have more than 80 words.
x4 posts @ R10 000
All tweets must link back to the M&G website!
x4 tweets @ R10 000
Monthly amount of people the post
will reach on average: 120 000
email: [email protected]
Tel: +27 11 250 7300
The amount of time people see the
tweet per month: 7,7 Million
Client tweets
Double package for R17 000
WEATHERTON NYAMBEU
Business Manager
email: [email protected]
Tel: +27 11 250 7506
Cell: +27 82 583 1251
Tweets Links back to the M&G Site
Mobi
ALL BANNER SIZES R250 CPM
Tel: +27 11 250 7300
FEATURE PHONE:
112x30, 167x30, 215x34, 300x100
Maximum file size:
10kb
CAPETOWN OFFICE
SMARTPHONE
300x250, 305x64, 320x50
Maximum file size:
35kb
JOHANNESBURG OFFICE
Tel: +27 21 426 0802
Tablet packages
PACKAGES
COSTING PER PAGE
Sponsorship
7000
EDITIONS
1 HP Skins, “Brought to you by” & Full page
CREATIVE
Two banners, 239px wide x 768px high each
DESCRIPTION
Sponsorship
6300
2 HP Skins, “Brought to you by” & Full page
Brought to you by, 1024px wide x 768px high
Sponsorship
5600
3 HP Skins, “Brought to you by” & Full page
Fullpage, 1024px wide x 768px high
Sponsorship
5000
4 HP Skins, “Brought to you by” & Full page
Full page
5000
1 Fullpage, 1024px wide X 768px high
Full page
4500
2 Fullpage, 1024px wide X 768px high
Full page
4000
3 Fullpage, 1024px wide X 768px high
Full page
3500
4 Fullpage, 1024px wide X 768px high
Full page
3000
4-12 Fullpage, 1024px wide X 768px high
Full page
2500
13-24 Fullpage, 1024px wide X 768px high
Full page
2000
25-36 Fullpage, 1024px wide X 768px high
Full page
1500
36+ Fullpage, 1024px wide X 768px high
Contact Details
TERANCE WINSON
Sales Director
email: [email protected]
Tel: +27 11 250 7300
RAJEEV JUMANI
Business Development
Manager: Digital
email: [email protected]
Tel: +27 11 250 7480
Cell: +27 82 661 1810
DYLAN MAIER
Key Account Manager
email: [email protected]
Tel: +27 11 250 7397
Cell: +27 83 412 9257
CAPETOWN OFFICE
Tel: +27 21 426 0802