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A.S. Création press information
Heimtextil 2013 (9 January – 12 January)
Frankfurt / Main
Stand 3.1. C 91A
A touch of luxury
The new wallpaper collections from A.S. Création combine uncomplicated elegance
and sumptuous glamour
A new year – a new look? A.S. Création has once again pulled out all the visionary stops,
and alongside its own imaginative creations is also proud to present a series of classy
collections developed in collaboration with high-profile lifestyle brands such as Esprit Home
and Schöner Wohnen. Germany’s biggest producer of wallpapers is, for the first time, now
also cooperating with the Italian luxury label Versace.
With its exciting new collections, A.S. Creátion offers inspiration to everyone for giving their
home environment a refreshing new look. From up-to-the-moment designs for young, laidback living to the height of luxury, resplendent in gold, sumptuous ornamentation and
exquisite materials, the collections hold wall outfits in store to meet every taste and suit every
style of living.
Inspiration for the new, high-fashion wallpapers comes from many sources – from the
classical ornamental features of antiquity and the Baroque to the contemporary zeitgeist, and
from nature to the new digital technologies. But for all the wealth of styles and facets, one
trend is clearly discernible: 2013 will have class. Delicate pastel shades and quiet natural
colours can be found side by side with gold and silver, and elegant embossed patterns with
exquisite ornamentation. And subtle lustre effects and the shimmer of mother-of-pearl add a
touch of glamour.
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Versace Home - Sheer luxury
Gorgeous prints, copious quantities of gold and exclusive materials are traditional Versace
trademarks, as, too, are the almost emblematic classical decors “Greek Key” and “Barocco”.
The new collection from Versace – which as well as furniture and decor fabrics also
encompasses sumptuous wallpapers – follows the opulent, neoclassical style of the Italian
luxury label, revelling in luminous colours, precious materials, gold and silver. A perfect
synthesis of fashion and design – and unmistakeably “Made by Versace”.
Barocco Flowers
Ornate acanthus designs and enchanting, luxuriant carpets of flowers are one of the central
motifs of the Versace iconography. The feminine decors in deep black, gold, crème and
silver-grey radiate the elegance and sensuality that is typical for the brand.
Greek Key
Clear, straight-line meanders (“Greek Key”) embody the male principle at Versace. The
restrained tone-in-tone decors of the satin wallpapers, with their large format and in the
colours gold, silver, deep black and crème, generate an extravagant, grandiose expressivity.
Barocco and Stripes
Opulent arabesques entwine with luxuriant stripe decors of satin on an embossed ground in
restrained crocodile look. The traditional baroque ornaments appear resplendent in luminous
yellow and gold on forceful deep black, burgundy red and royal blue.
The Herald
A recurring theme of Versace is the reinterpretation of baroque motifs. Here, sumptuous
floral scrolls, reminiscent of the fleurs de lys in the coat-of-arms of the French kings, present
an arresting contrast to structured prints in gold, white, crème, blue and silver, adding a hint
of Versailles to a stylish home ambience.
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Creamy Barocco
Opulent floral scrolls and tone-in-tone stripes in an exquisite satin structural mix – the elegant
decors radiate feminine sophistication. In shades of crème and copper, with a delicate
shimmer of pearl, Creamy Barocco conjures the light-hearted side of Baroque onto the walls.
Collection Versace Home
Range: A.S. Création
Material: Vlies
Duration: 2016
Number of wallpapers: 69 wallpapers, 11 borders
SCHÖNER WOHNEN 5 – Sophistication with many facets
The fifth wallpaper collection created jointly by A.S. Création and SCHÖNER WOHNEN,
Europe’s biggest home magazine, plays imaginatively with the multifaceted nature of modern
lifestyles and provides the perfect setting for different life designs. The palette ranges from
youthful designs in fresh fruit colours to opulent elegance. The collection also offers Art Deco
style in modern interpretations, as well as extravagant wall coverings for literature lovers.
Striking visual effects and clever combinations of matt and lustrous elements help to give the
SCHÖNER WOHNEN COLLECTION its many facets.
Classic Reloaded – with clear contours
Coordinated contrasts, stripes with eye-catching three-dimensional effects and graphic
designs in Art Deco style are all features of this clearly contoured neo-classical collection.
Expressive colours, including mustard yellow & mother-of-pearl, petrol & ice blue or grey on
black bring out the fascinating visual effects.
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New Simplicity – A rest zone for the eyes
If only everything in life were as uncomplicated as this relaxed wallpaper look! Leaf tendrils
and stripes in clear black & white, pale grey, restrained azure blue or friendly fruit colours
such as lime and grapefruit bring light and tranquillity into any room. Plain coordinates create
rest zones for the eyes.
Private Glam – Sparkling elegance
Opulent floral patterns with a hint of the orient and swinging, finely chased linear structures
combine to form elegant wall decors. Unusual colour combinations, with sparkling silver,
smoke blue, pearl and copper, take care of the glamour factor.
Bohemian Rhapsody – Wallwear for bibliophiles
Even those who have put all their hardcovers and paperbacks aside and do all their reading
from e-books may still long for the visual comfort of bookshelves. If so, the extravagant prints
of “Bohemian Rhapsody” can conjure a complete library onto the wall – title for title and
including embossed manuscripts in restrained, tasteful colours.
Collection SCHÖNER WOHNEN 5
Brand: livingwalls
Material: Non-woven
Available till: 2015
Number of wallpapers: 49 wallpapers, 9 borders
RRP: €21.95 - €25.95
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Esprit home – Provocative creativity
Natural, modern, design-oriented – this is how the wallpapers in the Esprit Home collection
can be described. The new wall decors for young, individual living resulting from the latest –
eighth – collaboration between A.S. Création and Esprit are characterised by a wealth of
unusual ideas. Some of the wallpapers pick up on current trends, while others take
inspiration from fashion and art, from history, and from the digital technologies of the future:
Walls can be clad in jeans look. Digitally inspired embossing patterns create new visual
effects. Ornaments are reminiscent of traditional embroidery; floral patterns call Far Eastern
ink drawings and hand-painted aquarelles to mind. For all their variety, the wallpapers have
one thing in common: They are authentic and optimistic – and they positively provoke people
into wanting to do something creative with their own four walls.
Eco – Natural harmony
Asian-inspired leaf patterns that appear hand-drawn in ink give the “ECO” collection of paper
wallpapers their natural charm. Faded wood decors and gentle shades of water blue, green
and greige underscore the authentic, harmonious appeal.
Denim – Jeans on the wall!
Not only legs: jeans can also dress walls. And how good they look is demonstrated by the
“Denim” collection: Delicate, light-hearted flowers, casual stripes and blocks in light natural
colours contrast with plains in powerful indigo and red. With their laid-back charm, wall jeans
provide the perfect setting for young home styles, as well as for shabby chic and vintage
look.
Visionary – Wallpapers for the digital world
At first sight, this collection in light and lavender grey, beige and white appears plain and
simple. A closer look, however, reveals it to be a genuine eye catcher. Unusual, digitally
inspired hole and weave patterns predestine these design wallpapers for cool, puristic
environments, where subtle plays of matt/lustre and iridescent effects are brought out at their
highly intelligent best.
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Flashing Up – Mood brightener
Bring these products into your home and say goodbye to winter blues. The fresh colours of
Flashing Up – yellow, green, turquoise, pink and lavender – are guaranteed to lift the spirits.
And the large, romantic, aquarelle flowers, paired with broad stripes in hand-made look and
plains with glitter effect, create the ultimate flash of spring.
Manufactured – Laced with quality
The name is used here in its original meaning of “hand-made”. Knitting your own instead of
buying, choosing hand-crafted over mass-produced – people have begun to appreciate
hand-made quality once more. This megatrend is picked up by the “Manufactured” collection.
The intricate embossed patterns in light natural shades and lustrous pink are reminiscent of
ethnic embroidery and weaving techniques and the lace trimmings of traditional costumes.
Collection Esprit 8
Brand: livingwalls
Material: Non-woven / Paper
Available till: 2015
Number of wallpapers: 60 wallpapers
RRP: €13.95 - €23.95
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High Society – A dazzling array
Exquisite wall coverings for town house or hunting lodge, for stylish and modern living: The
“High Society” collection captivates with its languorous floral tendrils and stylized arabesques
and its premium textile feel. Whether finished in contrasting or monochrome style, these
wallpapers generate an atmosphere of stylish elegance. The classical decors come in
restrained or bold natural shades, e.g. crème, sand, reed, berry, azure and coffee, but are
also distinctive with their delicate sheen and complex embossing effects, which call
embroidery and fur decorations to mind. Plain but artful wallpapers in linen and plaster look
complete this dazzling array.
Collection High Society
Brand: A.S. Création
Material: Fleece
Available till: 2015
Number of wallpapers: 47 wallpapers
RRP: €71.95 - €79.95
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Bohemian – Vintage at its best
Romantic wall decors that seem to have survived from times past, radiating a unique charm
precisely through their patina effect; lavish floral patterns and designs with an oriental feel
that are an enrichment to any room; silky-smooth segments alternating with delicate
hatching, and restrained stripes and plains in a subtle, silk-like structure to provide the
harmonious accompaniment: An iridescent sheen seems to lie over the wallpapers of the
“Bohemian” collection in their shades of crème, caramel, lime green, water blue, violet and
copper red, shot through with silver, gold and mother-of-pearl. The result is an exquisite
vintage flair.
Collection Bohemian
Brand: A.S. Création
Material: Non-woven
Available till: 2015
Number of wallpapers: 50 wallpapers, 5 digital prints
RRP: €32.95 - €41.95
OK 5 – Embossing rules
All the variety embossing effects can offer: Grooves in curving, curling patterns, and sand,
wood and plaster structures in gentle ice-cream colours bring walls to life and form the
perfect backdrop for relaxed, youthful living. Light floral designs and broad block stripes with
restrained matt & lustre effects set refreshing accents and can be combined in any way that
takes the fancy.
Collection OK 5
Brand: A.S. Création
Material: Non-woven
Available till: 2014
Number of wallpapers: 78 wallpapers, 4 borders
RRP: €16.45 - €23.95
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Swing Line – The rhythm of today
Broken lines, diagonals and circles, stripes, garlands and splashes of colour in graffiti look
dance across the walls. Plain-patterned coordinates in gentle or vibrant colours make the
perfect match. The wide choice of graphic patterns in the “Swing Line” wallpaper range bring
movement and good mood into every room and radiate a sense of playful ease. Depending
on taste, these wall outfits for young living can be chosen in quiet shades of beige, sharply
contrasting black & white, or with jazzy accents in pink, turquoise, yellow and lilac on a pale
ground.
Collection Swing Line
Brand: A.S. Création
Material: Vinyl
Available till: 2015
Number of wallpapers: 37 wallpapers, 9 borders
RRP: €22.95 - €23.95
About A.S. Création
A.S. Création Tapeten AG was founded in 1974 and is today Germany’s biggest maker of wallpapers. With a
workforce of around 800 people, the company produces wallpapers and borders in all material qualities at its sites
in Gummersbach and Wiehl. The in-house design studio works in cooperation with prestigious designers,
including Lars Contzen, Hadi Teherani and Jette Joop, and develops over 2,000 different wallpaper products each
year for its own brands, namely A.S. Création, livingwalls and Architects Paper, as well as for licence brands such
as Esprit Home, Schöner Wohnen or Brigitte Home. The Decorative Fabrics Division deals in high-quality decor
fabrics that perfectly complement the wallpaper collections. Supported by subsidiaries in the UK, France, Russia
and the Netherlands, A.S. Création supplies its products to customers in altogether 56 countries.
For further information, please contact us at any time
rheinfaktor – Agentur für Kommunikation GmbH, Corinna Domnick, Zollstockgürtel 57, 50969 Köln
Tel. +49 (0) 221/88046-130, Fax +49 (0) 221/88046-200, E-Mail: [email protected]
Additional information and also image material can be found at:
www.as-creation.de, www.tapetenshop.de or www.rheinfaktor.de/presse/as-creation
Reproduction free of charge. Please send us a copy for our files.
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