Accelerate Your Digital Transformation with Hybrid Architectures Direnc Dogruoz Group Product Development Manager 1/ TelecityGroup www.telecitygroup.com Digital transformation driving the adoption of cloud services • 80%-85% of Enterprise IT remains locked onpremises and in house apps • As part of their digital transformation journey, more and more enterprises are moving production systems to the cloud • Opportunity to be part of this transformation Enterprises are forecast to spend $200bn on Public/Hybrid clouds by 2020 2/ TelecityGroup www.telecitygroup.com CEOs are turning their attention to the opportunities and challenges of digitalization Focus: Costs, Efficiencies, User Experience IT Cost Management Product-to-Build Challenges: Loss of control, Security, Availability Data residency Challenges: IT bypassed, Org culture, Vanguard moving to Scale tipping point Opportunities:  Trade Capex for low upfront Opex  Scale DevOps infrastructure without long-term commitments  Reduce lifecycle expenses (up to 3x core dev) with implicit shared services Opportunities:  Embed digital services in product/service for superior customer experience  Accelerate go-tomarket  Reduce launch risks  Trial several options rapidly 3/ TelecityGroup Product-to-Sell Challenges: Security, IPR, Commercial models Opportunities:  Digitize organizational capabilities  Monetise information assets  Scale digital offerings Opportunity: New Revenues, Disruptive Business Models Business Intelligence Big Data Product-to-Serve Challenges: Legacy IT Org Culture Business clarity Challenges: Scale out from existing IT Specialised infrastructure Security, IPR Challenges: Cannibalise existing revenues Strategic technology leadership Opportunities:  Combine internal, external data  Real-time insights  Identify growth opportunities Opportunities:  Accelerate the return of results  Force multiplier  Competitive advantage Opportunities:  New business models  Differentiated positioning  Business agility  Structural cost advantages www.telecitygroup.com Every industry is seeing early adopters and disrupters Digital Products, User Experience Deployment time Low cost Security Flexibility Storage / Disaster Recovery Low latency Processing Power Collaboration Integration Bandwidth Score Health 6 100% 83% 50% 50% 67% 50% 33% 17% 33% 33% 17% 5.2 Media 10 90% 90% 50% 60% 10% 90% 20% 70% 10% 40% 40% 4.9 Energy 4 75% 100% 5% 25% 25% 50% 25% 25% 50% 25% 25% 4.8 Auto 3 100% 67% 100% 100% 33% 33% 33% Retail 3 100% 67% 33% 33% 67% 25% Education 3 100% 67% 67% 33% 33% 67% Insurance 3 100% 33% 33% 67% 67% 43% 100% Government 7 43% 86% 71% 43% 14% 57% 29% Professional Services 3 100% 67% 33% 33% 67% 67% Telco 3 67% 100% 67% 33% 67% 50% 50% 25% 9.2 8.1 5.8 4.8 4.5 Industry Variable demand New Revenues, Disruptive Business Models # of case studies Cost, Efficiencies Financial Services Total 4/ TelecityGroup 44 33% 33% 4.7 33% 4.7 33% 4.3 33% 43% 29% 4.3 14% 33% 4.0 33% 100% 50% 4.1 2.6 4.3 3.7 2.0 2.5 2.3 1.9 1.0 www.telecitygroup.com Hybrid Architectures: There are three key trends and some adoption barriers SAAS and a number of workload scenarios are driving the adoption of Public Cloud Services 2 1 Rip-out & Replace existing licensed software only in specific areas Start-ups are born in the cloud and scale in the cloud 3 A majority of enterprises are looking for complementary cloud solutions What's been happening Integrate public cloud services into IT infrastructure CSP’s have recognised this on-boarding hurdle Global CSPs are going local Enterprises need secure access to Cloud Services to drive their digital transformations Hybrid Architecures underpin digital transformation outcomes for Enterprises 5/ TelecityGroup www.telecitygroup.com Cloud-IX: A solution to overcoming these barriers Key benefits Opportunity Opportunity Differentiation Differentiation Secure & scalable performance Tightly integrated ecosystem Scalable, powerful, cost effective, high performance Access to entire ecosystem Industry leader Single connection into Cloud-IX Connected & deployed CSP CSP CSP CSP 6/ TelecityGroup www.telecitygroup.com Enterprises need more than one service to build out Hybrid Architectures IAAS Use cases: Global IAAS Local / Regional Cloud Players PAAS Digitalisation Use cases: Global SIs White-labelled private IAAS Global Hardware Majors Global SAAS (Cloud-washed) DevOps Use cases: Infrastructure Technology Solutions Internet Uplinks Enterprise Productivity Solutions Virtual meet Me Rooms Function-specific Solutions (e.g., Marketing automation) IXP Peering Ports Bandwidth Exchanges Industry Vertical Solutions (Marketplace) Bandwidth Hedging Connectivity Use cases: Enterprises need more than just Infrastructure Services to support hybrid scenarios 7/ TelecityGroup www.telecitygroup.com Enterprises, Cloud Service Providers and Channel Partners stand to benefit from using this platform Key benefits Enterprises     8/ Transporting data over such a dedicated connection, rather than over the public internet, guarantees security Consistent performance, latency and other technical payload parameters Consume the same comprehensive catalogue of services from any of the 39 datacentre locations Orchestration capabilities: set up, change and tear down virtual circuits not just into any CSP, but also string together any group of CSP services in the Cloud-IX ecosystem TelecityGroup Channel Partners CSPs        Provide services via secure, “walledgarden” Starburst services into all secure DC locations simultaneously, irrespective of particular PoP location selected Starburst across EMEA Low-barrier option to penetrate Enterprise IT ecosystems Dedicated presales and professional services In-country support Potential joint marketing & sales initiatives     TelecityGroup is offering Telecom Carriers, Managed Services Providers, ICT solution providers and Systems Integrators the opportunity to bundle and resell Cloud-IX services with their own solutions. The reseller is at liberty to bundle virtual circuits/CSP services any which way they see fit to their end-customers. There are no restrictions on how they resell the service to their end-customers No port charges www.telecitygroup.com