Volume 20 Fall Newsletter 2010 SHELDON’S FOR WOMEN Fashion Forward Every season is a fresh start and here at SHELDON’S we make every effort to offer good looking , flattering and affordable clothing. We want you to feel comfortable and confident with looks that are fresh and timeless. We are still looking for your email address’s. Please send them as soon as you can, so we can keep you updated with new styles and sales information. Thank you for your help! Sharon Send to: [email protected] TRENDZ. . .Fall 2010 Asymmetrical lines Shirring Rouching Leggings Jeggings Fauxfur - Asymmetrical lines in tops, jackets & skirts can easily fool the eye. An asymmetrical hem solves many alteration problems. The line gives you “permission” to have an uneven hem. - Shirring & rouching styles are a great compliment to a woman‟s midriff. At first glance ladies say, “not on my muffin midriff”. After trying on they are amazed at their slimmer looking silhouette. - Leggings are pull on knit pants that hug the leg. They are perfect for the lady with a flat backside and slim legs. Fingertip length tops and sweaters are very becoming worn with leggings. If you have trouble fitting pants in the back of your thigh because they are baggy, you are a perfect candidate for leggings . . . No matter what your age. - Jeggings are knit fabric in denim colors to look like jeans. They often are a beefy fabric and fit like leggings. Again, fingertip length tops or longer are great with jeggings. - Faux fur vests, jackets and coats provide updated fashion with practicality. Lots of different textures and prints go from dressy to funky casual. It‟s a fun way to update existing wardrobe pieces. Faux fur softens you facial features (including wrinkles). Keep Your Options Open When you need clothes for a special event, you can get very frustrated if you have something specific in mind. mean shopping frustration and failure. Even looking for an exact color can be impossible to find. We‟re here to help! The least stressful way to shop is to see what „s available first. Then move on and decide what will best fit your needs. As in life, shopping for clothes is all about compromise. When you keep your options open success will come much easier. Preconceived ideas can often Accept the fact that styles change. After trying them on you often are pleasantly surprised how flattering they can be. When you go shopping try on something that is slightly more out of your comfort zone. It‟s a good way to keep your closet more current. P a g e 2 S H E L D O N ’ S In Living Color The neutrals of black, brown and gray are very strong this season in both tops and pants. To give personality to the neutrals we like to pop them with the COLORS of Fall 2010. A fun smattering of purple is showing up mostly in scarves and accessories. It‟s a soft but not pastel shade of purple that is very pleasing with black and gray neutrals. The warm yellows, oranges, greens and ivory are fall favorites. For a broader variety we‟ve added the many shades of pink, turquoise and a bit of medium blue. Compliments will come your way when you pair unpredictable color combinations. Experiment with colors you like by laying out several pieces on the bed (including accessories). Stand back and take a look. You just might discover a new combination. Along with your neutral pieces look in the mirror to find 3 or 4 COLORS that give your face the kind of glow of candlelight. Use them to “pop” the neutrals. Q&A Question: Are animal prints still in style? Answer: Animal prints have become a fashion staple. A piece or two can add zip to your wardrobe. Question: How do I wear a scarf? Answer: Don‟t be intimidated by a scarf. Keep it simple. A simple wrap around your neck works well. Texture and length play a role in how you wear it. Stop by the store and we‟ll be happy to give you a crash course. Also, we have an instruction sheet on scarves to give you. Question: Am I to short to wear the longer tops and cardigans? Answer: It‟s all about proportion and color. When wearing a longer jacket or cardigan, make one of the top pieces the same color as your pants; i.e. black pants and layering pieces worn with a contrasting color in a longer cardigan or vest. Looking in the mirror you‟ll see a nice vertical line. Also, a longer necklace and longer earrings s-t-r-e-t-c-h your visual illusion. I get compliments when I wear the longer tops and I‟m 4‟11”. It‟s an illusion. Try it on! Holiday Gift Ideas How can we forget the winter of 2009? It taught us to get that holiday shopping done MUCH earlier this year. Besides, when you shop early your selection is much nicer. Gift Ideas: Glittens (not a typo) - Glittens are leather mittens with fingers inside. The insulated lining keeps your hands warm. The “fingers” inside give you more control when driving. Sized S—XL they are reasonably priced for gift giving. Get them early! Luggage Tags - For the traveler on your list you‟ll want this thoughtful gift. They are bronze leather to coordinate with any suitcase but are spotted easily on the airport carousel. Scarves - A woman can never have too many scarves. Both fashion and function describe the scarf selection at SHELDON‟S. Beautiful colors, textures and weaves make these scarves a conversation piece. We thank you for enjoying our store. V o l u m e 2 0 P a g e 3 Accessories FALL 2010 What’s Hot What’s Not - Chunky necklaces in various lengths - Stackable bracelets - Earrings of substantial size - Scarves in various textures and weights - Purses with “pursenality” - Mini necklaces - Little earrings How you look is a large part of your identity! “Pursenality” A women’s handbag is very personal Your handbag is as personal as fitting your shoes. It‟s important to fit your needs as well as your personality. At SHELDON‟S we offer good quality handbags that are functional. We like bags with both outside and inside pockets. Zippers inside also keep your belonging secure and in place. Black, brown and gunmetal are falls favorite colors. Cross body purses are a favorite so you can shop hands free. You‟ll be amazed at their efficiency! + POSITIVE updated soft sleek Details make the difference! NEGATIVE dowdy harsh frumpy Designer Profile Teresa Goodall Raised in rural Minnesota, Teresa is a self taught jewelry designer. Her parents encouraged her creative interests from an early age. Teresa’s father had vast acres of salvaged cars. She would go through the old cars looking for treasures to be used in her jewelry creations. Formal training at the University of Minnesota’s design department was cut short by her desire to go into business for herself. Teresa’s stone wear beads in organic shapes and colors are individually hand sculptured from clay. Her beads are known for the soft hues that are the fruition of this process. Using color combinations found in nature, Teresa creates accessories that work with the casual soft dressing of today. ----------------------As a buyer, I look forward each season to see the Teresa Goodall line. In my opinion she epitomizes a true creative artist because her talent for fresh ideas never disappoints. Her fascinating color combinations enhance our clothing selections year round. She also has a great sales team. As a longtime customer I appreciate that knowledgeable customer service, too. SHELDON’S FOR WOMEN 802 Central Ave. Nebraska City, NE 68410 402-873-4399 Hours: Mon.—Sat. 9:00—5:00 Jeans What American Women Wear Most! 82% of all women wear jeans. Over half of these women say jeans are their unofficial leisure uniform. . .regardless of their age. Fitting jeans is almost as personal as fitting your bra. Not Your Daughters Jeans (NYDJ) now make a skinny leg jean. You’ll especially love them if you have a flat backside and thin legs. No more “baggy” in the back of your thighs. Available in ankle & longer lengths, they’re the answer to your fit problems. We are working on our third reordering of the skinny jeans, so we know they fit. Our ladies LOVE them! NYDJ will look like new for a long time with proper care. Machine wash cold water, inside out, no Woolite or fabric softener, then hang to dry. (absolutely NO dryer). Your favorite jeans will be NYDJ because now there’s a style to fit every figure. Trying is believing! ENGLISH/ESPANOL/FRENCH Are you often confused by the size tags on garments? It’s not just you. It’s a global problem. A bit of FYI might help. S/P = small. The “P” is not petite. The “P” means small in Spanish or French. M/M = medium. “M” is the universal symbol for medium. L/G = large. “G” means “grande” in Spanish. XL/XL P+ = extra large. A universal symbol for extra large. = petite. That was easy! O/S = one size fits “most”. -----------------Try it on! Try it on! Try it on!