Contact: Jaime Guthals
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For Immediate Release
Interweave Press Announces Event Podcasts Series
Podcast interviews with best-selling author Stephanie Pearl-McPhee from SOAR and
with Knitty.com’s Amy R. Singer from TNNA kick off new online initiative
Loveland, Colo., January 19, 2007: Interweave Press announced today that it will be adding podcasts and
other audio content to its popular website, www.interweave.com, in a series called Interweave Press
Event Podcasts. The first two podcasts include a laugh-out-loud interview between Spin-off editor Amy
Clarke Moore and best-selling knitting author Stephanie Pearl-McPhee, humorist of the knitting world
known by fans as The Yarn Harlot. The interview was recorded recently at SOAR, the Spin-off Autumn
Retreat in Granlibakken Resort, Tahoe City, Calif, where Pearl-McPhee delivered the keynote address.
The other interview uploaded today is with Knitty.com’s Amy R. Singer, author of the forthcoming No
Sheep for You: Knit Happy with Cotton, Silk, Linen, Hemp, Bamboo & Other Delights (Interweave Press,
April 2007). Interweave Press caught up with Singer on Sunday, January 14 at The National NeedleArts
Association trade show in San Diego to discuss the inspiration for her new book and why she’s jazzed
about introducing knitters to hip and alternative non-wool fibers.
The interviews are available as MP3 downloads at:
Stephanie Pearl-McPhee http://www.interweave.com/go/pearl-mcphee
Amy R. Singer http://www.interweave.com/go/nosheep
Plans are that Interweave Press will enlarge its brands through additional audio content and podcasts
recorded at its company consumer shows, such as Bead Expo and Bead Fest, or industry shows like
Book Expo America. Other event podcasts might spotlight, for example, editors’ trend sightings or picks of
new products debuting at trade shows, or lively conversations with industry notables.
“The addition of online audio content is one example of how Interweave Press is leveraging its magazine
brands beyond print to further engage our readers,” says Kim Dail, vice president of consumer marketing.
“This is content that our passionate craft enthusiasts typically wouldn’t find anywhere else on traditional
radio or TV.”
Interweave Press hired Kim Dail in August 2006 to head Interweave’s new division of consumer
marketing. Dail is a veteran of online marketing, sales, and content and joins the company from Olive
Software. She also has worked for MediaNews Group, Knight Ridder, and Hollinger.
Singer dishes with Interweave Press’s Laura Levaas about her intent in writing No Sheep For You. “It’s
absolutely in no way an anti-wool book. This is a boy, I sure wish I could use wool book, but since I can’t
here’s what I can use instead. There are so many people like me [allergic to wool] or who won’t use it
because of ethical reasons or temperature reasons… people in warmer climates, people going through
menopause… Everybody’s finding a little something in No Sheep.”
Singer is the founder of Knitty.com, an online knitting magazine that has attracted 15 million visitors, a
columnist for Interweave Knits magazine, and coauthor of Big Girl Knits (Potter Craft).
www.interweave.com
Pearl-McPhee is the celebrated blogger and author of At Knit's End: Meditations for Women Who Knit
Too Much and Knitting Rules! The Yarn Harlot's Bag of Knitting Tricks (Storey Publishing). Although best
known for her truisms on knitting, in this interview Pearl-McPhee spins a yarn about her passion for
spinning and talks about her experiences at the retreat. She jokes, “It’s almost like eating a whole
chocolate cake by yourself . . . being at SOAR and buying these things and then going up to my hotel
room and spinning in the night . . . it’s a lot like brownies or chocolate.”
About Interweave Press LLC
Interweave Press, a unit of Aspire Media, is one of the nation’s leading craft media companies with
businesses in magazine and book publishing, interactive media, broadcast programming, and events for
craft enthusiasts. The Interweave Press Publishing Group features 13 subscription magazines and many
more special interest publications. Interweave Press has more than 200 books in print and annually
publishes about 30 best-selling, how-to craft books on the same subjects as the company’s magazines.
Additionally, Interweave Press operates eight annual craft enthusiast events and has an extensive
Internet presence that includes nearly 30 websites.
Linda Ligon founded the company in the 1970s when she began publishing Handwoven and Spin-off
magazines. Since then, the company has grown to employ more than 100 people throughout the country,
with corporate headquarters located in Loveland, Colo. For more information on Interweave Press, please
visit www.interweave.com or call (970) 669-7672.
www.interweave.com