1. No category

COIL
Practice Integrated
International Management
7th COIL Conference, March 19th – 20th 2015, New York
Prof. Dr. Patricia Núñez
University of Monterrey - UDEM
Prof. Dr. Bianka Lichtenberger
Baden-Wuerttemberg Cooperative State University - DHBW
Prof. Dr. Jürgen Bleicher
Table of Contents
1. BLIC Network & Program

The BLIC Network

The BLIC Program
2. BLIC Entry-Level “Go Global I”
3. BLIC Advanced Development Stages
4. Summary
BLIC Blended Learning International Collaboration
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The BLIC Network
Prof. Dr. Allen Engle
Eastern Kentucky University
Prof. Dr. Jürgen Bleicher
Stephanie Ashford MSc TESP
Baden-Wuerttemberg
Baden-Wuerttemberg
Cooperative State University (DHBW)
Cooperative State University (DHBW)
Prof. Dr. Nela Filimon
University of Girona
Prof: Dr. Myles Wakeham
Cape Peninsula University of Technology
Prof. Dr. Michael Koniordos
Piraeus Technological University
Prof. Dr. Patricia Núñez
University of Monterrey
Prof. Dr. Bianka Lichtenberger
Baden-Wuerttemberg
Prof. Dr. Michal Mensik
Moravian University College Olomouc
Cooperative State University (DHBW)
Prof. Dr. Canan Madran
Dοkuz Eylul University
BLIC Blended Learning International Collaboration
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The BLIC Program
 Experience realistic international business
settings in the classroom
 Learn how to establish and maintain long
term international business relationships
 Encourage students and faculty to expand
their international network and to increase
participation in study abroad
 A methodological core concept builds the
basis for all BLIC courses
 The set of BLIC courses includes entry
level courses and advanced level courses
BLIC Blended Learning International Collaboration
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Table of Contents
1. BLIC Network & Program
2. BLIC Entry-Level “Go Global I”

Benefits & objectives

Progress

The idea

Conceptual approach
3. BLIC Advanced Development Stages
4. Summary
BLIC Blended Learning International Collaboration
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Benefits & Objectives
 International Business
 Learn business models and concepts in international business
 Analyze international value chains in regards to performance,
sustainability and growth
 Solve problems / work creatively and apply innovative approaches
 Intercultural Management
 International communication skills
 Intercultural competence
 Global network
 Technology Rich Learning Environment
 Moodle
 Web conferences
 Facebook
 ……
BLIC Blended Learning International Collaboration
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„Growing Sustaining and Normalizing COIL“
Roadmap / Progress
First Pilots &
Founding of BLIC
COIL
Conference
Long Term Partnerships
Expansion of BLIC Program
BLIC
Workshop
BLIC
Workshop
Steps
BLIC
Workshop
Enhanced
Learning Experience
First Pilot Courses
 approx. 160 Students
 2 universities
Scheduled Courses
 approx. 280 Students
 5 universities
 7 lecturers
Objectives
 continuation
of Existing Partnerships
 initiation
of Additional Courses
 enhanced concept
 increased BLIC network
 6 lecturers
2014
BLIC Blended Learning International Collaboration
2015
2016
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The Idea
BLIC Go Global I Video
www.dhbw.de/blic
BLIC Blended Learning International Collaboration
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Enriching the Learning Experience at Different Levels
Program
Management in Industry
Courses
Cohort 1
Course A (UdM)
Course A (DHBW)
Cohort ..
Course… (DEÜ)
Cohorts
Teams
Local Teams
1.
2.
3.
4.
5.
Team India
Team China
Team U.S.A.
Team Brazil
Team Great Britain
1.Team India (UdM)
2.Team China (UdM)
3.Team U.S.A. (UdM)
4.Team Brazil (UdM)
5.Team GB (UdM)
BLIC Blended Learning International Collaboration
1.Team India (DHBW)
2.Team China (DHBW)
3.Team U.S.A. (DHBW)
4.Team Brazil (DHBW)
5.Team GB (DHBW)
1.
2.
3.
4.
5.
Team India
Team …
Team
Team
Team
1.Team India (DEÜ)
2.Team …. (DEÜ)
3.….
4.….
5.….
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Standardized Conceptual Approach
Case: Foreign Trade and Investment Campaign of the Ministry for Economic Affairs
Business Consultants:  specialists  service provider  problem solver
Bidding Process
Phase 1
Bidding Process
Phase 2
Bidding Process
Phase 3
Presentation
Management Team:  manager of an organization  responsible for international expansion
BLIC Blended Learning International Collaboration
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Modular and Flexible Assignments Tailored to
Participating Universities
Case: Foreign Trade and Investment Campaign of the Ministry for Economic Affairs
Business Consultants:  specialists  service provider  problem solver
Handbook
Questionnaire
Project
Order
Country
Profile
Template
Status
Report I
Bidding Process
Phase 1
Cash Flow
Statement
P&L
Balance
Sheet
Status
Report II
Bidding Process
Phase 2
Finance
Plan
Recommen
dations
Bidding Process
Phase 3
Presentation
Management Team:  manager of an organization  responsible for international expansion
BLIC Blended Learning International Collaboration
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Clear Roles, Responsibilities & Tasks
as Critical Success Factors
Case: Foreign Trade and Investment Campaign of the Ministry for Economic Affairs
Business Consultants:  specialists  service provider  problem solver
Handbook
Questionnaire
Project
Order
Country
Profile
Template
Status
Report I
Bidding Process
Phase 1
Project
BasicOrga
Idea
for
Company
Expansion
Profile
Marketing
Plan
PESTLE
Status
Report I
Cash Flow
Statement
P&L
Balance
Sheet
Status
Report II
Bidding Process
Phase 2
Key Position
JobVacancy
Response
Finance
Status
>Plan
Report II
Finance
Plan
Recommen
dations
Bidding Process
Phase 3
Presentation
Lessons
Learned
Bidding
Docu
Presentation
Management Team:  manager of an organization  responsible for international expansion
BLIC Blended Learning International Collaboration
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Overview Assignments
Conceptual Approach
Assignments Management Team
Assignments Consulting Team
No
Assignment
Milestone
No
1
Assignment
Milestone
Company Profile
1
Country Profile
2
Project Order
3
Status Report I
2
Status Report I
5%
4
Templates Finance Plan
3
PESTLE
10%
5
Questionnaire Finance Plan
4
Marketing Plan
15%
6
Handbook Finance Plan
5
Status Report II
5%
7
Status Report II
6
Response Finance Plan
5%
8
Balance Sheet
7
Key Position / Job Vacancy
10%
9
Profit & Loss
8
Finance Plan
5%
10
Cash Flow Statement

Bidding Documentation
9
Presentation
25%
10
Lessons Learnt
10%
11
Recommendations
1
2
3
4
BLIC Blended Learning International Collaboration
(including basic idea for expansion
& project organization)
10%
(65%)
1
2
3
4
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Example of an Assignments and Assessment Criteria
Conceptual Approach
Marketing Plan
15%
Word document (5 - 10 pages, excl. table of contents, appendix & references) providing background & complementary
information to your presentation. The documentation should enable jury members to learn how convincing your “Marketing
Plan” is in terms of boosting exports of products and services & enhancing international awareness and recognition.
Assessment Criteria
Max.
points
Introduction of Topic
 Clear outline of the aim and scope/focus
1
Use of Literature
 Use of adequate and timely academic literature
 Clear definitions of terms and explanations of concepts/models
2
Conceptual Framework, Practical Relevance, and Substantive Value
 Marketing Plan
3
Analysis, Reflection, Originality of Ideas, and Discussion
 Critical reflection of theory (e.g. strengths/weaknesses of the theory) and how it relates to the topic
 Discussion of implications
2
Formal Aspects
 Logical and coherent structure
 Clear layout and presentation (neat and legible)
 Correct use of grammar, spelling, punctuation and syntax, using a style that is readable & intelligible.
 Accurate and appropriate use of academic register and subject-related terminology
2
BLIC Blended Learning International Collaboration
Points
awarded
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Flexibility Facilitates Partnerships Based on Strengths
Conceptual Approach
Business Consultants:  Specialists  Service Provider  Problem Solver
Questionnaire
LCA *1)
Project
Order
Country
Profile
Concept
LCA *1)
Status
Report I
Bidding Process
Phase 1
LCA *1)
Draft
Status
Report II
Bidding Process
Phase 2
LCA *1)
Recommen
dations
Bidding Process
Phase 3
Presentation
Response
LCA*1)
*1)
BLIC Blended Learning International Collaboration
LCA = Life Cycle Assessment
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Example Collaboration Schedule 2015
Eastern Kentucky University (US) - DHBW VS (Germany)
Estern Kentucky University
Pre
Milestone
Milestone
Meeting I
Milestone
Meeting II
Post
Milestone
Submissions Project Order
Submissions Company Profile
Videoconf.
April 10th
April 7 / 10:30 – 11:30 am
Submissions 4 Key Job Profiles
Videoconf.
March 28th
April 24th
April 28/ 10.30 – 11.30 am
Final Team
Report and
Presentation
Legend:Collaboration
V1 = Version 1
BLIC Blended Learning International
DHBW Villingen-Schwenningen
Country Profile
Company Profile HR
April 7
April 10th
April 7 / 3:30 – 4:30 pm
HR SWOT
Details Job Profiles
April 17
April 27
April 28 / 3:30 – 4.30 pm
Final Team Report and Presentation
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The Learner-centric Approach is Supported by a
Technology-rich Learning Environment
Learning Delivery
Channels
Program
Cohort
Course
Team
Local Team
 Course material


 Discussion forum




 Wiki




 Assignments


 Docu database

Management in Industry
Moodle


Mail


Facebook


Web conferences

…
BLIC Blended Learning International Collaboration
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Two Examples from 2014 Courses
From: Aksu , E., Baston, M. , Goerke, J., & Ketterer, V. (2014). Impressions and Recommendations from a Student’s Perspective [PowerPoint slides].
BLIC Blended Learning International Collaboration
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Impressions and Recommendations
from a Student’s Perspective
BLIC Workshop 2014: Feedback Students
From: Aksu , E., Baston, M. , Goerke, J., & Ketterer, V. (2014).
Impressions and Recommendations from a Student’s Perspective
[PowerPoint slides].
BLIC Blended Learning International Collaboration
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Table of Content
1. BLIC Network & Program
2. BLIC Entry-Level “Go Global I”
3. BLIC Advanced Development Stages

Development Stages

Increased Number of Involved Parties

A more intensive and complete set of learning delivery channels in
combination with ………………
• …………an increased Face to Face Time
4. Summary
BLIC Blended Learning International Collaboration
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Expand 2015
Universities
DHBW Industry
BLIC Blended Learning International Collaboration
No of Students
~ 105
DHBW Internat. Semester
~20
Eastern Kentucky Univ.
~ 90
University of Monterrey
~ 20
Doluz Eylül University
~ 25
Moravian University
~ 20
Total
~ 280
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Development Stages
BLIC Video II
www.dhbw.de/blic
BLIC Blended Learning International Collaboration
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Increased Number of Involved Parties
Increase of
diversity in roles
and participants
=
vs
stronger impact of
intercultural
aspects in
communication and
collaboration
BLIC Blended Learning International Collaboration
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A more intensive and complete set of learning delivery
channels in combination with ………………
Knowledge
Knowledge
LEARNING BITES / LITERATURE
Skill
Skill
CLASSROOM TRAINING
To keep individual
knowledge up-to-date with
basic and current research,
methods and tools.
FAQ`S
Listed questions and answers,
which are commonly asked
according a certain topic.
Knowledge transfer
including updating knowledge upon
major changes and eQuizzes for
(self-) monitoring and evaluation.
COMPUTER-BASED SIMULATIONS
Knowledge exchange between
learners in order to gain additional
insights and value through peers.
SELF-STUDY MATERIALS
EXPERT NETWORK
Fundamental answers on
individual questions answered
by dual partners
Lectures
Process related basic
knowledge transfer.
COMPUTER-BASED TRAINING
INFORMAL FORUM
Behavior
Behavior
Fundamental improvement of
system knowledge incl.
assessments for (self-) monitoring
and evaluation).
BLIC Blended Learning International Collaboration
link real life project tasks and
circumstances with a continuous
support from experts in the
companies
WIKI / COLLABORATION
Website allowing users to
add and update content on
the site, thus creating a
knowledge base.
EXPERT`S DIRECTORY
TOOLBOX
To transfer basic facts
and knowledge. They are
edited for an easy and
independent usage.
COACHED PROJECTS
General reference to learning bites
in order to keep information
retrievable and usable in practiceintegrated study periods.
Alphabetical or
classified listing of
names and other
relevant data.
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…………an increased Face to Face Time
BLIC Blended Learning International Collaboration
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Table of Content
1. BLIC Network & Program
2. BLIC Entry-Level “Go Global I”
3. BLIC Advanced Development Stages
4. Summary
BLIC Blended Learning International Collaboration
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Summary BLIC Entry-Level “Go Global I”
Clear objectives (develop competencies in international
business and intercultural management supported by a
technology rich learning environment) provide direction
2014: First pilots & founding of BLIC
2015: Enhanced learning experience with about 280 students
2016: Strive for long term partnerships & expand BLIC program
A short film provides an overview of the concept and
helps to motivate students and lecturers
Working on different levels enriches the learning experience
BLIC Blended Learning International Collaboration
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Summary BLIC Entry-Level “Go Global I”
Standardized conceptual approach with clear roles roles,
responsibilities & tasks as critical success factor
Modular and flexible assignments tailored to participating
universities
The learner-centric approach is supported by
a technology-rich learning environment
The increased number of cultural diverse backgrounds,
participants and roles requires an even more complete set
of learning delivery channels including face-to-face time
BLIC Blended Learning International Collaboration
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Questions for discussion
Student feedback highlighted the critical role of quality and willingness of peer
collaboration. How to minimize the risk for quality in this issue?
What is an appropriate degree of standardization
respectively degree of flexibility to facilitate collaboration?
BLIC Blended Learning International Collaboration
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