The Pdf
STORYTELLER
MISSOURI WORKS
Sarah Hill Draws Inspiration
From A Passionate Cause
Economic Development’s
Mike Downing On
Bringing Jobs To The
Show-Me State
STARTUP STRATEGY
Bill Turpin Takes Over At The MU
Life Science Business Incubator
PAGE 50
20 YEARS OF BEER
Tom Smith Reflects
On Two Decades
Of Success At
Flat Branch Pub
& Brewing
PAGE 31
The Century Club
SPRING 2014
www.ColumbiaCEO.com
MFA’s 100-Year Journey From
Farm Club To Agribusiness Giant
WINTER 2015
www.ColumbiaCEO.com
— PAGE 42 —
Women of Influence
The Very BEST Way To Reach
Business Decision Makers In Columbia?
MONEY
Inside Columbia’s
CEO magazine
TALKS
A CANDID
CONVERSA
WITH LOCAL
TION
BANKERS
{ PAGE 19
}
TAKING
Columbia’s Go-To Source For Insightful Analysis Of Local Business News & Information
A
SHOT
AN R&D
STARTUP
TARGETS
THE MARKET
WITH NANOTEC
HNOLOGY
{ PAGE 27
}
Columbia
Business Times
TIM
WOLFE
Readership:
CALL ED
TO LEAD
{ PAGE 30
56,979
Inside Columbia CEO reaches more decision
makers in Columbia’s business market.
B2B Decision Makers:
Inside Columbia CEO reaches more key decision makers
in Columbia’s business community than any other media.
Banking Decisions:
Inside Columbia CEO reaches more people
who influence business banking decisions.
}
31,369
11,410
9,035
7,995
6,964
According to the latest Media Audit Report for the Columbia, MO market.
Our readers will spend
Our readers will spend
Our readers will spend
$17,296,094
$37,914,472
$17,505,965
on restaurants in 2015.
on beer & wine in 2015.
Our readers will spend
Our readers will spend
Our readers will spend
$37,532,536
$88,866,500
$18,395,772
on legal fees in 2015.
on dental services in 2015.
on furniture in 2015.
2015 MEDIA KIT
on physicians’ services in 2015.
Information obtained from Media Audit, Boone County, Dec. 2012 - Jan. 2013. For more information on Media Audit, visit www.TheMediaAudit.com
To see a comprehensive study of the Columbia, MO. market, contact your representative at 573-442-1430.
Inside Columbia’s CEO • 47 E. Broadway, Columbia, MO 65203 • 573-442-1430 • fax 573-442-1431 • ColumbiaCEO.com
573-442-1430 • ColumbiaCEO.com
Rates Effective 04/01/2015 – 03/31/2016
Editorial Calendar & Demographic Profile
Page Units and Mechanical Specifications
2015 Advertising Deadlines
Inside
Columbia’s CEO
Issue Date
is the total CEO readership according
to the latest Media Audit Report
Space Reservation
Deadline
Real Estate
Feb. 6, 2015
Health Care
May 8, 2015
Financial Services
Aug. 7, 2015
Construction
Nov. 4, 2015
Spring 2015
(March)
Summer 2015
(June)
Fall 2015
(Sept.)
Winter 2016
(Dec.)
$66,217
is the median income
of CEO readers
• CEO Profiles
• Entrepreneur Profiles
• Industry Forecasts
• Behind the Scenes with a
Successful CEO
4.875” x 7.375”
7. - 1/6 Vertical
4.875” x 4.875”
2.375” x 4.875”
8. - 1/6 Hortizontal
4.875” x 2.375”
2015 Advertising Rates & Premium Placement
Ad Size
Mechanical
Specifications
Open (Trade)
4x
Contract*
Nonbleed: 7.5” x 10”
Bleed: 8.625” x 11.125”
$1,510
$1,080
1
Full Page
2
2/3 Vertical
4.875” x 10”
$1,285
$915
4.875” x 7.375”
$1,130
$810
• Charitable Events
3
1/2 Vertical
• In-depth Analysis of Key
Business Issues
4
1/2 Horizontal
7.5” x 4.875”
$985
$615
5
1/3 Vertical
2.375” x 10”
$750
$480
6
1/3 Square
4.875” x 4.875”
$605
$435
7
1/6 Vertical
2.375” x 4.875”
$420
$300
4.875” x 2.375”
$390
$280
• Family-Owned Businesses
1,300����� Copies mailed to members of the Columbia Chamber of
Commerce
500�������� Copies offered at more than 90 newsstands in central Missouri
400 ������� Copies distributed at special events, meetings and conferences
300�������� Copies mailed to top national site selectors
197���������� Copies mailed to members of the Missouri General Assembly
150��������� Copies made available to all planes serviced at Central
Missouri Aviation FBO
100��������� Office copies and single-copy sales
of CEO readers are working women
2.375” x 10”
6. - 1/3 Square
• Economic Development News
2,053����� Copies mailed to owners/CEOs/CFOs and key decision-makers
at local businesses (with five or more employees)
21,164
7.5” x 4.875”
5. - 1/3 Vertical
• Business Technology
Targeted Distribution
12,637
4. - 1/2 Hortizontal
• Commercial Property Listings
and Profiles
• Executive Living and Lifestyle
of CEO readers are
financial optimists
4.875” x 10”
Nonbleed: 7.5” x 10”
Bleed: 8.625” x 11.125”
Inside Columbia’s CEO provides in-depth coverage of key business issues
and personalities in Columbia’s business community, including:
• Best Practices
10,978
3. - 1/2 Vertical
Targeted Coverage
• Insightful Commentary
of CEO readers are
B2B decision makers
2. - 2/3 Vertical
5,000����Total copies distributed each quarter
Distribution allocation subject to change without notice.
8
1/6 Horizontal
* All Rates Net
Rates effective 04/01/2015 - 03/31/2016
Premium Placement Charges**
Add 25% for Inside Front Cover, Back Cover, Pages 3 and 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,475
Add 15% for Pages 4 and 6 and Inside Back Cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,360
**Full-page ads only; requires a 4x contract.
Advertising Policies
* Ads must run in consecutive issues for all
4x contract rates.
All rates quoted are net. Recognized
agencies may gross up rates by multiplying
net rate by 1.1765.
All advertising sizes, rates and discounts
are subject to change.
Payment terms: Net 15 days.
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Digital Submissions
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or TIFF at 300 dpi
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Publication trim size is 8.5” x 11”. Keep all live
matter 5/16” from top and bottom trim and
allow 1/2” on sides.
Inside Columbia’s CEO is a quarterly business lifestyle magazine that offers
insightful analysis of Columbia’s dynamic business community. Every issue of
Inside Columbia’s CEO tells the stories of the people and the businesses that
define our community’s economic engine, and reveals the best practices and
creative solutions that drive their success. We cover large and small businesses,
the innovators and the traditionalists, across a wide spectrum of industries.
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